Earned Media, Permit Pitfalls, Body Prep, and More
Episode Overview
In this week’s roundup, Tony Russo covers the practical power of earned media for local funeral homes, updates on an alarming financial scandal in Alabama, community pushback against green burials and pet water cremation, international insights into body preparation standards, and the growth of an independent buying group.
Key Segments & Discussion Points
* The Secret to Local Press
* Tony shares an “earned media victory” from Joe Weigel of Weigel Strategic Marketing on behalf of his client, Oak Grove Funerals and Cremation.
* Pro-Tip: Small, independent local newspapers are…
The skinny
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