Latest / Skin Anarchy / What’s Really In Your Deodorant And Why It Matters With TIARA

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What’s Really In Your Deodorant And Why It Matters With TIARA · Skin Anarchy

• 0:04
  SPEAKER_00: Hey guys, welcome back.
• 0:06
  SPEAKER_00: I'm so excited about introducing you guys to this brand that we're hosting today because I feel like in the world of you know body care, especially when it comes to deodorants, there are not enough options.
• 0:16
  SPEAKER_00: And the few that are there are either misleading us or it's very hard to really come down to what is actually truly clean and like good for you when it comes to this category.
• 0:26
  SPEAKER_00: I don't know why, but I always find it to be extremely confusing, you know, when I'm deciding between which deodorant I want to use, like for the long haul, right?
• 0:34
  SPEAKER_00: Something that I can really count on.
• 0:36
  SPEAKER_00: So um without further ado, I want to introduce you guys to the founder of the brand Tierra, Zuli Uh Matayana.
• 0:42
  SPEAKER_00: So welcome, Zuli.
• 0:43
  SPEAKER_00: I'm excited to chat with you today.
• 0:45
  SPEAKER_01: Thank you so much, Edka.
• 0:47
  SPEAKER_01: I'm so excited to connect with you today and to speak to your audience.
• 0:51
  SPEAKER_01: I have a huge mission in life, and I'm so proud that my dealers are winning awards, and thank you for being that light for others because people are looking for something they can trust.
• 1:03
  SPEAKER_00: Yeah, no, I I really love that you're so grounded in this idea of like you don't want any BS in your products.
• 1:10
  SPEAKER_00: Like you've really tried to create something that's not only, you know, a great product, but it's going to be a long-term solution for consumers, you know, that when they want something that they can reach for without worrying about all of these ingredients, that I feel like that list keeps growing every day, you know, of like what we should and should not have in our products.
• 1:29
  SPEAKER_00: Let's first start with you.
• 1:31
  SPEAKER_00: I would love to learn about you and like you know, what led you to creating a brand and like did you know that you wanted to go into like the body care space when you first started walking down and related?
• 1:40
  SPEAKER_00: Yeah.
• 1:41
  SPEAKER_01: Thank you.
• 1:41
  SPEAKER_01: So basically, I'm a journalist.
• 1:44
  SPEAKER_01: I love um, you know, I love researching and I love to create things.
• 1:49
  SPEAKER_01: You know, I have been speaking to creators, and I think that we all have the power to create new things and to make things better for others.
• 1:57
  SPEAKER_01: So I started with my sustainable shower caps um because I um I had a brain surgery and I almost died.
• 2:05
  SPEAKER_01: So when I had my brain surgery, I uh was in a hospital for three months and I actually lost the ability to walk or to run.
• 2:15
  SPEAKER_01: And it gave me a lot of perspective in life, right?
• 2:19
  SPEAKER_01: Um, it gave me a feeling of um, you know, I'm very little, very, very little.
• 2:25
  SPEAKER_01: I felt like a piece of, you know, like a piece of a very small um, you know, particle of sand close to an ocean.
• 2:35
  SPEAKER_01: And and you know, like I then create like connected to a spiritual level that I cannot explain.
• 2:43
  SPEAKER_01: But I understand that we are all connected.
• 2:46
  SPEAKER_01: And what you know, what we're creating and in all this situation is allowing us to grow.
• 2:52
  SPEAKER_01: So even the words, even and anything that is happening in the world, it's helping us to learn.
• 2:58
  SPEAKER_01: So here comes uh, you know, I I actually start traveling the world after I recover from that surgery.
• 3:05
  SPEAKER_01: I recover my ability to walk and to run and to smell and to taste.
• 3:09
  SPEAKER_01: So, you know, little things that we don't value right in life.
• 3:13
  SPEAKER_01: And I, you know, I value life and I value the importance of integrity and values again.
• 3:19
  SPEAKER_01: I will never do anything just for money, right?
• 3:22
  SPEAKER_01: I I change, it's a different perspective.
• 3:25
  SPEAKER_01: So when I when I uh went into Puerto Rico, I was part of a campaign called Yo Limpia Puerto Rico.
• 3:32
  SPEAKER_01: I clean Puerto Rico, so I learned so much about sustainability.
• 3:36
  SPEAKER_01: I actually went to school and taught kids about recycling, and that helped me understand the importance of creating sustainable products.
• 3:45
  SPEAKER_01: So I actually, you know, worked for another organization in Colombia that uh, you know, I find the joy of helping people.
• 3:54
  SPEAKER_01: So it's it was really good connecting to social causes.
• 3:57
  SPEAKER_01: So I worked with Call Subsidio in Colombia, an organization that helps poor families, and I created programs for them, like education, you know, uh health, little things like how to teach kids to uh learn about art, learn about how to learn English, right?
• 4:14
  SPEAKER_01: Like because we speak Spanish in our country.
• 4:17
  SPEAKER_01: So I was very successful, but unfortunately, I was pushed to uh leave my country because I was target of, you know, I was a potential car target of kidnapping.
• 4:28
  SPEAKER_01: That changed my life completely.
• 4:29
  SPEAKER_01: You know, sometimes challenges pushes you, you know, to to go into another place.
• 4:34
  SPEAKER_01: So um I was pushed and I applied and I came to Canada.
• 4:39
  SPEAKER_01: And when I came to Canada, I worked in different organizations and it was wonderful.
• 4:43
  SPEAKER_01: Um, but I didn't feel connected.
• 4:46
  SPEAKER_01: So I, you know, I had an idea about a product um a long time ago, and then I did extensive research and I found that a lot of people were looking for the perfect shower cap.
• 4:57
  SPEAKER_01: So I started with that.
