The Requirements for Real Community with April MacLean
Real community isn’t just a forum full of brand users—it’s something deeper, more intentional, and, if done wrong, more likely to fail. So what does it actually take to build a community that works, one that people want to return to again and again? And more importantly, should you even be building one at all?
April MacLean joins Aggressively Human to break down what real community building looks like in 2025.
* Why most business communities fail (and why just starting a Facebook group won’t cut it).
* What must be present in a business before trying to build community.
* The three essential…
The skinny
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