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Greater visibility with Kelly Sinclair · This Daring Adventure

• 0:03
  Welcome
• 0:03
  to
• 0:04
  This
• 0:04
  Daring
• 0:04
  Adventure
• 0:05
  podcast,
• 0:06
  where
• 0:06
  we
• 0:06
  work
• 0:07
  on
• 0:07
  bridging
• 0:07
  the
• 0:07
  gap
• 0:08
  between
• 0:08
  where
• 0:08
  we
• 0:09
  are
• 0:09
  and
• 0:09
  where
• 0:10
  we
• 0:10
  want
• 0:10
  to
• 0:10
  be
• 0:11
  in
• 0:11
  order
• 0:11
  to
• 0:11
  live
• 0:12
  a
• 0:12
  bigger
• 0:12
  and
• 0:13
  bolder
• 0:13
  life.
• 0:14
  In
• 0:14
  this
• 0:14
  podcast,
• 0:15
  we
• 0:15
  will
• 0:15
  provide
• 0:16
  inspiration,
• 0:17
  tips,
• 0:17
  and
• 0:17
  skills
• 0:18
  you
• 0:18
  need
• 0:18
  to
• 0:18
  make
• 0:19
  your
• 0:19
  life
• 0:19
  the
• 0:19
  adventure
• 0:20
  you
• 0:20
  want
• 0:21
  it
• 0:21
  to
• 0:21
  be.
• 0:22
  Here's
• 0:22
  your
• 0:22
  host,
• 0:23
  mindset
• 0:23
  mentor
• 0:24
  and
• 0:24
  life
• 0:24
  coach,
• 0:25
  Trista
• 0:25
  G
• 0:35
  Hi
• 0:35
  everybody.
• 0:36
  Welcome
• 0:36
  back
• 0:36
  to
• 0:37
  This
• 0:37
  Daring
• 0:37
  Adventure
• 0:38
  podcast.
• 0:38
  Today,
• 0:40
  I
• 0:40
  have
• 0:40
  a
• 0:40
  very
• 0:41
  special
• 0:41
  guest.
• 0:41
  I
• 0:41
  have
• 0:42
  not
• 0:42
  had
• 0:42
  a
• 0:42
  guest
• 0:42
  in
• 0:43
  a
• 0:43
  long
• 0:43
  time
• 0:44
  and
• 0:44
  I
• 0:44
  thought
• 0:45
  I
• 0:45
  would
• 0:45
  get
• 0:45
  back
• 0:45
  into
• 0:45
  it
• 0:46
  because
• 0:46
  there
• 0:46
  are
• 0:46
  a
• 0:46
  lot
• 0:46
  of
• 0:47
  really
• 0:47
  amazing
• 0:48
  women
• 0:48
  out
• 0:48
  there
• 0:48
  doing
• 0:49
  work
• 0:49
  that
• 0:49
  I
• 0:50
  thought
• 0:50
  would
• 0:50
  be
• 0:51
  really
• 0:51
  interesting
• 0:52
  for
• 0:52
  all
• 0:52
  of
• 0:52
  us.
• 0:52
  to
• 0:53
  hear
• 0:53
  and
• 0:54
  to
• 0:54
  learn
• 0:54
  from.
• 0:54
  So
• 0:55
  today
• 0:55
  we
• 0:56
  have
• 0:56
  a
• 0:56
  fellow
• 0:56
  Canadian,
• 0:57
  Kelly
• 0:57
  Sinclair.
• 0:58
  Welcome,
• 0:59
  Kelly.
• 1:00
  Hi,
• 1:00
  Trista.
• 1:01
  I'm
• 1:01
  so
• 1:01
  honoured
• 1:01
  to
• 1:02
  be
• 1:02
  one
• 1:02
  of
• 1:02
  your
• 1:02
  first
• 1:02
  guests
• 1:03
  back
• 1:03
  on
• 1:03
  the
• 1:03
  show.
• 1:04
  I
• 1:05
  really
• 1:05
  appreciate
• 1:06
  you
• 1:06
  being
• 1:06
  here.
• 1:07
  And
• 1:08
  I'm
• 1:08
  just
• 1:09
  going
• 1:09
  to
• 1:09
  tell
• 1:09
  people
• 1:10
  you
• 1:10
  are
• 1:10
  the
• 1:10
  CEO
• 1:11
  of
• 1:12
  KS&
• 1:12
  Co,
• 1:13
  a
• 1:13
  visibility
• 1:14
  coaching
• 1:14
  and
• 1:14
  brand
• 1:15
  strategy
• 1:15
  company
• 1:16
  dedicated
• 1:17
  to
• 1:17
  helping
• 1:17
  Entrepreneurs
• 1:18
  build
• 1:19
  impactful,
• 1:19
  sustainable
• 1:20
  businesses,
• 1:21
  and
• 1:21
  you
• 1:21
  also
• 1:21
  have
• 1:21
  your
• 1:22
  own
• 1:22
  podcast,
• 1:23
  The
• 1:23
  Entrepreneur
• 1:23
  School.
• 1:25
  Helping
• 1:25
  ambitious
• 1:26
  women
• 1:26
  in
• 1:26
  starting
• 1:26
  and
• 1:26
  growing
• 1:27
  their
• 1:27
  business
• 1:28
  and
• 1:29
  basically
• 1:30
  helping
• 1:30
  entrepreneurs.
• 1:32
  With
• 1:32
  the
• 1:32
  tools,
• 1:33
  the
• 1:33
  confidence
• 1:33
  and
• 1:33
  the
• 1:33
  clarity
• 1:34
  to
• 1:34
  attract
• 1:35
  their
• 1:35
  audience
• 1:35
  and
• 1:36
  grow
• 1:36
  their
• 1:36
  businesses
• 1:37
  on
• 1:37
  their
• 1:37
  own
• 1:38
  terms.
• 1:38
  I
• 1:38
  like
• 1:38
  that.
• 1:39
  That's
• 1:39
  really
• 1:39
  important.
• 1:41
  Why
• 1:41
  don't
• 1:41
  you
• 1:42
  tell
• 1:42
  us
• 1:42
  a
• 1:42
  little
• 1:42
  bit
• 1:42
  about
• 1:43
  yourself
• 1:44
  and
• 1:45
  your
• 1:45
  journey.
• 1:45
  I
• 1:45
  think
• 1:46
  you
• 1:46
  were
• 1:46
  in
• 1:46
  corporate
• 1:47
  and
• 1:47
  then
• 1:47
  you
• 1:48
  started
• 1:49
  your
• 1:49
  own
• 1:49
  business.
• 1:49
  Yeah,
• 1:49
  fill
• 1:50
  us
• 1:50
  in.
• 1:51
  Oh,
• 1:51
  yes.
• 1:51
  The
• 1:51
  journey
• 1:52
  is
• 1:53
  isn't
• 1:53
  that
• 1:54
  always
• 1:54
  the
• 1:54
  case?
• 1:54
  Life
• 1:54
  is
• 1:55
  a
• 1:55
  journey.
• 1:55
  And
• 1:56
  where
• 1:56
  do
• 1:56
  the
• 1:56
  like
• 1:57
  puzzle
• 1:57
  pieces
• 1:57
  all
• 1:58
  come
• 1:58
  together?
• 1:58
  My,
• 1:58
  my
• 1:59
  professional
• 1:59
  background
• 2:00
  is
• 2:01
  communications
• 2:01
  and
• 2:01
  public
• 2:02
  relations.
• 2:02
  And
• 2:03
  I
• 2:03
  worked
• 2:03
  for
• 2:03
  a
• 2:03
  long
• 2:04
  time
• 2:04
  in
• 2:04
  corporate
• 2:05
  PR
• 2:06
  and
• 2:06
  I
• 2:06
  worked
• 2:06
  in
• 2:07
  an
• 2:07
  agency,
• 2:08
  mostly
• 2:09
  again
• 2:09
  with
• 2:09
  corporate
• 2:10
  clients.
• 2:10
  And
• 2:11
  I
• 2:11
  was
• 2:12
  checking
• 2:12
  all
• 2:12
  of
• 2:13
  the
• 2:13
  boxes
• 2:14
  in
• 2:14
  my
• 2:14
  life.
• 2:15
  I
• 2:15
  was.
• 2:15
  I
• 2:15
  was
• 2:15
  married
• 2:16
  at
• 2:16
  23.
• 2:18
  I
• 2:18
  was
• 2:18
  a
• 2:18
  homeowner.
• 2:19
  We
• 2:19
  had
• 2:19
  a
• 2:19
  dog
• 2:20
  and
• 2:20
  then
• 2:20
  we
• 2:20
  had
• 2:20
  two
• 2:21
  kids
• 2:21
  all
• 2:22
  by
• 2:22
  the
• 2:22
  time
• 2:22
  I
• 2:22
  was
• 2:22
  30.
• 2:23
  I
• 2:23
  had
• 2:23
  a
• 2:23
  boss
• 2:24
  at
• 2:24
  one
• 2:24
  time
• 2:25
  who
• 2:25
  gave
• 2:26
  out
• 2:26
  these
• 2:26
  like
• 2:26
  joke
• 2:27
  awards
• 2:27
  as
• 2:27
  part
• 2:27
  of
• 2:28
  like
• 2:28
  our
• 2:28
  Christmas
• 2:28
  party.
• 2:29
  And
• 2:29
  he
• 2:29
  gave
• 2:29
  me
• 2:29
  this
• 2:29
  award
• 2:30
  for
• 2:30
  most
• 2:30
  life
• 2:30
  events
• 2:31
  in
• 2:31
  one
• 2:31
  year.
• 2:31
  And
• 2:32
  I
• 2:32
  was
• 2:32
  like,
• 2:32
  yeah,
• 2:33
  that
• 2:33
  is
• 2:34
  me.
• 2:34
  Isn't
• 2:34
  it
• 2:34
  like
• 2:35
  just
• 2:35
  goal
• 2:36
  complete.
• 2:36
  I
• 2:36
  remember
• 2:37
  being
• 2:37
  like,
• 2:38
  after
• 2:39
  we
• 2:39
  had
• 2:39
  our
• 2:39
  second
• 2:39
  daughter,
• 2:40
  I
• 2:40
  said
• 2:40
  to
• 2:40
  my
• 2:40
  husband,
• 2:40
  can
• 2:41
  we
• 2:41
  just
• 2:41
  like.
• 2:42
  Not
• 2:42
  do
• 2:42
  a
• 2:42
  big
• 2:43
  thing
• 2:43
  this
• 2:43
  year.
• 2:44
  I
• 2:44
  like
• 2:45
  to
• 2:45
  just
• 2:45
  chill
• 2:45
  out
• 2:46
  and
• 2:47
  pretty
• 2:47
  much
• 2:47
  right
• 2:48
  around
• 2:48
  that
• 2:48
  time.
• 2:49
  My
• 2:49
  mom
• 2:50
  got
• 2:50
  really
• 2:51
  sick
• 2:51
  with
• 2:51
  cancer
• 2:52
  and
• 2:53
  I
• 2:53
  started
• 2:54
  to
• 2:54
  see
• 2:54
  the.
• 2:55
  Like
• 2:56
  whole,
• 2:56
  I
• 2:56
  was
• 2:57
  feeling
• 2:57
  between,
• 2:58
  needing
• 2:59
  to
• 2:59
  spend
• 2:59
  time
• 2:59
  with
• 3:00
  her,
• 3:00
  wanting
• 3:00
  to
• 3:00
  spend
• 3:01
  time
• 3:01
  with
• 3:01
  her
• 3:02
  and
• 3:02
  have
• 3:02
  my
• 3:02
  kids
• 3:02
  have
• 3:03
  a
• 3:03
  relationship
• 3:03
  with
• 3:03
  her.
• 3:04
  And
• 3:04
  also
• 3:05
  I've
• 3:05
  already
• 3:05
  been
• 3:05
  on
• 3:06
  this
• 3:06
  track,
• 3:06
  right?
• 3:07
  I'm
• 3:07
  trying
• 3:08
  to
• 3:08
  build
• 3:09
  my
• 3:09
  career
• 3:10
  and
• 3:10
  do
• 3:11
  something
• 3:11
  that
• 3:12
  is
• 3:12
  meaningful
• 3:12
  to
• 3:13
  me
• 3:13
  and
• 3:14
  that
• 3:14
  started
• 3:15
  to
• 3:15
  be
• 3:15
  like
• 3:15
  a
• 3:15
  tension
• 3:16
  point
• 3:16
  and
• 3:16
  eventually
• 3:17
  I
• 3:17
  was
• 3:17
  like,
• 3:17
  I
• 3:17
  need
• 3:18
  to
• 3:18
  leave
• 3:19
  my
• 3:19
  job.
• 3:20
  My
• 3:20
  mom
• 3:21
  had
• 3:21
  a
• 3:21
  seizure
• 3:22
  and
• 3:22
  it
• 3:23
  sent
• 3:23
  her
• 3:23
  into
• 3:23
  the
• 3:23
  hospital.
