Latest / If I'm Being Honest: Straight Talk About Book Publishing & Promotion
How to Get Lasting Sales with Martin Leitner
A great launch can’t rescue a weak book. In this week's episode we go straight at the hard truth: lasting sales come from a book that’s either a joy to read or a precise solution to a real problem—and often both. With guest Martin Leitner of Cavalesso, we map a clear path from concept to momentum, showing how to validate your idea, write with purpose, and seed word of mouth so the book sells itself.
We start by separating pleasure reads from problem-solvers. If you’re writing memoir or fiction, craft is the product: voice, pacing, and emotional payoff. If you’re writing practical nonfiction…
The skinny
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