Latest / Skin Anarchy / E.316: Community Sixty-Six Launches On SEPHORA.COM !

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E.316: Community Sixty-Six Launches On SEPHORA.COM ! · Skin Anarchy

• 0:06
  SPEAKER_03: I think we're finally getting to do these now on the play is full on.
• 0:12
  SPEAKER_02: Diablo 4 has arrived.
• 0:14
  SPEAKER_02: That's the forces of hell gatherer.
• 0:16
  SPEAKER_02: Only you can stand in their way.
• 0:18
  SPEAKER_02: Journey across the expansive open world of sanctuary.
• 0:22
  SPEAKER_02: For five powerful classes to progress in the figure play style.
• 0:26
  SPEAKER_02: Adventure with your friends and up the four-player co-op with cross-play and cross-progression on all platforms.
• 0:31
  SPEAKER_02: Welcome to Hell.
• 0:43
  SPEAKER_03: The brand will interview here.
• 0:45
  SPEAKER_03: They are launching on Sephora.com officially today, July 5th.
• 0:50
  SPEAKER_03: So definitely go to Sephora.com.
• 0:52
  SPEAKER_03: Check out the brand.
• 0:53
  SPEAKER_03: It's a beautiful line of products.
• 0:55
  SPEAKER_03: I have tried every single one and I am obsessed.
• 0:58
  SPEAKER_03: Every single formulation is really, really, you know, kind of hitting the nail on the head.
• 1:04
  SPEAKER_03: It's a really great line for literally anybody, whether you're your teenager, whether you're in, you know, uh maybe perimenopause or late menopause, like it's okay.
• 1:14
  SPEAKER_03: You know, it doesn't matter.
• 1:15
  SPEAKER_03: It's a line poorly crafted for everybody, and that's what I really love to feature here on the it's just universal skincare.
• 1:26
  SPEAKER_03: Anybody can use at any age, at any point.
• 1:30
  SPEAKER_03: And so I'm not gonna rant too much, but I really, really would love for you guys to go check out the line.
• 1:35
  SPEAKER_03: Again, community66.
• 1:38
  SPEAKER_03: All of the words are spelled out, no numbers, and it's at sephora.com.
• 1:42
  SPEAKER_03: Check it out and stay tuned for this episode.
• 1:44
  SPEAKER_03: I think you're gonna really love learning about uh Dia, who is the founder and just provision of the line.
• 1:51
  SPEAKER_03: All right, guys, awesome.
• 2:04
  SPEAKER_03: Hi guys, welcome back to Father Anarchy.
• 2:07
  SPEAKER_03: This is your host, Ekta, and I have a fabulous guest today.
• 2:11
  SPEAKER_03: This is a brand new line, and I am absolutely obsessed with it.
• 2:16
  SPEAKER_03: So without further ado, I want to introduce you guys to the founder of Community66, Dea Foley.
• 2:22
  SPEAKER_03: Welcome to the show, Dea.
• 2:23
  SPEAKER_03: I'm so honored to host you.
• 2:25
  SPEAKER_00: Oh, well, thank you so much.
• 2:27
  SPEAKER_00: I'm honored to be on.
• 2:28
  SPEAKER_00: It's such a pleasure uh to meet with you.
• 2:31
  SPEAKER_00: And I just also want to say congratulations, uh, being recognized by the CEWS as the uh podcast authority in skincare.
• 2:40
  SPEAKER_00: That means a lot.
• 2:42
  SPEAKER_00: So um hats off to you as well.
• 2:45
  SPEAKER_03: Thank you so much.
• 2:46
  SPEAKER_03: That's so kind of you to say that.
• 2:47
  SPEAKER_03: And yeah, I'm still pinching myself.
• 2:49
  SPEAKER_03: I can't believe they gave us the title, but you know, I'm very grateful and I'm very excited because it's it's founders like yourself that you know have given us the opportunity to even, you know, to exist.
• 3:00
  SPEAKER_03: So thank you.
• 3:01
  SPEAKER_03: Um I want to get started though, Dia.
• 3:03
  SPEAKER_03: I want to get started about you and your whole background and your career journey and everything that led to um community 66.
• 3:11
  SPEAKER_03: If you could walk us down memory lane.
• 3:13
  SPEAKER_03: Yeah, I was gonna say, do we how long do we have?
• 3:17
  SPEAKER_00: Um, I've been in the industry for a super long time.
• 3:23
  SPEAKER_00: Anybody that has ever touched on beauty, um, whatever that means, uh, it, you know, it's a very addictive business.
• 3:32
  SPEAKER_00: Um I started off uh as a little hustler kid, peddling my mom's Avon, switching it off uh and trading it for treats at school, if you must know the truth.
• 3:45
  SPEAKER_00: Um so it's been a long journey.
• 3:48
  SPEAKER_00: Uh I'm I'm just loving it and I just got so caught up in it and and uh so excited.
• 3:55
  SPEAKER_00: Uh I've been able to work with some really great brands, everything from you know, some of the bigger guys like L'Oreal kind of gave me my my start and my roots all the way up to um most recently with the Inky List with a great group of people there.
• 4:13
  SPEAKER_00: So um I was trained as a makeup artist um and uh started working at I'm in Canada, just to give some clarity, and we used to have a department store called Eaton's, um, and I used to be a cosmetic manager there and um just kind of took off from there, and you know, a mom who needed um, you know, a part-time job that just kind of evolved into a bigger job and you know set my sights on training, and from there got an opportunity to work with a lot of uh great brands, um uh started working in the entrepreneurial space, uh, which I love because we move so quickly with smaller brands, uh we can develop a lot faster.
• 5:06
  SPEAKER_00: We're not as afraid uh to try new things.
• 5:10
  SPEAKER_00: And and so um I got to know some really wonderful people.
• 5:13
  SPEAKER_00: Um, I got to travel extensively.
• 5:16
  SPEAKER_00: Um as I said, my last tender was with the inkay list, uh, developing, you know, uh with them the first 15 products.
• 5:24
  SPEAKER_00: And so it's been it's been an incredible journey.
• 5:27
  SPEAKER_00: I've been very lucky.
• 5:30
  SPEAKER_00: Um, I also had the immense pleasure of working with an incredibly bright light by the name of Brandon Truax.
• 5:37
  SPEAKER_00: Um, we worked together on a luxury brand um in Canada, uh, and we traveled you know all over, uh, working with chemists and working with um a lot of really smart people that I was able to absorb a lot of the knowledge.
• 5:56
  SPEAKER_00: And um yeah, I I finally started uh now you know developing a brand that you know of my own with all my learnings.
• 6:07
  SPEAKER_00: So it's been it's been it truly has been uh a long road, but wow, um it's uh people always tell me I should write a book, and they're right, I should.
• 6:20
  SPEAKER_03: Long roads, you know, long roads always leave lead to the best destinations, you know.
• 6:25
  SPEAKER_03: And the thing is that the experience you have is what, you know, for me, if I look at it from a consumer standpoint, that's what gives me ease, knowing that the person behind the line that I'm crossing is someone with experience.
• 6:39
  SPEAKER_03: They've seen the industry, they've seen the stuff out there, and you know, I think that is such an asset, you know.
• 6:45
  SPEAKER_03: I won't lie to you, Dia.
• 6:46
  SPEAKER_03: You know, one of the founding principles for my podcast was I wanted to get um amazing, you know, founders and the real masterminds behind these beautiful lines like yourself, like on the show, because it was like, you know, let's hear from the best, right, in this industry.