• 3:24
  And
• 3:25
  I
• 3:25
  was
• 3:25
  like,
• 3:25
  Nope,
• 3:25
  I
• 3:26
  can't
• 3:26
  do
• 3:26
  anymore.
• 3:27
  Work.
• 3:29
  I
• 3:29
  have
• 3:29
  to
• 3:29
  take
• 3:29
  a
• 3:29
  leave
• 3:30
  of
• 3:30
  absence.
• 3:30
  And
• 3:31
  then,
• 3:31
  unfortunately,
• 3:32
  only
• 3:32
  eight
• 3:32
  days
• 3:33
  after
• 3:33
  I
• 3:33
  made
• 3:33
  that
• 3:34
  decision,
• 3:34
  we
• 3:34
  lost
• 3:35
  her.
• 3:36
  And
• 3:36
  I
• 3:37
  had
• 3:38
  a,
• 3:38
  anybody
• 3:39
  who
• 3:39
  has
• 3:39
  experienced
• 3:40
  loss
• 3:41
  that
• 3:41
  personally
• 3:43
  understands
• 3:45
  that
• 3:45
  phrase,
• 3:46
  life
• 3:47
  is
• 3:47
  short.
• 3:49
  And
• 3:49
  it's
• 3:49
  weird
• 3:49
  how
• 3:50
  I
• 3:50
  felt
• 3:51
  like
• 3:51
  in
• 3:51
  reflection,
• 3:52
  I
• 3:52
  didn't
• 3:52
  really
• 3:52
  get
• 3:54
  gravity
• 3:54
  of
• 3:54
  that
• 3:55
  until
• 3:55
  it
• 3:55
  happened
• 3:56
  to
• 3:56
  me.
• 3:57
  And
• 3:57
  I
• 3:57
  experienced
• 3:58
  it
• 3:58
  and
• 3:58
  I
• 3:58
  thought,
• 4:00
  I
• 4:00
  cannot
• 4:01
  continue
• 4:01
  doing
• 4:02
  what
• 4:02
  I
• 4:02
  have
• 4:02
  been
• 4:03
  doing
• 4:03
  for
• 4:03
  the
• 4:03
  last,
• 4:05
  especially
• 4:05
  since
• 4:05
  becoming
• 4:06
  a
• 4:06
  mom,
• 4:06
  the
• 4:07
  time
• 4:07
  with
• 4:07
  my
• 4:07
  kids,
• 4:08
  I
• 4:08
  was
• 4:09
  getting
• 4:09
  up
• 4:09
  at
• 4:10
  before
• 4:11
  5am,
• 4:12
  which
• 4:12
  I
• 4:12
  will
• 4:12
  tell
• 4:13
  you.
• 4:14
  I
• 4:14
  am
• 4:14
  not
• 4:14
  a
• 4:14
  morning
• 4:14
  person.
• 4:15
  We're
• 4:15
  still
• 4:15
  like
• 4:16
  I,
• 4:17
  to
• 4:17
  this
• 4:17
  day,
• 4:17
  I
• 4:17
  am
• 4:18
  like,
• 4:18
  pull
• 4:18
  me
• 4:18
  outta
• 4:18
  bed
• 4:18
  at
• 4:19
  seven
• 4:19
  and
• 4:19
  I'm
• 4:20
  still
• 4:20
  a
• 4:20
  bit
• 4:20
  like,
• 4:21
  ugh.
• 4:21
  Yeah.
• 4:21
  But
• 4:22
  we
• 4:22
  were
• 4:22
  driving
• 4:23
  into
• 4:23
  Calgary
• 4:24
  from
• 4:24
  like
• 4:25
  this
• 4:25
  bedroom
• 4:25
  community
• 4:26
  I
• 4:26
  live
• 4:26
  in,
• 4:26
  basically.
• 4:27
  And
• 4:28
  I
• 4:28
  was
• 4:28
  drinking
• 4:28
  all
• 4:29
  the
• 4:29
  coffee.
• 4:29
  Like
• 4:30
  I
• 4:30
  took
• 4:30
  a
• 4:30
  thermos
• 4:31
  to
• 4:31
  refill
• 4:32
  my
• 4:32
  coffee
• 4:32
  so
• 4:33
  I
• 4:33
  could
• 4:33
  just
• 4:33
  like
• 4:34
  purely
• 4:34
  stream
• 4:35
  like.
• 4:36
  Caffeine
• 4:36
  into
• 4:36
  my
• 4:37
  system
• 4:38
  to
• 4:38
  be
• 4:38
  at
• 4:38
  work
• 4:38
  at
• 4:38
  seven.
• 4:39
  My
• 4:39
  kids
• 4:39
  were
• 4:40
  at
• 4:40
  daycare
• 4:40
  at
• 4:40
  6
• 4:41
  AM.
• 4:42
  I
• 4:42
  was
• 4:42
  picking
• 4:42
  them
• 4:42
  up
• 4:42
  at
• 4:42
  5
• 4:42
  30
• 4:43
  and
• 4:44
  something,
• 4:45
  nothing.
• 4:46
  There
• 4:46
  was
• 4:47
  nothing
• 4:47
  there
• 4:47
  that
• 4:47
  said
• 4:48
  that
• 4:48
  there
• 4:48
  was
• 4:48
  anything
• 4:48
  wrong
• 4:49
  with
• 4:49
  that.
• 4:49
  For
• 4:50
  some
• 4:50
  reason
• 4:50
  I
• 4:50
  was
• 4:50
  justifying
• 4:51
  it.
• 4:51
  I
• 4:51
  was
• 4:51
  like,
• 4:51
  Oh
• 4:52
  yeah.
• 4:52
  It's
• 4:52
  hard
• 4:53
  to
• 4:53
  have
• 4:53
  little
• 4:53
  kids
• 4:53
  and
• 4:54
  have
• 4:54
  a
• 4:54
  job.
• 4:54
  And,
• 4:55
  but
• 4:55
  this
• 4:55
  is
• 4:55
  what
• 4:55
  I
• 4:55
  think
• 4:56
  is
• 4:56
  important
• 4:56
  and
• 4:56
  all
• 4:57
  of
• 4:57
  that
• 4:57
  kind
• 4:57
  of
• 4:57
  stuff.
• 4:58
  And
• 4:58
  then
• 4:58
  my
• 4:58
  mom
• 4:59
  died
• 4:59
  and
• 4:59
  I
• 4:59
  was
• 4:59
  like.
• 5:00
  No,
• 5:01
  this
• 5:01
  is
• 5:01
  not
• 5:01
  important.
• 5:02
  This
• 5:02
  is
• 5:02
  not
• 5:02
  how
• 5:03
  I
• 5:03
  want
• 5:03
  my
• 5:03
  life
• 5:03
  to
• 5:03
  be.
• 5:04
  I
• 5:04
  don't
• 5:04
  want
• 5:04
  to
• 5:04
  be
• 5:04
  a
• 5:04
  parent
• 5:05
  who
• 5:05
  only
• 5:05
  sees
• 5:05
  her
• 5:06
  kid
• 5:06
  for
• 5:06
  30
• 5:06
  minutes
• 5:07
  a
• 5:07
  day
• 5:07
  and
• 5:07
  has
• 5:07
  to
• 5:07
  put
• 5:07
  them
• 5:07
  to
• 5:07
  bed
• 5:08
  and
• 5:08
  deal
• 5:08
  with
• 5:08
  them
• 5:08
  during
• 5:09
  the
• 5:09
  witching
• 5:10
  hour.
• 5:10
  There's
• 5:11
  no
• 5:11
  quality
• 5:11
  time
• 5:12
  there.
• 5:13
  So
• 5:13
  I
• 5:13
  started
• 5:14
  thinking
• 5:14
  about
• 5:14
  like,
• 5:15
  how
• 5:15
  do
• 5:15
  I
• 5:15
  want
• 5:15
  to
• 5:16
  move
• 5:16
  forward?
• 5:17
  I
• 5:17
  know
• 5:18
  that
• 5:18
  it's
• 5:18
  important
• 5:18
  for
• 5:18
  me,
• 5:19
  like
• 5:20
  I
• 5:20
  am
• 5:20
  the
• 5:20
  kind
• 5:20
  of
• 5:21
  woman
• 5:21
  who
• 5:21
  wants
• 5:22
  To
• 5:23
  have
• 5:23
  an
• 5:23
  active
• 5:24
  brain,
• 5:24
  like
• 5:24
  I
• 5:24
  need
• 5:25
  an
• 5:25
  outlet
• 5:25
  for
• 5:26
  my
• 5:26
  brain.
• 5:26
  I
• 5:26
  need
• 5:27
  to
• 5:27
  feel
• 5:27
  like
• 5:27
  I
• 5:27
  am
• 5:27
  contributing
• 5:29
  to
• 5:29
  society
• 5:30
  in
• 5:30
  a
• 5:30
  bigger
• 5:30
  way.
• 5:31
  I
• 5:31
  need
• 5:31
  to
• 5:31
  feel
• 5:32
  my
• 5:32
  purpose
• 5:32
  from
• 5:33
  work
• 5:33
  that
• 5:33
  I
• 5:33
  do.
• 5:34
  I
• 5:34
  don't
• 5:35
  entirely
• 5:35
  feel
• 5:35
  a
• 5:36
  purpose
• 5:36
  from
• 5:36
  being
• 5:36
  a
• 5:36
  mother.
• 5:37
  That's
• 5:37
  a
• 5:37
  piece
• 5:38
  of
• 5:38
  my
• 5:38
  puzzle
• 5:39
  that's,
• 5:39
  I
• 5:39
  just
• 5:39
  knew
• 5:40
  I
• 5:40
  was
• 5:40
  not
• 5:40
  gonna
• 5:40
  be
• 5:40
  a
• 5:40
  stay,
• 5:40
  stay-at-home
• 5:41
  mom.
• 5:42
  So
• 5:43
  I
• 5:43
  decided
• 5:43
  to
• 5:43
  start
• 5:44
  my
• 5:44
  own
• 5:44
  business
• 5:44
  and
• 5:45
  I
• 5:46
  wanted
• 5:46
  to
• 5:46
  work
• 5:46
  specifically
• 5:47
  with
• 5:47
  entrepreneurs
• 5:48
  because.
• 5:49
  I
• 5:49
  feel
• 5:50
  like
• 5:50
  if
• 5:51
  an
• 5:51
  entrepreneur
• 5:51
  who
• 5:52
  is
• 5:52
  passionate
• 5:52
  about
• 5:53
  what
• 5:53
  they
• 5:53
  do
• 5:53
  is
• 5:53
  able
• 5:54
  to
• 5:54
  be
• 5:54
  successful,
• 5:54
  then
• 5:55
  the
• 5:55
  world
• 5:56
  is
• 5:56
  going
• 5:56
  to
• 5:56
  be
• 5:56
  a
• 5:56
  happier
• 5:57
  place.
• 5:57
  Like
• 5:58
  we're
• 5:58
  going
• 5:58
  to
• 5:59
  see
• 5:59
  more
• 5:59
  people
• 6:00
  doing
• 6:00
  what
• 6:00
  they
• 6:00
  love.
• 6:01
  And
• 6:01
  the
• 6:01
  ripple
• 6:02
  effect
• 6:02
  of
• 6:02
  that
• 6:02
  is
• 6:03
  going
• 6:03
  to
• 6:03
  be
• 6:03
  amazing.
• 6:03
  And
• 6:04
  that's.
• 6:04
  Like
• 6:05
  my
• 6:05
  bigger
• 6:05
  picture
• 6:05
  mission
• 6:06
  and
• 6:06
  what
• 6:06
  I
• 6:06
  wanted
• 6:07
  to
• 6:07
  contribute
• 6:07
  to.
• 6:08
  So
• 6:08
  I
• 6:08
  just
• 6:08
  took
• 6:09
  my
• 6:09
  PR
• 6:09
  experience
• 6:10
  and
• 6:10
  communications
• 6:11
  and
• 6:11
  marketing,
• 6:12
  mixed
• 6:12
  it
• 6:12
  all
• 6:12
  up
• 6:13
  and
• 6:14
  started
• 6:14
  applying
• 6:15
  that
• 6:15
  to
• 6:15
  small
• 6:15
  businesses.
• 6:16
  And
• 6:16
  what
• 6:16
  it's
• 6:16
  really
• 6:17
  come
• 6:17
  out
• 6:18
  to
• 6:18
  is
• 6:19
  all
• 6:19
  about
• 6:19
  visibility.
• 6:20
  It's
• 6:20
  all
• 6:20
  about
• 6:21
  how
• 6:21
  do
• 6:21
  you
• 6:21
  get
• 6:21
  yourself
• 6:21
  out
• 6:22
  there?
• 6:22
  How
• 6:22
  do
• 6:22
  you
• 6:22
  find
• 6:23
  an
• 6:23
  audience
• 6:23
  of
• 6:23
  people
• 6:24
  who
• 6:24
  you
• 6:24
  can
• 6:24
  support
• 6:25
  and
• 6:25
  serve
• 6:25
  with
• 6:25
  what
• 6:25
  you
• 6:26
  do?
