890 Ana Rosenstein: Founder & CEO of Amante 1530
Can a startup really take on Aperol and Campari—and win?
Ana Rosenstein is the Founder and CEO of Amante 1530, a modern Italian aperitivo that is less sweet than Aperol, less bitter than Campari, and made with 25% less sugar than Aperol.
In this episode, Ana shares how she saw an opening in a category dominated by legacy brands and built Amante as a modern alternative. We talk about challenger-brand strategy, winning distribution, building desire around a premium product, changing drinking habits, and what it takes to compete against companies with much bigger budgets.
Ana also shares what…
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