Don’t Let Inferior Competitors Win

Top Secrets of Marketing & Sales · Mar 21, 2023 · 14m

Very often, inferior competitors play the price card: Jay: I get that question. "Well, I talk to your competitor and they're less expensive than you are." Well, now I have to find a way to let them know, yeah, we are more expensive, but there's a reason. And it's because we're very good at what we do and we have certain guarantees that they don't, or whatever it is. David: Yeah. A pack of cigarettes is cheaper too, but that can also kill you. No, that would not be a good answer. But sometimes it's what we feel like saying... David: Hi, and welcome to the podcast. In today's episode, co-host…