Jobs-to-be-Done: A Strategic Guide to Customer-Centric Marketing
This outlines a framework for developing marketing strategies based on Jobs-to-be-Done Theory, which focuses on the specific reasons customers select a product.
Rather than focusing on demographics, this approach defines a "job" as the progress a person seeks to make within a particular circumstance. Products are viewed as "workers" hired to resolve these situations, meaning companies must compete against any alternative that currently addresses the consumer's need. To succeed, businesses must identify unmet needs left by competitors and establish precise job specs that fulfill those gaps…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.