• 6:26
  What
• 6:27
  is
• 6:27
  the
• 6:27
  messaging?
• 6:28
  How
• 6:28
  do
• 6:28
  you
• 6:28
  find
• 6:28
  them?
• 6:29
  And
• 6:29
  where
• 6:29
  do
• 6:29
  you
• 6:29
  find
• 6:29
  them?
• 6:30
  And
• 6:30
  what
• 6:30
  do
• 6:30
  you
• 6:30
  say?
• 6:31
  So
• 6:31
  all
• 6:31
  of
• 6:32
  that
• 6:32
  kind
• 6:32
  of
• 6:33
  in,
• 6:33
  is
• 6:34
  integrated
• 6:34
  in
• 6:34
  what
• 6:35
  I
• 6:35
  do
• 6:35
  now.
• 6:36
  And
• 6:36
  I
• 6:36
  specifically
• 6:37
  focus
• 6:37
  on
• 6:37
  that,
• 6:38
  like
• 6:38
  getting
• 6:38
  yourself
• 6:39
  out
• 6:39
  there,
• 6:40
  because
• 6:40
  that
• 6:40
  is
• 6:40
  the
• 6:40
  first
• 6:41
  step
• 6:41
  in
• 6:42
  the
• 6:42
  sales
• 6:42
  cycle.
• 6:43
  Like
• 6:43
  we're
• 6:43
  like,
• 6:43
  okay
• 6:44
  I
• 6:44
  want
• 6:44
  to
• 6:44
  have
• 6:44
  a
• 6:44
  business.
• 6:45
  It's
• 6:45
  going
• 6:45
  to,
• 6:45
  make
• 6:46
  money.
• 6:47
  But
• 6:47
  how
• 6:47
  do
• 6:47
  I
• 6:47
  find
• 6:48
  the
• 6:48
  people
• 6:48
  to
• 6:48
  sell
• 6:49
  the
• 6:49
  thing
• 6:49
  to
• 6:50
  that
• 6:50
  I
• 6:50
  can
• 6:50
  actually
• 6:51
  help
• 6:51
  and
• 6:51
  serve?
• 6:52
  We
• 6:52
  need
• 6:52
  to
• 6:54
  build
• 6:54
  an
• 6:54
  audience.
• 6:55
  Those
• 6:55
  people
• 6:56
  need
• 6:56
  to
• 6:56
  become
• 6:56
  leads
• 6:57
  that
• 6:57
  we
• 6:57
  then
• 6:57
  nurture
• 6:58
  into
• 6:58
  sales
• 6:59
  and
• 6:59
  clients.
• 7:00
  But
• 7:00
  if
• 7:00
  you
• 7:00
  don't
• 7:00
  have
• 7:01
  an
• 7:01
  audience
• 7:01
  to
• 7:01
  begin
• 7:02
  with,
• 7:02
  you
• 7:02
  don't
• 7:02
  start
• 7:03
  there,
• 7:04
  then
• 7:04
  none
• 7:04
  of
• 7:04
  the
• 7:04
  rest
• 7:05
  of
• 7:05
  it
• 7:05
  matters.
• 7:05
  And
• 7:06
  so
• 7:06
  that's
• 7:07
  why
• 7:08
  I
• 7:08
  wanted
• 7:08
  to
• 7:08
  have
• 7:09
  this
• 7:09
  conversation
• 7:09
  with
• 7:09
  you
• 7:10
  today,
• 7:11
  because
• 7:12
  I've
• 7:12
  coached
• 7:13
  a
• 7:13
  lot
• 7:13
  of
• 7:13
  clients
• 7:14
  who
• 7:15
  have
• 7:16
  expressed
• 7:16
  an
• 7:16
  interest.
• 7:17
  Either
• 7:17
  they
• 7:17
  are
• 7:17
  coaches
• 7:18
  or
• 7:18
  they
• 7:18
  want
• 7:19
  to
• 7:19
  become
• 7:19
  coaches
• 7:20
  or
• 7:21
  they
• 7:21
  want
• 7:21
  to
• 7:21
  start
• 7:22
  some
• 7:22
  sort
• 7:22
  of
• 7:22
  their
• 7:22
  own
• 7:23
  business.
• 7:24
  Not
• 7:24
  necessarily
• 7:24
  anything
• 7:25
  to
• 7:25
  do
• 7:25
  with
• 7:25
  coaching
• 7:26
  or,
• 7:26
  even
• 7:27
  artists
• 7:28
  Whomever
• 7:29
  that
• 7:29
  are
• 7:29
  interested
• 7:30
  in,
• 7:30
  in,
• 7:30
  in
• 7:30
  becoming
• 7:31
  an
• 7:31
  entrepreneur
• 7:32
  or,
• 7:32
  building
• 7:32
  that
• 7:33
  business
• 7:33
  for
• 7:33
  themselves
• 7:35
  But
• 7:35
  are
• 7:36
  just
• 7:36
  completely,
• 7:37
  I
• 7:37
  don't
• 7:37
  want
• 7:37
  to
• 7:37
  say
• 7:37
  terrified,
• 7:38
  but
• 7:38
  just
• 7:40
  Completely
• 7:40
  put
• 7:40
  off
• 7:41
  and
• 7:42
  afraid.
• 7:42
  There
• 7:43
  is
• 7:43
  some
• 7:43
  fear,
• 7:43
  right?
• 7:43
  Let's
• 7:44
  be
• 7:44
  honest
• 7:45
  about
• 7:45
  putting
• 7:45
  themselves
• 7:46
  out
• 7:46
  there
• 7:47
  and
• 7:47
  they
• 7:48
  don't
• 7:48
  know
• 7:48
  how
• 7:48
  to
• 7:49
  go
• 7:49
  about
• 7:49
  it.
• 7:50
  They
• 7:50
  imagine
• 7:51
  that
• 7:51
  it's
• 7:51
  like
• 7:52
  on
• 7:52
  social
• 7:52
  media,
• 7:53
  just,
• 7:54
  making
• 7:54
  the
• 7:54
  posts
• 7:55
  and
• 7:55
  speaking
• 7:55
  and
• 7:56
  all
• 7:56
  the
• 7:56
  horrible
• 7:56
  things
• 7:56
  that
• 7:57
  people
• 7:57
  are
• 7:57
  going
• 7:57
  to
• 7:57
  say
• 7:57
  to
• 7:57
  them
• 7:58
  or
• 7:58
  whatnot.
• 7:59
  And
• 8:00
  so
• 8:00
  I've
• 8:00
  met
• 8:00
  people
• 8:01
  that
• 8:01
  just
• 8:01
  don't
• 8:02
  do
• 8:02
  it
• 8:02
  because
• 8:02
  of
• 8:03
  that
• 8:03
  reason.
• 8:04
  Yeah.
• 8:05
  Yes,
• 8:05
  it's
• 8:05
  absolutely,
• 8:06
  it
• 8:06
  is
• 8:07
  a
• 8:07
  hard
• 8:07
  thing
• 8:08
  to
• 8:08
  do.
• 8:08
  I'm
• 8:08
  not
• 8:08
  going
• 8:08
  to
• 8:09
  sugar
• 8:09
  coat
• 8:10
  that.
• 8:10
  But
• 8:10
  it's
• 8:11
  also
• 8:11
  the
• 8:11
  necessity.
• 8:12
  Everything
• 8:12
  in
• 8:12
  life
• 8:12
  is
• 8:12
  hard
• 8:13
  and,
• 8:13
  staying
• 8:13
  healthy
• 8:14
  is
• 8:14
  hard
• 8:14
  and
• 8:15
  eating,
• 8:15
  making
• 8:15
  a,
• 8:16
  having
• 8:16
  a
• 8:16
  salad
• 8:16
  instead
• 8:17
  of
• 8:17
  a
• 8:17
  burger
• 8:17
  is
• 8:17
  hard
• 8:18
  sometimes.
• 8:19
  And
• 8:19
  actually
• 8:19
  going
• 8:19
  to
• 8:19
  bed
• 8:20
  on
• 8:20
  time
• 8:20
  is
• 8:20
  hard
• 8:20
  and
• 8:21
  choose
• 8:22
  your
• 8:22
  hard,
• 8:22
  right?
• 8:23
  And
• 8:23
  so
• 8:25
  I
• 8:25
  always
• 8:26
  remind
• 8:26
  myself
• 8:27
  anytime
• 8:28
  I
• 8:28
  feel
• 8:29
  this
• 8:29
  is
• 8:29
  going
• 8:29
  to
• 8:29
  be
• 8:29
  a
• 8:29
  challenging
• 8:30
  thing
• 8:30
  that
• 8:30
  I'm
• 8:30
  about
• 8:31
  to
• 8:31
  do.
• 8:32
  What
• 8:32
  is
• 8:32
  the
• 8:33
  why
• 8:33
  behind
• 8:33
  it,
• 8:34
  right?
• 8:35
  If
• 8:35
  the
• 8:35
  bigger
• 8:35
  picture
• 8:36
  purpose
• 8:36
  in
• 8:37
  the
• 8:37
  why
• 8:38
  of
• 8:38
  your
• 8:38
  life
• 8:39
  is
• 8:39
  clear.
• 8:40
  Then
• 8:41
  figuring
• 8:41
  out
• 8:41
  the
• 8:41
  steps
• 8:42
  to
• 8:42
  get
• 8:42
  there,
• 8:42
  you're
• 8:43
  always
• 8:43
  going
• 8:43
  to
• 8:43
  be
• 8:43
  able
• 8:44
  to
• 8:44
  convince
• 8:44
  yourself
• 8:45
  to
• 8:45
  do
• 8:45
  it.
• 8:45
  If
• 8:45
  you
• 8:45
  care
• 8:46
  enough
• 8:46
  about
• 8:46
  the
• 8:46
  end
• 8:47
  game,
• 8:48
  that
• 8:48
  bigger
• 8:48
  picture
• 8:48
  that
• 8:48
  you're
• 8:49
  contributing
• 8:49
  to,
• 8:50
  then
• 8:50
  you
• 8:50
  will
• 8:51
  take
• 8:51
  those
• 8:51
  actions.
• 8:52
  And
• 8:53
  when
• 8:53
  it
• 8:53
  comes
• 8:53
  to
• 8:54
  specifically
• 8:55
  visibility
• 8:55
  and
• 8:55
  talking
• 8:56
  about
• 8:57
  how
• 8:57
  to
• 8:57
  get
• 8:57
  your
• 8:57
  business
• 8:58
  out
• 8:58
  there
• 8:59
  or
• 8:59
  your
• 8:59
  passion
• 9:00
  in
• 9:00
  whatever
• 9:01
  way
• 9:01
  that
• 9:01
  looks
• 9:01
  like.
• 9:03
  Absolutely.
• 9:03
  All
• 9:04
  of
• 9:04
  those
• 9:04
  little
• 9:04
  gremlins
• 9:05
  are
• 9:05
  coming
• 9:05
  up
• 9:05
  in
• 9:05
  your
• 9:05
  head.
• 9:06
  What
• 9:06
  if
• 9:06
  I
• 9:06
  sound
• 9:07
  too
• 9:07
  salesy?
• 9:07
  What
• 9:08
  if
• 9:08
  I'm
• 9:08
  too
• 9:08
  much
• 9:09
  or
• 9:09
  people
• 9:09
  don't
• 9:09
  like
• 9:10
  me
• 9:10
  or
• 9:10
  somebody
• 9:10
  says
• 9:10
  something
• 9:11
  negative,
• 9:12
  like
• 9:12
  what
• 9:12
  if,
• 9:12
  and
• 9:13
  yes,
• 9:14
  it's
• 9:14
  true.
• 9:14
  All
• 9:15
  of
• 9:15
  those
• 9:15
  things
• 9:15
  are
• 9:15
  going
• 9:15
  to
• 9:16
  come
• 9:16
  up.
• 9:16
  And
• 9:17
  there's
• 9:17
  a
• 9:17
  thing
• 9:17
  about
• 9:18
  confidence.
• 9:18
  I
• 9:19
  one
• 9:19
  time
• 9:19
  heard
• 9:20
  actually
• 9:20
  first,
• 9:20
  before
• 9:21
  I
• 9:21
  go
• 9:21
  there,
• 9:21
  I'm
• 9:21
  going
• 9:21
  to
• 9:21
  say,
• 9:22
  this
• 9:22
  is
• 9:23
  a
• 9:23
  phrase
• 9:23
  that
• 9:23
  I
• 9:24
  heard
• 9:24
  and
• 9:24
  it
• 9:24
  was,
• 9:25
  if
• 9:25
  you
• 9:25
  don't
• 9:25
  have
• 9:26
  imposter
• 9:26
  syndrome,
• 9:27
  you're
• 9:27
  not
• 9:28
  trying
• 9:28
  anything
• 9:29
  new.
