Latest / AG Bull / AG Squawk with Davis Michaelsen | Sam Goldberg | Film Maker
Transcript
- 0:10SPEAKER_02: We come to you at noon central time today.
- 0:13SPEAKER_02: The markets not yet settled.
- 0:15SPEAKER_02: We'll veer from the markets today to chat with a storyteller who's devoted an awful lot of time and energy to telling stories about the resilience of farm folks.
- 0:27SPEAKER_02: And in this case, he turned his lens on a family nearly fractured by tragedy that found healing with a cherry on top.
- 0:46SPEAKER_02: From behind the big blue, bodacious microphone of Agbull, your pal Davis Michelson, the handsome newsman.
- 0:53SPEAKER_02: Glad to have you along this noon on Tuesday, October the 6th.
- 0:58SPEAKER_02: As I said, we're going to veer from the markets.
- 1:00SPEAKER_02: We'll check in.
- 1:01SPEAKER_02: We'll check in with where the markets were at because I've got some encouraging news for you corn and soybean growers out there.
- 1:08SPEAKER_02: We'll get to that.
- 1:09SPEAKER_02: But I'm I'm very excited to talk to filmmaker Sam Goldberg from perfectsundaystv.com.
- 1:16SPEAKER_02: I'm going to bring up the uh the website fairly frequently throughout because I want you to get there.
- 1:22SPEAKER_02: I want you to see this production, a six-part series that he's done.
- 1:26SPEAKER_02: We'll get into it.
- 1:27SPEAKER_02: I don't want to, I don't want to give away the farm, you might say, right here in the first couple of minutes of the program.
- 1:33SPEAKER_02: I'm just really excited.
- 1:35SPEAKER_02: You know, and I have a lot of questions for him too, because I I get the sense he may be a bit of a film nerd.
- 1:42SPEAKER_02: And I've kind of come into the world of film myself.
- 1:46SPEAKER_02: I've watched a bunch of old old pictures, and well, yeah, they're so old that you call them pictures, not movies.
- 1:52SPEAKER_02: And I just want to throw some ideas by him and maybe maybe gather a little bit of knowledge on that side too.
- 1:58SPEAKER_02: Sam Goldberg will be coming up in just a little bit here.
- 2:02SPEAKER_02: If you have not yet, please, I would urge you to visit agbol.com.
- 2:06SPEAKER_02: Check out our premium side.
- 2:07SPEAKER_02: You don't have to sign up for a brokerage account.
- 2:10SPEAKER_02: You can still get all kinds of dandy, helpful, useful information.
- 2:15SPEAKER_02: And uh, we've still got some of the Bluetooth speakers available.
- 2:18SPEAKER_02: I've preached, I know that there's an AM radio, well, a radio in your barn, in your dairy parlor, in your hog house, wherever it might be, in the cab of the combine.
- 2:29SPEAKER_02: Don't get rid of that.
- 2:31SPEAKER_02: But there is all kinds of great, great ag related content and other content that's available, you know, through the through the old cell phone on the interwebs that you can you can get.
- 2:41SPEAKER_02: You're gonna want a Bluetooth speaker for that.
- 2:43SPEAKER_02: Clip it to your belt, put it in your toolbox, put it in your truck, whatever you want to do.
- 2:47SPEAKER_02: Get one for free from Tommy Grassaffee when you sign up for an annual subscription.
- 2:51SPEAKER_02: Plus, you get two months off the uh the regular sticker price.
- 2:55SPEAKER_02: Otherwise, you know, 25 bucks a month.
- 2:56SPEAKER_02: It's that's it's absolutely worth it.
- 2:59SPEAKER_02: It's peanuts, really, when you consider what you get.
- 3:01SPEAKER_02: Agbull.com.
- 3:03SPEAKER_02: All right.
- 3:04SPEAKER_02: Let's uh let's get into the crop condition report because I'm I'm anxious to get to the conversation with Sam.
- 3:09SPEAKER_02: Corn conditions declined 3% from the prior week as harvest advanced slowly.
- 3:16SPEAKER_02: Soybean conditions dropped a point on the week, with harvest also slightly behind schedule at 25% complete, and winter wheat sewings came in just one point behind the average analyst expectation at 36% complete.
- 3:31SPEAKER_02: The soggy conditions in the Midwest, I think, are catching up to us here at Harvest, just kind of slowing things down a wee bit.
- 3:38SPEAKER_02: Harvest reports, the same likely true of uh of winter wheat sewings.
- 3:43SPEAKER_02: Sentiments fell hard in Purdue University's monthly sentiment indicator, the ag economy barometer.
- 3:50SPEAKER_02: You know what?
- 3:50SPEAKER_02: We'll we'll talk more about that tomorrow.
- 3:53SPEAKER_02: We'll we'll dig in dig in deep into that because there's I want to take some time with that one.
- 3:58SPEAKER_02: Let's get to the tail of the ticker.
- 4:00SPEAKER_02: Now, as I said at the top, it's only noon, so we're nowhere near settling.
- 4:04SPEAKER_02: Well, I guess we're nearing settlement, but she ain't over till it's over.
- 4:08SPEAKER_02: And let's begin with the tail of the ticker.
- 4:10SPEAKER_02: December corn futures rose back above five bucks in early session trade.
- 4:15SPEAKER_02: Soybeans were a dime higher.
- 4:16SPEAKER_02: Winter wheat futures were up as well, with KC wheat leading gains.
- 4:21SPEAKER_02: The cattles were also feeling sporty, posting moderate gains early, but lean hogs didn't want to play ball down just slightly early this morning.
- 4:30SPEAKER_02: Let me look over and just update you with where we're at.
- 4:33SPEAKER_02: Not settled, not closed.
- 4:35SPEAKER_02: We're coming up on it, but it's noon.
- 4:37SPEAKER_02: So this as of 12.08 Kansas City time.
- 4:41SPEAKER_02: I got December corn.
- 4:43SPEAKER_02: 5.06.
- 4:44SPEAKER_02: 5.06 and a half.
- 4:45SPEAKER_02: That's up nine and a quarter cents so far today.
- 4:48SPEAKER_02: The Novi Beans bumped up against, okay, put in the session high at 12.98 and a half, came down from that just a little bit, nonetheless, still up 16 and 12 cents at 12.97 and one half.
- 5:01SPEAKER_02: Come on, 13.
- 5:03SPEAKER_02: We just get out to the May and we're already at 13.32.
- 5:06SPEAKER_02: I like our chances.
- 5:07SPEAKER_02: Meal was higher, soybean oil higher as well.
- 5:10SPEAKER_02: The winter wheat futures were higher as well.
- 5:12SPEAKER_02: Look at Chicago wheat hanging on bare knuckle grip on seven bucks.
- 5:17SPEAKER_02: Put in a session high early of 701 and a quarter, currently at seven dollars and three quarters of one cent.
- 5:25SPEAKER_02: There it is, eight and one half cents higher.
- 5:27SPEAKER_02: And you KC wheat up 12.5 cents so far today, 754 and three quarter.
- 5:33SPEAKER_02: Over to the livestock, daggum.
- 5:35SPEAKER_02: Look at them go.
- 5:36SPEAKER_02: October cattle up four dollars thirty-five, three thirty-eight and twenty presently.
- 5:42SPEAKER_02: The October uh fat cattle up 267 and one half, two nineteen ninety-two and a half.
- 5:47SPEAKER_02: The deece up 305 at 223 on the snout.
- 5:51SPEAKER_02: And then the lean hogs.
- 5:53SPEAKER_02: I don't know if we can call it mixed.
- 5:54SPEAKER_02: Everybody was lower except the October contract.
- 5:57SPEAKER_02: October up 27 and 12 cents, 78.12 and a half just after noon o'clock here in Kansas City Central Time.
- 6:05SPEAKER_02: The December contract down 45 and then out to the fab.
- 6:08SPEAKER_02: Ugh, down a buck 12.5, 71.57 and one half presently in the uh February lean hog contract.
- 6:16SPEAKER_02: Looks like a down day for hogs, unless you're in the October.
- 6:20SPEAKER_02: Let me just take a moment and thank our sponsor, plus 500.
- 6:23SPEAKER_02: My crew and I use plus 500 T4 software every single day.
- 6:28SPEAKER_02: I was using it just now.
- 6:29SPEAKER_02: I was using it, I've got it in the corner of my eye.
- 6:31SPEAKER_02: It's flashing, it's it's bebopping all over the place.
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- 6:39SPEAKER_02: Plus 500, trust plus 500, we sure do.
- 6:44SPEAKER_02: And with that, let me bring in my guest today, Sam Goldberg from perfectsundaystv.com.
- 6:52SPEAKER_02: Sam, uh, welcome to Ag Squawk in the afternoon.
- 6:55SPEAKER_02: Really, really glad to have you here, brother.
- 6:57SPEAKER_02: Yeah, we're gonna get into it here in just a second, but thanks for being here, man.
- 7:00SPEAKER_02: How are you?
- 7:01SPEAKER_00: Thanks, Davis.
- 7:02SPEAKER_00: I'm great.
- 7:03SPEAKER_00: I really enjoyed your breakdown just now, and I'm not totally knowledgeable of you know the prices of everything, but I know things being up a little bit, especially for my grain farming friends, is a good thing.
