Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Laura Ferrari: The Woman Who Quietly Saved Ferrari

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Laura Ferrari: The Woman Who Quietly Saved Ferrari · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  As part of Ferrari Fridays, William Ross from the Exotic Car Marketplace
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  will be discussing all things Ferrari and interviewing people that live
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  and breathe the Ferrari brand.
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  Topics range from road cars to racing, drivers to owners, as well
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  Welcome back to the Ferrari Marketplace Podcast.
• 0:32
  I'm your host, William Ross.
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  All the links are posted up in the description.
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  And I'd also like to kind of give a heads up to everyone.
• 1:21
  Our second annual Rockin Revs Automotive Festival happening here
• 1:25
  in Fairview Park, Ohio on July 27th.
• 1:27
  This event is put together to help raise money for two near
• 1:31
  and dear things to my heart.
• 1:32
  One is ACBC, known as Aluminum Cans for Burned Children.
• 1:36
  Who raised money to support pediatric burn survivors and send them some
• 1:40
  camps a couple of times a year and anything that may require at their
• 1:43
  home, but also the Island Safe Harbor Animal Sanctuary in Marblehead, Ohio.
• 1:46
  To Nancy and her team up there that take in all the older dogs and dogs with
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  medical needs and whatnot that are usually very difficult to kind of get adopted out.
• 1:53
  They tackle them head on and give these beautiful, beautiful animals
• 1:57
  a nice warm place to stay and live to hopefully get adopted out.
• 2:01
  But if not, she keeps them.
• 2:02
  So anyways, onto our topic.
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  Month of March is Women's History Month.
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  So what we're going to delve into Laura Ferrari.
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  Yes.
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  Enzo's wife, the enigmatic lady behind the man that created probably the
• 2:17
  most famous car brand known to man.
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  A lot of this stuff is going to come from just what you can find
• 2:23
  in Witchcreed, which is not a lot.
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  And if you kind of referenced the Michael Mann movie from a few years ago, you
• 2:28
  know, a lot of the stuff they try to do for Penelope Cruz to portray her, they
• 2:32
  had a very, very difficult time trying to get the truth, get the story, get the
• 2:37
  history, kind of get anything on her.
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  Because, well, I wouldn't say very close to the vest, but there really
• 2:41
  wasn't much written about her.
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  Back then was such a different time.
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  You're talking early 1900s of all the way up to the 1970s when she
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  passed, especially in Italy and Italian heritage, who my producer
• 2:53
  Eric should be familiar with, is back then it was very, very different
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  times in regards to having a wife, a mistress, girlfriend, what have you.
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  It was common and it was not, I want to say frowned upon maybe, but kind
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  of just, all right, it's accepted.
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  Very different times in very different ways things were done.
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  But again, also back then women were never viewed as equals of men, which is a sad,
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  sad situation, but it was just how things were done and how people were brought up.
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  And this day and age, we still have a long way to go.
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  But back then it was horrific.
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  Some of the stuff here is just baffling to me.
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  But anyways, we're going to talk about Laura.
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  I'm going to give what I can give, what I'd be able to dig up.
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  This is just my viewpoint.
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  Now Enzo and Laura met 1920, 1921, somewhere around in that era.
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  They Supposedly met at a train station, but other hearsay, other stuff,
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  you know, she was actually a go go dancer at a, um, I don't want to say
• 3:49
  discotheque, but you know, nightclub, whatever you want to call it back then.
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  An Enzo dashing racing driver, racing alpha males, this kind of stuff.
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  So, you know, he had that charisma of the genesis.
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  Allure, I guess you could say, you know, women get drawn to.
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  So they had met and again, either at the train station or whatnot,
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  but they actually, I want to say had a whirlwind romance.
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  But from my understanding is, you know, they jumped into bed pretty
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  quickly and started basically having, you know, obviously romantic
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  relationship from the get go.
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  Again, back then, especially in Italy and how.
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  strong the catholic faith is in that country.
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  Having sex before marriage was a big no no.
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  They always wanted, oh you marry a virgin, that kind of stupid shit.
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  So, they kind of kept it hush hush.
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  But what's interesting for image wise, Enzo Referred to her very
• 4:39
  early in the relationship as Laura Ferrari as his wife, basically,
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  because the circles he was going in.
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  And again, this is just that weird dynamic and the way things were done back then
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  him being a single guy and whatnot with the girlfriend was not viewed very good.
