Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How to Turn a Live Demo into a Video Series
Lucas and Luna explore how a single live product demo can be repurposed into a multi-episode video series. They break down the anatomy of a demo: the setup, the core reveal, and the Q&A. Then they show how to mine each segment for standalone clips that target different funnel stages — from top-of-funnel teasers to bottom-of-funnel objection handlers. Using a hypothetical SaaS case, they demonstrate how one 40-minute session can yield a week of content. Lucas also shares the 'one demo, three cuts' framework and warns against common mistakes like neglecting search intent. The episode…
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