Latest / The Yield Doctor with James Deaker
What Is dCPM in Digital Advertising? (Simple Explanation)
What is dCPM—and why does it confuse so many people in digital advertising?
In this video, I break down what dCPM (dynamic CPM) actually means, how it evolved from the ad network era to modern programmatic platforms, and why it’s still widely misunderstood today.
We’ll cover:
The difference between fixed CPM and dynamic CPM
How auction-based pricing works in practice
Why platforms like The Trade Desk, Google, and Meta use different terminology
The key tradeoff: efficiency vs predictability
And most importantly… who controls pricing and who takes the risk
If you work in digital media, ad tech…
The skinny
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