Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 497 Surviving A Podcasting Spike

Transcript

Pod Crashing 101 Episode 497 Surviving A Podcasting Spike · Arroe Collins Like It's Live

• 0:00
  Speaker 1: Think of it as your flat screen. You know how
• 0:01
  Speaker 1: you can go from Hulu to Netflix to Disney to
• 0:05
  Speaker 1: Paramount Plus? Okay, well, that's exactly what Arrow.net is. A-R-R-O-E.net.
• 0:11
  Speaker 1: It is the power of choice. In fact, one of
• 0:13
  Speaker 1: the best podcasts that we've got is That Voice. I've
• 0:16
  Speaker 1: spent the past 10 seasons with those on NBC's The Voice. Well,
• 0:20
  Speaker 1: now that it's back for its next season, let's talk
• 0:23
  Speaker 1: about that history as to how we got up to
• 0:25
  Speaker 1: where we are right now. That Voice, only on Arrow.net. A-R-R-O-E.net.
• 0:32
  Speaker 1: Enjoy your exploration. Hey, what's going on? My name is Arrow.
• 0:35
  Speaker 1: I'm the host of the weekly podcast, Podcrashing, as well
• 0:38
  Speaker 1: as Podcrashing One-on-One. These episodes connect listeners to podcast specialists
• 0:43
  Speaker 1: around the world. The goal has always been to inform
• 0:47
  Speaker 1: our podcast community with subjects that deal with everything and beyond.
• 0:51
  Speaker 1: Podcrashing One-on-One has been around since March of 2019. The
• 0:54
  Speaker 1: original goal... was to put focus on helping up-and-coming podcasters
• 0:59
  Speaker 1: to have the right information about hosting as well as
• 1:03
  Speaker 1: surviving inside the podcast world. The purpose of Podcrashing One-on-One
• 1:08
  Speaker 1: is to help you build your own platform, promote it,
• 1:13
  Speaker 1: and maybe even earn some money. This is Podcrashing One-on-One.
• 1:18
  Speaker 1: Episode 497, what is the best way to properly recover after...
• 1:23
  Speaker 1: A digital spike. God, I love them, but you can't
• 1:28
  Speaker 1: help but hate them. First, there is no greater rush
• 1:31
  Speaker 1: than that digital spike. But do all you can not
• 1:34
  Speaker 1: to invest your emotions into its sudden delivery. What feels
• 1:39
  Speaker 1: fantastic today has a way of generating extreme negative energy
• 1:43
  Speaker 1: on the days and months that follow. It can be
• 1:46
  Speaker 1: one of three things, a viral episode, a shout out,
• 1:49
  Speaker 1: or a sudden clear jump. But it's seen as a
• 1:53
  Speaker 1: good problem to have. Now, when it fades, though, the
• 1:57
  Speaker 1: creator faces a wall of burnout. It's your new audience wondering,
• 2:02
  Speaker 1: do I even like this person? Well, you got to
• 2:04
  Speaker 1: do whatever you can to keep them fed because your
• 2:07
  Speaker 1: content was the one thing that they jumped on board with.
• 2:11
  Speaker 1: Spikes in your podcast are borrowed attention. You need to
• 2:15
  Speaker 1: turn it into ownership. Push your listeners toward a newsletter.
• 2:20
  Speaker 1: Pin a Start Here episode and make your podcast description
• 2:24
  Speaker 1: ultra clear, which will give them a path to come
• 2:26
  Speaker 1: back to. Audit what gave you that spike, the topic,
• 2:31
  Speaker 1: your guest, the platform, and the physical format of your stage.
• 2:35
  Speaker 1: You aren't trying to copy it exactly. You're just trying
• 2:39
  Speaker 1: to understand the presented path. Oh, I love those spikes. Hey,
• 2:46
  Speaker 1: coming up next, how should a podcaster recover after one
• 2:51
  Speaker 1: of those unbelievable spikes? Hey, thanks for coming back to
• 2:57
  Speaker 1: Podcrashing One-on-One, the big subject today. How should podcasters recover
• 3:02
  Speaker 1: after that spike? We've all had it. We all enjoy it.
• 3:07
  Speaker 1: There's no greater high like it. But what's next? How
• 3:10
  Speaker 1: long is this thing going to last? First, we've got
• 3:13
  Speaker 1: to do one thing. We've got to make sure that
• 3:16
  Speaker 1: we don't chase the spike. This is where so many
• 3:20
  Speaker 1: podcasters lose their focus and identity. And If one show
• 3:24
  Speaker 1: lands a huge set of numbers for listeners, don't reset
• 3:28
  Speaker 1: your entire episodes. They're going to all start sounding the
• 3:31
  Speaker 1: same and your audience knows when something is in the
• 3:33
  Speaker 1: ground and it's spoiling. The goal is to extract from
• 3:38
  Speaker 1: that energy or that spike, not just the topic. stay
• 3:42
  Speaker 1: aligned with your core ambition let that spike do nothing
• 3:47
  Speaker 1: but inform you not control you i mean every day
• 3:51
  Speaker 1: you should go into your podcasting expecting a drop it
• 3:55
  Speaker 1: sounds like a negative right but you should expect that
• 3:58
  Speaker 1: drop if you panic it can change your entire foundation
• 4:02
  Speaker 1: of listeners Spiking in your numbers are mentally very loud.
• 4:08
  Speaker 1: Build a quick reset. Don't let it go to your
• 4:11
  Speaker 1: head and heart. Burnout after a spike is uncontrollable. The
• 4:16
  Speaker 1: warning is, is that your podcast is a funnel. The
• 4:20
  Speaker 1: goal is to create some sort of connection, like we
• 4:22
  Speaker 1: said before, emails, community. It is a true community-driven concept,
• 4:27
  Speaker 1: this thing called podcasting, because it shows how much you
• 4:31
  Speaker 1: are involved. A spike is not a chase. It is
• 4:35
  Speaker 1: a leverage, a rule that we always played by in radio.
• 4:39
  Speaker 1: When you've got up numbers, don't you dare get too excited,
• 4:43
  Speaker 1: because if you go by the numbers, you're going to
• 4:45
  Speaker 1: die by the numbers. Don't let that spike silence you
• 4:50
  Speaker 1: Or put you in a place of, oh my God,
• 4:52
  Speaker 1: look how incredible I am. I'll see you next month.
• 4:56
  Speaker 1: Then let me know how you feel. I'm Arrow, and
• 4:59
  Speaker 1: that's Podcrashing One-on-One.