Generative AI risks: are European communication professionals ready? A study on individual and organizational READINESS — Wang et al. (2026)
Purpose Generative artificial intelligence (GenAI) technologies are increasingly being used by both individuals and organizations. However, there is still a lack of in-depth understanding of whether communication professionals are ready to navigate and utilize this disruptive innovation. This study aims to explore how communication professionals perceive GenAI-related risks in the workplace and what is considered important for READINESS in the context of GenAI adoption at the individual and organizational levels. Design/methodology/approach This study employed written interviews with…
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