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PodChats for FutureCIO: How to design experiences that drive loyalty
According to Forrester, a customer experience (CX) leader, is in charged of aligning the organization around customer value. From the C-suite on down, the customer experience leader needs to advance customer-centricity — evaluating experiences from the customer’s point of view.
Forrester says this approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.
To help us better understand how to design experiences that drive…
The skinny
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