• 4:59
  SPEAKER_01: But in the background, I had my grandma and my aunt who died from breast cancer.
• 5:04
  SPEAKER_01: So I was in a different journey.
• 5:05
  SPEAKER_01: Well, I was creating the shower caps, I was also in the journey of finding a natural deodorant that worked for me because I truly stink.
• 5:14
  SPEAKER_01: You know, like my body is really, really stinky.
• 5:17
  SPEAKER_01: So I couldn't find anything, right?
• 5:20
  SPEAKER_01: Like, so I created the shower caps.
• 5:22
  SPEAKER_01: The shower caps were a success, right?
• 5:24
  SPEAKER_01: Like I met with a lot of women.
• 5:26
  SPEAKER_01: Even my shower caps were featured at with Good Money America to this day.
• 5:30
  SPEAKER_01: Like we went on a promotion for Earth Day.
• 5:33
  SPEAKER_01: My shower caps are truly sustainable, they last from four to seven years.
• 5:37
  SPEAKER_01: So I was, you know, I was very happy to create a product that is sustainable and that is very functional.
• 5:43
  SPEAKER_01: So that was awesome.
• 5:45
  SPEAKER_01: And in the background, I was looking uh to find a lab where I can, you know, develop my natural deodorants.
• 5:52
  SPEAKER_01: So I found the lab and we created um, you know, like it took me two years of testing back and forth.
• 6:00
  SPEAKER_01: Um, and during that time, I was learning a lot about ingredients.
• 6:04
  SPEAKER_01: So I asked the lab to help me, you know, also to work.
• 6:07
  SPEAKER_01: So it was a joint venture working towards creating something really powerful and effective.
• 6:15
  SPEAKER_01: So, and then, you know, again, as I as I mentioned it uh like a few minutes ago before starting the the podcast, I put the hands of God into this.
• 6:26
  SPEAKER_01: I believe in the power of the universe, I believe in the power of God, any kind of God that you call, I believe there is something on top of us.
• 6:34
  SPEAKER_01: I truly believe that my deodorants are the most powerful and most effective in the market right now.
• 6:40
  SPEAKER_01: And people actually see it and feel it.
• 6:43
  SPEAKER_01: And you told me your brother loves it.
• 6:45
  SPEAKER_01: So I am yeah, I'm I'm blessed.
• 6:47
  SPEAKER_01: You know, a lot of men love my deodorant.
• 6:50
  SPEAKER_01: And you know, I'm talking about breast cancer, cancer prevention, because you know, the the amount of toxins that you put every day when you use deodorants, like normal deodorants, is crazy.
• 7:01
  SPEAKER_01: So, you know, let alone, I mean, it's just it's just unbelievable, right?
• 7:06
  SPEAKER_01: In the in North America, only 9% of families use natural deodorants.
• 7:13
  SPEAKER_01: Rest still use aluminum-based deodorants.
• 7:16
  SPEAKER_01: And this situation not only happens in North America, it's global, right?
• 7:21
  SPEAKER_01: A lot of people don't want to smell, they're they they have fear of smelling, and they gave natural deodorants a chance, but natural deodorants weren't powerful.
• 7:30
  SPEAKER_01: So now here I come with a huge mission in life that now I realize, you know, I learned how to serve the community through my work before in my different positions that I was working on, but now I understand what was I meant to do in life.
• 7:47
  SPEAKER_01: My mission is a mission of connection with families.
• 7:50
  SPEAKER_01: My mission is a mission of explaining the importance of not using aluminum, but not only aluminum, right?
• 7:57
  SPEAKER_01: And this is the discovery, you know, that families are getting into when they reach out to me or when they hear my speeches or when they read my article.
• 8:07
  SPEAKER_00: It's a really good place to like talk about in the ingredients that are in deodorant that we don't want to see there.
• 8:12
  SPEAKER_00: You know, I think aluminum's a huge one.
• 8:15
  SPEAKER_00: I am still confused as to why the FDA has not flagged this ingredient and the use of deodorants.
• 8:20
  SPEAKER_00: I think that everybody is aware that you know aluminum-free is the way to go at this point.
• 8:24
  SPEAKER_00: But like, what are some other ones that you noticed when you were researching this category and trying to figure out like truly what's non-toxic versus what is actually beneficial for deodorant?
• 8:36
  SPEAKER_01: Yes.
• 8:36
  SPEAKER_01: So basically, deodorants contain not only aluminum, correct?
• 8:40
  SPEAKER_01: I mean, they contain many, many ingredients.
• 8:43
  SPEAKER_01: So when you look at a deodorant, you have to look at, you know, like some of the deodorants contain BHT.
• 8:49
  SPEAKER_01: This is a, you know, like most of the deodorants in the market contain potential cancer-causing ingredients and endocrine disruptors.
• 8:58
  SPEAKER_01: So it's not only one ingredient, it's a thousand, you know, it's it's a lot of ingredients and toxins that you put in your body every day.
• 9:06
  SPEAKER_01: Top of that, they use synthetic fragrances, right?
• 9:09
  SPEAKER_01: So it's not natural fragrance.
• 9:11
  SPEAKER_01: So that is all the phthalates that actually are potential cancer-causing ingredients.
• 9:17
  SPEAKER_01: So the list of ingredients, I can I can talk about some, like VHT, the paravens, the phthalates, potassium.
• 9:25
  SPEAKER_01: Potassium is in all natural deodorants that claim to be natural.
• 9:29
  SPEAKER_01: So brands like crystal, they contain potassium.
• 9:32
  SPEAKER_01: That's the main ingredient in those deodorants.
• 9:35
  SPEAKER_01: Potassium is a form of aluminum.
