Latest / The SmallBizChat with Melinda Emerson / How to Use AI to Grow Your Business with Oginga Carr

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How to Use AI to Grow Your Business with Oginga Carr · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero, ignition, lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Business Chat podcast today.
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  Now it's time for me to introduce my first guest, Ojenga Kaur.
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  He's a dynamic AI implementation specialist, certified high performance coach, and best
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  selling offer with over two decades of experience helping organizations embrace
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  technology for growth.
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  Ojingea is a business strategist specializing in harnessing AI to create impactful solutions
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  for your business.
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  With a track record of guiding entrepreneurs and organizations through transformational
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  strategies, Ojingea empowers leaders to scale their brands and achieve sustainable success.
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  He is the creator of the AI deep dive.
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  He combines cutting edge technology with everything you need to know to take your brand
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  to the next level.
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  For more information, I want you to go to ogingacar.com.
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  Oginga, welcome to the Small Business Chat podcast.
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  Hey.
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  Thank you.
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  Thank you so much for being here.
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  You know, I love to be able to be here with your tribe, so thank you so much.
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  Oh my gosh.
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  Listen.
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  I'm so happy to have you back, and you've, like, remixed what you're doing.
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  So talk to us, Adink, about what you've been up to and how you've become an AI implementation
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  specialist.
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  Well, I'll tell you that I've like you said, I've been in business for two decades, and so
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  it's all been about the consulting piece of it and the coaching piece of it and working with
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  organizations.
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  But, honestly, what AI is is it's just another tool.
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  And so it's a great tool in order to be able to use so we can take what it is we do and be able
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  to do it in so much of a faster way.
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  And so that's what it is I wanna be able to share with with business owners and for them to
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  be able to realize they can they you too can do it.
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  It's it's not something to be scared of, and so that's the biggest thing.
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  Alright.
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  So so let's just jump in.
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  So what do you feel like are the biggest opportunities that AI presents us for business?
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  Well, some of the biggest opportunities that you have in business is, first of all, as a
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  small business.
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  As a small business, you have the opportunity to be able to play on the stage with the big
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  guys.
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  And so that means that one of the biggest things that we that we've really struggled with
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  in small businesses is creating content.
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  See, understand this.
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  There is the the the saying that content is king, but directed content is queen.
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  And so I'm a big chess player.
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  I played chess growing up, and so the queen is the most powerful piece on the court on on the
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  on on the actual, on a on a chess on a chess set.
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  And so we can be that and be able to have directed content in order people to drive
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  people to where it is that we're going with our business and so that we can be able to really
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  be able to figure out how do we reach that target market, how do we make sure that we're
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  taking care of our customer in the right way, we wanna be able to use that AI tool to be able
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  to figure out exactly how we get those things done.
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  So tell me about how I can use it to brand myself.
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  Right?
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  There's a lot of people talking about redundant activities and, you know, all kinds of stuff.
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  But but, specifically, I want you to drill down for us how a solopreneur can use AI to brand
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  themselves or brand their business.
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  Absolutely.
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  So what we should have in all of our businesses, no matter what kind of business you
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  have, is you should have an integrated product suite.
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  So what is the integrated product suite?
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  Apple does a great job with integrated products.
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  They have the iPhone.
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  They have the iPad.
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  They have the MacBook Air.
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  All the same operating systems, but at different price points.
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  We should have that in your business no matter what kind of business it is you are.
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  So we should have a free, a low tier, a mid tier, and a high tier offering.
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  And so what AI allows for you to do is to be able to take that stuff that's inside of your
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  brain and to be able to dump it out and do it especially with the language models.
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  The language models are great.
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  So, like, Chad GPT.
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  So with the language model, what you can do is take what you know and be able to synthesize it
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  so that you can be able to brand yourself and market yourself in the best way.
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  So when you think about a low tier item, a low tier item is something that costs below a
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  hundred bucks.
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  So a hundred one of 1 to a hundred dollars.
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  Alright?
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  So a low tier item, by having a book or having a small mini course that allows for people to
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  realize that you're an expert in what you're talking about, that differentiates who it is
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  that you are and allows for you to be able to move and be able to go and be able to go so
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  much faster.
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  So it's not about the fear of that.
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  We wanna be able to figure out how we create
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  that.
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  So okay.
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  So I you know, people can do books, videos, blogs, you know, social media posts to build
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  brand authority.
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  But should they?
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  Right?
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  You know, I mean because I always feel like you can use AI for content creation maybe to do,
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  like, outlines and stuff.
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  But if you're developing, like, your signature content, your stuff that you wanna be known
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  for, should you really be doing that in AI?
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  So, yes, here's the deal.
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  What you're doing is you're gonna train the AI to be just like you in order to be able to do
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  it.