• 7:01
  SPEAKER_03: And that's where I think it it really for me, it's it's like hats off to you, you know, for for going this longer route rather than just you know be waking up one day and saying, Hey, I'm gonna jump on this, you know, the bandwagon of bake my own brand and just do it with no experience, which I unfortunately I see a lot of that, you know.
• 7:19
  SPEAKER_00: Yeah, yeah.
• 7:20
  SPEAKER_00: Well, we're seeing that a lot.
• 7:21
  SPEAKER_00: Um, I mean, there has been an explosion in this space for sure.
• 7:26
  SPEAKER_00: Um, I think everybody wants to be a skincare authority, thinks they're a skincare authority.
• 7:32
  SPEAKER_00: Um, but I think it comes with such a big responsibility, at least for me.
• 7:36
  SPEAKER_00: And that's why it took as long as it did.
• 7:39
  SPEAKER_00: I really, I really wanted to develop something that was worthy, uh, that made sense, because all of the travel and all of the learnings for me not only came from, you know, chemists and scientists, it really did come from the average consumer, if you will.
• 7:58
  SPEAKER_00: Like that's what I consider myself.
• 8:00
  SPEAKER_00: Somebody who, you know, has a busy life, who is overwhelmed.
• 8:04
  SPEAKER_00: Um, you know, I have a high anxiety, I'm a high-functioning anxiety personality.
• 8:11
  SPEAKER_00: Um, you know, you try to get a lot done in your day, you know, whether you have children or you have dogs or you need to, you know, take better care of yourself.
• 8:19
  SPEAKER_00: So for me, it was also about delivering something that was very real.
• 8:23
  SPEAKER_00: Um so it wasn't just about ticking the boxes, it was, you know, does it do we need another skincare brand?
• 8:31
  SPEAKER_00: You know, that was the big thing for me.
• 8:33
  SPEAKER_00: Do I really do we really need another skincare brand?
• 8:36
  SPEAKER_00: And that's how we kind of, you know, for me, how I landed here.
• 8:41
  SPEAKER_00: Um because I was really enjoying my ride, to be honest.
• 8:45
  SPEAKER_00: And and you know, I worked with, like I said, great people.
• 8:48
  SPEAKER_00: But yeah, there's a I think it's getting more confusing than ever for a lot of people that are are trying to get on a good dream care journey.
• 8:57
  SPEAKER_00: Yeah, for sure, for sure.
• 8:59
  SPEAKER_03: No, I I think that's the thing, is like, you know, there's so many products now and there's so many different brands that it's like, you know, you really do have to know the industry, you have to know the business, you have to know the the real white spaces, right?
• 9:11
  SPEAKER_03: I mean, I it's like I I talk to people every day, and it's you know, one of the biggest questions is like, you know, well, where was the white space that you found that you thought that you needed to fill?
• 9:23
  SPEAKER_03: And, you know, surprisingly, uh, more often than not, it's like, you know, that question is very hard to answer for a lot of folks, you know, it's it's kind of like because they don't have that experience, they haven't seen this industry, you know, in its full entirety like you have.
• 9:39
  SPEAKER_03: You know, it's it's very, very difficult to find a white space in the industry unless you know it inside and out, you know.
• 9:45
  SPEAKER_03: And so I think that's definitely a message that, you know, I always try to like keep in mind when I'm interviewing people because it's it's easy to say one day, I want to be an entrepreneur.
• 9:54
  SPEAKER_03: It's a whole different thing to make something that's going to last and something that's going to be a staple in people's routines.
• 10:00
  SPEAKER_03: And, you know, and that really leads me to your products because I think you've created such a beautiful range.
• 10:05
  SPEAKER_03: I mean, you have like nothing that overlaps.
• 10:08
  SPEAKER_03: And I wanted to really give you kudos for that in the sense that there's no redundancy, there's no like fluff products, and I love that.
• 10:15
  SPEAKER_03: Um, and I really actually would love for you to tell us about how you kind of conceptualized um and visualized this initial launch of products, you know, like what were the whole hallmark things you really wanted in your line and um what was that whole process like for you?
• 10:31
  SPEAKER_00: Yeah, great question.
• 10:34
  SPEAKER_00: Um, I like you said, I think there's one of the things, you know, when I sat down, it was like, okay, I want to give back.
• 10:42
  SPEAKER_00: That's what I kind of feel like I'm doing.
• 10:44
  SPEAKER_00: Like I want to every day and every journey I'm on, and I come across, you know, people and they're always asking me, okay, just tell me what I need.
• 10:52
  SPEAKER_00: That used to be the thing, just I would be whether I'm standing in the store because I've done that, whether I, you know, behind a counter or whether I'm, you know, lecturing somewhere, or just no matter what, people will come up after me and they'll be like, they'll always ask me, just tell me what I need.
• 11:10
  SPEAKER_00: Like keep it simple.
• 11:11
  SPEAKER_00: And so when I sat down to really develop the range, it had to be that.
• 11:17
  SPEAKER_00: One of the things that I come across with everyone, and especially as we start seeing this, you know, single ingredient movement, was um people overusing products, but more importantly, underusing them regularly.
• 11:36
  SPEAKER_00: So consistency became a big thing for me.
• 11:39
  SPEAKER_00: I would talk to people, and because we spent so much time in an industry that is over-inflated deliverables, you know, I hate the words, and if you know me, as you get to know me and the people around me, you know, you know, when I hear things like it's a miracle product, it's instant, it's revolutionary.
• 12:01
  SPEAKER_00: I just like, oh, the hair on the back of my neck goes crazy.
• 12:06
  SPEAKER_00: Um, and as a little Greek girl, there's lots of little hair back there.
• 12:10
  SPEAKER_03: Um, I'm Indian, I get it.
• 12:13
  SPEAKER_03: We're we're all the same.
• 12:15
  SPEAKER_00: Yeah, yeah, yeah, yeah.
• 12:16
  SPEAKER_00: We got that hair.
• 12:17
  SPEAKER_00: Um, so you know, the idea that um consistency is really super important uh is keeping people on track.
• 12:26
  SPEAKER_00: So I found that the simpler something is, the you are gonna stick to it.
• 12:32
  SPEAKER_00: I mean, you know, people that diet, and we've all done it, whether we hate to admit it or not.
• 12:36
  SPEAKER_00: I mean, you know, we've all tried to lose weight, or maybe you've tried to gain weight.
• 12:40
  SPEAKER_00: I mean, it depends, right?
• 12:42
  SPEAKER_00: But ultimately, you know, we we fall off the wagon, you know, and then we we expect to see results in a week.
• 12:48
  SPEAKER_00: We get really frustrated, and then we abandon things and move on to the next thing and move on to the next thing.
• 12:53
  SPEAKER_00: And so for me, the products needed to be super simple for the the end consumer to use without sacrificing the deliverables.
• 13:04
  SPEAKER_00: So by using kind of tried and trusted tested ingredients that we know, and again, I've had exposure to, um, needed to be part of the range.
• 13:13
  SPEAKER_00: Taking the guesswork out for the consumer was really important.
• 13:17
  SPEAKER_00: So all you need to do is get up in the morning, you know, use your products, you know, keep it simple and get out the door without having to be a bathroom chemist, you know, like to stand there for hours on end trying to decipher things, and then at the end you abandon it.
• 13:34
  SPEAKER_00: So it was it was really important to keep it really tight, really small.
