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Latest / We're Not Marketers

How curiosity didn't kill the cat w/ Amanda Groves

Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention.

Warning: This episode might make you quit conforming and start rebelling.

What to gather in this convo:

• How to go from IC to VP of PMM in just 2…

The skinny

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