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  So we're not putting out bland content.
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  This is bland.
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  What we do is that you can take in and be able to feed your voice into the AI, and then it'll
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  start to kick back out that type of information of what it is and more along the lines.
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  And so you could take something that you created, three step or three step process.
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  For instance, we talk about clarity, content, and consistency.
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  Right?
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  So that's something that's big for me to be clear about what your ideas are, understand the
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  content, and then be inconsistent to what you're what you're what you're actually putting
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  out there.
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  Well, now if I take that and I feed it into a language model, it's going to be a and I ask it
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  to the right prompts in order to be able to go deeper.
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  We're gonna be able to go deeper with that and be even better at who it is that we are.
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  So what we have to realize is that the AI is smarter than we are in the fact that it has all
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  of the different things that can pull into it.
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  And this is not something where we're taking anybody else's stuff.
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  What it does is give more independent thought further into what is you're doing and to be
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  able to create it.
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  So it's not like, oh, let me create a cute video.
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  Oh, let me let you know?
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  Yes.
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  You can use AI to create cat videos if you want to.
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  But what what you wanna do is to be able to take it to be able to expand our business and
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  be able to grow it further, if that makes sense.
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  I I think I understand.
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  But but what about using it to figure out your targeting?
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  Like like, who who you should be pointing this new book or or mini course or whatever at?
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  How how can you leverage AI for that?
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  Absolutely.
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  So there's great ways and great tools in order to be able to figure out brand personas.
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  So you can be able to look at it and say, okay.
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  Who is it that I will be targeting?
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  Who is it that that I'll be looking for?
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  Because most people, like, you know, Belinda, as you shared in many of your books, most
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  people don't even know who their actual target market is or who they're actually searching
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  for, who they wanna be able to work with.
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  And so we have to be able to define that and so you can use the tools in order to be able to
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  define that.
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  What AI allows for me to do is something that it might have taken me a week to put together
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  as far as a targeting or being able to look at how who it is we wanna be able to reach out to,
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  we can get done in hours, because all the different things that I would research to use
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  now are right there in my hands.
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  The way I like to explain this is that way back in the olden days, there were these things.
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  There's a I know we have a lot of younger people who who listen to your to your podcast.
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  But but way back in olden days, there were these things called encyclopedias.
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  And so encyclopedias used to be the only way that we knew how to be able to go research
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  something.
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  So my parents weren't rich.
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  We had we had we had a '19 in 1988, we had 1984 encyclopedia still.
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  So whatever happened in between that time, we didn't have that.
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  Okay?
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  We we didn't we didn't know what happened with that.
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  The Internet killed the encyclopedia business completely.
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  What AI does is that it takes that to another level because now all the things that we might
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  Google and try to find bad information on or whatever, now we can be able to stretch and be
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  able to pull it together.
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  It's very, very interesting.
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  So you think that in order for people to really be effective with AI, it's really about deep
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  personalization.
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  Absolutely.
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  Absolutely.
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  It's about deep personalization and being able to take that next step and be able to do it.
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  So understand this, Melinda.
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  You went you went to school.
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  You you got you got tons of degrees.
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  You know all that stuff.
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  So you know long division.
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  Right?
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  You know how to do long division.
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  Correct?
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  You could possibly or you remember at some point in time to do it.
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  Right?
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  Okay?
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  Look.
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  Why would I do long division by hand?
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  I understand the concept of it, but why would I do it by hand when I have a calculator to do
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  it?
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  That is what it is.
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  You need to understand the concepts.
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  We absolutely must AI is not gonna replace you.
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  What will happen is someone who is using AI will replace you because they will use their
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  concepts in order to be able to use the tools and then be able to push you to be able to move
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  forward with that.
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  So, yes.
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  Well, do you have any experience with automating any of these brand task or anything?
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  Absolutely.
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  So, like, there's there's great tools within the language models which allow for you to be
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  able to automate different pieces that are there.
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  And every day, there's always shifts and changes that are going on.
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  But you can use the AI to slide into different things like Zapier where it can go where you
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  could be I can be answering emails.
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  So for instance, if I have an email that comes out and I the AI understands what it is, my
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  content, I can just plug plug that email right into the AI.
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  No answer to email as me right there instead of me having to actually go through the email and
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  think about the things to be able to pull things that are right there together.
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  So it makes it much simpler.
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  If I need to put together a proposal, if I have fed my content into the into the system, then
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  putting together a proposal becomes extremely easy because now all I have to do is just drop
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  it in and be able to do it.
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  Whatever it is we have, we can take that.
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  If I wanna be able to create additional tools from that, let's say I I take one of my books
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  and I wanna feed my book content into the into the language model, then now I can pull from
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  that and be able to use that to be able to create a course from that or to be able to
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  create a talk from that or whatever those different things are to be able to do that.