• 9:37
  SPEAKER_01: So people, you know, when they read natural, they don't really look at the actual, you know, list of ingredients.
• 9:44
  SPEAKER_01: They believe in the brand.
• 9:46
  SPEAKER_01: They, you know, it's like it's it's wild.
• 9:48
  SPEAKER_00: Yeah, you know, there are certain categories in the beauty industry, and I've noticed this, like we s we tend to hyper focus on ingredient lists for things like facial skincare, you know, makeup.
• 10:00
  SPEAKER_00: Recently, Mac went through that whole thing where they reformulated with, you know, without talk and that kind of thing.
• 10:07
  SPEAKER_00: But we don't focus on a lot of body care when it comes to ingredient safety, you know, and that always confuses me.
• 10:15
  SPEAKER_00: That's where the largest surface area is for, you know, potential harm to occur, like is our body.
• 10:20
  SPEAKER_00: So when I think of something like deodorant, it's something we use every day.
• 10:24
  SPEAKER_00: Most consumers utilize it literally daily, if not multiple times a day.
• 10:28
  SPEAKER_00: We don't know what's in our products, right?
• 10:30
  SPEAKER_00: So we know about aluminum, but then exactly what you said, there are others, like, you know, for example, phthalates.
• 10:36
  SPEAKER_00: I've never I've never been as passionate about not having something like phthalates and in products than I am about something similar to deodorant.
• 10:45
  SPEAKER_00: Phthalates are huge, like they're a huge, huge thing that I would love to see completely gone, you know, from the body care industry.
• 10:53
  SPEAKER_01: Yes.
• 10:53
  SPEAKER_01: And then, you know, like uh you know, there are other ingredients, and and I'm going to be very like now, you know, like okay, we have the propyling glycol, we have the, you know, like all the the talk, the triclos, and I mean they put anything in a in a deodorant to make it work.
• 11:12
  SPEAKER_01: And one of the facts I actually found doing the research is that the deodorants meant for women are more harmful to the deodorants made for men.
• 11:21
  SPEAKER_01: Don't get me wrong, the deodorants made for men still harmful, but not as harmful as the deodorant made for women because our microbiome is different.
• 11:31
  SPEAKER_01: So my deodorants was were tested on me.
• 11:33
  SPEAKER_01: So it worked effectively on men, but it works amazing on women too, right?
• 11:38
  SPEAKER_01: So so it's kind of incredible, right?
• 11:40
  SPEAKER_01: Like it's incredible that we are getting into this stage.
• 11:44
  SPEAKER_01: And then let's go to the natural ingredients.
• 11:47
  SPEAKER_01: So um there is an ingredient called cornstarch.
• 11:50
  SPEAKER_01: When I buy a product, I just don't want to have anything that is questionable, right?
• 11:55
  SPEAKER_01: Like I just want to have something that gives me peace of mind, and that's what I'm trying to do, right?
• 12:00
  SPEAKER_01: Like giving peace of mind with my products.
• 12:02
  SPEAKER_01: So cornstarch was has been used in the old technology natural deodorants, like brands like Humble, brands like Routine here in Canada, contain that ingredient, right?
• 12:14
  SPEAKER_01: So um that is an ingredient that was modified.
• 12:17
  SPEAKER_01: So corn was modified in 1996 and became a pesticide.
• 12:21
  SPEAKER_01: So you don't want to put corn in your body, not any kind of corn, right?
• 12:25
  SPEAKER_01: Like I think it was modified many years ago.
• 12:27
  SPEAKER_01: Also, I created my deodorants being vegan, right?
• 12:31
  SPEAKER_01: So some of the brands contain beeswax, beef tallow.
• 12:35
  SPEAKER_01: That's those are not vegan, right?
• 12:38
  SPEAKER_01: So those are animal-based ingredients that actually, you know, when went in touch with your body, start operating in a different way that it could create different cells, right?
• 12:49
  SPEAKER_01: So why do we play that?
• 12:50
  SPEAKER_01: I mean, I'm you know, I understand that a lot of people love beef tallow.
• 12:54
  SPEAKER_01: I'm not a fan, right?
• 12:56
  SPEAKER_01: Like I have to be strong enough to decide what goes in my deodorant.
• 13:01
  SPEAKER_01: So I decided not to put beef tallow.
• 13:03
  SPEAKER_01: Sometimes people find cheap ingredients and then they promote it to make money.
• 13:08
  SPEAKER_01: So I put expensive ingredients in my products, you know, so we are sure that what we're using is right.
• 13:16
  SPEAKER_01: So, you know, like I just don't want to give anything, anything, you know, like wrong to the to the families out there and to their kids.
• 13:25
  SPEAKER_01: Because in the end, I'm doing this for the kids, you know, like a lot of people are developing breast cancer.
• 13:30
  SPEAKER_01: I actually had a conversation with uh one of the bachelor ladies, Katie Thurston.
• 13:35
  SPEAKER_01: She got breast cancer, she's in stage four.
• 13:38
  SPEAKER_01: I'm I'm completely turned.
• 13:40
  SPEAKER_01: Like she's a wonderful woman who didn't know anything about deodorants, right?
• 13:44
  SPEAKER_01: Like I actually connected with her and she said, Yeah, my my doctor, after she got the diagnose, her doctor told her to be careful with the deodorants.
• 13:53
  SPEAKER_01: But how come this is happening after the fact?
• 13:56
  SPEAKER_00: This is just a hard truth that medicine doesn't catch up till something really bad happens.
• 14:03
  SPEAKER_00: At the end of the day, you know, everyone's known about deodorant safety.
• 14:07
  SPEAKER_00: I think for a long time, subconsciously, we've all heard about it.
• 14:10
  SPEAKER_00: It's somewhere in the back of our minds constantly that there are certain products.