- 7:13SPEAKER_00: So I'm coming in on good news.
- 7:15SPEAKER_00: Thank you.
- 7:15SPEAKER_02: Excellent, excellent.
- 7:16SPEAKER_02: Yeah, we should we should have you around more often.
- 7:19SPEAKER_02: It's been uh it's been rough the last couple of weeks here.
- 7:23SPEAKER_02: We're we'll we'll dig into it deeper.
- 7:25SPEAKER_02: We'll we'll start with just a little bit of general conversation, but for the audience, I want to just put this out there.
- 7:31SPEAKER_02: I pulled this off of the website at perfectsundaystv.com.
- 7:35SPEAKER_02: The goal is to thoughtfully educate and connect both rural audiences and those outside of agriculture to the emotional, physical, and psychological costs of feeding the world.
- 7:50SPEAKER_02: These are heavy concepts, but I feel like Sam, they're concepts that don't get discussed nearly enough out in farm country.
- 7:59SPEAKER_02: We're gonna get into that, just laying some groundwork here.
- 8:03SPEAKER_02: But before we go any further, I'd like to know more about you.
- 8:07SPEAKER_02: I'd like for my audience to know more about you.
- 8:09SPEAKER_02: Let us get to know you.
- 8:10SPEAKER_02: Who is Sam Goldberg?
- 8:12SPEAKER_00: Well, I'm a dad, two kids who are seven and four.
- 8:16SPEAKER_00: My wife Rupa is an amazing artist.
- 8:19SPEAKER_00: We created Perfect Sundays and Silo together.
- 8:21SPEAKER_00: We also run an educational nonprofit.
- 8:24SPEAKER_00: And I guess I'm a kind of a guy who grew up really lucky.
- 8:27SPEAKER_00: I grew up in New York City.
- 8:29SPEAKER_00: I always had food in the fridge and a roof over my head, didn't have crippling debt, always wanted to be a storyteller.
- 8:35SPEAKER_00: I kind of grew up uh doing, you know, Austin Towers and Jim Carrey imitations in the mirror.
- 8:40SPEAKER_00: Told my mom I wanted to be an actor when I was eight years old.
- 8:42SPEAKER_00: So I started acting and auditioning every day in New York City.
- 8:46SPEAKER_00: And I just kind of had a cool childhood.
- 8:48SPEAKER_00: I had a lot of great experiences, played a lot of basketball, played a lot of football in Central Park.
- 8:52SPEAKER_00: I was a quintessential New York City kid, but I always wanted to be in the arts.
- 8:57SPEAKER_00: And I found the opportunity, I guess 10 years ago, maybe even a little more now, to tell farm stories, which is not at all what I anticipated doing with my career.
- 9:05SPEAKER_00: I was one of these like ride or die New York City people.
- 9:08SPEAKER_00: Gonna stay in the city, gonna bring my kids up in the city.
- 9:11SPEAKER_00: They'll be born in the same hospital I was born in.
- 9:13SPEAKER_00: Let's do this thing.
- 9:14SPEAKER_00: Cities are what life is all about.
- 9:16SPEAKER_00: But in the wake of making these stories, in the wake of the pandemic, in the wake of a lot of different decisions as a dad, I've come to know and love rural America, where my wife and I now live with our two kids.
- 9:27SPEAKER_00: Although ironically, we're back and forth to New York City again, which we can get into.
- 9:31SPEAKER_00: But I I guess I'm just a guy who feels very lucky to be able to tell stories for a living.
- 9:36SPEAKER_00: And now I feel like it's my duty to tell stories that the world could benefit from.
- 9:40SPEAKER_00: And so, as you mentioned, I guess in that preamble about what it says on our website, I want to share the farm stories that I've learned about with the world, and especially with city kids like me, who don't quite have compassion for our producers.
- 9:53SPEAKER_00: Doesn't mean they're bad people, just means they're unaware.
- 9:56SPEAKER_00: And I think sometimes high-quality stories can make people aware.
- 9:59SPEAKER_02: Yeah, absolutely.
- 10:01SPEAKER_02: I uh uh after high school, I uh I went out and was on the road for a while and then decided the thing to do because I'm from Grundy County, Iowa.
- 10:10SPEAKER_02: I mean, you you you don't get much more corn in your boots than living in Grundy County, Iowa as a child, born born and raised on the farm, and decided I was gonna go out and see what life was like in the big city.
- 10:21SPEAKER_02: I lived over in Bensonhurst, Brooklyn for about two and a half years.
- 10:25SPEAKER_00: Nice.
- 10:25SPEAKER_00: Bensonhurst is great.
- 10:27SPEAKER_02: I I loved it for a while, but like you, my wife became pregnant with our our first child, and I thought, we gotta go home.
- 10:36SPEAKER_02: We gotta go home.
- 10:37SPEAKER_02: There's there's because we had some friends who had young kids.
- 10:41SPEAKER_02: One one couple in particular, I'm thinking of had a baby and they lived up on the 30th floor, you know, and it just and maybe it was my own upbringing, thinking, well, I I've got to recapture this for my children.
- 10:55SPEAKER_02: And I know that you were you're just talking about your your own upbringing very fondly, and let and yet you chose to uh to escape New York, as they say, and uh choose a whole different lifestyle.
- 11:07SPEAKER_00: Well, it's funny you said that because I had the same feeling you did, just I guess from the other side of the coin.
- 11:13SPEAKER_00: So I I bike ride around New York City when I was biking in the city probably six and a half, seven years ago, pre-pandemic.
- 11:19SPEAKER_00: I would just come home and I would feel this toxic air in my lungs.
- 11:24SPEAKER_00: And I was I was kind of like, there's garbage everywhere.
- 11:27SPEAKER_00: I love the city, I love the culture, but I don't want my kid, my daughter was turning one, I don't want to have to get in an elevator, go down a bunch of flights, and then go walk a few blocks to a park to see nature.
- 11:38SPEAKER_00: I want our kids to wake up, open up the back door, and they're in nature.
- 11:42SPEAKER_00: And so that was a big driving decision of why we ended up moving to rural America and we bought an eight-acre farm.
- 11:48SPEAKER_00: It was actually a former Episcopalian summer camp.
- 11:50SPEAKER_00: So we've used different buildings on the property for film and TV production.
- 11:55SPEAKER_00: But, you know, mine was more instinctive.
- 11:58SPEAKER_00: You know, I didn't want our kids to grow up in a way where they couldn't be self-sufficient.
- 12:02SPEAKER_00: And I so admire my farmer friends who are, you know, if you're a dairy farmer, you're a veterinarian, you're you're a mechanic, you're a farmer, you're oftentimes a construction worker.
- 12:13SPEAKER_00: The same with grain farmer friends.
- 12:15SPEAKER_00: Everyone's doing a million different things.
- 12:16SPEAKER_00: I admire that.
- 12:17SPEAKER_00: And although I love the tools that I've built as a city kid, I wanted my kids to have a bit more diversity in what they could do.
- 12:24SPEAKER_00: And I wanted their relationship with nature to be natural, you know.
- 12:27SPEAKER_00: And again, nothing wrong with the concrete jungle.
- 12:29SPEAKER_00: I love New York City, but it is a concrete jungle.
- 12:32SPEAKER_00: It's it's concrete, and so it's hard to really, you know, expose them to the things I wanted to expose them to there.
- 12:37SPEAKER_02: Yeah, yeah.
- 12:38SPEAKER_02: Well, we could talk about the city quite a bit, but uh we we should we should move on.
- 12:42SPEAKER_02: So you go from wanting to be ace ventura, wanting to be Austin Powers, and suddenly you you got into creating productions, and they were I'm sure that you do other things.
- 12:58SPEAKER_02: What other things have do do you have your hands in besides just rural America type stories?
- 13:04SPEAKER_02: Are there others?
- 13:05SPEAKER_00: Oh, yeah.
- 13:05SPEAKER_00: Well, you know, my career before starting on Silo, which is our first farm project, spanned documentary filmmaking.
- 13:12SPEAKER_00: So I made a documentary right when I got out of college.
- 13:14SPEAKER_00: It was actually about survivors of genocide.
- 13:16SPEAKER_00: It was a Holocaust survivor working with a Rwandan survivor, a Darfuri survivor, and a Congolese survivor, trying to raise awareness about what happened in their countries, but also trying to give hope to their countrymen and women that you can build yourselves back up after a genocide.
- 13:30SPEAKER_00: Very intense project, but very meaningful.
- 13:32SPEAKER_00: I got to travel around the country and the world.
- 13:34SPEAKER_00: Then I made a documentary about actually about technology, it was called Web.
- 13:38SPEAKER_00: It was about a small community in the Amazon jungle who get computers for the first time.
- 13:43SPEAKER_00: And so I was just exploring those ideas, but I always wanted to make scripted fictional stories.
- 13:47SPEAKER_00: The first fictional project I ever lead produced was called Mildred in the Dying Parlor.
- 13:51SPEAKER_00: It was with Steve Busemi and Jane Krakowski and Zasha Mammoth, some really well-known actors.
- 13:57SPEAKER_00: And it was a short film and it got into the Tribeca Film Festival and it almost turned into a TV show with TNT.
- 14:03SPEAKER_00: And I was just trying to, you know, tell fun stories and be creative.
