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How to Get the CMO's Attention as a Digital Agency with Evan Kramer | Ep #31
Getting CMO Attention as a Digital Agency
When you are a digital agency, there could be a CMO attention you have been aspiring to achieve. If you can't quite get there, then this episode is for you.
In this episode I sit down with Evan Kramer, Chief Marketing Officer at The Neat Company. We cover the following:
Understanding a CMO's Decision-Making
How to Get Their Attention
What To Do When a New CMO Comes In
How to get the CMO attention you want most
Evan, like a lot of CMOs, is very data driven. If an agency can really assess performance in a holistic way, it's a big bonus. Agencies need to…
The skinny
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