• 9:30
  So
• 9:30
  therefore,
• 9:31
  it's
• 9:31
  actually
• 9:31
  a
• 9:31
  requirement
• 9:33
  for
• 9:33
  you
• 9:33
  to
• 9:33
  have
• 9:33
  imposter
• 9:34
  syndrome
• 9:34
  in
• 9:34
  order
• 9:35
  to
• 9:35
  grow
• 9:35
  in
• 9:35
  any
• 9:36
  way.
• 9:36
  Of
• 9:37
  course
• 9:37
  the
• 9:37
  first
• 9:37
  time
• 9:38
  you
• 9:39
  climb
• 9:39
  a
• 9:40
  mountain,
• 9:41
  that
• 9:41
  might,
• 9:41
  that
• 9:42
  You
• 9:42
  might
• 9:42
  be
• 9:42
  like
• 9:42
  scared
• 9:43
  and
• 9:43
  nervous,
• 9:43
  but
• 9:43
  then
• 9:44
  the
• 9:44
  next
• 9:44
  time
• 9:45
  I
• 9:45
  even
• 9:45
  find
• 9:45
  that
• 9:46
  sometimes
• 9:46
  like
• 9:46
  driving
• 9:46
  down
• 9:47
  a
• 9:47
  road
• 9:47
  I've
• 9:47
  never
• 9:47
  been
• 9:47
  down
• 9:48
  and
• 9:48
  feeling
• 9:48
  a
• 9:48
  little
• 9:48
  anxious
• 9:49
  about,
• 9:49
  how
• 9:50
  many
• 9:50
  curbs
• 9:50
  are
• 9:50
  in
• 9:50
  this
• 9:50
  road
• 9:51
  or
• 9:51
  the
• 9:51
  deer
• 9:51
  going
• 9:51
  to
• 9:51
  jump
• 9:51
  out
• 9:52
  at
• 9:52
  me.
• 9:52
  And
• 9:52
  then
• 9:52
  when
• 9:52
  you've
• 9:52
  driven
• 9:53
  the
• 9:53
  road
• 9:53
  enough,
• 9:53
  you
• 9:54
  just
• 9:54
  feel
• 9:54
  more
• 9:54
  confident
• 9:55
  about
• 9:55
  it.
• 9:55
  And
• 9:55
  confidence
• 9:56
  is
• 9:56
  something
• 9:56
  that
• 9:57
  is
• 9:57
  built
• 9:57
  over
• 9:57
  time
• 9:58
  and
• 9:58
  it
• 9:58
  comes
• 9:58
  from
• 9:59
  your
• 9:59
  belief
• 10:00
  in
• 10:00
  your
• 10:00
  ability
• 10:01
  to
• 10:01
  figure
• 10:01
  things
• 10:02
  out.
• 10:03
  Confidence
• 10:04
  is
• 10:04
  not
• 10:04
  the
• 10:04
  initiator.
• 10:05
  Confidence
• 10:05
  is
• 10:06
  actually
• 10:06
  the
• 10:06
  results.
• 10:07
  You
• 10:07
  have
• 10:07
  to
• 10:08
  take
• 10:08
  an
• 10:08
  action
• 10:08
  to
• 10:09
  be
• 10:09
  confident.
• 10:10
  You
• 10:10
  can't
• 10:10
  wait
• 10:10
  for
• 10:10
  confidence
• 10:11
  in
• 10:11
  order
• 10:11
  for
• 10:11
  you
• 10:12
  to
• 10:12
  take
• 10:12
  an
• 10:12
  action.
• 10:13
  And
• 10:13
  so
• 10:14
  when
• 10:14
  I
• 10:15
  Think
• 10:15
  about
• 10:15
  visibility
• 10:16
  as
• 10:16
  being
• 10:17
  like
• 10:17
  a
• 10:17
  very
• 10:17
  core
• 10:17
  first
• 10:18
  step
• 10:18
  in
• 10:18
  how
• 10:19
  you
• 10:19
  grow
• 10:20
  and
• 10:20
  how
• 10:20
  you
• 10:20
  create
• 10:22
  the
• 10:22
  business
• 10:22
  that
• 10:22
  you're
• 10:22
  trying
• 10:23
  to
• 10:23
  create
• 10:24
  and
• 10:24
  like
• 10:24
  to
• 10:25
  build
• 10:25
  out
• 10:25
  your
• 10:25
  passion,
• 10:27
  it's
• 10:27
  really
• 10:28
  about
• 10:28
  action
• 10:29
  taking
• 10:29
  and
• 10:29
  momentum.
• 10:31
  And
• 10:31
  so
• 10:31
  I
• 10:31
  have
• 10:31
  this
• 10:32
  model
• 10:32
  that
• 10:33
  I
• 10:33
  use
• 10:34
  that,
• 10:35
  that
• 10:35
  I
• 10:35
  trick
• 10:36
  myself
• 10:36
  with,
• 10:37
  to
• 10:37
  be
• 10:37
  honest,
• 10:38
  whereas
• 10:38
  if
• 10:38
  you're
• 10:39
  frozen
• 10:40
  and
• 10:40
  you
• 10:40
  can't
• 10:40
  take
• 10:40
  an
• 10:41
  action,
• 10:41
  then
• 10:41
  you
• 10:41
  have
• 10:42
  to
• 10:42
  lean
• 10:42
  into
• 10:42
  the
• 10:43
  why.
• 10:44
  To
• 10:44
  get
• 10:44
  yourself
• 10:44
  to
• 10:44
  take
• 10:45
  an
• 10:45
  action,
• 10:45
  you
• 10:45
  take
• 10:46
  that
• 10:46
  action,
• 10:46
  you're
• 10:46
  going
• 10:47
  to
• 10:47
  see
• 10:47
  results.
• 10:48
  Okay,
• 10:48
  and
• 10:49
  so
• 10:49
  those
• 10:49
  results
• 10:50
  aren't
• 10:50
  necessarily,
• 10:51
  Oh
• 10:51
  my
• 10:51
  gosh,
• 10:52
  I
• 10:52
  got
• 10:52
  on
• 10:52
  that
• 10:52
  podcast,
• 10:53
  or
• 10:53
  I
• 10:53
  got
• 10:54
  that
• 10:54
  client,
• 10:55
  or
• 10:55
  whatever
• 10:56
  tangible
• 10:56
  thing.
• 10:56
  Sometimes
• 10:57
  it's
• 10:57
  Oh,
• 10:57
  I
• 10:58
  learned
• 10:58
  that
• 10:58
  didn't
• 10:58
  work.
• 10:59
  And
• 10:59
  that's
• 10:59
  also
• 11:00
  really
• 11:00
  helpful
• 11:01
  and
• 11:01
  really
• 11:01
  beneficial
• 11:02
  to
• 11:02
  you.
• 11:02
  So
• 11:03
  whatever
• 11:03
  the
• 11:03
  result
• 11:04
  is,
• 11:04
  it
• 11:05
  helps
• 11:05
  you
• 11:05
  create
• 11:05
  momentum.
• 11:06
  It's
• 11:07
  like
• 11:07
  that
• 11:07
  snowball
• 11:08
  effect
• 11:08
  where
• 11:08
  you
• 11:08
  can
• 11:08
  connect
• 11:09
  the
• 11:09
  dots
• 11:09
  to
• 11:09
  every
• 11:09
  single
• 11:10
  thing
• 11:10
  that
• 11:10
  you've
• 11:10
  ever
• 11:10
  done
• 11:10
  and
• 11:11
  the
• 11:11
  outcome
• 11:11
  that's
• 11:12
  happened
• 11:12
  as
• 11:13
  a
• 11:13
  result
• 11:13
  of
• 11:13
  it.
• 11:14
  But
• 11:14
  for
• 11:15
  for
• 11:15
  an
• 11:15
  example,
• 11:16
  like
• 11:16
  the
• 11:17
  momentum
• 11:17
  can
• 11:18
  make
• 11:18
  you
• 11:18
  do
• 11:19
  something
• 11:19
  else
• 11:19
  hard.
• 11:19
  I
• 11:20
  always
• 11:20
  feel
• 11:20
  like
• 11:20
  if
• 11:20
  I
• 11:20
  do
• 11:21
  something
• 11:21
  hard,
• 11:21
  I
• 11:21
  can
• 11:21
  do
• 11:21
  something
• 11:22
  else
• 11:22
  hard.
• 11:23
  Especially
• 11:23
  if
• 11:23
  yeah.
• 11:24
  I
• 11:24
  remember
• 11:25
  last
• 11:25
  year
• 11:26
  specifically,
• 11:27
  I
• 11:27
  I
• 11:27
  was
• 11:27
  invited
• 11:28
  to
• 11:28
  be
• 11:29
  part
• 11:29
  of
• 11:29
  this
• 11:29
  online
• 11:30
  event
• 11:31
  and
• 11:31
  I
• 11:31
  looked
• 11:31
  up
• 11:31
  some
• 11:32
  of
• 11:32
  the
• 11:32
  speakers
• 11:32
  and
• 11:32
  some
• 11:33
  of
• 11:33
  them
• 11:33
  were
• 11:33
  like
• 11:33
  authors
• 11:34
  of
• 11:34
  books
• 11:34
  that
• 11:34
  I
• 11:34
  had
• 11:34
  read.
• 11:35
  I
• 11:35
  thought,
• 11:35
  Ooh,
• 11:35
  wow.
• 11:36
  Like
• 11:36
  I
• 11:36
  want
• 11:37
  to
• 11:37
  be
• 11:37
  in
• 11:37
  this
• 11:37
  team,
• 11:38
  I
• 11:38
  want
• 11:38
  to
• 11:38
  be
• 11:38
  in
• 11:38
  this
• 11:38
  like
• 11:39
  space.
• 11:40
  And
• 11:40
  I
• 11:40
  had
• 11:40
  to
• 11:41
  have
• 11:41
  an
• 11:41
  interview
• 11:41
  with
• 11:42
  the
• 11:42
  person
• 11:42
  who
• 11:43
  who
• 11:43
  was
• 11:43
  running
• 11:43
  it
• 11:44
  because
• 11:44
  we
• 11:44
  didn't
• 11:44
  know
• 11:45
  each
• 11:45
  other.
• 11:45
  We
• 11:45
  went
• 11:45
  to
• 11:45
  make
• 11:45
  sure
• 11:45
  we're
• 11:45
  on
• 11:46
  the
• 11:46
  same
• 11:46
  page
• 11:46
  and
• 11:46
  aligned
• 11:47
  and
• 11:47
  that's
• 11:47
  all
• 11:47
  good.
• 11:48
  And
• 11:48
  once
• 11:49
  we
• 11:49
  had
• 11:49
  that
• 11:49
  conversation
• 11:50
  and
• 11:50
  she
• 11:50
  said,
• 11:51
  she
• 11:51
  wanted
• 11:51
  me
• 11:51
  to
• 11:51
  be
• 11:51
  part
• 11:52
  of
• 11:52
  it.
• 11:52
  I
• 11:52
  was
• 11:52
  like,
• 11:52
  wow,
• 11:52
  that's
• 11:53
  so
• 11:53
  awesome.
• 11:54
  And
• 11:54
  then
• 11:54
  I
• 11:54
  like
• 11:54
  went
• 11:55
  and
• 11:55
  did
• 11:55
  a
• 11:55
  really
• 11:55
  hard
• 11:55
  workout
• 11:56
  right
• 11:56
  away.
• 11:57
  Cause
• 11:57
  I
• 11:57
  was
• 11:57
  like,
• 11:57
  I'm
• 11:57
  going
• 11:57
  to
• 11:57
  take
• 11:58
  that
• 11:58
  energy
• 11:58
  and
• 11:58
  I'm
• 11:58
  going
• 11:58
  to
• 11:58
  put
• 11:59
  it
• 11:59
  over
• 11:59
  here.
• 12:00
  So
• 12:00
  that
• 12:00
  momentum
• 12:01
  can
• 12:01
  propel
• 12:01
  you
• 12:02
  forward.
• 12:02
  And
• 12:02
  the
• 12:02
  actions
• 12:03
  that
• 12:03
  you're
• 12:03
  taking
• 12:04
  really
• 12:05
  lead
• 12:05
  to
• 12:05
  more
• 12:06
  things
• 12:06
  happening
• 12:06
  and
• 12:07
  more
• 12:07
  bigger
• 12:07
  things.
• 12:08
  And
• 12:09
  if
• 12:09
  I
• 12:09
  could
• 12:09
  play
• 12:09
  this
• 12:10
  out
• 12:10
  for
• 12:10
  you,
• 12:10
  an
• 12:10
  example,
• 12:11
  specifically
• 12:11
  with
• 12:11
  visibility
• 12:13
  I
• 12:13
  teach
• 12:14
  a
• 12:14
  visibility,
• 12:15
  like
• 12:16
  10
• 12:17
  minutes
• 12:17
  a
• 12:17
  day
• 12:17
  or
• 12:17
  less.