- 14:07SPEAKER_00: But it wasn't really until Silo came along and I learned more about agriculture that my desire to impact society and do something good for the world really aligned with what I wanted to do most creatively.
- 14:20SPEAKER_00: You know, with the Mildred project, great creative project, but didn't have any social benefit component to it.
- 14:27SPEAKER_00: With The Last Survivor and Webb, the documentaries, really, really great impact, but not as creatively fulfilling.
- 14:33SPEAKER_00: So when I got introduced to the concept of a grain entrapment accident and rescue, which was silo, it was kind of like a perfect meld for me.
- 14:41SPEAKER_00: These two worlds came together, and you know, that was 2014, ever since I've I've been all in on telling ag stories.
- 14:47SPEAKER_00: Yeah.
- 14:48SPEAKER_02: You brought up something that my wife and I have talked about a number of times.
- 14:53SPEAKER_02: Is it Buscemi or Buscemi?
- 14:55SPEAKER_00: It's so it's Buscemi.
- 14:56SPEAKER_02: Busemi.
- 14:57SPEAKER_00: I know.
- 14:58SPEAKER_00: Everyone knows him is Steve Buscemi, but it is Steve Buscemi.
- 15:01SPEAKER_00: And just to just to shout him out, like one of the greatest guys ever.
- 15:05SPEAKER_00: I mean, really, he's the coolest, the nicest, most down-to-earth person.
- 15:09SPEAKER_00: I don't know if you know the story of what happened at 9-11, but he was a firefighter for many years before he became an actor.
- 15:15SPEAKER_00: And he went and he got his uniform and he was at the pile, like digging up for weeks with his former fire company, and he did not want cameras on him.
- 15:23SPEAKER_00: That that guy's just a good man.
- 15:24SPEAKER_00: Yeah, yeah.
- 15:26SPEAKER_02: Well, you brought up Silo a couple of times.
- 15:28SPEAKER_02: I have I have some more general questions.
- 15:30SPEAKER_02: I'll throw them in at random, sort of out of left field as we're going along here.
- 15:35SPEAKER_02: But let's do talk about silo because sure I feel like in our our discussion up to this point, silo sort of feels like a tipping point for you.
- 15:45SPEAKER_02: Was there I'm curious about tipping points.
- 15:48SPEAKER_02: Was there an incident, a particular story?
- 15:50SPEAKER_02: Was there something that happened that led you to want to the to to make a program about getting trapped in a silo in a grain bin?
- 16:02SPEAKER_00: Yeah, I mean, to merge your last two questions, like it actually all started with these two writers in New York City, Rachel and Nathan.
- 16:09SPEAKER_00: They were they wrote all their scripts together.
- 16:11SPEAKER_00: And I read one of their scripts, I thought they were brilliant and talented, and I commissioned that they would write a screenplay for me.
- 16:17SPEAKER_00: It was actually about a very famous story that happened in the Empire State Building in the 1940s.
- 16:22SPEAKER_00: And we did a reading of that project at my apartment with a bunch of actors, and they said, We have this filmmaker friend from Tennessee who wants to pitch you an idea.
- 16:30SPEAKER_00: Can he come?
- 16:31SPEAKER_00: He's willing to come up from Tennessee.
- 16:33SPEAKER_00: And I said, Okay, that sounds pretty cool.
- 16:34SPEAKER_00: I was a young producer in my late 20s.
- 16:37SPEAKER_00: I hadn't yet really had that many credits under my belt, but the fact that a young director wanted to talk with me made me think maybe I was headed down the right path, maybe I was developing good projects.
- 16:46SPEAKER_00: And so he came up from Tennessee.
- 16:48SPEAKER_00: His name is Marshall Burnett, and he handed my co-producer and myself like a pitch packet, like a bound laminated packet.
- 16:55SPEAKER_00: On the front, it just said silo and had a very provocative image of a mother, just sort of like like this, like in this, in this position of what looked like mourning or despair.
- 17:06SPEAKER_00: And I put the pages, and every page was a different time and a 24-hour period with real photography of communities that had been through a grain entrapment.
- 17:17SPEAKER_00: I didn't know what a grain entrapment was at the time.
- 17:20SPEAKER_00: I was just totally taken by the imagery he shared with me.
- 17:24SPEAKER_00: And I said, What's this thing all about?
- 17:26SPEAKER_00: And he explained, Well, you know, there are these entrapments that happen when people are harvesting corn or soy or wheat and their grain gets out of condition and it congeals and it gets stuck together.
- 17:35SPEAKER_00: It's like a stalagmite hanging off the wall in a cave, or it's like a big pocket of corn that's clumped together, but you can't see it.
- 17:42SPEAKER_00: It's like a, it's like it can become like quicksand if you step on it, it breaks.
- 17:46SPEAKER_00: And when somebody gets trapped, rescuing them makes a coal mining rescue look simple.
- 17:51SPEAKER_00: And the volunteer fire departments that come to get them know the person in the bin, probably nine out of 10 times.
- 17:56SPEAKER_00: And I had so many questions.
- 17:58SPEAKER_00: Why are they keeping corn in a grain bin?
- 18:00SPEAKER_00: Didn't know the answer to that.
- 18:01SPEAKER_00: What do you mean, volunteer fire company?
- 18:03SPEAKER_00: They're there are unpaid volunteers, didn't know that.
- 18:06SPEAKER_00: Wait, you can't just pull them out by a pulley.
- 18:08SPEAKER_00: No, didn't know the weight of corn, et cetera, et cetera, et cetera.
- 18:11SPEAKER_00: We went down that rabbit hole and I was hooked on the story of a small town going through a tragedy.
- 18:18SPEAKER_00: And as a big city kid, I thought, well, I know nothing about this.
- 18:22SPEAKER_00: What a metaphor for how farmers are feeling.
- 18:24SPEAKER_00: They're literally could be drowning in the grain that they produce to feed a growing population, a growing planet.
- 18:30SPEAKER_00: Shame on me for not knowing that was sort of my feeling.
- 18:33SPEAKER_00: And that's when it began to click for me.
- 18:35SPEAKER_00: Wow, maybe storytelling could unite urban and rural America.
- 18:38SPEAKER_00: Maybe in this divisive culture we have, we could tell a story that's very empathetic towards farmers and show city people what they go through and in the process show farmers that city people like me and my filmmaking friends care about them.
- 18:50SPEAKER_00: And so it became this exercise in unity.
- 18:52SPEAKER_00: And then what really hooked me, Davis, more than anything was we decided to make a short documentary, also called Silo, before making the big movie, which was a 75-minute fictional narrative with an over a million dollar fundraising price tag.
- 19:07SPEAKER_00: We couldn't raise that money.
- 19:09SPEAKER_00: We didn't have those kind of connections.
- 19:10SPEAKER_00: So we said, let's make a short documentary about a small town that's been through this to show our investor group and to show the farm community that we mean business.
- 19:18SPEAKER_00: And we made this 10-minute documentary in Rising Sun, Indiana, the Fox family, a fifth generation grain farming family, were the center of that project.
- 19:26SPEAKER_00: And at the end of filming there, after five days, probably taking up 40 to 50 hours of their time, I asked Adam Fox, how much money can I pay you?
- 19:34SPEAKER_00: I want to pay you a daily fee.
- 19:36SPEAKER_00: He said, I don't want you to pay me anything.
- 19:37SPEAKER_00: Just tell our story authentically.
- 19:39SPEAKER_00: So you sure?
- 19:40SPEAKER_00: He said, if you want, you can give a donation to our church.
- 19:42SPEAKER_00: But we're good.
- 19:43SPEAKER_00: I just wanted to help you.
- 19:45SPEAKER_00: And I found that I kept finding that theme come back with farmers.
- 19:48SPEAKER_00: They were willing to help you if you were willing to tell their story.
- 19:51SPEAKER_00: They're willing to help you if you just needed help.
- 19:53SPEAKER_00: They were willing to give you time and space.
- 19:56SPEAKER_00: And I'm a kind of kid who, if I'm two minutes late for the subway and I miss it in New York City, I'll be anxious for the rest of the day.
- 20:02SPEAKER_00: And I found that I found that this slowing down of time and appreciation of space and the vast beauty of our country was something that I needed and wanted personally.
- 20:14SPEAKER_00: And so after that, it was game over.
- 20:16SPEAKER_00: And I did everything in my power to make Silo the big film, which we did, and I'll tell you more about it.
- 20:20SPEAKER_00: But that's really how this whole thing got rolling.
- 20:23SPEAKER_02: Dude, uh starting with uh with a documentary bringing together survivors of various genocides, now on to grain entrapment, and then we'll we'll get into perfect sundays, in which spoiler alert, there's a there's a tragic suicide involved there.
- 20:44SPEAKER_02: These are very uh emotional, very heavy sorts of topics.
- 20:49SPEAKER_02: Did you did you set out to uh to make your your your career grappling with these super emotional, deep issues?
- 21:01SPEAKER_00: That's a really great question.
- 21:03SPEAKER_00: I mean, I I I think so.
- 21:05SPEAKER_00: I think so.
- 21:06SPEAKER_00: I I know growing up I did like movies that made me cry.
- 21:11SPEAKER_00: I don't know what that is, I don't know what that's about.