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  So automation so all the things that used to take us so long that we dreaded doing, we can
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  get them done much faster.
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  Alright.
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  So free version could do all this, or do I need to use the paid version of AI?
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  So if you're gonna be in business, the cost of doing business is you're gonna need some paid
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  tools.
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  So, yes, you can use a free free version of chat g p t, but you're gonna be limited in what
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  it is that you can do with it.
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  But using a paid version, not the $200 version, the $20 version, Literally, being able to use
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  the $20 a month version, that's a cost of doing business in your business because literally,
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  you can replace some of the button pushing stuff that we're doing.
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  So, like, you don't know how to do Excel spreadsheets.
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  The the AI will do the Excel spreadsheet for you.
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  Okay?
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  So I need to be on so if I need to create a profit and loss, I can do I can create a p and
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  l right there and be able to put the the the pieces together for it without me having to
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  know Excel, fully.
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  So all these different things we had to press buttons to do, we had to do all that.
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  All those little menial tasks.
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  Now so what it frees us up to do is to be more free thinkers and to think more about this.
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  We have to stop at treating our businesses and our schools like we're trained millennials.
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  We have to be able to think about it and and think about problem solving to be able to
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  figure out how we
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  do that.
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  I love it.
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  I love it.
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  Well, listen.
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  I want to hear more about this.
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  And when we come back on the Small Biz Chat podcast, we're gonna talk about common mistakes
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  that people make with AI and how you can avoid them.
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  You're watching the Small Biz Chat podcast live, and we'll be right back.
• 12:26
  Are you tired of feeling stuck in your business because your sales are not clicking?
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  Well, it's not your fault.
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  No one ever taught you how to sell the right way.
• 12:35
  Hi.
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  I'm Melinda Emerson, the small biz lady.
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  And in my sales accelerator boot camp, I teach expert coaches and consultants my proven
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  system.
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  And I'm gonna help you attract the right clients, confidently sell without feeling
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  pushy, and follow-up and close more deal.
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  Listen.
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  This is not theory.
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  I am going to teach you real, actionable techniques that have helped hundreds of
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  business owners increase their revenues and finally feel confident in their sales process.
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  Look.
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  Seats are limited, and if you're one of the first to apply, you're gonna save a thousand
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  Listen.
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  Do not miss this opportunity.
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  Apply now.
• 13:16
  Head over to smallbusinessladyuniversity.com so that you can sign up today.
• 13:25
  Oh, Jingo.
• 13:26
  Welcome back to the Small Biz Chef podcast.
• 13:28
  I'm so excited to see you and talk more about this AI stuff because I think people are still
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  struggling kinda to get their arms around it.
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  So what are some common mistakes that businesses make when incorporating AI into
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  their branding efforts?
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  One of the big mistakes is that they don't personalize enough.
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  So we talked about personalization.
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  They don't personalize enough.
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  So then they put out bland information, which doesn't work.
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  It is really important for you to be to put your brand image and your brand language into
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  what you're doing with the AI, and then it'll be able to produce the the the effects in it.
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  Remember, people talk about it all the time.
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  Garbage in, garbage out.
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  So let's put great stuff into it.
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  Now tell me one simple action step that a brand can take today to start leveraging AI to their
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  for their growth of their business.
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  One simple action step would be to use AI to put out more content.
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  Most of our brands are not, showing up and present enough whether it be in social media or
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  whatever.
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  They say they have a brand, but they they've only posted three times this year, and we're
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  we're we're well into January.
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  So the thing is is that we wanna be able to they gotta work Twitter like a job like you
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  used to and be able to put it in and be able to get it done and get it knocked out.
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  So definitely.
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  Alright.
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  And what is the best business advice that you have ever received?
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  Wow.
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  The best business advice I ever ever received is always be selling.
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  That's really that's really important that whatever business you're in, you're in the
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  sales business.
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  So you might be in painting or whatever it is, but what the business you're actually in is in
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  the sales and marketing business because that's the lifeblood of your organization.
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  Whether that is donations you're getting in or what whatever it is, that's the lifeblood of
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  your organization.
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  So we have to be able if it doesn't make money, it doesn't make sense.
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  That's the truth.
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  That's the truth.
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  Well, thank you so much.
• 15:17
  For those of you that want more information about his AI deep dive project product, head
• 15:23
  over to ogingacar.com.
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  Thank you, Oginga, for joining us.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
• 15:37
  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
• 15:42
  more fantastic information and interviews.
• 15:45
  You can find more sources and small business success strategies by visiting Melinda's
• 15:50
  website, succeedasyourownboss.com.
• 15:53
  Thanks again for listening, and we'll see you next week.