Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How the New York Times Subscription Model Saved Journalism
In this episode of Building Brands with Fexingo, Lucas and Luna dive into the New York Times' remarkable transformation from a struggling newspaper to a $1.2 billion digital subscription business. They explore how the Times built a brand around journalistic authority and reader trust, making paywalls a badge of honor. The conversation covers the '100,000 subscribers per quarter' growth engine, the role of Wirecutter and Cooking as brand extensions, and how the Times leveraged the Trump bump and COVID-19 to accelerate digital adoption. They also touch on the risks of…
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