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Ep. 111 - The 7 levels of marketing for BJJ Gyms and how to get to the final boss!
Most BJJ academy owners think the answer to growth is hiring a marketing agency. They skip straight to paid ads and end up on the agency treadmill — burning thousands a month for leads they can't convert.
In this episode of The Business of Jiu Jitsu, JP Levesque breaks down the 7 levels of marketing every academy owner should be running before they spend a dollar on paid ads. Starting with the work nobody talks about — buying into your own business as the CEO — and building out through staff buy-in, student retention, referrals, your physical location, B2B relationships inside a one-mile…
The skinny
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