• 12:18
  This
• 12:18
  needs
• 12:18
  to
• 12:18
  be
• 12:18
  a
• 12:19
  habit
• 12:20
  in
• 12:20
  your
• 12:20
  life.
• 12:20
  This
• 12:20
  needs
• 12:21
  to
• 12:21
  be
• 12:21
  something
• 12:21
  that
• 12:21
  you
• 12:22
  do
• 12:22
  all
• 12:22
  the
• 12:22
  time
• 12:23
  because
• 12:24
  that's
• 12:24
  how
• 12:24
  you're
• 12:24
  going
• 12:24
  to
• 12:24
  get
• 12:25
  used
• 12:25
  to
• 12:25
  it.
• 12:25
  It's
• 12:25
  not
• 12:25
  going
• 12:25
  to
• 12:25
  be
• 12:25
  so
• 12:26
  scary
• 12:26
  anymore.
• 12:28
  And
• 12:28
  these
• 12:28
  things
• 12:28
  can
• 12:28
  be
• 12:29
  little
• 12:29
  bite
• 12:29
  sized
• 12:29
  things,
• 12:30
  right?
• 12:31
  So
• 12:31
  first
• 12:31
  of
• 12:31
  all,
• 12:31
  visibility
• 12:32
  means
• 12:32
  somebody
• 12:33
  else
• 12:33
  knows
• 12:33
  that
• 12:33
  it
• 12:33
  happened.
• 12:35
  Okay.
• 12:36
  Okay,
• 12:36
  so
• 12:36
  it's
• 12:36
  not
• 12:37
  rewriting
• 12:38
  your
• 12:38
  course
• 12:38
  material
• 12:39
  or
• 12:40
  like
• 12:40
  taking,
• 12:40
  listening
• 12:41
  to
• 12:41
  a
• 12:41
  podcast.
• 12:42
  It's
• 12:42
  like
• 12:43
  you
• 12:43
  reached
• 12:43
  out,
• 12:43
  you
• 12:43
  made
• 12:44
  a
• 12:44
  connection,
• 12:44
  you
• 12:45
  went
• 12:45
  to
• 12:45
  an
• 12:45
  event
• 12:45
  or
• 12:46
  you
• 12:46
  registered
• 12:46
  for
• 12:46
  one.
• 12:47
  Like
• 12:48
  it's
• 12:48
  starting,
• 12:49
  it's
• 12:49
  involving
• 12:50
  other
• 12:50
  people.
• 12:51
  Sometimes
• 12:51
  it's
• 12:51
  as
• 12:52
  simple
• 12:52
  as,
• 12:52
  and
• 12:52
  I
• 12:52
  know
• 12:53
  everybody
• 12:53
  listening,
• 12:54
  you've
• 12:54
  got
• 12:54
  something
• 12:55
  on
• 12:55
  your
• 12:55
  to
• 12:55
  do
• 12:55
  list.
• 12:56
  That
• 12:56
  you
• 12:57
  just
• 12:57
  have
• 12:57
  been
• 12:58
  pushing.
• 12:59
  It's
• 12:59
  for
• 12:59
  some
• 12:59
  reason,
• 13:00
  I
• 13:00
  can't
• 13:00
  send
• 13:00
  that
• 13:00
  email
• 13:01
  to
• 13:01
  that
• 13:01
  person,
• 13:02
  or
• 13:02
  whatever
• 13:02
  it
• 13:02
  is,
• 13:03
  it's
• 13:03
  challenging.
• 13:03
  So
• 13:04
  that's
• 13:04
  the
• 13:04
  thing
• 13:04
  I'm
• 13:04
  talking
• 13:05
  about.
• 13:05
  And
• 13:05
  we're
• 13:05
  doing
• 13:06
  something
• 13:06
  like
• 13:06
  that
• 13:06
  on
• 13:06
  a
• 13:06
  daily
• 13:07
  basis,
• 13:08
  and
• 13:08
  recording
• 13:09
  it.
• 13:09
  In
• 13:10
  the
• 13:10
  summer
• 13:10
  of
• 13:10
  2023,
• 13:11
  I
• 13:12
  didn't
• 13:12
  put
• 13:13
  my
• 13:13
  kids
• 13:13
  in
• 13:13
  summer
• 13:13
  camp.
• 13:14
  And
• 13:15
  it
• 13:15
  was
• 13:15
  the
• 13:15
  first
• 13:15
  time,
• 13:16
  and
• 13:16
  I
• 13:16
  was
• 13:16
  like,
• 13:16
  oh
• 13:16
  my
• 13:16
  gosh,
• 13:17
  what's
• 13:17
  gonna
• 13:17
  happen?
• 13:17
  They're
• 13:18
  gonna
• 13:18
  be
• 13:18
  interrupting
• 13:19
  me
• 13:19
  all
• 13:19
  the
• 13:19
  time,
• 13:20
  I'm
• 13:20
  not
• 13:20
  gonna
• 13:20
  be
• 13:21
  very
• 13:21
  focused,
• 13:21
  and
• 13:22
  I
• 13:22
  know.
• 13:23
  that
• 13:23
  if
• 13:24
  I
• 13:24
  let
• 13:24
  that
• 13:24
  happen
• 13:25
  all
• 13:25
  summer
• 13:25
  without
• 13:25
  some
• 13:26
  intentional
• 13:26
  effort
• 13:27
  in
• 13:27
  building
• 13:28
  things
• 13:28
  up,
• 13:29
  September
• 13:29
  is
• 13:29
  going
• 13:30
  to
• 13:30
  come
• 13:30
  and
• 13:30
  I'm
• 13:30
  going
• 13:31
  to
• 13:31
  be
• 13:31
  like,
• 13:32
  feeling
• 13:33
  like
• 13:33
  I'm
• 13:33
  starting
• 13:33
  from
• 13:33
  scratch,
• 13:34
  oh,
• 13:34
  you
• 13:34
  have
• 13:34
  to
• 13:35
  have
• 13:35
  a
• 13:35
  little
• 13:35
  bit
• 13:35
  of
• 13:35
  foresight.
• 13:36
  I
• 13:36
  call
• 13:37
  this
• 13:37
  the
• 13:37
  future
• 13:37
  you
• 13:38
  mindset.
• 13:40
  This
• 13:40
  is
• 13:40
  also
• 13:40
  this
• 13:41
  is
• 13:41
  how
• 13:41
  I
• 13:41
  make
• 13:42
  myself
• 13:42
  meal
• 13:42
  plan
• 13:42
  every
• 13:43
  week
• 13:43
  because
• 13:43
  I
• 13:43
  don't
• 13:43
  like
• 13:44
  doing
• 13:44
  that
• 13:44
  either,
• 13:44
  but
• 13:45
  I
• 13:45
  want
• 13:45
  to
• 13:45
  eat
• 13:46
  like
• 13:46
  healthy
• 13:46
  food
• 13:47
  and
• 13:47
  I
• 13:47
  don't
• 13:47
  want
• 13:47
  to
• 13:47
  get
• 13:48
  to
• 13:48
  Thursday
• 13:49
  and
• 13:49
  be
• 13:49
  like
• 13:49
  ordering
• 13:50
  pizza.
• 13:51
  Yeah.
• 13:51
  So
• 13:52
  future
• 13:53
  Kelly
• 13:53
  is
• 13:53
  so
• 13:53
  happy
• 13:54
  when
• 13:54
  Sunday
• 13:55
  Kelly
• 13:56
  writes
• 13:56
  out
• 13:56
  the
• 13:57
  meal
• 13:57
  plan,
• 13:57
  so
• 13:58
  this
• 13:58
  is
• 13:58
  that's
• 13:58
  how
• 13:58
  you
• 13:58
  trick
• 13:59
  yourself
• 13:59
  to
• 13:59
  do
• 13:59
  it.
• 13:59
  You're
• 13:59
  like,
• 14:00
  Hey,
• 14:00
  if
• 14:00
  I
• 14:01
  really
• 14:01
  want
• 14:01
  to
• 14:01
  be
• 14:02
  where
• 14:02
  I
• 14:02
  want
• 14:02
  to
• 14:02
  be
• 14:02
  in
• 14:03
  two
• 14:03
  months
• 14:03
  or
• 14:03
  three
• 14:04
  months
• 14:04
  or
• 14:04
  five
• 14:04
  years
• 14:05
  or
• 14:05
  whatever,
• 14:06
  then
• 14:06
  I'm
• 14:06
  going
• 14:06
  to
• 14:06
  have
• 14:06
  to
• 14:06
  start.
• 14:07
  moving
• 14:07
  this
• 14:08
  ball
• 14:08
  forward
• 14:08
  right
• 14:08
  now.
• 14:10
  And
• 14:10
  for
• 14:10
  visibility,
• 14:11
  it
• 14:12
  can
• 14:12
  be
• 14:12
  as
• 14:12
  simple
• 14:12
  as
• 14:12
  that
• 14:13
  10
• 14:13
  minutes
• 14:13
  a
• 14:13
  day.
• 14:14
  So
• 14:14
  I
• 14:14
  was
• 14:14
  like,
• 14:15
  okay,
• 14:16
  of
• 14:16
  course
• 14:16
  I
• 14:16
  have
• 14:16
  a
• 14:17
  PR
• 14:17
  degree.
• 14:17
  So
• 14:17
  I'm
• 14:17
  going
• 14:17
  to
• 14:18
  start
• 14:18
  with
• 14:18
  something
• 14:18
  a
• 14:18
  little
• 14:18
  bit
• 14:19
  bigger.
• 14:19
  I'm
• 14:20
  like,
• 14:20
  I
• 14:20
  want
• 14:20
  to
• 14:20
  tell
• 14:21
  the
• 14:21
  media
• 14:21
  about
• 14:21
  my
• 14:22
  podcast.
• 14:23
  Cause
• 14:23
  I
• 14:23
  just
• 14:23
  had
• 14:23
  launched
• 14:24
  the
• 14:24
  podcast
• 14:24
  that
• 14:25
  year.
• 14:25
  And
• 14:26
  I
• 14:26
  thought,
• 14:26
  it's
• 14:26
  a
• 14:26
  great
• 14:27
  resource
• 14:27
  and
• 14:27
  people
• 14:28
  should
• 14:28
  know
• 14:28
  about
• 14:28
  it.
• 14:28
  And
• 14:28
  I'm
• 14:29
  going
• 14:29
  to.
• 14:29
  Even
• 14:30
  though
• 14:30
  it's
• 14:30
  something
• 14:30
  I'd
• 14:30
  done
• 14:31
  for
• 14:31
  my
• 14:31
  clients
• 14:31
  all
• 14:32
  the
• 14:32
  time,
• 14:32
  I
• 14:32
  do
• 14:32
  lots
• 14:33
  of
• 14:33
  media,
• 14:33
  but
• 14:34
  when
• 14:34
  I'm
• 14:34
  the
• 14:34
  one
• 14:34
  in
• 14:34
  the
• 14:34
  spotlight,
• 14:35
  all
• 14:35
  of
• 14:35
  a
• 14:35
  sudden
• 14:36
  it
• 14:36
  feels
• 14:36
  harder,
• 14:37
  right?
• 14:38
  It
• 14:38
  feels
• 14:38
  Ooh,
• 14:39
  I
• 14:39
  had
• 14:39
  to
• 14:39
  get
• 14:39
  chat
• 14:39
  GPT
• 14:40
  to
• 14:40
  help
• 14:40
  me
• 14:40
  write
• 14:40
  the
• 14:41
  release
• 14:41
  so
• 14:41
  I
• 14:42
  could
• 14:42
  make
• 14:42
  myself
• 14:42
  sound
• 14:43
  as
• 14:43
  good
• 14:43
  as
• 14:43
  it
• 14:43
  would.
• 14:44
  Object
• 14:45
  subjectively,
• 14:45
  objectively
• 14:47
  make
• 14:47
  me
• 14:48
  sound.
• 14:49
  And
• 14:49
  so
• 14:49
  I
• 14:49
  got,
• 14:50
  I
• 14:50
  put
• 14:50
  the
• 14:50
  media
• 14:51
  release
• 14:51
  out
• 14:51
  there
• 14:52
  that
• 14:52
  was
• 14:52
  part
• 14:52
  of
• 14:52
  my
• 14:52
  challenge
• 14:53
  to
• 14:53
  myself
• 14:53
  that
• 14:53
  I
• 14:53
  was
• 14:53
  going
• 14:54
  to
• 14:54
  do
• 14:54
  something
• 14:54
  every
• 14:54
  day
• 14:55
  and
• 14:55
  it
• 14:55
  started
• 14:55
  with
• 14:55
  this
• 14:55
  media
• 14:56
  release.
• 14:57
  And
• 14:57
  I
• 14:57
  got
• 14:57
  amazing
• 14:57
  coverage
• 14:58
  like
• 14:59
  radio.
• 15:00
  Interviews
• 15:01
  two
• 15:01
  online
• 15:01
  articles.
