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Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content

Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of unbearable (but SEO-optimized!) legal content.

We’re not sure who carries eggs in baskets anymore, but we’re all familiar with the classic idiom. And, it applies to your marketing mix as well. Gyi and Conrad evaluate each of the major marketing channels, weighing cost and time-to-success to help you think through how to build a own well-rounded (egg-shaped?) and effective marketing portfolio.

Then the…

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