Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the SMS Opt-In Moment
In this episode of Customer Journey with Fexingo, Lucas and Luna explore a commonly overlooked touchpoint in journey maps: the SMS opt-in moment. Lucas breaks down why most brands treat the SMS opt-in as a simple checkbox at checkout, missing the opportunity to build a more intentional consent funnel. He compares the average 1.5 percent conversion rate for a generic web pop-up with the 12 percent rate when brands use a time-sensitive, context-aware prompt, citing a case study from a mid-market cosmetics brand that shifted its journey map and doubled its SMS list in one quarter. Luna pushes…
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