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Ep. 83 Alejandro Rivas-Micoud on UX, Culture, and Competing in a Crowded Market
In this episode of Business Growth Spotlight, we sit down with Alejandro Rivas-Micoud, CEO of Userlytics Corporation, for a powerful conversation about why user experience (UX) is no longer optional—it's mission-critical.
Alejandro breaks down the evolution of usability testing, from manual processes to today’s cutting-edge, AI-driven research tools. He shares how companies that truly listen to their users gain a serious edge—and how continuous testing fuels smarter decisions and stronger products.
Beyond UX, Alejandro opens up about his own entrepreneurial path, including the hurdles of…
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