Jacobs Entertainment’s Neon Vision for Reno | Reno News

Reno News Today | 2 Min News | The Daily News Now! · Jul 1, 2026 · 1m

Jacobs Entertainment is making big moves in downtown Reno, filing plans for a 60-foot neon sign echoing the old Reno Arch and two skywalks linking their J Resort to nearby properties — all part of a bold push to reshape the city’s skyline and pedestrian flow. But the proposals aren’t without controversy: concerns over heat and PFAS exposure from a youth sports complex have sparked debate, while city council weighs these developments alongside rezoning for a golf course hotel and stadium upgrades — all while managing noise complaints from resort events. This is a pivotal moment for Reno’s…