Why Illinois Farm Families Matter Most
How do farmers build trust with consumers in today’s digital world? In this episode of IL Corn TV, Lindsey Crook sits down with Gracie Pearson, Consumer Engagement Manager at Illinois Farm Bureau, to explore how the Illinois Farm Families coalition is connecting rural agriculture with urban audiences through powerful storytelling, farmer ambassadors, and strategic social media efforts.
What You’ll Hear:
00:51 – What is Illinois Farm Families?
01:41 – Why Focus on Chicago Consumers
02:07 – Favorite Campaigns: We Are the 96 & the Docuseries
02:55 – The Power of Farmer Ambassadors
04:32 – What’s…
The skinny
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