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  They kind of, I don't want to say shun their nose at her, but that they, I don't
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  know if it was immaturity or whatnot, or just weird because, you know, this
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  is someone in their early twenties, this day and age, you look at someone
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  that's married in the early twenties, like what the hell's wrong with you?
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  Did you marry high school sweetheart?
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  I mean, you don't get married that young, that early, so frequently anymore.
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  It's just not as common.
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  But back then, got married in 1819, you know, you bam, right out of the thing.
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  And I think that had to do with the fact is, you know, you married
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  the first girl and you had at it.
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  But anyways, He came out of the gate pretty early within the first
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  year or something like that and correspondence or something like that
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  was stating the fact and referring to her as Laura Ferrari as his wife.
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  So he would be received more favorably.
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  Being a racing car driver, obviously you're running around people with
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  money, you know, royalty with clout.
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  Obviously perception is key.
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  So he wanted to be perceived, you know, as a man that I have a
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  wife, I'm a stable guy, you know, I got a good head on my shoulders.
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  So he started referring to her that way.
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  In the early days, everything was hunky dory, everything's good.
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  Laura was a very outgoing person, you know, very charismatic from my
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  understanding, from what I could see.
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  She attended, went to all the races, went to them, everything like that.
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  Even after they got married, she attended a lot of the races.
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  Within the first year or two, but then after they got married,
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  it kind of started waning.
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  She started spending a lot more time, you want to say vacationing, but she was more
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  on, you know, a wellness situation, going up into the hills of the Italian River
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  areas and getting the better air, going to stay at her sister's and stuff like that.
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  So you have a period of time in there after their marriage in the first
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  few years where things started waning in regards to that relationship,
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  partnership, and it got to the point.
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  Where supposedly Enzo had sent her a, basically a letter that is either
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  you come home or no, we're done.
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  So he just kind of got fed up with it.
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  I think the image part of it was, may have been the situation
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  may have been as a problem.
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  He's married, but okay, where's your wife?
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  Well, she's hundreds of miles away in the Riviera to Snatton.
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  In this time that this is happening, his company's going to shit.
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  And him trying to build what he was trying to build wasn't coming together.
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  Just wasn't working out his racing career, everything like that.
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  He was a good racer, that's for sure, but gave her an ultimatum.
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  So all of a sudden she comes back and she comes back to a situation where
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  everything's kind of the finances and stuff are all kind of in disarray.
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  And as we all know Enzo's story, then he goes on to start looking over
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  the Alfa Romeo race team to snap.
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  But again, Laura's nowhere to be found.
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  She hasn't come to races.
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  She come to.
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  If you're here and there, she was in the one photo of Scuderia Ferrari's
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  first victory and that stuff.
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  So she was in that photo.
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  So she still traveled a bit, but just not quite as frequently
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  as she used to in the past.
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  Now, this is when after 12 years of marriage and all this turbulent
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  times or anything like that, they have a son, Dino Alfredo.
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  So, we all know Dino died at a very young age, and basically it was from
• 7:41
  muscular dystrophy, Duchenne muscular dystrophy, I guess you get more specific.
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  And the one thing about it is Enzo found out, or back in the time, and
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  I don't know, I'm not a doctor, so I don't know how true this is or what
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  not, but this is passed on to a child from a chromosome from the mother.
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  So Enzo basically blamed her for Dino's death.
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  So many years later from this horrible disease, obviously things got that much
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  more strenuous after the passing of Dino.
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  But here's the one other side of this, not long after them getting,
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  honestly not getting married, but I'm going to say in the early 30s.
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  Before Dino was born, Lena Lardy came into Enzo's life.
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  So this is an interesting dynamic because again, how I stated
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  earlier was back then in that day.
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  It wasn't, I don't want to say final, maybe it was final, but it was like,
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  it was accepted that you had a wife, you had a mistress, plain and simple.
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  So I mean, I guess this is how it was back then.
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  Kept hot shots, she really didn't know about Lena until many years
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  later, but this is when Enzo started to have, I want to say a double life.
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  Spending time with her and splitting all his time, so I mean, I don't
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  honestly, I don't know how he did it.
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  It's not like this day and age where you got cell phones, all this kind of
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  stuff, and All these guys, you're talking about a time when, you know, you had to
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  drive and all this stuff and it's, it's unbelievable how he was, you know, did it.
