Latest / Virtual GM - A Hotel Management Podcast
🎧 Season 4, Episode 4: Stop Trying to Be a Marriott
Why Independent Hotels Should Lean Harder Into Being Independent
Independent hotels don't need to beat the big brands at their own game. They need to stop playing it. In this episode, Cody & Meagan explore what makes independent hotels special—and how leaning into personality, flexibility, local connections, and memorable experiences can create a stronger guest experience than trying to look like everyone else.
🔹 Why Copy the Brands? — Why do independent hotels sometimes try to operate like Marriott or Hilton, and what do they lose when they do?
🔹 The Independent Advantage — Personality…
The skinny
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