- 21:13SPEAKER_00: Maybe it's my own thing.
- 21:14SPEAKER_00: I like to have that emotional catharsis, I find it healthy.
- 21:17SPEAKER_00: Maybe it's just that drama is inherently entertaining because as as people, maybe we inherently understand that our time on Earth is short, and watching something dramatic validates the vastness of life and the beauty of it.
- 21:32SPEAKER_00: Because my favorite movies were like Far as Gump, which I've seen a hundred times, but I cry at the end every time, Shawshank Redemption, Braveheart, Gladiator.
- 21:40SPEAKER_00: I mean, these were some of these were more action-y pop culture, but they were all dramatic and serious.
- 21:46SPEAKER_00: So I I do think I was always gonna make dramas.
- 21:49SPEAKER_00: A comedy would be nice every now and again.
- 21:52SPEAKER_00: Uh the mil the Mildred in the Dying Parlor project was a light comedy.
- 21:56SPEAKER_00: I worked on a comedy called Amateur Night with Jason Biggs.
- 21:59SPEAKER_00: You know, there's some stuff that I think is entertaining and will be great.
- 22:02SPEAKER_00: And I think I'll get to that period of my career, but for whatever reason, it seems I'm drawn towards telling very Real raw stories.
- 22:11SPEAKER_00: Yeah.
- 22:12SPEAKER_02: And you did mention your sense of the the finite nature of our time on this planet.
- 22:21SPEAKER_02: We only have so much time.
- 22:23SPEAKER_02: And so for you to start with the tough stuff and think, well, I I can get to the nonsense later, but but for right now, let me tell these important stories.
- 22:32SPEAKER_02: That's uh that's uh admirable, admirable and uh quite a challenge.
- 22:36SPEAKER_02: Do you find yourself needing to decompress after some of this stuff?
- 22:41SPEAKER_00: I do, yeah.
- 22:42SPEAKER_00: I mean, I do laugh a lot.
- 22:43SPEAKER_00: Like my wife is pretty funny.
- 22:45SPEAKER_00: We like laid in bed last night.
- 22:47SPEAKER_00: We kind of were just giggling about some stupid stuff that happened that day.
- 22:50SPEAKER_00: I have great releases where I watch other TV that makes me laugh, parks and recreation, the office.
- 22:56SPEAKER_00: Nice.
- 22:57SPEAKER_00: Uh, you know, I can find my releases.
- 22:59SPEAKER_00: I tend, I don't take life too seriously.
- 23:01SPEAKER_00: Frankly, I don't even take filmmaking too seriously.
- 23:04SPEAKER_00: You know, I even when we're on set, you have to be able to have fun, even if you're doing an important project.
- 23:10SPEAKER_00: And as you mentioned, Perfect Sundays in particular, which we filmed last summer, there are a couple days on set where there were some serious conversations happening in front of the camera.
- 23:19SPEAKER_00: But I know that the actors got into their occupation to have that catharsis, to act, to perform.
- 23:26SPEAKER_00: They were probably like me, they were probably looking in the mirror, imitating their favorite actors and their Oscar-winning performances.
- 23:32SPEAKER_00: So not that Ace Ventura won any Oscars, but should have.
- 23:36SPEAKER_00: Should have.
- 23:37SPEAKER_00: It's so it's it's so ridiculously good.
- 23:39SPEAKER_00: But I do think, yeah, I mean, listen, I I appreciate you saying that.
- 23:43SPEAKER_00: I again, like I said in the beginning, I'm very blessed.
- 23:45SPEAKER_00: I'm lucky that I grew up even being able to explore my dreams and tell stories.
- 23:51SPEAKER_00: So if I get to tell stories that are serious and impact others, that's that's you know, icing on the cake or cherry on top, which we'll get into.
- 24:00SPEAKER_02: Well, let's do get into it.
- 24:01SPEAKER_02: Perfect Sundays TV.com is where my viewers can check this out.
- 24:06SPEAKER_02: And I would advise strongly go ahead and and check it out here.
- 24:11SPEAKER_02: Give us the the 30,000-foot view, give us the uh the elevator speech on what this is, what it's about.
- 24:18SPEAKER_02: Don't tell us how it ends, but talk to us about perfect sundays.
- 24:23SPEAKER_00: So perfect Sundays, it's a six-part limited TV series, you know, so it's not going to be multiple seasons.
- 24:29SPEAKER_00: It's like a long movie, it's four hours, it's broken into six parts.
- 24:33SPEAKER_00: I love miniseries.
- 24:35SPEAKER_00: Let me start with that.
- 24:36SPEAKER_00: One of my favorite genres of anything.
- 24:37SPEAKER_00: I like a long story, but it has an ending.
- 24:41SPEAKER_00: I just like that.
- 24:41SPEAKER_00: There's so many of them I've watched my whole life.
- 24:44SPEAKER_00: Band of Brothers, The Honorable Woman.
- 24:46SPEAKER_00: There are countless examples where the satisfaction I have when I'm done with like a four to ten hour thing is very high.
- 24:54SPEAKER_00: We wanted to tell a very real dairy farming family story that grappled with the subject of suicide.
- 24:59SPEAKER_00: It couldn't be a movie.
- 25:00SPEAKER_00: We needed more than two hours, so we went limited series.
- 25:03SPEAKER_00: What's it about?
- 25:04SPEAKER_00: Well, we meet this fictional family, very heavily researched project, but this is fictional, amazing actors, reading lines that were written in a script by Jason Williamson, who I created the show with.
- 25:15SPEAKER_00: And we meet this family two years to the day that their patriarch took his own life.
- 25:20SPEAKER_00: And what they used to do when he was alive was ice cream Sundays on Sunday from their milk after church.
- 25:27SPEAKER_00: And mom called it a perfect Sunday, but they haven't done one since dad died.
- 25:31SPEAKER_00: And when this day comes along on this Sunday, and when the show starts, it says Sunday number one.
- 25:36SPEAKER_00: You know, this is this is a show where revolves around Sundays.
- 25:40SPEAKER_00: His widow, Marla, says, I'm not gonna watch this farm go down the same path.
- 25:44SPEAKER_00: I'm not gonna watch my son sort of spiral into the depression that my husband went through.
- 25:49SPEAKER_00: I'm gonna turn my passion for ice cream making into a retail business.
- 25:53SPEAKER_00: I'm gonna go the value add route.
- 25:55SPEAKER_00: And that's what she does.
- 25:57SPEAKER_00: Her son doesn't agree with it.
- 25:59SPEAKER_00: They battle over it.
- 26:00SPEAKER_00: They have major challenges around the estate planning of the farm, but also around how do we deal with the co-op?
- 26:05SPEAKER_00: How do we deal with people visiting our farm?
- 26:06SPEAKER_00: What are the safety issues?
- 26:07SPEAKER_00: What are the health issues?
- 26:09SPEAKER_00: How are we actually gonna make money selling ice cream with 35 milking cows and all the debt we have?
- 26:14SPEAKER_00: And so the show has an episode on every Sunday for six consecutive weeks as we watch this family try and succeed financially, but also try and pick up the pieces emotionally after dad's suicide.
- 26:26SPEAKER_00: It is a very good show.
- 26:27SPEAKER_00: I am extremely proud of it.
- 26:29SPEAKER_00: It is as authentic as I think anything has ever been made about dairy farming.
- 26:33SPEAKER_00: I say that knowing myself confidently that we did more research and development than we even really had to.
- 26:40SPEAKER_00: We we talked to 75 dairy farmers, ice cream entrepreneurs.
- 26:44SPEAKER_00: We had two mental health advisors, you know, we took this very seriously.
- 26:47SPEAKER_00: But even beyond that, I'm getting an email.
- 26:49SPEAKER_00: I got an email last night, and I could read it too if I could find it.
- 26:52SPEAKER_00: But just somebody thanking us, a dairy farmer, who said, Thanks for making this not look like a perfectly clean barn.
- 26:57SPEAKER_00: This looked like my barn and my machine shed, and this is the way it works.
- 27:02SPEAKER_00: And it was like watching real life, and I felt really good when I was done with it.
- 27:05SPEAKER_00: So I won't give you the ending.
- 27:06SPEAKER_00: I will let you know it is a hopeful ending because to make a project this serious and to have it be a downer would not service the community we're trying to help.
- 27:14SPEAKER_00: We want people to walk away with hope and with what they feel is a path towards maybe helping their family farm.
- 27:20SPEAKER_02: How how did you make the barn look so real?
- 27:24SPEAKER_02: Did you leave it in state or or did you sort of come through, you know, and like, well, let's get some chocolate pudding and smear it on the wall a little bit and let's get some more hay over here.
- 27:36SPEAKER_02: How hands-on were you with making it look the way it did?
- 27:39SPEAKER_00: It we didn't have to do anything.
- 27:40SPEAKER_00: We shot on an active seventh-generation dairy in Bucks County, Pennsylvania.
- 27:44SPEAKER_00: When when our actors were milking cows, the Worthington family were there beside them, making sure it didn't look silly.
- 27:49SPEAKER_00: So we we filmed on an active farm.
- 27:51SPEAKER_00: We were filming around their milking hours.
- 27:54SPEAKER_00: It was challenging for them.
- 27:55SPEAKER_00: They really, without that family, we could not have gotten this made.
