REMA 1000's Øistein Burøy Olsen on Hyper-Personalization, Scan & Go & AI | Live from Paris
Live from the Vusion podcast studio at NRF Retail's Big Show Europe in Paris, Chris Walton sits down with Øistein Burøy Olsen, Head of Digital Customer Experience at REMA 1000 in Norway, to explore how the soft discounter is using digital to build a more connected in-store customer experience.
Øistein explains how REMA 1000 has evolved its app from personalized discounts into a broader relationship with customers, why the company is focused on hyper-personalization that genuinely helps shoppers, and how its Scan & Go experience lets customers scan, bag and pay in the app before leaving…
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