Why Mission-Driven Organizations Stay Underfunded and How to Fix It, with Lonna Gibson
Most nonprofits and mission-driven organizations don't have a cause problem. They have a clarity problem. The work is real, the need is urgent, and the people leading it are passionate. But the message isn't landing, and the funding isn't following.
Lonna Gibson, a fractional CMO and StoryBrand Guide, joins Sana to talk about why so many purpose-led organizations stay stuck in survival mode, and what it actually takes to build marketing and fundraising systems that hold.
About the Guest:
Lonna Gibson is a StoryBrand Certified Guide and fCMO+ Strategic Advisor, and the founder of Seven &…
The skinny
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