Latest / Become Your Own Boss: Tips for Starting and Growing Your Own Small Business
186: Kickstart Your Business - Part 5: 3 Pillars to Mastering your Business' Market
Unlock the key to business success in this episode as Monica delves into the winning strategy of defining your target market. Learn how to analyze your audience using micro-target markets, demographics and psychographics. Sharing multiple examples, you will be able to put this together for your own business so you can effectively craft marketing materials for your ideal customer or client.
Episode Quote:
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. ~Philip Kotler
Join the Become Your Own Boss Facebook…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.