• 13:39
  SPEAKER_00: Um, I'm not a believer, I'll be honest.
• 13:42
  SPEAKER_00: I just don't believe that you need 12, 14 products on your skin.
• 13:47
  SPEAKER_00: Right.
• 13:48
  SPEAKER_00: Something along the line we forgot that skin is an actual organ, right?
• 13:53
  SPEAKER_00: Yes, yes.
• 13:55
  SPEAKER_00: And we treat it like it's just, I don't know, like it's it's just this this you know external, I don't know, layer that we have, but we're not really understanding the complexity of skin.
• 14:09
  SPEAKER_00: So because most people don't talk about it, it's not sexy, right?
• 14:14
  SPEAKER_03: Um so I think really important point, Dean, I don't want to interrupt you, but like I I actually wanted to say that um, you know, on air with you was this idea of what you just said, which is skin has been treated like you know, makeup, like like you know, skincare has been treated like makeup in this industry for a long time, where we're seeing like brands with 50 products, and it's like you don't need that, you know.
• 14:40
  SPEAKER_03: Like let's be real here.
• 14:41
  SPEAKER_03: You know, makeup is a different world.
• 14:43
  SPEAKER_03: And I think really the crux of it is that because a lot of the consumers are makeup and you know, they're makeup buyers, right?
• 14:51
  SPEAKER_03: And they're also buying skincare.
• 14:53
  SPEAKER_03: So they've I feel like a lot of companies have really monetized on this misinformation with the consumer.
• 15:00
  SPEAKER_03: You know, they've they've they've kind of tricked them into believing that just like we would buy like 15 shades of lipstick, you're gonna need 15 different hyaluronic acids.
• 15:08
  SPEAKER_03: You know, that's just not the case.
• 15:10
  SPEAKER_03: You know, it's it's just not true.
• 15:11
  SPEAKER_03: And so I think that you hit on a really, really great point there about this, that we treat our skin like we don't treat it like an organ.
• 15:19
  SPEAKER_03: We treat it like I don't know, just like an everyday thing we would do with makeup, because I think that's what we're used to, you know, this idea of our skin is what the world sees.
• 15:29
  SPEAKER_03: And you know, by knowing that we have to put just as many layers on as we do with something like makeup, which is just not true, you know.
• 15:38
  SPEAKER_03: So I think that's a very important point that you brought up.
• 15:41
  SPEAKER_00: Yeah, and I think the same philosophy applies to hair.
• 15:44
  SPEAKER_00: Like I think we forget that there's an absorption rate.
• 15:47
  SPEAKER_00: You know, there's only so much the skin can absorb, there's only so much hair can absorb.
• 15:52
  SPEAKER_00: So I I think we kind of we're so busy talking about how great ingredients are, and they are, it doesn't mean we need all of them.
• 16:00
  SPEAKER_00: And we certainly don't need them all at the same time.
• 16:04
  SPEAKER_00: So um, what what I really wanted to do was just really streamline it, uh, because again, just to get it done.
• 16:12
  SPEAKER_00: I mean, I read a quote where uh something like 55% of American women don't even wash their face regularly.
• 16:21
  SPEAKER_00: So that was kind of like, what for me, because I've been in it for so long, that's just kind of like a 101.
• 16:28
  SPEAKER_00: Like the basic thing that you need to do for your face is keep it clean, you know, clear out all those pores, remove any makeup.
• 16:36
  SPEAKER_00: And that means that any product that you put on there, even the simplest product, is gonna absorb into your skin better and it's going to protect you better and give you all of the, you know, um benefits that you're trying to get.
• 16:48
  SPEAKER_00: Well, when I thought, oh my gosh, people aren't even doing the basics, but we're asking them to do these extremes of like 12 steps, 14 steps, and there's no way, there's just no way this is gonna benefit your skin.
• 17:02
  SPEAKER_00: And another thing during COVID, we, you know, again, a lot of people were reaching out and speaking to me, and they were compromising their skin, they were using so many things.
• 17:13
  SPEAKER_00: I mean, I think a lot of us were bored.
• 17:14
  SPEAKER_00: Well, I was busy starting a business, but um, I think a lot of people were were kind of experimenting and dabbling, which is is great.
• 17:23
  SPEAKER_00: Trial and error is normal.
• 17:25
  SPEAKER_00: Um, but I think we kind of went a little too far down the rabbit hole, and people were like causing their skin a lot more damage that needed professional help to fix, you know, like a good derm afterwards.
• 17:38
  SPEAKER_00: So um again, I think just for me keeping in mind that skin was an organ, trying to make sure that we go back to kind of our roots, which is getting people to really understand their skin type.
• 17:53
  SPEAKER_00: Um because knowing your because we started talking about conditions, we were kind of missing the basics and we were jumping to the you know, the the treatments, if you will, if that makes sense.
• 18:04
  SPEAKER_00: So just going back to those basics of understanding if you're you know, is my skin like normal?
• 18:13
  SPEAKER_00: What is normal?
• 18:14
  SPEAKER_00: Normal is a baby, like babies have normal skin.
• 18:19
  SPEAKER_00: Exactly.
• 18:20
  SPEAKER_00: They haven't lost collagen yet, they have all their hyaluronic acid, they're just plump and beautiful, and you just want to, you know, smell up their youth, right?
• 18:29
  SPEAKER_00: Um, not when they're poopy, but all the other parts.
• 18:33
  SPEAKER_00: Um but we love sorry.
• 18:37
  SPEAKER_03: Sorry, go ahead.
• 18:38
  SPEAKER_03: I'm sorry, go ahead.
• 18:38
  SPEAKER_00: No, no, no, no, no.
• 18:40
  SPEAKER_00: I I, you know, so for me, I started there, you know.
• 18:43
  SPEAKER_00: At the end, we've got like the three basic skin types.
• 18:46
  SPEAKER_00: We've got, you know, the combination, somebody who has both oily and dry.
• 18:50
  SPEAKER_00: We have the drier skin, which normally tends to be someone who usually is a bit a little slightly older, somebody who's kind of losing um uh some elastin, some collagen.
• 19:01
  SPEAKER_00: Obviously, they're hyaluronic because we lose that pretty much at starting in our 20s.
• 19:05
  SPEAKER_00: And then um people that have oily, who then will obviously have to deal with, you know, usually more breakout or blemishes.
• 19:13
  SPEAKER_00: And so once you start there, there are certain conditions that are affected by your skin type.
• 19:20
  SPEAKER_00: So when we build out the range, it was really, let's start at the basics and getting people to uh, you know, one appreciate what their skin needs, you know.
• 19:32
  SPEAKER_00: So if I'm dry, I'm gonna need ingredients along with um other actives that help.
• 19:38
  SPEAKER_00: You know, sometimes again, if I'm older and I'm drier, I'm gonna have some pigmentation issues because I've exposed myself to the sun, or um, you know, maybe a scarring from breakout, things like that.
• 19:49
  SPEAKER_00: So there was a lot of thought, you know.
• 19:52
  SPEAKER_00: I I think you can appreciate this.
• 19:54
  SPEAKER_00: The simpler you try to make something, um it's actually more complicated.
• 20:01
  SPEAKER_03: Umplicity, this is something that I think um I can definitely attest to being a scientist, is that yes, the body, you know, if you even look at the body and its mechanisms, the most simple things that we see are actually some of the most complex pathways in the human body.
• 20:21
  SPEAKER_03: So, yeah, absolutely.
