Latest / West Coast Nut Audio Edition
Tackling Rancidity is Key to Building Sustained Demand
Consumers may not know the science of oxidation, but they know when walnuts don't taste fresh. The Walnut Board's new Rancidity Task Force is working on industry standards, faster tests, "Best If Used By" guidance and better packaging. Robert Verloop explains why quality starts in the orchard and why repeat purchases drive grower returns. Read the full article, with photos, at wcngg.com.
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