The Framework to build Category Creators for Consumer Market in India ft Bala Srinivasa, Managing Director, Arkam Ventures
Today being an entrepreneur and starting with a new idea, you can take either of the two approaches -
1. You can build on top of an existing category in the market and bring your unique offerings
2. You can take the riskier bet and create an entire category.
In India, companies like Flipkart, Oyo, Ola etc. are the ‘Regional’ first movers. Although their concept was inspired from the global companies, however, being the first mover in the Indian subcontinent region gave them an advantage.
In today’s episode we have Bala Srinivasa, Managing Director, Arkam Ventures, who has a great focus on…
The skinny
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