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  But anyways, we're jumping, not doing the early stuff.
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  We're going to get into the meat of stuff in regards to where Laura's story is
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  more prominent in the history of Ferrari.
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  Ferrari's up and going by the time Dino's 24 when he passes.
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  Ferrari itself is embedded in the racing world and, you know, they're
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  starting to make their, uh, production road cars to support the racing.
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  You know, getting into this fact is, well, After Dino passes,
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  there's always this head biting.
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  Laura, after a bit of mourning, everything like that, all of a
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  sudden she becomes very, very involved with the running of Ferrari.
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  She gets into more of the financial side of things, looking at the books, looking
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  at expenses, everything like that.
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  And all of a sudden, She starts going to all the races now mind you Enzo as
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  he got in the things He stopped going to races unless it was in Italy within a few
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  hours or what have you he would go But anything else of that he would get phone
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  calls from the team managers They would pass along the results the information
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  to him to telephone telegraph what have you, but Laura Would go and this is where
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  this kind of becomes an odd situation.
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  Is she reporting back to him?
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  Whatnot people don't know, but she's all of a sudden going thing.
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  You see her in photos, everything like that, but she's more prominent within the
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  running of Ferrari itself and looking over the finances to be sure dollars aren't
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  getting spent, whether it's supposed to that kind of thing, which needs to
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  be done, you can't just run haphazardly and, you know, stay in business.
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  So.
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  That side of it, I think her taking that over, I think is brilliant because I think
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  it actually, to an extent, saved Ferrari from probably going under and going
• 10:30
  bankrupt or broke in the early years where they would never even gotten to the point
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  where Fiat would have came in and saved them or all that stuff playing that little
• 10:37
  game with Ford and everything like that.
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  So I think that's kind of a very, very, I don't want to say underrated.
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  I don't think people talk about it enough and saying, you know, this.
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  Woman came in and started going over the books started mining expenses started
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  going to the races are like that and watching what people were Doing in regards
• 10:52
  to what money they were spending what expenditure like every dollar counts
• 10:56
  So I think that was a very I would say brilliant move But I think it was a very
• 11:01
  pragmatic move in regards to the history of Ferrari and keeping the doors open and
• 11:05
  getting where they Are today at this point in time by some things are happening.
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  Enzo's got his girlfriend Lena Piero was born.
• 11:12
  We'll get into that a little bit more with how Laura handled that.
• 11:14
  And again, it's just a weird dynamic and the times back then were completely
• 11:18
  different in how the thoughts were and you don't know how someone was thinking.
• 11:21
  You don't, can't get in someone's brain.
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  But in 1961, they had the Palace Revolt because there's All these
• 11:27
  engineers and managers were getting upset and pissed off.
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  They felt, and again, this is probably the male ego involved saying
• 11:34
  a woman shouldn't be on the floor.
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  A woman shouldn't be telling us what to do, dah, dah, dah, this and that.
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  Cause she was getting into everything, coming on the floor, getting a thing and
• 11:41
  probably minding the P's and Q's of the finances, trying to find out what's going
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  on and hey, my husband owns a company.
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  I own the company too as well.
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  Then you listen to what I do.
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  And headstrong Italian men probably didn't take kindly to that.
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  So they basically.
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  So a lawyer net, they go to Enzo and say, she's got to go.
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  It's either her or us.
• 12:00
  Well, guess what?
• 12:00
  They went, which there were some very, very prominent people that left the
• 12:05
  company on that day, but then also elevated Ferrari because of for Gary
• 12:10
  came on board, you know, was there and very young was early twenties and he
• 12:14
  gets elevated to the team manager, all this stuff and everything happened.
• 12:17
  It seemed, you know, Hey, it all worked out, obviously.
• 12:20
  Enzo Bacchus and he kicked them out.
• 12:22
  So even though all those problems were there that head butting everything like
• 12:26
  that He still stood by and I'm supporting my wife, which was awesome to see, you
• 12:30
  know, so everyone leaves So there's a big swift times change whatnot They
• 12:34
  had the next couple years in the racing department that did not go very well
• 12:38
  because I want to say starting from scratch But basically is because you
• 12:41
  know, you have that core that's working.
• 12:42
  I think they all leave.
• 12:43
  Okay, you guys start over So for the next two seasons They didn't do too good.
• 12:47
  Obviously, they came roaring back.
• 12:48
  We know what happened after that.
• 12:50
  They just dominated F1.