• 15:02
  I
• 15:02
  was
• 15:02
  on
• 15:02
  the
• 15:02
  front
• 15:03
  page
• 15:03
  of
• 15:03
  our
• 15:03
  physical
• 15:04
  newspaper
• 15:05
  here
• 15:05
  in
• 15:05
  Cochrane,
• 15:05
  and
• 15:06
  it
• 15:06
  was
• 15:06
  like,
• 15:06
  wow,
• 15:07
  okay.
• 15:08
  So
• 15:08
  that
• 15:08
  was
• 15:09
  a
• 15:09
  big
• 15:09
  deal.
• 15:09
  And
• 15:10
  since
• 15:10
  it
• 15:10
  was
• 15:10
  about
• 15:10
  my
• 15:10
  podcast,
• 15:11
  I
• 15:11
  saw
• 15:12
  the
• 15:12
  podcast,
• 15:13
  like
• 15:13
  stats
• 15:14
  spike.
• 15:15
  And
• 15:15
  then
• 15:15
  I
• 15:15
  got
• 15:16
  this.
• 15:16
  Guest
• 15:17
  pitched
• 15:17
  to
• 15:18
  me,
• 15:18
  who
• 15:19
  I
• 15:19
  was
• 15:19
  like,
• 15:20
  checking
• 15:21
  out
• 15:21
  and
• 15:21
  I
• 15:21
  see
• 15:22
  this
• 15:22
  person
• 15:22
  is
• 15:22
  just
• 15:23
  on
• 15:23
  this
• 15:23
  big
• 15:23
  event,
• 15:24
  like
• 15:24
  6,
• 15:24
  000
• 15:24
  people
• 15:25
  at
• 15:25
  a
• 15:25
  stadium
• 15:27
  at
• 15:27
  my
• 15:27
  lap
• 15:27
  was
• 15:28
  part
• 15:28
  of
• 15:28
  it.
• 15:29
  And
• 15:29
  I
• 15:29
  was
• 15:29
  like,
• 15:29
  I
• 15:30
  will
• 15:30
  talk
• 15:30
  to
• 15:30
  you.
• 15:31
  Also.
• 15:31
  He
• 15:31
  like
• 15:31
  owns
• 15:32
  a
• 15:32
  helicopter.
• 15:32
  So
• 15:32
  he's
• 15:33
  probably
• 15:33
  figured
• 15:33
  something
• 15:34
  out
• 15:35
  financially.
• 15:36
  And
• 15:36
  so
• 15:36
  then
• 15:37
  I
• 15:37
  have
• 15:37
  the
• 15:38
  like
• 15:38
  podcast
• 15:38
  interview
• 15:39
  with
• 15:39
  him
• 15:39
  and
• 15:39
  he's
• 15:39
  going,
• 15:40
  Oh
• 15:40
  yeah.
• 15:40
  I'm
• 15:40
  just
• 15:41
  going
• 15:41
  to
• 15:41
  be
• 15:41
  on
• 15:41
  the
• 15:41
  Joe
• 15:41
  Rogan
• 15:42
  show
• 15:42
  next.
• 15:42
  And
• 15:42
  I'm
• 15:43
  like,
• 15:43
  cause
• 15:43
  this
• 15:44
  is
• 15:44
  like
• 15:44
  the
• 15:44
  Joe
• 15:44
  Rogan
• 15:45
  show.
• 15:47
  For
• 15:47
  whatever
• 15:47
  reason,
• 15:48
  he
• 15:48
  ends
• 15:48
  up
• 15:48
  on
• 15:48
  my
• 15:48
  podcast
• 15:49
  and
• 15:49
  I
• 15:49
  have
• 15:49
  this
• 15:50
  really
• 15:50
  great
• 15:50
  conversation
• 15:51
  with
• 15:51
  a
• 15:51
  multimillionaire
• 15:52
  about
• 15:53
  business
• 15:53
  and
• 15:54
  about
• 15:54
  success
• 15:55
  and
• 15:55
  what
• 15:55
  it
• 15:55
  means
• 15:56
  and
• 15:56
  all
• 15:56
  of
• 15:57
  this
• 15:57
  stuff.
• 15:57
  And
• 15:57
  it
• 15:57
  was
• 15:58
  fabulous.
• 15:59
  Go
• 15:59
  back
• 15:59
  in
• 15:59
  the
• 15:59
  archives
• 16:00
  of
• 16:00
  entrepreneur
• 16:01
  school
• 16:01
  and
• 16:01
  you'll
• 16:01
  find
• 16:01
  that.
• 16:02
  Yeah.
• 16:02
  I'll
• 16:02
  take
• 16:02
  a
• 16:02
  look.
• 16:02
  But
• 16:03
  that
• 16:03
  just
• 16:03
  led
• 16:03
  to
• 16:03
  like
• 16:04
  momentum.
• 16:05
  I
• 16:05
  just
• 16:05
  feeling
• 16:06
  so
• 16:06
  jacked
• 16:06
  up
• 16:07
  after
• 16:07
  having
• 16:07
  that
• 16:07
  conversation.
• 16:08
  I
• 16:08
  was
• 16:08
  like,
• 16:08
  what
• 16:08
  else
• 16:09
  can
• 16:09
  I
• 16:09
  do?
• 16:10
  And
• 16:10
  then
• 16:11
  I
• 16:11
  saw
• 16:11
  a
• 16:11
  friend
• 16:12
  was
• 16:13
  part
• 16:13
  of
• 16:13
  this
• 16:13
  event
• 16:14
  in
• 16:14
  Nashville.
• 16:15
  She
• 16:15
  was
• 16:15
  just
• 16:15
  advertising
• 16:16
  this
• 16:16
  event
• 16:16
  was
• 16:16
  coming
• 16:17
  up
• 16:17
  in
• 16:17
  Nashville.
• 16:17
  It
• 16:17
  was
• 16:17
  for
• 16:18
  podcasters.
• 16:19
  And
• 16:19
  I
• 16:20
  thought
• 16:20
  I'm
• 16:20
  going
• 16:21
  to
• 16:21
  apply
• 16:21
  to
• 16:21
  speak
• 16:21
  at
• 16:21
  that.
• 16:22
  I
• 16:23
  pitched
• 16:23
  myself
• 16:23
  as
• 16:23
  speaking
• 16:24
  about
• 16:24
  PR
• 16:25
  for
• 16:25
  your
• 16:25
  podcast
• 16:26
  and
• 16:27
  this
• 16:27
  whole
• 16:27
  case
• 16:27
  study
• 16:28
  of
• 16:28
  everything
• 16:28
  that's
• 16:28
  like
• 16:28
  momentum
• 16:29
  that's
• 16:29
  built
• 16:29
  out
• 16:30
  of
• 16:30
  it,
• 16:30
  and
• 16:30
  I
• 16:31
  got
• 16:31
  myself
• 16:32
  on
• 16:32
  stage
• 16:33
  in
• 16:33
  Nashville
• 16:34
  last
• 16:34
  year
• 16:35
  because
• 16:35
  of
• 16:35
  that,
• 16:36
  and
• 16:36
  and
• 16:37
  that,
• 16:37
  like
• 16:37
  the
• 16:37
  ripple
• 16:37
  still
• 16:38
  going,
• 16:38
  like
• 16:38
  the
• 16:38
  people
• 16:39
  I
• 16:39
  met
• 16:39
  in
• 16:39
  the
• 16:39
  room
• 16:40
  there,
• 16:40
  the
• 16:40
  relationships,
• 16:41
  the
• 16:41
  collaborations,
• 16:42
  the
• 16:42
  future
• 16:43
  other
• 16:43
  podcast
• 16:43
  interviews
• 16:44
  and
• 16:44
  everything
• 16:45
  that
• 16:45
  came
• 16:46
  out
• 16:46
  of
• 16:46
  going
• 16:46
  there,
• 16:46
  like
• 16:47
  it
• 16:47
  really
• 16:48
  is
• 16:48
  all
• 16:48
  connected.
• 16:49
  So
• 16:50
  if
• 16:50
  you
• 16:50
  think
• 16:50
  about
• 16:50
  the
• 16:50
  power
• 16:51
  and
• 16:51
  sometimes
• 16:53
  this
• 16:53
  is
• 16:53
  the
• 16:53
  great
• 16:53
  thing,
• 16:54
  Trista,
• 16:55
  we
• 16:55
  are
• 16:55
  like,
• 16:56
  what's
• 16:56
  going
• 16:56
  to
• 16:56
  be
• 16:56
  the
• 16:56
  best
• 16:57
  ROI,
• 16:57
  what's
• 16:57
  going
• 16:58
  to
• 16:58
  be
• 16:58
  the
• 16:58
  most
• 16:58
  strategic
• 16:59
  thing
• 16:59
  to
• 16:59
  do.
• 17:00
  And
• 17:01
  I
• 17:01
  hate
• 17:01
  to
• 17:01
  say
• 17:02
  it,
• 17:02
  but
• 17:02
  in
• 17:02
  marketing,
• 17:03
  it's
• 17:04
  really
• 17:04
  hard
• 17:04
  to
• 17:04
  know,
• 17:05
  and
• 17:05
  sometimes
• 17:05
  you
• 17:05
  can't
• 17:06
  even
• 17:06
  track
• 17:06
  it
• 17:07
  necessarily
• 17:07
  back
• 17:08
  to
• 17:08
  what
• 17:08
  it
• 17:08
  actually
• 17:09
  was
• 17:10
  like,
• 17:10
  but
• 17:12
  in
• 17:12
  this
• 17:12
  case,
• 17:12
  that
• 17:13
  momentum
• 17:13
  builds.
• 17:14
  And
• 17:14
  I
• 17:14
  think
• 17:15
  part
• 17:16
  of
• 17:16
  the
• 17:16
  benefit,
• 17:17
  not
• 17:17
  just
• 17:18
  the,
• 17:18
  did
• 17:18
  I
• 17:18
  get
• 17:19
  on
• 17:19
  a
• 17:19
  podcast,
• 17:19
  did
• 17:20
  I
• 17:20
  get
• 17:20
  email
• 17:20
  subscribers
• 17:21
  or
• 17:21
  whatever
• 17:21
  the
• 17:22
  tangible
• 17:22
  things
• 17:23
  are
• 17:23
  that
• 17:23
  you
• 17:23
  can
• 17:23
  actually
• 17:24
  track
• 17:25
  is
• 17:26
  every
• 17:26
  single
• 17:26
  time
• 17:27
  you
• 17:27
  take
• 17:27
  an
• 17:27
  action,
• 17:28
  you
• 17:28
  build
• 17:29
  your
• 17:29
  confidence.
• 17:30
  You
• 17:30
  get
• 17:30
  more
• 17:31
  confident.
• 17:31
  You
• 17:31
  get
• 17:31
  more
• 17:32
  clarity.
• 17:32
  You're
• 17:33
  able
• 17:33
  to
• 17:35
  do
• 17:35
  things
• 17:36
  that
• 17:36
  you
• 17:36
  never
• 17:37
  thought
• 17:37
  you
• 17:37
  would
• 17:37
  ever
• 17:37
  possibly
• 17:38
  do.
• 17:39
  And
• 17:39
  it
• 17:39
  all
• 17:39
  started
• 17:40
  with
• 17:40
  one
• 17:40
  little
• 17:40
  thing.
• 17:41
  And
• 17:41
  you
• 17:41
  just
• 17:41
  let
• 17:41
  it
• 17:41
  build
• 17:42
  up.
• 17:42
  And
• 17:42
  build
• 17:43
  up.
• 17:43
  And
• 17:43
  amazing
• 17:44
  things
• 17:44
  come
• 17:45
  out
• 17:45
  of
• 17:45
  it.
• 17:45
  And
• 17:45
  I
• 17:46
  think,
• 17:46
  I
• 17:46
  always
• 17:46
  had
• 17:46
  the
• 17:46
  fear
• 17:47
  of,
• 17:48
  what
• 17:48
  are
• 17:48
  other
• 17:48
  people
• 17:48
  gonna
• 17:49
  think?
• 17:50
  What
• 17:50
  are
• 17:50
  other
• 17:50
  people
• 17:50
  gonna
• 17:50
  say?
• 17:52
  You
• 17:52
  know
• 17:52
  what?
• 17:53
  You
• 17:53
  hear
• 17:54
  so
• 17:54
  much
• 17:54
  about
• 17:54
  Haters
• 17:55
  and
• 17:55
  you
• 17:56
  get
• 17:56
  the
• 17:56
  the
• 17:56
  comments
• 17:57
  and
• 17:57
  all
• 17:58
  of
• 17:58
  that
• 17:58
  and
• 17:58
  I
• 17:58
  think
• 17:58
  there's
• 17:59
  also
• 17:59
  the
• 17:59
  unknown,
• 18:00
  right?
• 18:00
  Like
• 18:00
  you're
• 18:00
  just
• 18:00
  putting
• 18:01
  yourself
• 18:01
  out
• 18:01
  there
• 18:01
  and
• 18:01
  you
• 18:02
  just
• 18:02
  it
• 18:03
  puts
• 18:03
  us
• 18:03
  into
• 18:03
  this
• 18:04
  fight
• 18:04
  or
• 18:04
  flight
• 18:04
  Response.
