Make It Pretty, Then Make It Ugly with Luis Delgado of Altura Automotive
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Luis Delgado, CEO of Altura Automotive, joins the Auto Collabs team for an engaging discussion on leveraging the Hispanic market in the automotive industry. Known for his dynamic energy and innovative strategies, Luis reveals how he stumbled into the automotive world and has since become a key figure in Hispanic marketing. From humble beginnings in a Buy Here Pay Here dealership to revolutionizing dealership training programs, Luis shares insights on bridging cultural gaps and building trust with Hispanic customers.
In this episode, you'll hear about Luis's journey, the…
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