California Targets Personalized Pricing | Oakland News

Oakland News Today | 2 Min News | The Daily News Now! · Aug 6, 2026 · 1m

California lawmakers are pushing to stop companies from charging different prices based on personal data — a practice called surveillance pricing — with Assemblymember Chris Ward leading the effort to pass groundbreaking legislation before the session ends. While current privacy laws are strong, they don’t address how firms use AI and consumer habits to set individualized prices, raising concerns about unfair discrimination. Consumer advocates and labor groups support the bill, warning that it’s essential to prevent wealthier-looking users from being overcharged. Critics argue it could block…