Latest / High Minded with McCarter
98: Making Marijuana Legal w/ Mason Tvert
McCarter sits down with Mason Tvert, longtime cannabis advocate, strategist, and one of the key architects behind Colorado’s landmark Amendment 64, making it the first state to legalize recreational marijuana. Mason, now a partner at Strategies 64 based in Denver, takes McCarter through his history in cannabis, the origins of the Colorado legalization movement, political battles behind the scenes, and how to shift public opinion from prohibition to policy reform. Mason shares what it really takes to challenge decades of stigma, the role of PR stunts and messaging in the fight, and where…
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