• 12:52
  They dominated endurance racing, everything, everything
• 12:54
  and everything under the sun.
• 12:56
  Taking lemons, making lemonade, I guess you say.
• 12:57
  So that was kind of an interesting little dynamic, even though, and
• 13:02
  I don't want to say animosity, but I want to say, you know, just the
• 13:04
  friction between Enzo and Laura.
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  Going on, he still stood behind her.
• 13:08
  And up until 1970 in Italy, you couldn't get divorced anyways because
• 13:13
  the Catholic Church wouldn't allow it because you had to go to the church
• 13:15
  to get permission to get divorced.
• 13:16
  So unless there was some really strenuous circumstances that would justify, you
• 13:21
  weren't getting divorced back then.
• 13:22
  It wasn't happening.
• 13:23
  I guess maybe that goes back to things, hey, you could have a mistress,
• 13:25
  whatnot, but hey, you kept the family together, everything like that.
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  So in this time, then all of a sudden, Laura finds out about Lena.
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  Lardy, Enzo's mistress.
• 13:34
  And Piero!
• 13:35
  Watching the Ferrari movie, you probably saw all this stuff about
• 13:37
  her hunting her down or anything.
• 13:39
  Now, a lot of that's relatively true in regards to her laying
• 13:43
  down the law and fighting it.
• 13:44
  But one of the big things that came out of that is says, Piero will not take your
• 13:48
  last name, Enzo, until after I'm dead.
• 13:50
  He was always Pyrrha, now in the movie they say it somehow is true because
• 13:53
  Lena Lardy, she kept everything close to the chest and she wouldn't
• 13:56
  divulge much and kudos to her.
• 13:58
  Now hey, it's no one's business, it's her business, between her and Enzo.
• 14:02
  But after obviously the Lord died in 1978, Piero took the last name Ferrari, and
• 14:07
  there you go, as Enzo's only surviving son, who's still alive today, and he's
• 14:10
  got his own kids, and one of them is named Enzo, I think, going to school
• 14:14
  in California, something like that, so, the legacy lives on, and I think
• 14:16
  he owns 5%, 10 percent of the car, I don't know, he's got a nice chunk of it,
• 14:21
  where, you know, he's, Obviously having that last name he's, he's enjoying life.
• 14:24
  All this is going on and Lena does not live all that far.
• 14:28
  She lives in Modena and the fact is she's not living all that far from
• 14:31
  where Laura and them are living.
• 14:34
  It's not like she's on the other side of the country or other side
• 14:36
  of the world or anything like that.
• 14:37
  Obviously back then you're not following someone on Instagram
• 14:40
  or Facebook stalking them.
• 14:41
  Enzo put them up in a nice little house, you know, Laura and them,
• 14:44
  they were living in this apartment.
• 14:46
  Again, it's something you try and wrap your head around now.
• 14:48
  You're just like, how is that possible?
• 14:50
  How can you, you know, it's like, there's just no way.
• 14:52
  I mean, you hear stories and stuff all the time.
• 14:53
  And you know, he had a second family, all this stuff.
• 14:55
  But back then it was, oh, that's his mistress.
• 14:57
  Oh, this and that, you know, it was just basically, oh, that's what that is.
• 14:59
  So anyways, you know, she just put it to him after the fact.
• 15:02
  And she got involved with Ferrari, which I believe her involvement.
• 15:07
  I want to say save the company.
• 15:09
  Now, I know in the movie they kind of said, Oh, she had half the shares and then
• 15:12
  she needed to give some back to him and she wanted a half a million dollars, dah,
• 15:15
  dah, dah, about the timeframes were off and whatnot, and it's basically not true.
• 15:19
  Obviously that thing for the story, for the movie, you got to build something up.
• 15:22
  That wasn't true, but she did have the ownership in the company, but having
• 15:25
  that half the shares and all this stuff and holding it over Enzo's head, as
• 15:28
  far as anyone knows, and as far as I know, I could find that wasn't true.
• 15:32
  She was a very prominent figure with Ferrari.
• 15:35
  And I honestly think her role in the story of Ferrari itself, the company
• 15:40
  needs to be, I want to say more prominent in regards to what her roles
• 15:44
  and what she did and how much she actually contributed to the company.
• 15:48
  Cause again, I think when she stepped in and started doing
• 15:50
  the finances and everything like that, that wasn't Enzo's forte.