- 27:58SPEAKER_00: But every farm that you see in this project and every location you see was authentic.
- 28:03SPEAKER_00: We didn't pay anybody a ton of money and tell them to go away for the summer.
- 28:06SPEAKER_00: We didn't have that kind of money, but also honestly, making this with the ag community is what made it feel so authentic to begin with.
- 28:13SPEAKER_01: Yeah.
- 28:14SPEAKER_02: Well, and that's uh that's an excellent segue here because there are some some cameos in there.
- 28:21SPEAKER_02: I've I I made a list so I wouldn't wouldn't forget who they are, but we there's the sharkys were involved, the painter sisters, Steve Suka.
- 28:31SPEAKER_02: These are kind of deep cut ag people, you know.
- 28:35SPEAKER_02: That I mean, when you talk about authenticity and you want farm folks to go, hey, look, it's the painter sister, hey, that's it's shark farmer.
- 28:44SPEAKER_02: I mean, you hit the nail on the head.
- 28:46SPEAKER_02: How did you find these people?
- 28:47SPEAKER_02: What was the trick to that?
- 28:49SPEAKER_00: I love that you brought this up, Davis.
- 28:50SPEAKER_00: I'm so grateful for this because it really was, you know, I'm very proud of our website.
- 28:55SPEAKER_00: Like, for even for people who go to watch the show, like they should take their time on the website.
- 29:00SPEAKER_00: There's so many farms and stories and cameos and our mission, our conversation guide that we curated to go along with every episode.
- 29:10SPEAKER_00: You know, we feel like we're building a company and a mission, not just a TV show that you watch and forget about.
- 29:16SPEAKER_00: And so to do that, it felt like having those authentic ag moments would be great.
- 29:21SPEAKER_00: So to start with the soups, you know, Steve Sucup, we filmed inside of one of their grain bins in Iowa when we made silo, and they helped us make that project financially and logistically, and they got behind it.
- 29:33SPEAKER_00: Then they got behind Perfect Sundays.
- 29:35SPEAKER_00: They built a grain bin for free on the dairy farm we filmed at.
- 29:39SPEAKER_00: They didn't have a bin, you know, so they needed one.
- 29:42SPEAKER_00: And the soups came and they just built a hopper for them, free of charge.
- 29:45SPEAKER_00: That's the kind of people they are.
- 29:46SPEAKER_00: So they're just trying to put their money where their mouths are in terms of caring about American farmers.
- 29:50SPEAKER_00: Rob and Emily Sharkey have become dear friends to my wife and I.
- 29:54SPEAKER_00: We love them.
- 29:54SPEAKER_00: They're just amazing people and advocates for agriculture.
- 29:57SPEAKER_00: When I was on Sharky's podcast when we were, you know, we screened Silo at the Farm Progress show in 2019 in Decatur, Illinois.
- 30:05SPEAKER_00: That's what kind of really led to our success on Silo.
- 30:07SPEAKER_00: Once we were on Sharky, people really talked about that project and it really helped us expand our reach.
- 30:13SPEAKER_00: And I just got off the call with Stephanie Painter of the Painterland Sisters Yogurt Company.
- 30:18SPEAKER_00: They, oh my gosh, that's like such a good one.
- 30:20SPEAKER_00: Our local ice cream business, Oh, unbelievable ice cream, five stores here in Bucks County.
- 30:26SPEAKER_00: I was just having a meeting with their founder because we made an original ice cream flavor with them for the show, which was really awesome.
- 30:31SPEAKER_00: It's called The Perfect Sunday.
- 30:32SPEAKER_00: And I asked them about some of you know their contacts in the industry.
- 30:36SPEAKER_00: And they said, Oh, you know, some of our the milk that we get has also gone to from the Painterland sisters to the paint, and I said, Who are the painterland sisters?
- 30:43SPEAKER_00: And I'd been buying their yogurt, it's the best yogurt I think I've ever had.
- 30:47SPEAKER_00: And I ended up meeting them, and they're getting behind the project too.
- 30:50SPEAKER_00: And they came and they had a cameo in episode six.
- 30:53SPEAKER_00: So, you know, we've just had an unbelievable run of friendly faces on this project, leading up even to a podcast like this, Davis, that's just thoughtful and researched.
- 31:02SPEAKER_00: And I do feel like all the effort my wife and I and our family have put into this project.
- 31:07SPEAKER_00: It's not, it's really not easy to make an independent TV show, like it's it's hard on a life on a lifestyle choice, but all that is getting paid back in spades in terms of how how kind and thoughtful and positive everyone has been in response to it.
- 31:21SPEAKER_00: So thank you for giving me a platform, you know.
- 31:24SPEAKER_02: Oh, absolutely.
- 31:25SPEAKER_02: We're we're glad to have you.
- 31:26SPEAKER_02: This is a story that needs to be told.
- 31:28SPEAKER_02: I had the painterland sisters or the painter sisters talking about their yogurt when I was working under a different banner on a different podcast, and part of my shtick, I'm not gonna do it to you today, but sometimes I do.
- 31:40SPEAKER_02: I I sing and I make almost little parody songs.
- 31:42SPEAKER_02: And so when I had the sisters on, I I did uh a parody song about yogurt to the tune of Queen's Bohemian Rhapsody for the Panderland Sisters Yogurt.
- 31:53SPEAKER_02: It was fantastic.
- 31:54SPEAKER_00: So if I if I read if I research this, I'll find it, or will you send it to me?
- 31:58SPEAKER_02: That's I think you would find it.
- 32:00SPEAKER_02: I I could send it to you.
- 32:01SPEAKER_02: I'll send it to you.
- 32:02SPEAKER_00: I'll right, I'm right, I'm right.
- 32:04SPEAKER_00: I'm gonna look it up after this.
- 32:05SPEAKER_02: I saw them, I saw them on the uh on the list that the long list of cameos and thought, oh my gosh, what a what a great pick.
- 32:13SPEAKER_02: What a great pick.
- 32:15SPEAKER_02: There's a kind of back to the to the storyline of perfect sundays.
- 32:20SPEAKER_02: You touched on that dynamic between the mom and the sun on the farm there, and how the mom, I think you used the word spiraling, kind of saw the sun beginning to spiral a little bit.
- 32:32SPEAKER_02: Talk to us about that dynamic, and and because that really sort of enriches the story, I feel like.
- 32:38SPEAKER_00: Yeah, I mean, you know, it's very important, you know, when we decided to make this series, right?
- 32:42SPEAKER_00: Jason and I sat in a room, and the first question we had are who are the characters, right?
- 32:47SPEAKER_00: Like, who is gonna make up this story?
- 32:49SPEAKER_00: We're making it up from nothing, but we want to make sure it feels authentic to the conversations we've had.
- 32:55SPEAKER_00: And we spoke to a dairy mom who became an ice cream entrepreneur, and the way she talked, we were like, Oh, this is somebody who is gonna get the job done.
- 33:03SPEAKER_00: She just had a can-do attitude, and she became the model for Marla.
- 33:07SPEAKER_00: And then there were a couple of farmers here in Pennsylvania who became the model for Caleb, who plays the son.
- 33:13SPEAKER_00: And then there was a couple of farmers who were like the daughter, the younger daughter, not gonna take over the farm, not necessarily interested in coming back to the farm, but feels the draw back to the land.
- 33:24SPEAKER_00: And then Caleb's wife, who's who's Gwen in the show, you know, she's not a farm wife.
- 33:29SPEAKER_00: She has an off-farm job, she gets the insurance.
- 33:32SPEAKER_00: We did a lot of research, Davis, to get to this place where we could have characters that felt like they were grounded in the reality of American agriculture, and then we embellished, because that's what you do with the storytelling component.
- 33:43SPEAKER_00: So then we asked ourselves, a family business, okay?
- 33:47SPEAKER_00: Any family business where mom technically owns the business, son does a ton of the work but isn't yet an owner.
- 33:55SPEAKER_00: What does that dynamic look like?
- 33:57SPEAKER_00: What what are what are the you know hesitancies there?
- 34:01SPEAKER_00: What's the resilience there?
- 34:03SPEAKER_00: What's the I don't know, what's what's what I'm looking for?
- 34:07SPEAKER_00: There's there's all sorts of emotions that come up with that in a good situation.
- 34:10SPEAKER_00: Then layer on top of that, the fact that dad took his own life.
- 34:13SPEAKER_00: So you have this horrible trauma that you want to be grappling with.
- 34:17SPEAKER_00: But as we know, dairy farmers have to keep milking.
- 34:20SPEAKER_00: It's not like you could take a week off from work.
- 34:22SPEAKER_01: Right.
- 34:22SPEAKER_00: The day the the day dad took his own life, you learn in the show, both kids were milking cows.
- 34:28SPEAKER_00: They had to, no other choice.
- 34:30SPEAKER_00: So that dynamic of mother-son and them having a different direction for the farm created the tension, the key tension in the show.
- 34:37SPEAKER_00: And obviously, we're not just trying to create something out of nothing.
- 34:40SPEAKER_00: We've talked to farmers about that tension, about the challenges of estate planning, right?
- 34:44SPEAKER_00: It's not so easy, it's not always perfectly communicative, and the visions are not always the same.
- 34:49SPEAKER_00: So, what we always say, and if you go to our mission page on the on the website, we're trying to cultivate conversations with this project.
