Latest / Beyond Fulfillment Podcast
The Funnel Is Dead - Why Shoppers Now Buy in 15 Seconds w/ Chelsey Alexander
A purchase decision can now happen in 15 seconds on TikTok Shop. So why are brands still planning around a funnel?
Recorded live at ShopTalk Fall in Nashville, Dave Gulas sits down with Chelsey Alexander, founder of OpenGate Consulting. Chelsey spent 12 years at Procter & Gamble. She then served as VP at a high-growth Amazon 3P seller tech startup and as Commercial VP at Bayer Consumer Health.
She launched OpenGate to break down the information silos and gatekeeping that hold brands back in e-commerce and retail media.
In this episode:
Why the traditional sales funnel has collapsed, and what…
The skinny
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