• 20:23
  SPEAKER_00: It it's so true.
• 20:24
  SPEAKER_00: So when you're trying to develop something and try to make it simple as an end product, the layers and the complexity of it, I mean, the trials that we went through to make sure that we had all the right ingredients in there and we had them at good percentages, and we had, you know, um to get the most of it.
• 20:45
  SPEAKER_00: Because if I'm asking you to just do three things a day, I'm asking you to wash your face, I'm asking you to moisturize your face, and I'm asking you to protect your face.
• 20:56
  SPEAKER_00: And anybody can do that.
• 20:58
  SPEAKER_00: And, you know, uh at night, you know, of course, that's really when you should be washing your face and gritting it of all the skin dirt, as I call it.
• 21:06
  SPEAKER_00: And then, you know, if you just want to add either your moisturizer and you're happy, or if you're looking for something a little bit more active that has the retinols and um the ones that are what we deem treatments, then that's all you need.
• 21:21
  SPEAKER_00: Go to bed.
• 21:22
  SPEAKER_00: That's great.
• 21:22
  SPEAKER_00: And I myself have really streamlined um my skin, and I have to tell you, it's it's never been better.
• 21:31
  SPEAKER_00: And it's it's been around the block.
• 21:34
  SPEAKER_03: So no, I actually wanted to, I actually wanted to really talk to you about this component um, you know, uh in in detail, because one thing I really noticed about the brand and immediately caught my eye was that you've really kind of hit the nail on the head with this idea of you've got, you know, what I would say three products that are supposed to be, like you said, the moisturizing component, right?
• 21:58
  SPEAKER_03: In our steps.
• 21:59
  SPEAKER_03: And I I love that you've combined the role of a serum with that of what we call, quote, a moisturizer now, you know, because that I think I've been waiting to see in this industry.
• 22:11
  SPEAKER_03: I've been waiting to see people do this because one, it's cutting down cost for the consumer, obviously.
• 22:16
  SPEAKER_03: But two, it's really kind of bringing clarity to this misinformation around, well, I have to have thick serums or I'm never gonna have great skin.
• 22:25
  SPEAKER_03: No, you need a product that can marry all of the good ingredients together in a way that you can put them on your face because that's really all you need.
• 22:34
  SPEAKER_03: I mean, I'm one of those people that even if I'm using a line that's serum-based, I'll put everything in my palm, mash it all up together, and put, you know.
• 22:43
  SPEAKER_03: So, like, for example, like I wanted to actually touch on this was the idea that, you know, your your hydrator uh lotion and your night cream and your moisturizing um the moisture cream, they're very, very true to their names, you know.
• 22:57
  SPEAKER_03: Like when we think about, um, I think a lot of dermatologists, you know, were a few months ago talking about this idea of like, what really is a moisturizer?
• 23:05
  SPEAKER_03: You know, like we don't like that's a misnomer.
• 23:08
  SPEAKER_03: You know, you don't need to say moisturizer, you need to talk about what moisture is for skin.
• 23:13
  SPEAKER_03: And that is the ability for skin to keep water inside of it.
• 23:17
  SPEAKER_03: And you know, and when I look at your moisture cream, that's what I'm seeing here is this, you know, you've got the hyaluronic acid, you've got the Q10, the shea butter.
• 23:25
  SPEAKER_03: These are all things that are gonna keep all of that water and moisture inside locked into your skin, versus, you know, the other product, which is the hydrator lotion, which is literally what the name says.
• 23:36
  SPEAKER_03: It's gonna help you hydrate.
• 23:38
  SPEAKER_03: So you've still got the hyaluronic acid, but then you've got polyglutamic acids.
• 23:42
  SPEAKER_03: And the acids, for everyone listening, by the way, when you hear the word acid, it's something that is going to attract a certain type of molecule.
• 23:50
  SPEAKER_03: You know what I mean?
• 23:50
  SPEAKER_03: So, like like people think of acids and they think of, oh, exfoliation.
• 23:54
  SPEAKER_03: No, that's not true.
• 23:55
  SPEAKER_03: The word acid on a chemical level is implying something when it comes to drawing water, you know.
• 24:01
  SPEAKER_03: So I love that you've made it so simple.
• 24:04
  SPEAKER_03: I mean, it really you've done such an excellent job of it, you know, in terms of thank you.
• 24:08
  SPEAKER_00: Yeah, yeah.
• 24:10
  SPEAKER_00: That that means a lot.
• 24:11
  SPEAKER_00: I mean, I think it means a lot coming from people that are well versed because I think they can see how uh much effort and and how complex these formulas are.
• 24:24
  SPEAKER_00: And and they, it wasn't just the idea of throwing ingredients to the wind.
• 24:29
  SPEAKER_00: It really was this very calculated, what is going to give, you know, what is going to give us the best results.
• 24:37
  SPEAKER_00: So we feel like we're not, we're not short, like if we're not using 12 products, are we still benefiting?
• 24:43
  SPEAKER_00: Is our still are is our skin still going to be better?
• 24:47
  SPEAKER_00: Uh, is it going to feel better?
• 24:48
  SPEAKER_00: And I think that's one of the things that we're we're starting to understand now is the less is better.
• 24:56
  SPEAKER_00: I think the more and more and more ingredients on your skin actually can put your skin in a bad place.
• 25:03
  SPEAKER_00: And um for a number of reasons.
• 25:06
  SPEAKER_00: So yeah, everything is so well thought out.
• 25:09
  SPEAKER_00: Um, I appreciate that you see that because it really was the crux of building it out, and it was we call it like stacking.
• 25:18
  SPEAKER_00: So I I will tell you, one of the things um I had like a little bit of uh I mentioned that I have kind of like this high anxiety with myself.
• 25:26
  SPEAKER_00: And um, I had a period where I had a little bit, you know, everybody has their ups and downs, and um I was in kind of a low space, and I started reading, I started reading um um see, phone never stops.
• 25:43
  SPEAKER_00: Um I started reading uh Atomic Habits just to try to get myself back on track.
• 25:49
  SPEAKER_00: Um it's a book by James Clear, and honestly, that's where the inspiration came from because I was started reading about stacking your habits, and I thought I already do this.
• 25:59
  SPEAKER_00: Um, like you know, like I keep uh, you know, uh my moisturizer was by my bed.
• 26:05
  SPEAKER_00: And I thought I'm doing things that I don't even think I realize I've been doing for a long time.
• 26:09
  SPEAKER_00: And so I thought this is exactly the way that we should be talking about skincare, um, is about making it so easy that it's so second nature that you don't have to, you know, have a degree.
• 26:21
  SPEAKER_00: And now everybody I feel like everybody needs a degree to buy one skincare product, let alone 12.
• 26:29
  SPEAKER_00: So um yeah, no, I know.
• 26:32
  SPEAKER_03: And and that's the thing is that, you know, people I think consumers are definitely getting there, you know, where they're getting on this page of like being more informed and educated about skin health, which is a wonderful thing.
• 26:43
  SPEAKER_03: But I definitely believe in simplicity, just like you.
• 26:46
  SPEAKER_03: And I believe that, you know, to be able to execute good science through science, you don't have to, you know, your packaging, your the way you you put products together doesn't have to look like it came straight out of a lab, you know what I mean, with no instructions.
• 27:03
  SPEAKER_03: Like it doesn't, you don't have to have that.
