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Rebuilding the agency for the algorithmic era
The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making’ part of marketing. So how is the big six responding?
On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand’s survival depends on being ‘machine-readable’ and ‘human-referenceable’.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
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(2:58) What does…
The skinny
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