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How Hank Green Built a Media Company Without Selling Out
In this episode of The CEO Diary, Lucas and Luna examine how Hank Green built Complexly, the media company behind Crash Course and SciShow, with a mission-first approach that prioritized educational access over ad revenue. They discuss the decision to keep content free on YouTube, the launch of the Curiosity Box subscription, and how Complexly's governance structure — including a profit-sharing plan and a board with veto power over mission-compromising deals — has allowed it to scale without losing its soul. Plus, they explore how Green turned down a Netflix deal to maintain creative…
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