• 15:53
  His thing was corralling good people, getting them to do
• 15:55
  what he wanted them to do.
• 15:56
  And he was a leader, got the right people, put them in the right positions and
• 16:00
  just cracked the whip, going like that.
• 16:01
  Accounting wasn't his thing of doing finance, but you know, Laura,
• 16:04
  she stepped in and I honestly believe, I think she saved the
• 16:07
  company, kept it from going under.
• 16:09
  Probably had a huge part in that.
• 16:11
  Yes, he built great road cars for that, but you got to remember they weren't
• 16:14
  building all that many cars back then.
• 16:16
  So it wasn't like they're cranking out tens of thousands of cars a year and
• 16:19
  say, Oh, we got all this money coming in.
• 16:20
  It was a tight thing.
• 16:22
  And the amount of race cars and racing they're doing, I mean, you got to go
• 16:25
  to shipping, all this kind of stuff.
• 16:26
  I mean, there's a lot of costs involved in that.
• 16:28
  So it's like.
• 16:29
  You got to get money for someone or whatnot.
• 16:31
  So you got to mind your P's and Q's.
• 16:32
  So I believe she needs to be recognized more in regards to the story of Ferrari
• 16:38
  itself, the company and stepping in.
• 16:41
  And again, a lot of this stuff you read about is, I would say hearsay, but
• 16:46
  it's from stories from other people.
• 16:47
  Everyone's, Oh, it's this or that.
• 16:49
  Some of the stuff you can figure out like Laura and Enzo's mother.
• 16:52
  He didn't get along, but.
• 16:54
  How common is that, that the daughter in law doesn't, doesn't get along with
• 16:58
  their mother in law and especially back then because the hierarchy was and
• 17:03
  everything like that, your mother was God, so to speak, you know, it's just
• 17:06
  commonplace, but you hear those stories and I just think she's always been put
• 17:10
  in a negative light wrongly, what she put up with, what she had to deal with.
• 17:16
  Enzo was a difficult, difficult man, ego, whatnot.
• 17:20
  I mean, just, For what she had to do and what she had to tolerate, a mistress.
• 17:24
  A mistress having Enzo's love child, and that kind of situation.
• 17:28
  Being accepted or what not back then, still doesn't matter.
• 17:32
  I mean, it's a slap in the face in regards to your wife.
• 17:36
  It's like, you don't respect me.
• 17:37
  But again, it's just such a different time back then.
• 17:39
  You know, and then you're talking, you know, a time it was in Italy, that was
• 17:43
  old world, just different, different time.
• 17:45
  So, I hope you appreciated my ramblings.
• 17:48
  About Laura Ferrari and like you said celebrating women's history month here
• 17:52
  I wanted to get out there look I think for her role what she did and contributed
• 17:56
  to Ferrari is Undervalued and I think there needs to be more Celebration of
• 18:01
  regards to how much she contributed to the company I honestly believe
• 18:05
  she saved it from financial ruin when she finally started taking over the
• 18:08
  finances, getting involved more, going to the races, everything like that.
• 18:11
  I think she actually probably saved the company.
• 18:13
  So I think she needs to be celebrated a lot more in regards to the story
• 18:17
  of Ferrari to where it is today.
• 18:19
  Because everything always lines up in place.
• 18:21
  You look at something that's getting close to 100 years old.
• 18:25
  It's an entity lasting that long.
• 18:26
  You have your ups, your downs, your peaks, your valleys.
• 18:28
  All these things happen.
• 18:29
  Hindsight, you can look and say, oh well.
• 18:31
  That happened, the Palace Revolt, but then this happened,
• 18:34
  which was successful for them.
• 18:35
  So it's like, oh, look it, the man upstairs, oh, he's got
• 18:38
  a plan, that kind of stuff.
• 18:39
  Everything lined up, but you know, certain things, I think, you know, also happen
• 18:42
  that you just, they don't get spoken about or I don't think they get brought to more
• 18:46
  people's attention in regards to that.
• 18:47
  I just feel that she needs to be celebrated more in regards to this
• 18:51
  history and the story of Ferrari.
• 18:53
  That's all I want to say about that.
• 18:54
  Again, I appreciate you guys listening.
• 18:56
  Go check out Zotacar Marketplace.
• 18:58
  Firemarketplace.
• 18:58
  com website.
• 18:59
  It's in the family of the Zotacar Marketplace website.
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