• 14:14
  SPEAKER_00: I think not just certain products, all of our products.
• 14:16
  SPEAKER_00: You have to be careful to some degree.
• 14:18
  SPEAKER_00: But then there's also this greenwashing thing going on, right?
• 14:21
  SPEAKER_00: In the industry where it's like people are also lying about that.
• 14:25
  SPEAKER_00: So it's not just that we need clean products and we need non-toxic products.
• 14:29
  SPEAKER_00: Of course we do.
• 14:30
  SPEAKER_00: But then we also have people just complete bullshitting us out here.
• 14:34
  SPEAKER_00: You know what I mean?
• 14:35
  SPEAKER_00: Like beef tallow is not something that's a replacement for a proper in like a proper ingredient that's made with thought behind it.
• 14:44
  SPEAKER_00: The consumerism that's in body care is very different than buying a$300 face cream, you know what I mean, once a year.
• 14:51
  SPEAKER_00: Like these are products that you purchase time and time again.
• 14:54
  SPEAKER_00: Like, how many times do you go through a deodorant?
• 14:57
  SPEAKER_00: I mean, think about it for everyone listening to it.
• 14:59
  SPEAKER_01: And and so my mission is not only selling products, my mission is also educating the market, right?
• 15:05
  SPEAKER_01: Like, so I'm talking to the retailers that in the end are selling these products to the consumers, and I'm asking them why are you selling this deodorant?
• 15:12
  SPEAKER_01: This is a this contains a potential cancer-causing ingredient.
• 15:16
  SPEAKER_01: And they tell me because it sells, right?
• 15:18
  SPEAKER_01: Like they are concerned about mine not selling.
• 15:21
  SPEAKER_01: So I'm creating this movement of educating families, you know, creating awareness and educating families towards using a better product and stop buying the ones that are so popular by marketing.
• 15:34
  SPEAKER_01: It's it's just marketing and marketing that actually is not going to pay the bill for your um hospital when you get sick, right?
• 15:43
  SPEAKER_01: Um, so a lot of families getting sick, a lot of women getting breast cancer, and nobody is stopping this.
• 15:50
  SPEAKER_01: So because I lost the ability to walk or run, now I'm running with purpose.
• 15:57
  SPEAKER_01: And I'm running with purpose with my deodorants in hand, inviting families to learn about my deodorants, inviting families about learning about ingredients and inviting families to support my cost.
• 16:08
  SPEAKER_01: You know, a cost coming from a single mom.
• 16:11
  SPEAKER_01: I'm a single mom right now, and you know, like I put all the money to create all this myself.
• 16:16
  SPEAKER_01: I'm bootstrapping, I haven't received any grants.
• 16:20
  SPEAKER_01: So um I just actually won the entrepreneur 100 award, and and that is really huge because this is a community of educated women, women, and actually the uh one of the top the creators of Entrepreneista, she really loves my deodorant, right?
• 16:39
  SPEAKER_01: So I'm connecting with the with the heads of the organization, just like you, right?
• 16:44
  SPEAKER_01: Like you're using my deodorant, you're supporting it.
• 16:46
  SPEAKER_01: Um, you know, and it happens that I apply to your your your awards and you learn about my brand, right?
• 16:53
  SPEAKER_01: So, you know, I believe that that is the high-level connection that I need in order to access the next level.
• 17:01
  SPEAKER_01: I'm I'm actually being connected to one of the top heads at Costco.
• 17:06
  SPEAKER_01: Right now, Costco is selling other kinds of deodorant, you know, Dove, Secret, even native.
• 17:13
  SPEAKER_01: And those deodorants don't contain the right ingredients.
• 17:16
  SPEAKER_01: So, you know, it's really hard, you know, for me to knock the doors of Costco because they're huge, right?
• 17:22
  SPEAKER_01: And they expect me to be a millionaire.
• 17:24
  SPEAKER_01: But I I I can, you know, if I get an order from Costco, I definitely will get a bank that is going to back me up and and make them, you know, thousands of the deodorants they want.
• 17:35
  SPEAKER_01: It's so it's possible.
• 17:37
  SPEAKER_01: I see it is possible.
• 17:38
  SPEAKER_01: So it's just a matter of connecting the dots.
• 17:41
  SPEAKER_01: I hope that, you know, like my dreams of not only doing natural deodorants, but I want to do more products, you know, and products that care about sustainability, products that care about, you know, farms and and and the people behind, that pay it well, you know, like it's not going to be really cheap products, but they're not going to be also super expensive.
• 18:03
  SPEAKER_01: So it has to be something in the middle that offers quality, that offers a platform for families to be um, you know, pay well, and so fair trade and and great ingredients.
• 18:17
  SPEAKER_01: I mean, that's that's all we can ask for.
• 18:19
  SPEAKER_00: Right.
• 18:20
  SPEAKER_00: No, I agree.
• 18:20
  SPEAKER_00: And I I would love to talk about um what makes you know, what what was what was the special ingredient for you when you were creating um your formula?
• 18:30
  SPEAKER_00: Like what was something that you realized like this is the this is the special combination?
• 18:36
  SPEAKER_00: I mean, what was your goal?
• 18:37
  SPEAKER_00: Let's start there, you know, with um like in terms of performance of the product.
• 18:41
  SPEAKER_01: So the performance of the products is really hydrating your skin.
• 18:45
  SPEAKER_01: So it's not as hard, you know.
• 18:47
  SPEAKER_01: My deodorants are not hard, like other natural deodorants that you actually put them and you have to really.
• 18:52
  SPEAKER_01: I was struggling with that.
• 18:54
  SPEAKER_01: And you know, like I created my deodorants in recycled plastic uh containers because the contain the paper containers actually paper absorbs the oil in the deodorants, and that that's why the deodorants become hard, right?
