Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Retailers Hide Price Hikes In Plain Sight
We look at how major retailers are using shrinkflation and product reformulation to raise prices without triggering consumer backlash. From snack brands reducing bag sizes to personal care companies swapping ingredients, the strategy is subtle but widespread. We examine the specific mechanics behind these changes, why they work in today's inflationary environment, and where the line is drawn between smart margin management and eroding brand trust. This episode breaks down the data on package downsizing and ingredient substitution across three key categories.
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The skinny
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