- 34:56SPEAKER_00: We're not giving answers.
- 34:57SPEAKER_00: You can get big or get out, you can go value add, you can sell the herd if that's what you choose to do as a farmer.
- 35:04SPEAKER_00: But make sure you're communicating with your family about it.
- 35:06SPEAKER_00: Make sure you're not leaving church and not talking to your pastor and your neighbors at all anymore.
- 35:11SPEAKER_00: And then vice versa.
- 35:12SPEAKER_00: If you see a farmer leave church, make sure you knock on their door.
- 35:15SPEAKER_00: Hey, why haven't you come to church in a bit?
- 35:16SPEAKER_00: Is everything okay?
- 35:17SPEAKER_00: Can I help out on the farm?
- 35:18SPEAKER_00: As a society, we're all looking at these things all day and we're less and less communicative.
- 35:23SPEAKER_00: And so we want to cultivate conversations because when people watch the show and feel its authenticity, they might look at some of the mistakes made by the family, but also some of the things that they did right at the end that help, you know, I don't know, trigger positive conversations within their own homes.
- 35:37SPEAKER_01: Yeah, yeah.
- 35:39SPEAKER_02: That's uh that's a really good message and one that uh that I've preached too.
- 35:44SPEAKER_02: Just just talk to somebody.
- 35:45SPEAKER_02: And I've you know, I've I understand that farming, just agriculture in general, can can tend to be very isolating for certain people at the same time.
- 35:58SPEAKER_02: You're carrying a very, very heavy burden, especially if you're in a generational farm, you're the fourth, fifth, sixth generation.
- 36:06SPEAKER_02: You don't want to be the one to let it go down the tubes.
- 36:09SPEAKER_02: You don't want to be the one to, you know, to to stand and and watch it and not know what to do, how to how to stop it.
- 36:18SPEAKER_02: And oftentimes, you know, you don't need to go up and say, Hey, hey, Reverend, I'm depressed.
- 36:23SPEAKER_02: Hey, Bob, I I came over today to tell you that I'm depressed.
- 36:29SPEAKER_02: They don't have to start there.
- 36:31SPEAKER_02: Just go over and and talk to the Reverend, talk to Bob, the neighbor, talk to Sally, talk, you know, talk to someone.
- 36:38SPEAKER_02: And my thought is that once you open up that dialogue, you begin to begin to sense places where you and that person can connect, and maybe you don't feel quite so alone.
- 36:50SPEAKER_02: Is that fair?
- 36:51SPEAKER_02: That's it.
- 36:52SPEAKER_02: That's it.
- 36:53SPEAKER_00: And I also think like you hit the nail on the head.
- 36:55SPEAKER_00: The conversation doesn't have to start at the deep dark feelings.
- 36:59SPEAKER_00: Most of us don't do that to begin with, and everyone has some deep dark feelings.
- 37:02SPEAKER_00: Not everyone is clinically depressed, some people are, and some people are struggling with just high anxiety over finances or business, you know.
- 37:10SPEAKER_00: But I I just remember it like so much of the conversation in agriculture around mental health has been about destigmatizing the conversation.
- 37:19SPEAKER_00: I think that's been correct for a little bit.
- 37:22SPEAKER_00: I don't feel that way anymore.
- 37:24SPEAKER_00: I feel like for the most part, farmers are willing to talk, but you have to meet them where they're at.
- 37:30SPEAKER_00: If you have a farmer come to you and make them meet you to talk about suicidal ideation, that is a very hard hurdle to get over.
- 37:38SPEAKER_00: If you go to them and go for a stroll on the farm and ask about the bank barn and ask about the old tractor and ask about the home and talk about whatever, then you're just creating actual genuine connection.
- 37:50SPEAKER_00: It doesn't feel agenda-driven, it doesn't feel heavy, and then the conversation evolves.
- 37:56SPEAKER_00: My experience, and again, it's just my experience, but I am a stranger who came to a lot of these farms.
- 38:01SPEAKER_00: And as long as I show genuine interest, farmers talk a lot.
- 38:05SPEAKER_00: You know, they they will talk, they will tell you it's hard and that they're struggling, but you have to have a runway to get there, and we can't put the burden on them.
- 38:13SPEAKER_00: That the burden has to be on the rest of society.
- 38:15SPEAKER_00: This is my opinion.
- 38:16SPEAKER_00: The rest of us have to go and show up.
- 38:19SPEAKER_02: Yep, preach, preach.
- 38:21SPEAKER_02: Well, and toward that end, on your uh on your website over at uh perfectsundaystv.com, I believe this is where I found it.
- 38:30SPEAKER_02: It talked about a partnership with Land Logic, yeah, a behavior health training model focused on farmers' relationship with the land, created the perfect Sundays conversation guide, kind of as a companion to the series viewing experience.
- 38:45SPEAKER_02: A few words on that, perhaps.
- 38:46SPEAKER_00: Oh, yeah.
- 38:47SPEAKER_00: So Land Logic was founded by Kayla Anderson.
- 38:50SPEAKER_00: She's out of Kansas.
- 38:51SPEAKER_00: Uh her dad went through the 80s farm crisis and spoke to her very openly about his struggle with depression during that time.
- 38:58SPEAKER_00: And she became a social worker and was trying to figure out how do we scale mental health resources when it's very difficult to find mental health providers who can even talk to farmers.
- 39:08SPEAKER_00: If farmers are willing to go, it's possible their closest therapist is a couple hours away.
- 39:12SPEAKER_00: And if there's telehealth, do they even know how to talk to a farmer specifically?
- 39:16SPEAKER_00: So Land Logic, they train mental health professionals and how to talk to farmers through their land.
- 39:23SPEAKER_00: And they have all sorts of very simple exercises that get that conversation going, just like we were discussing.
- 39:28SPEAKER_00: And so I'm a huge fan of what Kayla's doing.
- 39:31SPEAKER_00: I think she is brilliant and I know her heart's in the right place.
- 39:34SPEAKER_00: She is a very humble leader who is really, really brilliant.
- 39:38SPEAKER_00: And so we created this guide so that if you watch an episode and you're sitting next to your wife at home and you're not sure how to start a dialogue based on what you just watched, you can pull it up.
- 39:47SPEAKER_00: There's some questions, there's some takeaways, there's some exercises that you could do, emotional exercises that will push the conversation forward.
- 39:54SPEAKER_00: So we have one for every episode.
- 39:56SPEAKER_00: It's very thoughtful.
- 39:57SPEAKER_00: I really encourage people to use it.
- 39:58SPEAKER_00: Honestly, even if you don't watch the show, some of the questions and exercises are very relevant.
- 40:03SPEAKER_00: Yeah.
- 40:04SPEAKER_02: Well, what I like about this is with the program, you're certainly going to fire some people up.
- 40:10SPEAKER_02: You're going to bring up emotions that maybe people don't expect, maybe that people don't even want.
- 40:15SPEAKER_02: And so to have a resource there to help, you know, deal with that kind of you know, from the viewing to the firing up to what am I supposed to do with this?
- 40:28SPEAKER_02: You know, that's uh that's that's very thoughtful that you've included that as part of it.
- 40:33SPEAKER_02: Perfect SundaysTV.com.
- 40:37SPEAKER_02: Let me ask you this.
- 40:39SPEAKER_02: We'll we'll we'll dial back just a little bit.
- 40:42SPEAKER_02: My wife is a bit of a film nerd.
- 40:44SPEAKER_02: Would you consider yourself a film nerd?
- 40:47SPEAKER_00: I was.
- 40:48SPEAKER_00: Yeah?
- 40:49SPEAKER_00: And now I have two young kids and I only and I only watch a few movies a year.
- 40:53SPEAKER_00: But if we're talking like 90s, 80s, 70s movies, you're probably I'm probably in a good place on my film, my film nerdiness.
- 41:01SPEAKER_02: Okay, so this this may not be the right place to ask this question, but my wife has uh walked me through the film noir world.
- 41:11SPEAKER_02: Also, and peppered with like Busby Berkeley a little bit here and there, but I love the old Barbara Stanwyck movies.
- 41:17SPEAKER_02: I watched Gaslight for the first time just a few weeks ago, blew my mind, it was awesome.
- 41:26SPEAKER_02: This may confirm me as a complete and total rube, but we watched Citizen Kane, and I felt like it was overindulgent.
- 41:37SPEAKER_02: I didn't like it, like I really didn't like it at all.
- 41:41SPEAKER_02: Is that uh can can you help me with that?
- 41:44SPEAKER_00: No, that's fair.
- 41:45SPEAKER_00: There's a lot of people who feel that way about Citizen Kane.
- 41:48SPEAKER_00: I, you know, listen, I've only seen it once, and I saw it clearly in a time and place where I was in a really filmy mindset, and I thought it was beautiful and amazing, but I think I was wanting to love it.
- 42:01SPEAKER_00: I I I even can think back to it and know that I wasn't obsessed with it.
- 42:06SPEAKER_00: Gaslight, on the other hand, is brilliant.
- 42:10SPEAKER_00: Like the writing is is, and listen, that if something feels dated, there's probably some sort of issue in the writing because the most personal stories end up being universal and timeless.
- 42:21SPEAKER_00: Citizen Kane was a little self-indulgent.