• 27:05
  SPEAKER_03: Like you you can really make it easy for people to understand, and that's okay as long as you can trust the person behind the brand, which is really, you know, for me, that's what really comes full circle is this idea that as long as I know that a range has been created by somebody who's done their homework, that is what we need, you know.
• 27:23
  SPEAKER_03: So as consumers, we're gonna take our time to learn things.
• 27:27
  SPEAKER_03: It's just human nature, you know, no one has time to sit down with a dermatology textbook and figure out what is co, you know, what is Q10, what is uh, you know, retinol, what are whatever vitamin A driven is.
• 27:38
  SPEAKER_03: But the person who created the line that I'm using, they've done the homework, you know, and their labs done the homework and their formulators have done the homework.
• 27:46
  SPEAKER_03: That's where we can take kind of, I guess, you know, just refuge in that, you know, that everything is founded on knowledge, it's founded on science, and what I'm putting on my face isn't just empty, you know, uh whatever silicone-based or what, you know, the way it used to be, I guess you could say.
• 28:02
  SPEAKER_00: Yeah, yeah.
• 28:03
  SPEAKER_00: And and I think, I mean, it you're right.
• 28:06
  SPEAKER_00: I think it's great that we're seeing people interested, and especially, you know, young people that are, you know, I know myself, I was one of those people that, you know, I did, even though I was in the industry, and we do this sometimes, it's like the shoemaker in the shoes.
• 28:25
  SPEAKER_00: Um, you're you're you're you know, you're preaching, but you're not really following.
• 28:29
  SPEAKER_00: So I did damage my skin when I was a lot younger.
• 28:32
  SPEAKER_00: Now I'm oh my gosh, like I didn't really realize the extent of the damage until you start looking and you start talking to dermatologists, to doctors, um, and you you really start looking at what ingredients actually can help you.
• 28:49
  SPEAKER_00: You start looking at all of those details that you never even thought about.
• 28:54
  SPEAKER_00: So I'm really glad that people are talking about skincare because it took a long time, everything was about color, especially in North America.
• 29:02
  SPEAKER_00: We were all about concealing um and you know, packing it on, you know, covering everything with foundation.
• 29:10
  SPEAKER_00: And now, I mean, that's still happening, um, which is you know it's fine.
• 29:15
  SPEAKER_00: Uh, but I think people now appreciate that your skin needs to is, you know, there's that, there is, I think, a growing movement where they're understanding that this is it, this is your skin.
• 29:28
  SPEAKER_00: Um, this is you're gonna have this for a lifetime.
• 29:32
  SPEAKER_00: So you can't, you know, you need to treat it right, just like you know, the way you have to, you know, eat healthy for your heart.
• 29:38
  SPEAKER_00: You need to think about um every other organ.
• 29:42
  SPEAKER_00: You have to, and I can't stress this enough.
• 29:45
  SPEAKER_00: It's we really um need to make sure that we we treat it as such.
• 29:51
  SPEAKER_00: So it's it is nice that people are taking a an interest and not just you know, slapping makeup on and going, okay, great, I need to cover everything.
• 30:00
  SPEAKER_00: Um and uh so that that was part of the the idea too behind the brand is is trying to make it super simple to just get people started as well.
• 30:11
  SPEAKER_00: So whether you're a junkie, uh a beauty junkie, or whether you're just kind of you know starting out, uh this has um a lot of thought for the beauty junkie from an ingredient perspective, but also from the simplicity for somebody just starting out.
• 30:28
  SPEAKER_03: Yeah, absolutely, absolutely.
• 30:30
  SPEAKER_03: And I and I think you've done such a such a beautiful job of that, you know.
• 30:33
  SPEAKER_03: Like I said, for everyone listening, you know, when you first get your hands on the line, you immediately notice, you know, even with the packaging.
• 30:40
  SPEAKER_03: I mean, you you know, you've even got the pea-sized amount spelled out on the box, which is awesome.
• 30:47
  SPEAKER_03: I mean, I really like that.
• 30:48
  SPEAKER_03: I'm not gonna lie, like people say pea-sized, and a P is not up for debate how big it is for everyone listening, by the way.
• 30:58
  SPEAKER_03: And if you guys want to know, you just look on the side of the box, and and you know, I love that because again, it goes back to simplicity.
• 31:04
  SPEAKER_03: Let's be honest.
• 31:05
  SPEAKER_03: You know, how many of us have heard about, you know, you only want to use a P-sized amount of product, but then you end up slathering it on?
• 31:12
  SPEAKER_03: Why?
• 31:13
  SPEAKER_03: Because it's no visual reminder, there's no kind of cue to follow.
• 31:17
  SPEAKER_03: And I think these are all things that I think are very much rooted in like the psychology of how we we consume products, how we use them, especially with skincare.
• 31:27
  SPEAKER_03: You know, like you said, Dia, you know, people have been just in this um, you know, this habit of just let's buy 50 products, right?
• 31:35
  SPEAKER_03: Well, you don't need to if someone just gives you the right visual cues on how to use things.
• 31:39
  SPEAKER_03: And I think that is such an important component, especially nowadays with skin health products, because you know, consumers understand that, you know, less is more, but then their version of less is still undefined, you know?
• 31:52
  SPEAKER_03: And so the more guesswork, like you said, that we can take out of this for them, the easier it's gonna become.
• 31:58
  SPEAKER_03: Um, so you know, I I want to actually I want to actually talk to you about one of your products that I absolutely love the way that you made this.
• 32:05
  SPEAKER_03: It's called the eye plus lip cream.
• 32:07
  SPEAKER_03: For everyone listening, this is something that I've really rarely see.
• 32:12
  SPEAKER_03: I mean, this is awesome that you made this, Dia, because people still don't understand that the lip and the eye area in terms of the skin, um, you know, the the thickness of the skin and the the fragility of the skin, they're very similar.
• 32:27
  SPEAKER_03: You know, they're very similar.
• 32:29
  SPEAKER_03: And for us to have like 20 products for lips and then 20 products for eye care is completely unnecessary.
• 32:35
  SPEAKER_03: So I really like that you made this product and I would love for you to tell us the story behind this when you're coming up with this idea.
• 32:42
  SPEAKER_00: So for me, yeah, absolutely.
• 32:44
  SPEAKER_00: I think the two areas uh that we see kind of, you know, what we say the first signs of aging, uh, usually are the ones where we have the most movement.
• 32:54
  SPEAKER_00: And I think early on in this conversation I said, do you like talk a lot?
• 32:58
  SPEAKER_00: I also like to say I smile a lot.
• 33:00
  SPEAKER_00: So, you know, you get those, I I don't smoke, but uh you do get, you know, those little lines around the mouth, and people refer to them as smokers' lines.
• 33:09
  SPEAKER_00: Um, and of course, the expression lines, and I'm okay, I'm totally cool with having, you know, nice, you know, your little fine lines around your eyes.
• 33:18
  SPEAKER_00: It's it's great.
• 33:19
  SPEAKER_00: I mean, it's not like we have to hide everything.
• 33:21
  SPEAKER_00: We're not, we don't want to be plastic, but sometimes what we want to do is we want to minimize them.
• 33:26
  SPEAKER_00: You know, we don't want them to get too, too deep and set.
• 33:29
  SPEAKER_00: Uh, we certainly want a smoother line around our mouth.
• 33:33
  SPEAKER_00: So I have always been using, you know, when I use an eye cream, I always just, you know, it's like a natural reaction, inherently always apply it into my nasal folds, so around what we call those marionette lines around our mouth, just under our nose, nasal folds, and around my lips.
