Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness
How do I talk about my research in a way that non-academics understand?
Ever wonder why people don’t ask about your research? The truth is, most people aren’t interested—not because your work isn’t valuable, but because they’re focused on their own world.
After years as a professor, I’ve learned that the best approach isn’t trying to convince others of your research’s importance. Instead, live your life, stay curious, and wait for the moments when your expertise is actually needed.
I break down why research conversations fall flat, how to handle it, and why the most impactful insights are often the simplest.
The skinny
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