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Virginia Tourism Powers Jobs and Revenue | Bristol Virginia News

Virginia’s tourism surge smashed records last year, welcoming over 117 million visitors who spent $36.2 billion — a 3.1% jump from the prior year. That cash flow isn’t just big numbers; it’s fueling jobs — one in every thirteen Virginia workers relies on tourism. In restaurants and recreation alone, one in four jobs is tied to visitors. Plus, tourism generated $2.6 billion in direct tax revenue, swelling to $3.4 billion when indirect taxes are included — funding schools, roads, and public safety. And the momentum’s building: 2026 looks poised to outpace 2025. Listen in comfort:Get a discount…

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