• 18:05
  Right?
• 18:05
  Our
• 18:05
  brain
• 18:06
  just
• 18:06
  if
• 18:06
  we
• 18:06
  especially
• 18:07
  if
• 18:07
  we've
• 18:07
  never
• 18:07
  done
• 18:07
  that
• 18:08
  before.
• 18:09
  Our
• 18:09
  brain
• 18:10
  just
• 18:10
  can't
• 18:12
  Handle
• 18:12
  that
• 18:13
  but
• 18:14
  I
• 18:14
  think
• 18:14
  What
• 18:15
  I've
• 18:15
  learned,
• 18:16
  because
• 18:16
  I
• 18:16
  remember
• 18:16
  this
• 18:17
  very
• 18:17
  clearly
• 18:19
  with
• 18:19
  my
• 18:19
  first
• 18:19
  Instagram
• 18:20
  post
• 18:20
  or
• 18:21
  Facebook
• 18:21
  post
• 18:21
  or
• 18:22
  doing
• 18:22
  my
• 18:22
  podcast
• 18:23
  like
• 18:23
  this,
• 18:24
  is
• 18:25
  it's
• 18:25
  never
• 18:25
  as
• 18:25
  bad
• 18:26
  as
• 18:26
  you
• 18:26
  think
• 18:26
  it
• 18:26
  is,
• 18:27
  right?
• 18:27
  And
• 18:27
  most
• 18:28
  of
• 18:28
  the
• 18:28
  time
• 18:28
  people
• 18:29
  are
• 18:29
  very,
• 18:29
  probably
• 18:30
  most
• 18:30
  of
• 18:30
  the
• 18:30
  time
• 18:30
  people
• 18:31
  aren't
• 18:31
  going
• 18:31
  to
• 18:31
  really
• 18:31
  notice
• 18:32
  too
• 18:32
  much
• 18:33
  especially
• 18:33
  when
• 18:33
  you're
• 18:33
  first
• 18:33
  starting
• 18:34
  out,
• 18:34
  it
• 18:34
  goes
• 18:34
  out
• 18:35
  into
• 18:35
  the
• 18:35
  void,
• 18:36
  but
• 18:36
  then,
• 18:37
  people
• 18:38
  are,
• 18:38
  Usually
• 18:39
  very
• 18:39
  supportive
• 18:40
  and
• 18:40
  very
• 18:40
  kind,
• 18:41
  and
• 18:41
  I
• 18:41
  think,
• 18:42
  we
• 18:42
  go
• 18:42
  to
• 18:42
  this
• 18:42
  worst
• 18:42
  case
• 18:43
  scenario,
• 18:43
  but
• 18:44
  it
• 18:44
  doesn't
• 18:44
  necessarily
• 18:46
  happen
• 18:47
  like
• 18:47
  that.
• 18:47
  A
• 18:47
  couple
• 18:48
  of
• 18:49
  comments
• 18:49
  about
• 18:50
  that.
• 18:50
  First
• 18:50
  of
• 18:50
  all,
• 18:51
  yes,
• 18:51
  everybody
• 18:52
  is
• 18:52
  just
• 18:53
  Everybody
• 18:53
  is
• 18:53
  selfish
• 18:53
  in
• 18:54
  the
• 18:54
  world,
• 18:54
  so
• 18:54
  nobody's
• 18:54
  actually
• 18:55
  paying
• 18:55
  attention.
• 18:56
  So
• 18:56
  on
• 18:56
  one
• 18:57
  hand
• 18:57
  you
• 18:57
  could
• 18:57
  say,
• 18:58
  what
• 18:58
  would
• 18:58
  be
• 18:58
  the
• 18:58
  point
• 18:58
  of
• 18:59
  putting
• 18:59
  myself
• 18:59
  out
• 18:59
  there
• 19:00
  if
• 19:00
  nobody's
• 19:00
  paying
• 19:00
  attention?
• 19:02
  And
• 19:02
  then
• 19:02
  when
• 19:02
  I
• 19:02
  first
• 19:03
  started
• 19:03
  trying
• 19:04
  to
• 19:04
  really
• 19:04
  put
• 19:04
  myself
• 19:05
  out
• 19:05
  there
• 19:05
  years
• 19:05
  and
• 19:05
  years
• 19:06
  ago,
• 19:07
  I
• 19:07
  committed
• 19:07
  to
• 19:07
  doing
• 19:08
  a
• 19:08
  live
• 19:09
  video
• 19:09
  on
• 19:09
  Facebook
• 19:10
  every
• 19:10
  single
• 19:10
  week.
• 19:11
  And
• 19:11
  I
• 19:12
  did
• 19:12
  it
• 19:12
  for
• 19:12
  two
• 19:13
  years.
• 19:14
  Wow.
• 19:14
  I
• 19:14
  made
• 19:14
  a
• 19:14
  hundred
• 19:15
  live
• 19:15
  videos.
• 19:16
  Wow.
• 19:17
  And
• 19:17
  did
• 19:18
  I
• 19:18
  ever
• 19:18
  have
• 19:18
  more
• 19:19
  than
• 19:19
  seven
• 19:19
  people
• 19:20
  show
• 19:20
  up
• 19:20
  to
• 19:21
  one
• 19:21
  of
• 19:21
  those
• 19:21
  videos?
• 19:22
  No.
• 19:24
  It
• 19:24
  was
• 19:24
  not
• 19:25
  about
• 19:25
  going
• 19:25
  viral.
• 19:26
  It
• 19:26
  was
• 19:26
  not
• 19:26
  about
• 19:27
  even
• 19:27
  growth.
• 19:27
  It
• 19:27
  was
• 19:28
  about
• 19:28
  clarity,
• 19:29
  confidence,
• 19:30
  practice,
• 19:30
  taking
• 19:31
  action,
• 19:32
  committing
• 19:32
  to
• 19:32
  myself,
• 19:33
  following
• 19:34
  through
• 19:34
  on
• 19:34
  that
• 19:35
  commitment
• 19:35
  to
• 19:35
  myself.
• 19:36
  All
• 19:37
  of
• 19:37
  those
• 19:37
  things
• 19:37
  were
• 19:38
  so
• 19:38
  valuable,
• 19:39
  if
• 19:39
  not
• 19:39
  more
• 19:39
  valuable
• 19:40
  than
• 19:40
  the
• 19:40
  outcome
• 19:41
  of
• 19:41
  actually
• 19:41
  doing
• 19:41
  the
• 19:41
  video.
• 19:43
  Which
• 19:43
  it
• 19:43
  eventually,
• 19:44
  that,
• 19:45
  that
• 19:45
  specific
• 19:45
  practice
• 19:47
  got
• 19:47
  me
• 19:47
  to
• 19:47
  a
• 19:47
  point
• 19:48
  where
• 19:48
  I
• 19:48
  can
• 19:48
  now
• 19:49
  create
• 19:49
  my
• 19:49
  own
• 19:49
  podcasts
• 19:51
  and
• 19:51
  just
• 19:51
  do
• 19:51
  full
• 19:52
  like
• 19:52
  stream
• 19:52
  of
• 19:52
  consciousness,
• 19:54
  create
• 19:54
  a
• 19:54
  podcast
• 19:55
  or
• 19:55
  have
• 19:55
  this
• 19:55
  conversation
• 19:56
  with
• 19:56
  you
• 19:56
  with
• 19:56
  very
• 19:57
  little
• 19:57
  preparation.
• 19:58
  And
• 19:58
  so
• 19:59
  that
• 19:59
  in
• 19:59
  and
• 19:59
  of
• 19:59
  itself
• 20:00
  is
• 20:00
  very
• 20:00
  valuable.
• 20:01
  And
• 20:01
  the
• 20:01
  other
• 20:02
  thing
• 20:02
  you're
• 20:02
  saying
• 20:02
  about
• 20:03
  what
• 20:03
  are
• 20:03
  other
• 20:03
  people
• 20:03
  going
• 20:04
  to
• 20:04
  say?
• 20:05
  I
• 20:05
  will
• 20:05
  never
• 20:05
  forget.
• 20:06
  So
• 20:06
  I
• 20:06
  used
• 20:06
  to
• 20:06
  work
• 20:06
  in
• 20:07
  corporate
• 20:07
  PR
• 20:08
  in
• 20:08
  Calgary.
• 20:09
  So
• 20:10
  oil
• 20:10
  sands,
• 20:11
  pipelines,
• 20:12
  energy,
• 20:13
  all
• 20:13
  the
• 20:13
  things
• 20:13
  that
• 20:14
  are
• 20:15
  contentious.
• 20:16
  If
• 20:16
  you
• 20:16
  start
• 20:17
  talking
• 20:17
  about
• 20:17
  public
• 20:17
  opinion,
• 20:19
  right?
• 20:19
  And
• 20:19
  we're
• 20:20
  trying
• 20:20
  to
• 20:20
  figure
• 20:20
  out
• 20:21
  how
• 20:21
  do
• 20:21
  we
• 20:21
  like,
• 20:22
  what
• 20:22
  conversations
• 20:22
  do
• 20:23
  we
• 20:23
  need
• 20:23
  to
• 20:23
  have?
• 20:23
  What
• 20:23
  messaging
• 20:24
  do
• 20:24
  we
• 20:24
  need
• 20:24
  to
• 20:24
  figure
• 20:24
  out?
• 20:25
  We
• 20:26
  had
• 20:26
  a
• 20:27
  Canada
• 20:27
  wide
• 20:28
  survey
• 20:28
  done
• 20:29
  by
• 20:29
  like
• 20:29
  a
• 20:29
  Leger,
• 20:30
  big
• 20:31
  research
• 20:31
  company,
• 20:32
  talking
• 20:32
  about
• 20:33
  like
• 20:33
  public
• 20:33
  perception
• 20:34
  on
• 20:34
  pipelines
• 20:35
  and
• 20:36
  they
• 20:36
  broke
• 20:36
  it
• 20:36
  down
• 20:36
  into
• 20:37
  four
• 20:37
  categories.
• 20:38
  It's
• 20:38
  the
• 20:38
  people
• 20:38
  who
• 20:38
  are
• 20:39
  like
• 20:39
  strongly
• 20:39
  supportive.
• 20:40
  People
• 20:40
  who
• 20:41
  are
• 20:41
  somewhat
• 20:41
  supportive,
• 20:42
  somewhat
• 20:42
  against,
• 20:43
  and
• 20:43
  then
• 20:43
  strongly
• 20:43
  against,
• 20:44
  right?
• 20:45
  And
• 20:45
  you
• 20:45
  would
• 20:46
  think,
• 20:46
  based
• 20:47
  on
• 20:47
  the
• 20:48
  media
• 20:48
  and
• 20:49
  what
• 20:49
  you
• 20:49
  hear,
• 20:50
  that
• 20:51
  there's,
• 20:52
  how,
• 20:52
  what
• 20:52
  percentage
• 20:53
  would
• 20:53
  you
• 20:53
  say
• 20:53
  is
• 20:53
  in
• 20:53
  that
• 20:54
  strongly
• 20:54
  against
• 20:54
  category?
• 20:55
  you
• 20:55
  live
• 20:55
  in
• 20:56
  Canada,
• 20:56
  you
• 20:56
  understand
• 20:57
  this
• 20:57
  industry
• 20:57
  a
• 20:57
  little
• 20:57
  bit.
• 20:58
  Yeah.
• 20:58
  Yeah.
• 20:59
  I
• 20:59
  don't
• 20:59
  know.
• 20:59
  I
• 20:59
  think
• 21:00
  it
• 21:00
  would
• 21:00
  be
• 21:00
  quite
• 21:00
  high,
• 21:01
  no?
• 21:01
  Like
• 21:02
  50%?
• 21:03
  I
• 21:03
  don't
• 21:03
  know.
• 21:04
  It
• 21:04
  was
• 21:04
  12.
• 21:05
  Oh,
• 21:06
  wow.
• 21:06
  12
• 21:06
  percent
• 21:07
  and
• 21:07
  I
• 21:07
  thought
• 21:08
  that
• 21:08
  is
• 21:09
  mind
• 21:10
  blowing
• 21:10
  to
• 21:10
  me,
• 21:10
  like
• 21:11
  the
• 21:11
  12
• 21:12
  percent
• 21:12
  people
• 21:13
  who
• 21:13
  are
• 21:13
  strongly
• 21:14
  against
• 21:14
  something,
• 21:15
  they're
• 21:16
  just
• 21:16
  the
• 21:16
  loudest
• 21:17
  and
• 21:18
  they're
• 21:18
  the
• 21:18
  ones
• 21:18
  that
• 21:18
  chain
• 21:19
  themselves
• 21:19
  to
• 21:19
  gates
• 21:20
  and
• 21:20
  they're
• 21:20
  the
• 21:20
  ones
• 21:20
  that
• 21:20
  do
• 21:21
  all
• 21:21
  these
• 21:21
  things
• 21:21
  and
• 21:21
  the
• 21:22
  people
• 21:22
  who
• 21:23
  are
• 21:23
  strongly
• 21:23
  supportive
• 21:24
  of
• 21:24
  things
• 21:25
  tend
• 21:25
  to
• 21:25
  not
• 21:26
  bother.