• 19:09
  SPEAKER_01: So I don't think it's a good idea to use paper for deodorants because deodorants are in the bathroom, they're going to be getting wet, and it's going to lose the, you know, I want the deodorants to last.
• 19:20
  SPEAKER_01: My deodorant lasts from four to six months in your bathroom.
• 19:23
  SPEAKER_01: I mean, it all depends how much how many, you know, how many times you use it, but normally it lasts longer, then that's why it's sustainable.
• 19:31
  SPEAKER_01: In terms of ingredients, I use sunflower sea wax.
• 19:35
  SPEAKER_01: So sunflowers don't need a lot of water to grow.
• 19:38
  SPEAKER_01: And this ingredient is sustainable, so that's the part of sustainability.
• 19:43
  SPEAKER_01: So instead of me using cornstarch, I decided to go with an ingredient that is sustainable and it glides really easily.
• 19:50
  SPEAKER_01: So when you use the deodorant, it glides and it feels very natural.
• 19:54
  SPEAKER_01: When you see it, it feels very natural and it's very natural, but it's very powerful, so it works, it's the combination of ingredients.
• 20:02
  SPEAKER_01: I put a little amount of baking soda, although I'm allergic to baking soda.
• 20:07
  SPEAKER_01: Baking soda is the number one deodorant of the world.
• 20:11
  SPEAKER_01: So let's let's be honest, right?
• 20:13
  SPEAKER_01: Other brands are coming with magnesium, which I find magnesium having a lot of sulfates.
• 20:18
  SPEAKER_01: So I decided not to go with magnesium.
• 20:21
  SPEAKER_01: I decided to continue with um baking soda, so it's working.
• 20:25
  SPEAKER_00: Yeah, no, that's really good.
• 20:27
  SPEAKER_00: And I think that um, you know, I'm just for me, I think with the deodorant world, I mean, it becomes very easy when you can find something that works for you.
• 20:36
  SPEAKER_00: Because for me, when I shop for deodorant, it's you know, I get what I get, you know, what what I've been using for a very long time, or something I don't experiment too much in the category, is my point.
• 20:46
  SPEAKER_00: You know, it's because I think it's one of those products that we are always looking for the one that works.
• 20:53
  SPEAKER_00: And when it works, it that's what we stick to.
• 20:56
  SPEAKER_00: And I think that's a big, big factor for when you are looking at this category, right?
• 21:01
  SPEAKER_00: Because it really does come down to performance, and that's why I asked you.
• 21:04
  SPEAKER_00: You know, my brother, I had mentioned this to you before we started chatting.
• 21:07
  SPEAKER_00: Like, my brother loves your products and he's an athlete, you know, he's been an athlete his whole life.
• 21:12
  SPEAKER_00: He, you know, has used products that were, I guess, you know, you could say maximum strength or whatever they label, right?
• 21:19
  SPEAKER_00: In the marketing world, like they label deodorants with all these different, you know, I I don't know, ca subcategories that they fall in.
• 21:27
  SPEAKER_00: And even he said this, he was like, I don't want to keep putting something on my skin that I just have a feeling that it's not good for me, and I don't think they're good for me to be using every day of my life, you know.
• 21:39
  SPEAKER_00: And so when I introduced him to your brand, I was like, try these, you know, try they're really good products for daily use.
• 21:45
  SPEAKER_00: And he was like, he loves them, you know, he absolutely loves them because he can use them every day, he doesn't have to worry about anything, and they're really great for just maintenance everyday use.
• 21:56
  SPEAKER_00: It's not something that you know you put it on and it's like okay, every five.
• 22:00
  SPEAKER_00: Minutes after, like, you know, check on my deodorant.
• 22:02
  SPEAKER_01: And even last, like, I'm I'm now trying to develop a Roland uh based deodorant, but it doesn't cover the whole time.
• 22:10
  SPEAKER_01: So, you know, I find that the the stick works really well, you know, while I'm trying to create something very powerful in the Roland market, um, still like struggling and and working with another lab that knows how to create this.
• 22:25
  SPEAKER_01: Now we're talking about regenerative um products, right?
• 22:29
  SPEAKER_01: So I want to create something that comes from a very, you know, well-curated farm and you know, like beautiful things, the same thing as the other deodorants, but in the roll-on version.
• 22:39
  SPEAKER_01: So it's it's it's a whole challenge.
• 22:41
  SPEAKER_01: I won't stop, but you know, like the the mission is huge, like converting family.
• 22:47
  SPEAKER_01: So now I'm becoming a speaker and I'm talking about my life.
• 22:51
  SPEAKER_01: I'm a brain surgery survivor.
• 22:53
  SPEAKER_01: I lost my grandma and my aunt to breast cancer, and I'm here to tell you please don't use uh aluminum-based deodorant, but also be careful about all these ingredients that could be harmful and you know, potential endocrine disruptors and potential cancer-causing ingredients that you don't know.
• 23:10
  SPEAKER_01: Yesterday I was at an event um at a women's summit, and after I finished talking, the line of people coming to buy my deodorant increased.
• 23:19
  SPEAKER_01: So I definitely think I have a winner.
• 23:22
  SPEAKER_01: The thing is that, you know, how do I market?
• 23:25
  SPEAKER_01: How do I get into this big, you know?
• 23:27
  SPEAKER_01: Amazon wants a lot of money for me to promote it.
• 23:30
  SPEAKER_01: And and you will see their reviews on Amazon.
• 23:32
  SPEAKER_01: People are saying this this deodorant is amazing, I love it.
• 23:35
  SPEAKER_01: But you know, like the question here is how do we connect uh with the big corporations who really want to help people?
