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The Like Button Is Officially Dead
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In this episode of The Marketing Rundown, we break down a massive algorithmic shift across social media: engagement metrics like likes and comments are collapsing (down up to 81%) as platforms pivot toward watch time, completion rate, and dwell time[1]. We also explore why entity mapping is the true foundation of AI search legibility, analyze data on whether 3-day or 7-day mobile app trials drive higher paid conversions, and reveal why custom multi-touch attribution tools are a waste of…
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