- 42:24SPEAKER_00: I probably need to re-watch it.
- 42:25SPEAKER_00: I I honestly probably need to re-watch it.
- 42:27SPEAKER_00: But I'm I'm a fan.
- 42:28SPEAKER_00: Listen, if you've ever seen Sunset Boulevard, Gene, genius movie, great movie.
- 42:33SPEAKER_00: I I'm in a while, my daughter and I, I want to watch the movie The Kid with Her, silent Charlie Chaplin movie.
- 42:39SPEAKER_00: It's like the best storytelling imaginable.
- 42:42SPEAKER_00: It's a silent movie, and yet you can weep at the end because it's just so it's I don't just know what it is.
- 42:50SPEAKER_00: It's not trying to be something else.
- 42:52SPEAKER_00: So I love to watch oldies, you know.
- 42:54SPEAKER_00: My grandparents, they used to always, you know, have the Turner Classic movies up, and we'd watch that stuff.
- 43:00SPEAKER_00: So I'm all about it, and I love the question.
- 43:03SPEAKER_00: I love the question.
- 43:03SPEAKER_00: Love it.
- 43:04SPEAKER_00: Yeah.
- 43:04SPEAKER_02: Well, and I'm like you, I only I only watched Citizen Kane one time.
- 43:09SPEAKER_02: And here's the thing the first time I watched Napoleon Dynamite, I didn't care for it.
- 43:14SPEAKER_02: I didn't get it.
- 43:15SPEAKER_02: I don't know if I didn't care for it, I just kind of didn't get it.
- 43:18SPEAKER_02: And then I watched it a second time, and I mean it's to me, it's one of the most brilliant pieces of independent filmmaking that that I can think of in our lifetimes.
- 43:29SPEAKER_00: Well, it's it's it's funny, you know.
- 43:30SPEAKER_00: Listen, it's art, right?
- 43:32SPEAKER_00: It's it's it's move so much of this is mood-based.
- 43:35SPEAKER_00: Like you could sit down and be in a mood, and if something is that good that no matter what move your mood you're in, it takes you away and you escape.
- 43:46SPEAKER_00: That's kind of the role of movies and TV shows.
- 43:49SPEAKER_00: So perfect Sundays, as much as there's a mission, it's also escapism.
- 43:52SPEAKER_00: We're hopeful we're also hopefully people like escape into this world and they're you know, you they have suspension of disbelief, which means you literally forget that you're watching something that's fake.
- 44:02SPEAKER_00: You lose yourself in the world.
- 44:04SPEAKER_00: The power of the moving image is unbelievable.
- 44:07SPEAKER_00: It's why.
- 44:09SPEAKER_00: I really don't use social media very much at all because I want to give my brain the gift of great video content.
- 44:17SPEAKER_00: And even though it's so ubiquitous, it's everywhere now.
- 44:20SPEAKER_00: And everyone could be a filmmaker, just with an iPhone, right?
- 44:24SPEAKER_00: I want to at least give myself the treat of very good long stories because they have a different impact on you if you allow them to, which is why a conversation guide can be helpful.
- 44:34SPEAKER_00: You watch six episode series, right?
- 44:36SPEAKER_00: You for you finish the final episode.
- 44:39SPEAKER_00: You could go right to your phone and text somebody or look at Instagram, and then you disrupt the digestion of the process.
- 44:45SPEAKER_00: Or you could sit in it, you could talk to the person next to you, you could look at the conversation guide.
- 44:50SPEAKER_00: You can let it land.
- 44:52SPEAKER_00: Because I remember growing up watching a movie and going up for a walk around the block with my buddies.
- 44:56SPEAKER_00: That walk around the block was the digestion period.
- 44:59SPEAKER_00: And we chatted about it and it stuck.
- 45:01SPEAKER_00: It's why I could quote all those movies because I really let it stick.
- 45:05SPEAKER_00: I think as a society, we're not letting things stick enough.
- 45:07SPEAKER_00: We're so content-centric.
- 45:09SPEAKER_00: So we're my wife and I, we're like we're a slowdown family.
- 45:13SPEAKER_00: Let's take our time, let's watch the thing and really let it digest.
- 45:17SPEAKER_02: I love that.
- 45:18SPEAKER_02: I love that.
- 45:19SPEAKER_02: I'm not gonna keep you much longer.
- 45:21SPEAKER_02: I'm gonna have to have you on again sometime, Sam.
- 45:23SPEAKER_00: But uh anytime.
- 45:25SPEAKER_00: I let I'm having a I'm having a great time.
- 45:27SPEAKER_00: Thank you.
- 45:27SPEAKER_02: I'm really glad you're very generous with your time.
- 45:30SPEAKER_02: But okay, here's here's this picture, and I had this thought too.
- 45:34SPEAKER_02: In in reference to Perfect Sundays, and I suppose to to silo or or anything that you've made when you're you're making this stuff, it's not just you running around with a camera and a microphone, and I mean you've got actors involved, you've got editors involved, you've got all sorts of people with their hands in your soup here.
- 45:55SPEAKER_02: Too many cooks can spoil the soup, Sam, as they say.
- 45:59SPEAKER_02: I'm I'm wondering if I shouldn't say spoil.
- 46:02SPEAKER_02: I shouldn't say spoil, but it's a lot of hands in your vision.
- 46:06SPEAKER_02: Did Perfect Sundays come out at the end looking like what you had hoped it would?
- 46:13SPEAKER_00: That's an awesome question.
- 46:14SPEAKER_00: It did.
- 46:15SPEAKER_00: It really did.
- 46:16SPEAKER_00: You know, it's so interesting because you develop we developed these characters from scratch.
- 46:21SPEAKER_00: They're almost like they're almost like our children.
- 46:25SPEAKER_00: It's weird to say.
- 46:25SPEAKER_00: I don't really I have children, so but they came from nowhere.
- 46:29SPEAKER_00: Like I remember sitting and being like, what does Marla have for breakfast?
- 46:33SPEAKER_00: What does Caleb have for breakfast?
- 46:34SPEAKER_00: What is Becca?
- 46:35SPEAKER_00: Like we went through what their days are like, we went through their history from childhood.
- 46:39SPEAKER_00: Were they bullied in high school?
- 46:40SPEAKER_00: Did they play sports?
- 46:41SPEAKER_00: We really tried to come up with characters that we were attached to, and then the actors take them on and they bring them and they turn them into something else.
- 46:49SPEAKER_00: And that's the creative process.
- 46:50SPEAKER_00: And it's very enjoyable to watch.
- 46:52SPEAKER_00: Are there scenes in the show that I watch and they weren't exactly what was in my head?
- 46:56SPEAKER_00: 100%.
- 46:57SPEAKER_00: Did it ultimately achieve the vision?
- 47:00SPEAKER_00: 110%.
- 47:01SPEAKER_00: I can't believe the way I because I've seen the show like 30 times.
- 47:06SPEAKER_00: You know, I've watched every cut of every episode.
- 47:09SPEAKER_00: You know, then you sound mix it, you do the music.
- 47:11SPEAKER_00: We have original music in the show.
- 47:13SPEAKER_00: Then you do color correcting, you do the color on the show, every little technical piece of the process.
- 47:18SPEAKER_00: I've watched and watched and watched.
- 47:19SPEAKER_00: I've yet to watch episode six and not cry at the end every time.
- 47:23SPEAKER_00: It always hits me.
- 47:24SPEAKER_00: It feels like it's the perfect little button on the show.
- 47:28SPEAKER_00: It gives hope.
- 47:29SPEAKER_00: It's real, it's painful but beautiful.
- 47:32SPEAKER_00: I I am so proud of Perfect Sundays, and I think I think the community is really embracing it in a way that I thought they would.
- 47:39SPEAKER_00: You know, this was different than Silo.
- 47:41SPEAKER_00: Silo was who is this New York City guy?
- 47:44SPEAKER_00: Why did he make this project about us?
- 47:46SPEAKER_00: Is it going to be authentic?
- 47:47SPEAKER_00: And Silo surprised people.
- 47:49SPEAKER_00: I'm hoping Perfect Sundays people go in with expectations that we'll do it right and that we exceed those expectations.
- 47:56SPEAKER_00: I think we did.
- 47:57SPEAKER_02: Perfect SundaysTV.com.
- 48:00SPEAKER_02: I'll say it again for the folks in the back.
- 48:03SPEAKER_02: Perfect SundaysTV.com.
- 48:06SPEAKER_00: Can I add one?
- 48:07SPEAKER_00: Can I can I add one more thing?
- 48:09SPEAKER_02: Get in there.
- 48:10SPEAKER_00: Before I came on, I made a discount code for your audience.
- 48:14SPEAKER_00: So if they want to stream it directly from the website, they can use Ag Bull All Caps.
- 48:19SPEAKER_00: A G B U L L, just one word.
- 48:21SPEAKER_00: Ag Bull All Caps.
- 48:23SPEAKER_00: Just the way you have written on your microphone.
- 48:25SPEAKER_00: So they'll get 20% off streaming the series.
- 48:27SPEAKER_00: But you know, I honestly I've said it before.
- 48:31SPEAKER_00: I want people to watch it.
- 48:32SPEAKER_00: I think it's worth the price of admission.