• 23:43
  SPEAKER_01: How you know, I'm happy to talk to them, I'm happy to uh, you know, to interact with with these companies who are really looking.
• 23:52
  SPEAKER_01: I mean, how many deodorant brands are in the market?
• 23:55
  SPEAKER_01: So it's time to actually create, you know, I I can't wait to see quality deodorants in the market.
• 24:00
  SPEAKER_01: So families have peace of mind, you know, and and deodorants are uh it's a product that we use every day, no matter what.
• 24:09
  SPEAKER_01: I know cream, sometimes we forget to use cream and that's fine, right?
• 24:13
  SPEAKER_01: Like we don't we don't care, but if we stop using deodorant, that day is not the same because we smell.
• 24:20
  SPEAKER_01: So I think we're we're um we're set to use deodorants, and the deodorants that we're using right now are really toxic.
• 24:30
  SPEAKER_01: So the time to switch to an uh, you know, uh free of aluminum and good ingredients deodorant is now.
• 24:37
  SPEAKER_00: I agree, and I think um a big thing I want to also bring up just for our listeners is like this idea of fragrance.
• 24:43
  SPEAKER_00: I think I've seen a lot of uh deodorant brands take off because people loved the scent, you know.
• 24:49
  SPEAKER_00: Like I know um a few of them were TikTok viral.
• 24:52
  SPEAKER_00: I'm not gonna name any names, but um, you know, there were a few that were very minimalistic packaging, but they were like known for the fragrance.
• 24:59
  SPEAKER_00: And there's nothing wrong with that.
• 25:00
  SPEAKER_00: I'm I'm all for it.
• 25:01
  SPEAKER_00: You know, if you love a great fragrance and that brand really is, you know, giving you that, it's like a it's a way to add to your fragrance profile for the day, that's fine.
• 25:11
  SPEAKER_00: But we should understand, I think there's a difference between utilizing those products for the use of like, you know, scent and like you know, that kind of thing rather than health.
• 25:22
  SPEAKER_00: You know, there's two different ways to look at this.
• 25:25
  SPEAKER_00: And so I think for consumers, it's important to consider that component.
• 25:29
  SPEAKER_00: You know, when you're utilizing something every single day, like I said earlier on your skin, we're exposing ourselves to greater, you know, probability of absorption of certain ingredients, certain chemicals, and that can go systemically.
• 25:42
  SPEAKER_00: So, you know, it really does require more attention, I think, you know, just because of the sheer volume of consumers that are out there utilizing these products on a daily basis.
• 25:52
  SPEAKER_00: So when we're using something for, say, a fragrance reason, you start to wonder, like, well, what's that doing to your skin?
• 25:58
  SPEAKER_00: It's causing inflammation over time, you know.
• 26:01
  SPEAKER_00: Um, eventually that inflammation becomes constant, you know, and then you get something called inflamma aging.
• 26:06
  SPEAKER_00: And even though it's like, you know, your axler area, you know, in the armpit region, it's still skin, you know.
• 26:12
  SPEAKER_00: So skin health is skin health, no matter where it is.
• 26:14
  SPEAKER_00: And we have to build our lymph nodes.
• 26:17
  SPEAKER_00: I mean yeah, lymph nodes, yeah.
• 26:19
  SPEAKER_00: And it's it's a big thing.
• 26:20
  SPEAKER_00: You know, lymphatics and blood vessels run together.
• 26:23
  SPEAKER_00: That's another thing I think that's important.
• 26:26
  SPEAKER_00: You know, when you look at the human body, there's certain structures that are always together.
• 26:31
  SPEAKER_00: Lymphatics follow the vessels.
• 26:33
  SPEAKER_00: So when wherever your blood vessels go, that's where your lymphatics are gonna be found.
• 26:39
  SPEAKER_00: The nodes and you know, the whole uh, you know, piping for that system.
• 26:42
  SPEAKER_00: Same with the nervous system.
• 26:44
  SPEAKER_00: You know, a lot of products, and we never talk about this, but like aluminum, for example, can actually interfere with your nervous system, peripheral nerves.
• 26:53
  SPEAKER_00: And it's a really scary thing to think about.
• 26:55
  SPEAKER_00: And I don't, I'm not gonna make any claims here because there's certain things we are not discussing, you know what I mean, in terms of concentration and deposition and all those components.
• 27:04
  SPEAKER_00: But I will say that there is room to take caution in that way, you know, it's not fear-mongering, it's just knowledge, right?
• 27:12
  SPEAKER_00: We have to understand.
• 27:13
  SPEAKER_00: So when you think about that, the deodorant categories then become very interesting all of a sudden, right?
• 27:19
  SPEAKER_00: Because it's like, okay, now I really have to come come from this healthy uh angle into this, you know, because like you had mentioned this earlier, breast cancer.
• 27:28
  SPEAKER_00: That's a really big, that's a really, really big topic, you know, and the big thing with breast cancer is it's a very sensitive cancer.
• 27:37
  SPEAKER_00: So, you know, you hear about, for example, like estrogen-positive breast cancer or you know, like certain markers, right, that are related to different kinds of breast cancers.
• 27:46
  SPEAKER_00: And the big thing to know is that, you know, a lot of these ingredients, when we say things like endocrine disruption, we're talking about hormone regulation.
• 27:55
  SPEAKER_00: So if your estrogen goes up and you're susceptible to or you have an ongoing cancer that's estrogen positive, that's gonna make that worse.
• 28:03
  SPEAKER_00: So these are really, you know, they're real health things, they're concepts that are very much rooted in science, and we're not talking about them on a mass scale.
• 28:12
  SPEAKER_00: So it's very fascinating, you know, in that way.
• 28:14
  SPEAKER_01: Yeah, and I would like to, you know, I would like to to say some some facts, you know, to to mention some facts in Europe, Europe is far ahead when it comes to ingredient safety and transparency.
