He Went From Zero to Sold Out on Amazon in 4 Months
Peanut butter is down 30% a year.
Pistachio butter is up 500%.
Utsab Roychowdhury and his partner quit investment banking to bet on the gap.
In four months he went from a blender in his New York apartment to live on Amazon.
Two-person team.
No mass retail.
$20 a jar.
Sold out for two months straight.
This conversation breaks down the exact moves:
how he found a co-packer in 20 calls
why he turned down big retail on purpose
the pricing rule that keeps his margins alive while other CPG founders bleed out at the shelf.
GUESTUtsab Roychowdhury - Stesh Pistachio ButterLinkedIn…
The skinny
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