- 48:34SPEAKER_00: Email us if you need a further discount because we want people to watch it.
- 48:39SPEAKER_00: We want farmers to benefit from it and share it.
- 48:41SPEAKER_00: So go home, watch it from your tractor if you're harvesting and there's an autonomous function.
- 48:46SPEAKER_00: Watch it at home with your wife or your kids if you have a weekend off or a rainy day and you can't harvest, or put it on your to-do list for the winter time when harvest season's over.
- 48:55SPEAKER_00: I think this show is going to really hit people in the right way.
- 48:58SPEAKER_02: This is the sort of thing, beloved viewers, that that we really, really ought to be supporting.
- 49:04SPEAKER_02: And even if you're not some, even if you are happy as a lark, not a care in the world.
- 49:09SPEAKER_02: Everything is going perfectly.
- 49:11SPEAKER_02: And in fact, you've got a silo full of gold coins out back instead of corn.
- 49:16SPEAKER_02: You should be supporting this because somebody really, really needs this message.
- 49:20SPEAKER_02: I I would argue probably a whole lot of people really, really need to see the sorts of stories that Sam Goldberg is putting out there.
- 49:27SPEAKER_02: PerfectSundaysTV.com.
- 49:30SPEAKER_02: Use the uh promo code AGBL in all caps.
- 49:35SPEAKER_02: What okay, one more question, and then we're going to talk about the weather, and then we're out of here, brother.
- 49:40SPEAKER_02: But uh what what's next?
- 49:43SPEAKER_02: What's next?
- 49:43SPEAKER_02: Have you have you have you got something on the on the front burner, the back burner, something in the stove?
- 49:48SPEAKER_02: What do you got going?
- 49:49SPEAKER_00: Well, because you appreciate the creative process so much.
- 49:53SPEAKER_00: Right now we are obviously very focused on perfect Sundays.
- 49:56SPEAKER_00: It has a long way to go.
- 49:58SPEAKER_00: We have a lot of people to see it.
- 50:00SPEAKER_00: And so much of my brain space is towards marketing it and thinking about how do I get creative.
- 50:05SPEAKER_00: You know, we go to farm shows, we partner with people like Painterland and Sue Cup, and our brain space is heavily there.
- 50:11SPEAKER_00: But if this project is successful, my wife and I have said, if it's successful and when people watch it and if we can bring enough money in, we already wrote the next one.
- 50:20SPEAKER_00: And it's really, really good.
- 50:23SPEAKER_00: It's it's really it's something.
- 50:25SPEAKER_00: I I don't want to tease it out because if I start to talk about it, I'm gonna get attached to it.
- 50:30SPEAKER_00: And then like and then like the babies I spoke about earlier, I'm gonna just have to start.
- 50:35SPEAKER_00: But it is a project that I think is going to hit so nice.
- 50:39SPEAKER_00: It's also a drama, but it's it's not as it's not as serious.
- 50:43SPEAKER_00: It's got a lot of levity to it.
- 50:45SPEAKER_00: It's a film, and I think it'll really round out the trifecta of farm projects.
- 50:49SPEAKER_00: Jason, who wrote Perfect Sundays, is already working on our fourth.
- 50:53SPEAKER_00: So we want to be doing more.
- 50:55SPEAKER_00: We want to be doing more.
- 50:56SPEAKER_00: It's just now we've got we've got to have a certain amount of success so that we can go out and do it again.
- 51:00SPEAKER_02: Yeah.
- 51:01SPEAKER_02: I appreciate your pacing.
- 51:03SPEAKER_02: Intentionality, authenticity, empathy, emotion.
- 51:07SPEAKER_02: This is what I'm what I've learned about you and what your priorities are as a filmmaker and uh and uh a producer.
- 51:15SPEAKER_02: And I uh I just appreciate the heck out of you, Sam Goldberg.
- 51:18SPEAKER_00: Thanks, Davis.
- 51:19SPEAKER_00: You're you're really you're so kind.
- 51:20SPEAKER_00: Thank you and your team for having me.
- 51:21SPEAKER_00: I really appreciate it.
- 51:22SPEAKER_02: Tell us where you are geographically generally right now.
- 51:26SPEAKER_00: Bucks County, Pennsylvania, half the time, New York City, New York, half the time.
- 51:31SPEAKER_02: If you look out your window right now, what's what's the weather like?
- 51:34SPEAKER_02: We're at well, we're going on one o'clock.
- 51:36SPEAKER_02: Wow, we've almost talked an hour now.
- 51:37SPEAKER_02: What's the weather look like?
- 51:39SPEAKER_02: It's Bucks County PA today.
- 51:41SPEAKER_00: Like 55 and clear blue skies.
- 51:43SPEAKER_02: Okay, okay.
- 51:44SPEAKER_02: Here in KC, we're uh we're a little warmer today, headed, I think to around 80 degrees, but but sunny.
- 51:51SPEAKER_02: As you can see on the map here, uh the National Weather Service is expecting largely dry weather.
- 51:56SPEAKER_02: The Midwest certainly needs it.
- 51:58SPEAKER_02: The gut slot of the Corn Belt sure needs to dry out just a little bit.
- 52:02SPEAKER_02: According to the National Weather Service, much higher than typical October temperatures will continue across coastal Southern California, up through the Bay Area and Central Valley through midweek, major to extreme heat risk out in California.
- 52:15SPEAKER_02: Let's see, tropical depression likely to form over the Gulf during the middle part of this week.
- 52:20SPEAKER_02: Further strengthening possible as it moves northeastward later this week.
- 52:24SPEAKER_02: An anomalous upper level ridge of high pressure remains in control across much of the west into the northern plains.
- 52:30SPEAKER_02: Plenty of, they say it again, anomalous warmth in contrast to the summer-like heat wave across the west.
- 52:37SPEAKER_02: High pressure system has overspread the Midwest and Northeast with cool and dry autumnal air mass.
- 52:42SPEAKER_02: That's my favorite kind.
- 52:44SPEAKER_02: Cool and dry autumnal air mass.
- 52:46SPEAKER_02: One of the first cold shots of the fall season, bringing some agricultural risk.
- 52:52SPEAKER_02: Everybody be safe out there.
- 52:54SPEAKER_02: Just really quick, Sam.
- 52:55SPEAKER_02: I'd like to offer up a few items of mild interest.
- 52:58SPEAKER_02: If I can interest you mildly, from October 6th in history, in 1876, the American Library Association was founded.
- 53:11SPEAKER_02: My daughter is actually a uh a librarian back in Iowa.
- 53:15SPEAKER_02: She absolutely loves her work.
- 53:17SPEAKER_02: 1876, American Library Association founded.
- 53:20SPEAKER_02: 1948, the first television network soap opera, Faraway Hill, was broadcast by the Dumont Network.
- 53:28SPEAKER_02: And in 2007, Jason Lewis completed the first human-powered circumnavigation of the globe.
- 53:35SPEAKER_02: No sails, no motors, pedal power only.
- 53:38SPEAKER_02: You mentioned you mentioned that you used to like to bicycle around New York City.
- 53:43SPEAKER_02: Dude went 74,842 kilometers, took 4,883 days.
- 53:49SPEAKER_02: Matt, I imagine his thighs were burning by about day four or five, wouldn't you expect?
- 53:55SPEAKER_00: I don't even understand what you just said to me.
- 53:57SPEAKER_00: That's that's insane.
- 54:00SPEAKER_00: That's totally insane.
- 54:01SPEAKER_02: Absolutely insane.
- 54:02SPEAKER_02: It's completely insane.
- 54:04SPEAKER_02: Sam Goldberg from the perfect Sunday, perfect SundaysTV.com.
- 54:09SPEAKER_02: Use the uh the coupon code AGBOLINALLCaps, perfect SundaysTV.com.
- 54:15SPEAKER_02: Please, beloved viewers, check it out.
- 54:18SPEAKER_02: Get the companion guide from the website there as well.
- 54:21SPEAKER_02: Talk about it with your friends, encourage those that you know and love, and even people you don't like to watch it.
- 54:27SPEAKER_02: PerfectSundaysTV.
- 54:30SPEAKER_02: Sam Goldberg.
- 54:31SPEAKER_02: You've been extremely generous with your time.
- 54:32SPEAKER_02: I hope we can talk again soon, brother.
- 54:35SPEAKER_00: Truly anytime.
- 54:35SPEAKER_00: Thanks, Davis.
- 54:37SPEAKER_02: Well, and thank you for watching, beloved viewers.
- 54:40SPEAKER_02: May I direct you to Agbull.com.
- 54:42SPEAKER_02: You can dig deeper with Ag Bull Intel.
- 54:44SPEAKER_02: Take your marketing by the horns with Ag Bull.
- 54:46SPEAKER_02: Visit Agbol.com or call 855-737 Farm.
- 54:50SPEAKER_02: That's 855-737-FAR, followed by the letter M for details.
- 54:57SPEAKER_02: Jed Sidwell will have the morning calls bright and early tomorrow morning.
- 55:01SPEAKER_02: And I'll talk to Katie Voynorovich from Strategic Farm Marketing and Crop Insurance.
- 55:07SPEAKER_02: I'll ask her if I pronounced her name correctly.
- 55:09SPEAKER_02: We'll find out together on tomorrow's eggs clock.