• 28:26
  SPEAKER_01: In the UA, the the EU has banned over a thousand and three hundred cosmetic ingredients.
• 28:34
  SPEAKER_01: So they're banned in Europe.
• 28:36
  SPEAKER_01: While in the US, we only have less than 50.
• 28:41
  SPEAKER_01: So it's quite, you know, it's quite uh interesting.
• 28:45
  SPEAKER_01: You know, I have been trying, you know, I actually wrote um to um the environmental working group uh about oxocherite, which is an ingredient that is in salt and stone, native and lumi.
• 28:58
  SPEAKER_01: And that ingredient uh is a petrolatum and it's a mineral oil that contains a potential cancer, you know, potential cancer-causing ingredients based on, you know, it has to be um refined in order to be uh made.
• 29:13
  SPEAKER_01: But you know, why are we putting that ingredient?
• 29:15
  SPEAKER_01: So that's what I'm asking.
• 29:17
  SPEAKER_01: I'm asking companies to, you know, to reformulate if that is the case, you know, use safer ingredients.
• 29:23
  SPEAKER_01: I mean, this ingredient is already a potential, you know, a potential cancer-causing ingredient.
• 29:28
  SPEAKER_01: So why should we use that ingredient?
• 29:30
  SPEAKER_01: Or, you know, like and to be more vigilant.
• 29:33
  SPEAKER_01: Like we don't need any kind of ingredient that is weird.
• 29:37
  SPEAKER_01: In terms of um the fragrance, my so I understand people like fragrance, right?
• 29:42
  SPEAKER_01: Like they like to smell and they like something that smells really well.
• 29:46
  SPEAKER_01: So when I chose the fragrances, um, we actually asked to follow the ISO 9235 standard.
• 29:54
  SPEAKER_01: So that is a standard that actually secures that the fragrance is pure natural, you know, it's either from essential oils or natural extracts, and in the future, there's going to be more transparency about uh fragrances.
• 30:09
  SPEAKER_00: I mean, there has to be, yeah, I agree.
• 30:10
  SPEAKER_00: I think there's just a lot to unpack with fragrance, and there's a lot to really reconsider.
• 30:16
  SPEAKER_00: You know, I think fragrances are not meant, they were never meant to be put into products that are going to be constantly on your skin.
• 30:22
  SPEAKER_00: It's one thing to spritz a perfume on, it's a whole different thing to be like applying that to your skin, allowing your skin to like interact with it for prolonged periods of time.
• 30:32
  SPEAKER_00: You know, that's a totally different thing.
• 30:34
  SPEAKER_00: And so, yeah, that's I have my own thoughts, you know, about the fragrance, uh, the use of fragrance.
• 30:39
  SPEAKER_01: Yeah, in the future, yeah, we we will we have, I mean, it's easy.
• 30:43
  SPEAKER_01: I mean, it's the formulation without fragrance.
• 30:45
  SPEAKER_01: Imagine it's the easiest version of TR, right?
• 30:48
  SPEAKER_00: It should be like that.
• 30:49
  SPEAKER_00: It should be like that.
• 30:50
  SPEAKER_00: Because the idea is that, you know, when it comes to and I'm gonna come back to bot body care here, you know, and it's for all of our listeners out there that are now starting to invest in body care.
• 30:59
  SPEAKER_00: Like, I'll I'm gonna urge you guys, you know, that to really look for products without fragrance in them for real, because the thing is the surface area that you're utilizing these products on, you know, like that's most of your skin that you're using them on.
• 31:14
  SPEAKER_00: You gotta be careful with what you're putting on there.
• 31:16
  SPEAKER_00: And that's the thing, is like I think we're going backwards, you know.
• 31:21
  SPEAKER_00: When I look at honestly, Zulie, when I look at body care products, deodorants, obviously, but then also even other categories, right?
• 31:28
  SPEAKER_00: Body lotion, um, oils, whatever it might be.
• 31:32
  SPEAKER_00: I'm so worried because I feel like we're going backwards in time, you know, like with facial skincare, we keep trying to push the envelope and we keep trying to say things like, Well, we can't have this ingredient, we can't have this kind of combination, this, this, this, and this, right?
• 31:46
  SPEAKER_00: But then with body care, all of that gets thrown out the window.
• 31:50
  SPEAKER_00: And we have these like really harsh soaps, body washes, you know, these things that are really just not good for you.
• 31:57
  SPEAKER_00: You know, they're on the market and they're available at CBS and they're available at Target and everywhere people shop, so they're constantly in our face.
• 32:04
  SPEAKER_00: It's like we have to do the homework all over again, you know what I mean?
• 32:07
  SPEAKER_00: Like that's what it feels like.
• 32:09
  SPEAKER_01: And it's true, you know, like, and unfortunately, there was no leadership in either the big corporations, um, it was just something that you make and you produce and you just chip, right?
• 32:20
  SPEAKER_01: Like nobody put the head their head or their mind towards health, right?
• 32:25
  SPEAKER_01: Like, so this is a new movement, and I'm part of this movement, and I'm creating the revolution, and I'm talking to families, and I think my voice is very powerful.
• 32:36
  SPEAKER_01: It's very powerful.
• 32:37
  SPEAKER_01: I feel that I have that mission in life, and it's happening, right?
• 32:41
  SPEAKER_01: Like people are switching, people are thanking me for creating this, and you know, like it's not only me, right?
• 32:48
  SPEAKER_01: Like it's it's it's everyone, right?
• 32:49
  SPEAKER_01: Like everybody's awakened, like everybody's like it's time for everybody to actually uh open their eyes and start using better products because if we don't do that, our health is being impacted, and we can change that.
