Latest / The Operator's Manual with Fexingo: Daily Decisions, Tactical Wins, and Business Execution
How a Coffee Chain Cut Drive-Through Wait Times by 30 Percent
In this episode of The Operator's Manual, Lucas and Luna drill into a single operational fix that transformed customer experience at Dutch Bros Coffee. When the Oregon-based chain hit a bottleneck in 2023 with drive-through wait times averaging seven minutes, they didn't add lanes or hire more staff. Instead, they redesigned the order hand-off process by moving payment terminals to the window and reconfiguring their blenders for sequential drink builds. The result: wait times dropped to under five minutes per car, and same-store sales jumped 8 percent year-over-year within two…
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