• 33:50
  SPEAKER_00: Because it made perfect sense.
• 33:52
  SPEAKER_00: Like you mentioned, like these are thinner areas.
• 33:55
  SPEAKER_00: Um, and again, there's a lot of muscle movement there.
• 33:58
  SPEAKER_00: I mean, people that do Botox, they'll usually they start with Botox around their, you know, their um 11s or what we call between our brows or our eyebrows and around the eye area for anybody that that does that.
• 34:12
  SPEAKER_00: And so you know that those are kind of the first signs.
• 34:15
  SPEAKER_00: So for me, it was kind of like a no-brainer.
• 34:18
  SPEAKER_00: I actually always use eye cream around my mouth.
• 34:22
  SPEAKER_00: So when I when I was looking at the ingredients, you know, breaking it down, obviously using the ingredients like caffeine.
• 34:29
  SPEAKER_00: We know how great caffeine is for puffiness, we know that it can help plump.
• 34:34
  SPEAKER_00: So the idea and hyaluronic acid, obviously.
• 34:36
  SPEAKER_00: And if you see that around your mouth area, around the eye area, urea, which we know, I mean, it's been used in it's quite a traditional product.
• 34:45
  SPEAKER_00: And that's another thing about ingredients.
• 34:48
  SPEAKER_00: We all get caught up in you know, the latest and the newest, but sometimes those tried, tested, clinically proven ingredients are what we, you know, we we want to make sure we're part of this.
• 35:02
  SPEAKER_00: Um, and you know, we you know, obviously there's squaling, all these super hydrating ingredients, you know, you mentioned that uh with the other products too, trying to create moisture uh traps, you know, making sure that we retain that moisture because when you have that moisture, it's gonna keep the the eye, the lip area really, really smooth.
• 35:23
  SPEAKER_00: So if you are using um concealer, which by the way, from a cosmetic standpoint, is my number one that goes back to being a little great girl.
• 35:33
  SPEAKER_00: Um I have dark circles, so I you know, I'll be honest.
• 35:39
  SPEAKER_00: Yes, I products um like ours, we've used products to help with um dark uh circles, but it's usually caused from fatigue.
• 35:49
  SPEAKER_00: So dark circles cannot really be corrected, you know, for the most part, from just using a skincare product and being very transparent about that.
• 35:59
  SPEAKER_00: Uh, but it will help to you know brighten the eye if you have, you know, if you're tired, you didn't get the sleep, which again is so such a must for our skin, like just eating right as well.
• 36:12
  SPEAKER_00: So yeah, there was just this idea that it's it's so easy to think about the eye and the lip area.
• 36:19
  SPEAKER_00: For me, they're the same, and of course, adding uh a good peptide in there, like um the heptopeptide 7, which sounds very technical, but basically that almost creates a little bit of a blurring uh effect.
• 36:30
  SPEAKER_00: So it's really creates this really soft finish.
• 36:34
  SPEAKER_00: And it had to not pill for me because I wear concealer, and boy, we've all experienced this where we go to put our makeup all over top of our skincare and it pills.
• 36:44
  SPEAKER_00: So yeah, it it came from a lot of a trial and error, a lot of experience.
• 36:51
  SPEAKER_00: So um, yeah, it just it makes sense, right?
• 36:54
  SPEAKER_03: Yeah, and I I can definitely tell, and I can definitely tell that you've done a lot of trial and error to get these perfected because honestly, you know, like you said, yeah, pilling is one problem.
• 37:05
  SPEAKER_03: Another problem is, you know, a lot of brands will come up with these products that they're like, oh, it's super hydrating, it's super moisturizing, but then you're weighed down, you know, and you don't even want to put on makeup.
• 37:15
  SPEAKER_03: And that's another thing that I I really despise in products is like your skincare for everyone.
• 37:21
  SPEAKER_03: Listen, your skincare shouldn't feel like a mask, it should feel just like your skin.
• 37:26
  SPEAKER_03: It should feel like a layer of skin.
• 37:28
  SPEAKER_03: And that's something that, you know, just because a product feels heavy doesn't mean it's good.
• 37:33
  SPEAKER_03: You know, a lot of consumers reach out to me and they're like, well, I feel like um, you know, such and such product, I can't, it's not doing anything because I can barely even feel it.
• 37:41
  SPEAKER_03: I'm like, well, hats off to the formulator for that, first of all, because that's a good thing, but you can't feel it on your skin.
• 37:47
  SPEAKER_03: But second of all, you know, you're not supposed to.
• 37:49
  SPEAKER_03: A good skin or product is going to sit on your skin the way it has to so that it can absorb.
• 37:54
  SPEAKER_03: And that does that's something that I've really noticed with your line is that everything is very, very easy.
• 38:00
  SPEAKER_03: Like I can feel my skin absorbing it.
• 38:02
  SPEAKER_03: I can feel that it's going exactly where it needs to go.
• 38:05
  SPEAKER_03: And you know, when it comes to like uh you mentioned the heptopeptide, and you know, even with the polycotamic acid that you have in one of the products, these are really essential, um, I guess, you know, chemical structures when you really think about hydration.
• 38:20
  SPEAKER_03: You know, going back to my point about the need for acids, the need for these chemical names, you know, that they play a role.
• 38:26
  SPEAKER_03: This is how your skin maintains what it already has.
• 38:30
  SPEAKER_03: And that I feel like that whole idea is really um, I see it at the center of your line.
• 38:35
  SPEAKER_03: You're not trying to recreate something, you're trying to aid the skin in doing what it already does, which is wanting it to be moisturized, wanting to be, you know, uh balanced and not dried out and not losing too much water.
• 38:49
  SPEAKER_03: And, you know, those are for me as a consumer, hey, you know, those are the hallmark things for a good line.
• 38:54
  SPEAKER_03: I think that's that those are standard things we should all look for at this point.
• 38:57
  SPEAKER_03: We should demand that, you know, from any product that we're buying.
• 39:00
  SPEAKER_03: That do you have these standard standardized, you know, things in place so that I can make sure that my skin is getting the aid it needs to do what it does best, which is stay healthy, you know?
• 39:11
  SPEAKER_00: So well, and that's such a great point.
• 39:13
  SPEAKER_00: I think, excuse me, I think healthy is what we're going for here.
• 39:18
  SPEAKER_00: Um, I don't even like to use the word anti-aging because it's right up there with instant results and miraculous, right?
• 39:25
  SPEAKER_00: Yeah, all aiming for better aging.
• 39:28
  SPEAKER_00: I think that's that's my new word.
• 39:29
  SPEAKER_00: I'm like, it's not about anti-aging, it's about better aging.
• 39:33
  SPEAKER_00: It's it's about healthy.
• 39:35
  SPEAKER_00: It's not anymore about, oh, we want to look like, you know, um uh our aim is just to have, you know, uh perfect skin because that doesn't exist.
• 39:45
  SPEAKER_00: That's that's setting us up for failure.
• 39:48
  SPEAKER_00: And I I love what you're saying here because it's something that I've talked about too.
• 39:53
  SPEAKER_00: First of all, I'm a I'm a texture junkie.
• 39:58
  SPEAKER_00: I love uh and I've worked with other brands where I they had me just come in um to do texture, um, just where I will play around so it's non-tacky, it's smooth, it's got the right finish.
• 40:13
  SPEAKER_00: Because textures, like, let's be honest, it's important.
