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Your Personal Brand Is Worth More Than Your Company Logo
Kristina Castellina, the Founder of Empress Hall in Blackpool, is the special guest on today's Host Planet Podcast, sponsored by Hostfully.
Kristina's advice for business owners: don't hide behind a logo. Instead, focus on building your personal brand across social media.
She shares the story of the 10-bedroom Empress Hall, including how she documented every step of the refurbishment on social media – a tactic which achieved significant press coverage and helped to drive direct bookings.
Learn about Kristina's entrepreneurship journey and the valuable business tips for anyone looking to make…
The skinny
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