Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Pet Food Industry
In this episode, Lucas and Luna explore how declining birth rates are reshaping the pet food industry. With more households choosing pets over children, spending on premium pet food has surged — reaching $62 billion globally in 2025. They focus on the shift toward human-grade ingredients, the rise of fresh-frozen pet food startups like The Farmer's Dog, and how incumbents like Nestlé (Purina) and Mars (Royal Canin) are responding. Lucas breaks down the numbers: pet food now accounts for over 6% of global packaged food sales. Luna asks whether this trend is sustainable and what happens if…
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