S2 Ep22: Delving into Community-Led SaaS Growth with Arjay Ruggles from HomeRoom
In this week's episode, we welcome Arjay Ruggles, CEO of HomeRoom, who lets us in on their strong belief in community as a driver for growth and its crucial role in the future of business.
We start off with a deep dive into one of HubSpot's pieces on community-led growth, where Arjay mentions how companies are quick to make the mistake of dismissing community in B2B SaaS. In reality, "people want to understand the product, they want to use it right, and they want to do it in the right ways."
With the economic crisis continuing to aggravate, Arjay describes why "educating people on your…
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