The Big Mac Dilemma: Can McDonald's Fix Sales? | Fortune Daily
McDonald’s CEO Chris Kempczinski promised the chain wouldn’t get beat on value, yet sales growth has slowed to just 0.8% while Burger King surges ahead at 8.5%. So why are the Golden Arches losing their luster, and can high-end menu bets like the Big Arch burger win budget-conscious customers back? Fortune senior writer Phil Wahba breaks down what went wrong and what it will take to reverse course.
Plus, Fortune Editorial Director Kristen Stoller turns the table on Ellie to ask what we can expect at the upcoming Most Powerful Women Summit and what goes into planning Fortune’s premier…
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