• 33:04
  SPEAKER_01: I see, you know, like the cases of you know breast cancer since 9070 is increasing by 50.
• 33:12
  SPEAKER_00: It's a lot, yeah, it's a lot because we have so much now in our environment that is just so bad.
• 33:19
  SPEAKER_00: Like, you know, I'm telling you, like the the personal care industries now.
• 33:24
  SPEAKER_00: I mean, we have a lot of work to do when it comes to cleaning up the mess that we've created, you know, and it's a lot, and it's a lot of products that are being utilized on a daily basis without any caution.
• 33:38
  SPEAKER_00: And and that's the big that's what I meant earlier.
• 33:40
  SPEAKER_00: What I was saying was, you know, there is almost like this backpedaling that we have to do at this point in these industries to figure out where did we go wrong, you know.
• 33:51
  SPEAKER_00: Like, look at the women in the south that have fibroids, you know, like that were exposed to those hair products and they ended up developing fibroids.
• 33:59
  SPEAKER_00: And to this day, you know, it's a it's a problem, it's a situation.
• 34:03
  SPEAKER_00: What women everywhere that are dealing with like, you know, really crazy perimenopausal symptoms, right?
• 34:10
  SPEAKER_00: Right?
• 34:10
  SPEAKER_00: Like you hear about this stuff all the time, but we always sit there like confused as consumers because we're like, what happened?
• 34:16
  SPEAKER_00: Our parents or our grandparents, they weren't dealing with this.
• 34:20
  SPEAKER_00: We're dealing with this now, you know?
• 34:22
  SPEAKER_00: And so it's it's a scary world.
• 34:24
  SPEAKER_00: And so I don't know.
• 34:25
  SPEAKER_00: I just I love the way you're doing it.
• 34:27
  SPEAKER_00: I think that your mindset and your goals and your vision that you have for your brand are so beautifully aligned with what is good for humanity, and I really applaud you for that.
• 34:37
  SPEAKER_00: You know, I think it takes a lot of guts to go against the system in that way and say, listen, yeah, I'm not doing it like everybody else.
• 34:45
  SPEAKER_00: I'm gonna do it right, you know, and that's I really applaud you, and I think that your products are phenomenal.
• 34:51
  SPEAKER_00: I love them.
• 34:52
  SPEAKER_00: I think the deodorants are beautiful for everybody, even if you have, you know, younger like consumers out there, like I would even recommend this to you guys.
• 35:00
  SPEAKER_00: They're just great deodorants.
• 35:02
  SPEAKER_00: They work, they you know, you don't have to think about it.
• 35:05
  SPEAKER_00: It's safe, it's non-toxic.
• 35:07
  SPEAKER_00: These are the kind of products that I really urge our community and our listeners to invest in, you know, like really guys, vote with your dollars, you know, push for things that work, you know, that are good for you.
• 35:19
  SPEAKER_00: And then hopefully we'll see a change, you know, in the industry.
• 35:22
  SPEAKER_00: So yeah, Zulie, thank you so much.
• 35:25
  SPEAKER_01: This was I want to close with something very interesting.
• 35:28
  SPEAKER_01: And you know, so we're women, we're we lead companies, we lead families, we lead communities, and we make thousands of decisions every day.
• 35:38
  SPEAKER_01: But the most powerful, powerful decision is choosing what protects our health.
• 35:44
  SPEAKER_01: And guess what?
• 35:45
  SPEAKER_01: Protecting your body is a form of power.
• 35:49
  SPEAKER_01: So I invite you to take that power, you know, take that power and choose what is right for you because nobody should tell you what is good for you, and you need to do that research.
• 36:00
  SPEAKER_01: And we're here, I mean, I'm I'm grateful for you, Edgar, because you are helping families to learn and to understand what is good and what is bad.
• 36:09
  SPEAKER_01: So uh, and and I believe that your job is helping a lot of families to potentially prevent cancer, which is my my mission, right?
• 36:18
  SPEAKER_01: Cancer prevention is one of my missions in life.
• 36:21
  SPEAKER_01: And so, with that, you know, I I'm I'm so grateful to be here.
• 36:27
  SPEAKER_01: I'm so grateful that was I was able to share my message.
• 36:30
  SPEAKER_01: And you know, if you are a donor, if you are somebody who cares about cancer prevention, please reach out, you know, connect with me on LinkedIn, connect with me on Instagram, you know, and and let's create change for for families globally.
• 36:45
  SPEAKER_00: I love that, and really, you guys uh definitely do that and reach out to us if you have any questions about Tierra, if you can't find it.
• 36:51
  SPEAKER_00: We'll be linking all the website and all of the links that are relevant in the show notes.
• 36:55
  SPEAKER_00: So if you're tuning in right now, make sure you scroll down in the show notes to find all of those links and more information.
• 37:01
  SPEAKER_00: But thank you so much, Zulie.
• 37:02
  SPEAKER_00: This was so lovely chatting with you.
• 37:05
  SPEAKER_00: I really, really just wish you the very best with um growing tiara and and spreading your message to the world.
• 37:12
  SPEAKER_00: I think it's just so important.
• 37:13
  SPEAKER_00: So thank you.
• 37:14
  SPEAKER_01: Thank you.
• 37:14
  SPEAKER_00: Thank you.
• 37:15
  SPEAKER_01: Thank you so much.
• 37:16
  SPEAKER_01: Have a wonderful day.
• 37:17
  SPEAKER_00: You too.
• 37:18
  SPEAKER_01: And let's continue this journey.
• 37:20
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 37:22
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• 37:27
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• 37:30
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• 37:44
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• 38:00
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• 38:02
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• 38:05
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• 38:10
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• 38:15
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• 38:22
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• 38:27
  SPEAKER_00: Thank you.