• 40:15
  SPEAKER_00: It's you know, if you if you think about food and when we, you know, if you don't like the texture, you won't, it doesn't matter how good it tastes, you're gonna be like, ugh, I don't even want anything to do with it, right?
• 40:27
  SPEAKER_00: Yes, yes, yeah, you know, like babies or something.
• 40:30
  SPEAKER_00: That's why they spit it out at you because they just so it's just not a texture that they enjoy.
• 40:37
  SPEAKER_00: And so we have to think, and you know, when we were developing the brand, when I was really playing around with the textures, and I'm so glad you noticed that, because it's something that people don't think about, like you know, it's something that's subconscious.
• 40:51
  SPEAKER_00: I think if you like a texture, do you like it?
• 40:54
  SPEAKER_00: But when you actually sit there and you play with it, it's like I really love the texture, and it's almost the first thing that comes out.
• 41:00
  SPEAKER_00: Uh, you know, it's like, oh, I love the way it feels, right?
• 41:03
  SPEAKER_00: So that was so important.
• 41:05
  SPEAKER_00: And the idea, like, even when we did our our our um our nourishing cream for dry skin, the idea that it wasn't this thick, goopy cream, like you know, it has to be because the thicker it is, you know, the better it's going to be.
• 41:20
  SPEAKER_00: It was the ingredients that made the difference.
• 41:24
  SPEAKER_00: Uh and then the like nobody wants to weight themselves down.
• 41:28
  SPEAKER_00: I think you know, you said that too.
• 41:30
  SPEAKER_00: Like when you put products on your face, you don't want to feel like you're weighted down.
• 41:34
  SPEAKER_00: It's like, oh, especially if you are a person that wears foundations or other, you know, cosmetics, you just don't want to have that added layer, especially.
• 41:42
  SPEAKER_00: Oh my gosh, in the summer.
• 41:44
  SPEAKER_00: Um, those rips look pretty.
• 41:49
  SPEAKER_00: Yeah.
• 41:50
  SPEAKER_03: So no, I think I think texture is texture is definitely one of the big, I think, uh game changers right now for a lot of consumers in this industry from the way I'm looking at it.
• 42:01
  SPEAKER_03: You know, I'm I the way I see it, I feel like lines like I don't know, it's like they either focus on texture or they focus on quality.
• 42:10
  SPEAKER_03: So I'm really, really um, you know, happy to see that you've done both, you know, and in terms of like I can definitely see it comes through that you have a makeup artistry background because honestly, like when you try the line for everyone listening, you'll notice that it really marries very well with your makeup, and especially for summer, because summertime, we love that nice dewy finish, right, on our skin.
• 42:32
  SPEAKER_03: We love the glowing look.
• 42:34
  SPEAKER_03: And, you know, I think that if your skincare can complement your makeup, it's actually for me, there's so many benefits to that, other than just, oh, obviously your makeup looks good, but also that promotes body positivity.
• 42:47
  SPEAKER_03: I mean, let's be honest here.
• 42:48
  SPEAKER_03: You know, we talk about all these big words about, you know, oh, well, I want to have a good body image and all this stuff.
• 42:54
  SPEAKER_03: Well, I think one of the biggest problems is people are using the wrong skincare products.
• 43:00
  SPEAKER_03: The better your skincare is, the less makeup you're gonna need.
• 43:03
  SPEAKER_03: That's that's really my opinion.
• 43:05
  SPEAKER_03: And I feel like, you know, when I when I see your line, I'm like, this is exactly what we need.
• 43:09
  SPEAKER_03: You need products that are gonna plump up your skin.
• 43:11
  SPEAKER_03: Because you know why?
• 43:12
  SPEAKER_03: When your skin's plumped up, you're gonna you're not gonna need that poor filling primer anymore.
• 43:17
  SPEAKER_03: You see what I'm saying?
• 43:18
  SPEAKER_03: Like you're not gonna need that.
• 43:19
  SPEAKER_03: And that's where I feel like a lot of things get lost in translation is this idea that, well, okay, I I have to have like, you know, skincare that's super like just barely there so that my makeup sits well on top.
• 43:32
  SPEAKER_03: No, you need skincare that's going to, like I said, marry well with your makeup and complement your makeup.
• 43:38
  SPEAKER_03: And then you're gonna, I think, really like the look that you come out with.
• 43:41
  SPEAKER_00: Yeah.
• 43:42
  SPEAKER_00: And and it's a really good point that you make in terms of body positivity.
• 43:45
  SPEAKER_00: And I think there's this, you know, this eternal youth.
• 43:49
  SPEAKER_00: You know, we're always, you know, it's I'm not focused on that.
• 43:53
  SPEAKER_00: I'm really focused on, and again, I go back to just getting the start doing the right thing.
• 44:00
  SPEAKER_00: For healthy skin, and you'll be shocked at you know, just the simplicity of it, how great you're gonna feel.
• 44:07
  SPEAKER_00: And I think you're doing something for yourself too.
• 44:09
  SPEAKER_00: And and you know, I always say this like one of the things I always tell the girls um and the team is you know, go maximize your time on earth.
• 44:20
  SPEAKER_00: Like we have like we get so focused on um things that you know we shouldn't really be focused on, and time just is fleeting.
• 44:29
  SPEAKER_00: So I really wanted to give people back time um because you know, I'm in my latter part of my life, right?
• 44:37
  SPEAKER_00: So I feel like uh I want to create, you know, people feeling good about themselves, knowing that they're getting, you know, what they need in terms of the ingredients deliverables, and you know, yeah, feel good about yourself that you did something and you know, move on and do something great.
• 44:56
  SPEAKER_00: Um, so yeah, and it's funny you mentioned uh you know, we talk about ingredients and um one of the uh when we were working on textures, even you mentioned the hydrator lotion, the the gel, um, like it's like a gel moisturizer, it it actually um we were doing it before that glass look was even in.
• 45:17
  SPEAKER_00: And you were talking about the glass look, uh, because you know, using polyglutamic, using hyaluronic acid, using lactic acid in it, using niacinamide, using glycerin, using panther, like all this crazy stuff.
• 45:32
  SPEAKER_00: It's all designed to just like hold in moisture and give your skin this like you you have it in you uh without you know um without having to add layers and layers and layers and layers.
• 45:44
  SPEAKER_00: And it was it's developed so beautifully that when you do go to put your makeup on, you don't, you're right, you don't need as much.
• 45:51
  SPEAKER_00: Um almost like the challenge you almost need to give yourself.
• 45:54
  SPEAKER_03: No, absolutely.
• 45:55
  SPEAKER_03: And I think that you know, that's the thing is you know, you said it, you you said it exactly the way I wanted to, you know, convey it is this idea of we don't need to keep doing, and you know, this is a concept I think that's very dermatology focused, is that you know, we don't need to help our body be the way it is, we need to aid it.
• 46:15
  SPEAKER_03: And the more and more we can understand that as consumers, I think the better our our purchasing habits are gonna become.
• 46:22
  SPEAKER_03: Because, you know, when you're shopping for for everyone listening, you know, this is just my personal tip to you guys when you're shopping for skincare, don't look for products that say things like, well, we're gonna, you know, your skin is going to be like fixed or your skin is gonna be this.
• 46:38
  SPEAKER_03: No, that's not what you need to look at because at the end of the day, nothing that we can make in a lab is gonna be better than what your body's already doing.
• 46:47
  SPEAKER_03: And I always say this, and I really mean it after years and decades of being in science and research, your body is the best thing to look at when you're trying to figure out new technologies.
• 46:58
  SPEAKER_03: The way it works, it's not gonna get any better than that.
• 47:01
  SPEAKER_03: So if you can buy products that mimic what your body's doing and aid it in doing what it's doing, then you're doing the right thing and you're doing justice, you know, to your organs and to yours, especially with your skin, because you know, your skin is like many of our organs, it has its own internal mechanisms for correction.
• 47:21
  SPEAKER_03: It has its own internal mechanisms for rejuvenation.
• 47:24
  SPEAKER_03: So our products are supposed to be there as an added bonus to aid it along its journey while it's doing that.
• 47:30
  SPEAKER_03: So, you know, going back to what we were talking about, Dio, with your with your moisturizing products, you know, these are the ingredients that are in here are not things that are trying to tell your skin, no, no, no, don't use what you've got.
• 47:42
  SPEAKER_03: Use this instead to hydrate.
• 47:44
  SPEAKER_03: No, they're products that are going to help your skin keep the water it's got, you know, just keep it in there.
• 47:50
  SPEAKER_03: That's it, that's called aiding your skin versus trying to fix something that's not broken.
• 47:55
  SPEAKER_03: You know what I mean?
• 47:56
  SPEAKER_03: So that's that's the huge thing.
• 47:57
  SPEAKER_03: That's the huge takeaway I really want people to get, you know, if there's one thing from my podcast that you get is is really invest in these brands that are doing it right.
• 48:06
  SPEAKER_03: And Dia, I I mean, really hats off to you.
• 48:08
  SPEAKER_03: Your line is simply just sophisticated, beautiful, simple, but you know, elegant.
• 48:14
  SPEAKER_03: I love it.
• 48:14
  SPEAKER_03: I really love it.
• 48:15
  SPEAKER_00: So thank you so much.
• 48:17
  SPEAKER_00: And you know what?
• 48:17
  SPEAKER_00: What you said uh like mic drop, by the way.
• 48:23
  SPEAKER_00: Uh, if I had a mic, I would be dropping it right now.
• 48:26
  SPEAKER_00: I have to tell you because this is what I've been preaching to.
• 48:29
  SPEAKER_00: Um, I think, oh, it's you so well said.
• 48:33
  SPEAKER_00: I'm uh I got goosebumps.
• 48:35
  SPEAKER_00: I actually am taking notes while you're talking because I would love the way that you, you know, you just spelled it out is exactly what what people need to understand.
• 48:45
  SPEAKER_00: Um, you know, don't you know, don't be dissatisfied.
• 48:50
  SPEAKER_00: And I think it goes back to body image too.
• 48:53
  SPEAKER_00: Age your body.
• 48:54
  SPEAKER_00: And I think that's what we're trying to do too, and just you know, keep those good habits, listen to your body, and don't, yeah, so well said.
• 49:03
  SPEAKER_00: Um thank you.
• 49:05
  SPEAKER_03: Yeah, I think I think brands like yours are are definitely paving the way towards you know, us getting into this culture of just self-care, recruit self-care.
• 49:15
  SPEAKER_03: You know, I talk about, you know, we well, not just me, but everybody talks about self-care these days and what that means to all of us as individuals.
• 49:23
  SPEAKER_03: But you know, it really comes down to, you know, if you really want to care for yourself, then just help your body out.
• 49:31
  SPEAKER_03: You know, it's like taking vitamins, right?
• 49:33
  SPEAKER_03: Like you don't want to be taking vitamins you don't need.
• 49:35
  SPEAKER_03: If you've got too much vitamin C already, you wouldn't be taking 15, you know, extra pills to take that, right?
• 49:41
  SPEAKER_03: The same thing with your kid.
• 49:42
  SPEAKER_03: Just you give it what it needs, give it what it needs to do with its job, and then it's watch what it does because it's gonna be very happy with you.
• 49:50
  SPEAKER_03: I promise.
• 49:50
  SPEAKER_00: Yeah, yeah, and it doesn't need to be complicated.
• 49:53
  SPEAKER_00: I mean, we've made something that it doesn't need to be complicated, so yeah, no, fabulous, but yeah.
• 50:00
  SPEAKER_03: Well, dear, this has been such an honor to host you.
• 50:03
  SPEAKER_03: Your line is fabulous.
• 50:04
  SPEAKER_03: I'm so excited for it.
• 50:06
  SPEAKER_03: And I, by the way, I love the simplicity of the the the colors and this the whole scheme that you went with.
• 50:11
  SPEAKER_03: Like every every part of it I love it.
• 50:14
  SPEAKER_00: Oh, thank you.
• 50:15
  SPEAKER_00: That was part, you know what we really did want to um for me.
• 50:18
  SPEAKER_00: I want it, as I mentioned really, really quickly, I wanted to uh just kind of keep everything really calm and simple.
• 50:25
  SPEAKER_00: Um, and I wanted it to be reflected, you know, just keep it really simple, not uh so it one, it looks good, and and I so I I can keep it there in the bathroom so you know people can see it and use it.
• 50:37
  SPEAKER_00: Um, and also travel with it.
• 50:39
  SPEAKER_00: So never, you know, but again, you know, thank you.
• 50:42
  SPEAKER_00: I appreciate it.
• 50:43
  SPEAKER_00: There was a lot of lot of uh blood, sweat and tears that went into something that looks simple, but um we uh are really super proud and and um I'm hoping that everybody um at least gets a chance to to give it a go.
• 50:59
  SPEAKER_03: No, I absolutely agree with you, and I'm going to be pushing this everywhere.
• 51:05
  SPEAKER_03: All of you listening, you guys really need to check out the brand.
• 51:08
  SPEAKER_03: I mean, you know, I really can't rave enough about it.
• 51:10
  SPEAKER_03: Um check them out on Instagram or their website.
• 51:14
  SPEAKER_03: So um if you're looking on Instagram or Facebook, the hashtag or that not the hashtag, the ad is community66 with 66 spelled out.
• 51:23
  SPEAKER_03: So it's community and then spell out 60 S-I-X-T-Y 6, all one word.
• 51:29
  SPEAKER_03: And then if you want the website, it's community66 with 66 as the numbers so dot com.
• 51:35
  SPEAKER_03: So go check them out.
• 51:36
  SPEAKER_03: I'm gonna link everything in the concept art for this episode.
• 51:38
  SPEAKER_03: But if you have any questions at all for me, for Dia's team, for anyone, just leave them in the comment section or send us uh, you know, your messages however you like, and we'll definitely pass them along to the team.
• 51:49
  SPEAKER_03: But again, Dia, thank you so much for this opportunity and for sharing your amazing vision with us.
• 51:55
  SPEAKER_03: This has been so lovely.
• 51:56
  SPEAKER_00: My pleasure.
• 51:57
  SPEAKER_00: It was a pleasure.
• 51:58
  SPEAKER_00: I I look forward to having more and more conversations and hopefully uh meeting face to face one day.
• 52:04
  SPEAKER_00: Absolutely.
• 52:05
  SPEAKER_03: I would love that.
• 52:07
  SPEAKER_03: Thank you so much.
• 52:08
  SPEAKER_03: Thank you.
• 52:09
  SPEAKER_03: Hey guys, so I hope you love that episode.
• 52:12
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• 52:17
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• 52:19
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• 53:00
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• 53:05
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• 53:11
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• 53:16
  SPEAKER_03: Thank you.