• 21:26
  It's
• 21:27
  not
• 21:27
  hurting
• 21:27
  them.
• 21:28
  It's
• 21:28
  only
• 21:29
  people
• 21:29
  who
• 21:29
  have
• 21:30
  like
• 21:30
  issues
• 21:30
  or
• 21:31
  challenges
• 21:31
  or
• 21:31
  are
• 21:31
  against
• 21:32
  something
• 21:32
  that
• 21:32
  actually
• 21:33
  take
• 21:33
  an
• 21:33
  action
• 21:34
  to
• 21:34
  stand
• 21:34
  up
• 21:34
  for
• 21:35
  it.
• 21:35
  And
• 21:35
  so
• 21:36
  if
• 21:36
  you
• 21:36
  think
• 21:36
  about
• 21:36
  contributing
• 21:37
  your
• 21:37
  own
• 21:38
  commentary
• 21:39
  into
• 21:39
  whatever
• 21:40
  it
• 21:40
  is
• 21:40
  that
• 21:40
  you're
• 21:40
  talking
• 21:41
  about
• 21:41
  mindsets,
• 21:41
  about
• 21:42
  business
• 21:42
  growth,
• 21:43
  about
• 21:43
  those
• 21:43
  kinds
• 21:44
  of
• 21:44
  who's
• 21:44
  even
• 21:44
  going
• 21:45
  to
• 21:46
  say
• 21:46
  something
• 21:46
  bad.
• 21:47
  And
• 21:47
  if
• 21:47
  they
• 21:48
  do,
• 21:48
  that's
• 21:49
  their
• 21:49
  own
• 21:49
  thing,
• 21:51
  right?
• 21:51
  We
• 21:52
  don't
• 21:52
  need
• 21:52
  to
• 21:52
  listen
• 21:52
  to
• 21:52
  the
• 21:53
  loud
• 21:53
  people.
• 21:55
  We
• 21:56
  are
• 21:56
  here
• 21:56
  for
• 21:57
  the
• 21:57
  people
• 21:57
  who
• 21:57
  we
• 21:57
  are
• 21:57
  here
• 21:58
  for.
• 21:58
  And
• 21:59
  that's
• 21:59
  another
• 21:59
  really
• 21:59
  important
• 22:00
  part
• 22:00
  of
• 22:01
  understanding,
• 22:01
  like
• 22:02
  communication
• 22:03
  is
• 22:04
  that
• 22:04
  you're
• 22:04
  not
• 22:05
  for
• 22:05
  everybody,
• 22:07
  And
• 22:07
  we
• 22:07
  have
• 22:07
  to
• 22:07
  just
• 22:07
  really
• 22:08
  accept
• 22:08
  that
• 22:09
  we're
• 22:09
  not
• 22:10
  here
• 22:10
  to
• 22:10
  put
• 22:10
  something
• 22:10
  out
• 22:11
  and
• 22:11
  hopefully
• 22:11
  everybody
• 22:11
  likes
• 22:12
  it.
• 22:12
  It's
• 22:12
  no,
• 22:12
  it's
• 22:13
  actually
• 22:13
  beneficial
• 22:14
  for
• 22:14
  people
• 22:14
  to
• 22:14
  go,
• 22:14
  Oh,
• 22:14
  that's
• 22:15
  not
• 22:15
  for
• 22:15
  me.
• 22:16
  And
• 22:16
  then
• 22:16
  they
• 22:16
  go
• 22:16
  away
• 22:17
  and
• 22:17
  you
• 22:17
  don't
• 22:17
  have
• 22:18
  to
• 22:18
  have
• 22:18
  that
• 22:18
  conversation
• 22:19
  trying
• 22:19
  to
• 22:19
  convince
• 22:19
  them
• 22:20
  that
• 22:20
  they
• 22:20
  should
• 22:21
  join
• 22:21
  your
• 22:21
  program
• 22:22
  or
• 22:22
  believe
• 22:22
  what
• 22:23
  you
• 22:23
  believe
• 22:23
  or
• 22:23
  whatever.
• 22:23
  That's
• 22:24
  not
• 22:24
  what
• 22:24
  it's
• 22:24
  about.
• 22:24
  Like
• 22:25
  you
• 22:25
  believe
• 22:25
  what
• 22:25
  you
• 22:25
  believe
• 22:26
  and
• 22:26
  you're
• 22:26
  going
• 22:26
  to
• 22:26
  step
• 22:27
  into
• 22:27
  that
• 22:27
  with
• 22:27
  confidence.
• 22:28
  You're
• 22:28
  going
• 22:28
  to
• 22:28
  attract
• 22:29
  the
• 22:29
  right
• 22:30
  people
• 22:31
  into
• 22:31
  your
• 22:31
  world.
• 22:32
  That's
• 22:32
  the
• 22:33
  magic.
• 22:34
  Yes,
• 22:34
  that's
• 22:34
  true.
• 22:35
  I
• 22:35
  always
• 22:35
  think
• 22:36
  I
• 22:36
  always
• 22:36
  think
• 22:36
  my
• 22:36
  stuff
• 22:37
  is
• 22:37
  so
• 22:37
  good,
• 22:37
  why
• 22:37
  don't
• 22:38
  people
• 22:38
  want
• 22:38
  it,
• 22:39
  and
• 22:39
  every
• 22:39
  time
• 22:39
  I
• 22:39
  send
• 22:39
  out
• 22:39
  an
• 22:40
  email,
• 22:40
  I
• 22:40
  get
• 22:40
  unsubscribers,
• 22:41
  I'm
• 22:41
  like,
• 22:42
  that
• 22:42
  email
• 22:42
  was
• 22:43
  really
• 22:43
  good,
• 22:43
  but
• 22:46
  you're
• 22:46
  right,
• 22:46
  not
• 22:46
  everybody,
• 22:47
  and
• 22:47
  that's
• 22:47
  a
• 22:47
  good
• 22:48
  thing
• 22:48
  too,
• 22:48
  right?
• 22:48
  You
• 22:48
  just
• 22:49
  want
• 22:49
  those
• 22:49
  people
• 22:49
  that
• 22:50
  are
• 22:50
  going
• 22:50
  to
• 22:50
  be
• 22:50
  really
• 22:51
  interested.
• 22:51
  And
• 22:51
  definitely
• 22:52
  don't
• 22:52
  look
• 22:52
  at
• 22:52
  your
• 22:52
  unsubscribes
• 22:53
  that's
• 22:54
  just
• 22:54
  a,
• 22:55
  that's
• 22:55
  just
• 22:56
  a
• 22:56
  hole
• 22:56
  you
• 22:57
  don't
• 22:57
  need
• 22:57
  to
• 22:57
  go
• 22:57
  down.
• 23:00
  Okay,
• 23:00
  so
• 23:00
  let's
• 23:00
  go
• 23:01
  back
• 23:01
  to
• 23:01
  the
• 23:01
  10
• 23:01
  minutes
• 23:02
  a
• 23:02
  day
• 23:02
  idea,
• 23:03
  and
• 23:05
  I
• 23:05
  guess,
• 23:05
  I
• 23:06
  think
• 23:06
  I've
• 23:06
  especially
• 23:07
  one
• 23:08
  of
• 23:08
  the
• 23:08
  things
• 23:08
  I
• 23:08
  find
• 23:08
  for
• 23:08
  myself
• 23:10
  is
• 23:11
  that
• 23:12
  I
• 23:12
  don't
• 23:12
  know
• 23:12
  if
• 23:12
  it's
• 23:12
  a
• 23:12
  shiny
• 23:13
  object
• 23:13
  syndrome,
• 23:14
  where,
• 23:15
  somebody
• 23:15
  says,
• 23:15
  Oh,
• 23:16
  you
• 23:16
  should
• 23:16
  be
• 23:16
  on
• 23:16
  LinkedIn,
• 23:17
  or
• 23:17
  you
• 23:17
  should
• 23:18
  do
• 23:18
  this,
• 23:18
  you
• 23:18
  should
• 23:18
  do
• 23:18
  this
• 23:18
  and
• 23:19
  do
• 23:19
  this.
• 23:20
  It's
• 23:20
  really
• 23:21
  difficult
• 23:21
  to
• 23:21
  focus
• 23:23
  and
• 23:23
  do
• 23:23
  we
• 23:24
  need
• 23:24
  to
• 23:24
  just
• 23:24
  focus
• 23:24
  on
• 23:25
  one
• 23:25
  or
• 23:25
  two
• 23:26
  or
• 23:27
  what's
• 23:27
  your
• 23:27
  recommendation
• 23:28
  for
• 23:28
  people
• 23:30
  starting
• 23:30
  out?
• 23:30
  So
• 23:31
  that's
• 23:31
  a
• 23:31
  great
• 23:32
  question
• 23:32
  and
• 23:32
  it's
• 23:32
  definitely
• 23:33
  a
• 23:33
  lot
• 23:33
  of
• 23:33
  people's
• 23:34
  question
• 23:34
  and
• 23:34
  shiny
• 23:35
  object
• 23:35
  syndrome
• 23:36
  is
• 23:36
  100
• 23:36
  percent
• 23:37
  the
• 23:38
  enemy
• 23:39
  of
• 23:39
  like
• 23:40
  progress,
• 23:41
  and
• 23:41
  like
• 23:41
  I
• 23:41
  said
• 23:42
  before,
• 23:42
  marketing
• 23:43
  it's
• 23:43
  hard
• 23:44
  to
• 23:44
  tell
• 23:44
  what
• 23:44
  the
• 23:44
  best
• 23:44
  ROI
• 23:45
  is
• 23:45
  going
• 23:45
  to
• 23:45
  be.
• 23:46
  and
• 23:46
  I
• 23:46
  just
• 23:47
  don't
• 23:47
  subscribe
• 23:48
  to
• 23:48
  any
• 23:48
  kind
• 23:49
  of
• 23:49
  cookie
• 23:49
  cutter
• 23:49
  plan
• 23:50
  for
• 23:50
  every
• 23:51
  one
• 23:51
  of
• 23:51
  my
• 23:51
  clients,
• 23:52
  we
• 23:52
  create
• 23:52
  a
• 23:52
  customized
• 23:53
  visibility
• 23:54
  strategy
• 23:54
  that's
• 23:55
  going
• 23:55
  to
• 23:55
  work
• 23:55
  for
• 23:55
  you.
• 23:56
  And
• 23:56
  part
• 23:57
  of
• 23:57
  what's
• 23:57
  going
• 23:57
  to
• 23:57
  work
• 23:57
  for
• 23:57
  you
• 23:58
  is
• 23:58
  one,
• 23:59
  we
• 23:59
  know
• 23:59
  who
• 23:59
  your
• 23:59
  audience
• 24:00
  is.
• 24:01
  So
• 24:01
  we
• 24:01
  know
• 24:01
  where
• 24:01
  to
• 24:01
  find
• 24:02
  them
• 24:02
  and
• 24:02
  the
• 24:02
  best
• 24:02
  methods
• 24:03
  for
• 24:03
  that.
• 24:03
  There
• 24:03
  are
• 24:04
  some
• 24:04
  definite
• 24:04
  connections
• 24:05
  between,
• 24:06
  don't
• 24:07
  be
• 24:07
  on
• 24:07
  Instagram
• 24:08
  if
• 24:08
  your
• 24:08
  target
• 24:09
  market
• 24:09
  is
• 24:09
  70
• 24:09
  years
• 24:10
  old,
• 24:10
  just
• 24:10
  don't
• 24:10
  do
• 24:11
  that.
• 24:11
  But
• 24:12
  the
• 24:12
  other
• 24:13
  piece
• 24:13
  is
• 24:13
  what
• 24:13
  are,
• 24:14
  what's
• 24:14
  your
• 24:15
  strengths?
• 24:15
  What
• 24:16
  are
• 24:16
  your
• 24:16
  personal
• 24:16
  strengths?
• 24:17
  Are
• 24:17
  you
• 24:18
  into
• 24:18
  speaking.
• 24:19
  Do
• 24:19
  you
• 24:19
  like
• 24:20
  podcasting?
• 24:21
  Do
• 24:21
  you
• 24:21
  like
• 24:22
  networking?
• 24:22
  Are
• 24:23
  you
• 24:23
  so
• 24:23
  introverted
• 24:24
  that
• 24:24
  you
• 24:24
  would
• 24:24
  throw
• 24:24
  up
• 24:25
  if
• 24:25
  I
• 24:25
  made
• 24:25
  you
• 24:25
  go
• 24:25
  to
• 24:26
  a
• 24:26
  room,
• 24:26
  I'm
• 24:26
  not
• 24:26
  gonna
• 24:26
  send
• 24:26
  you
• 24:27
  a
• 24:27
  plan
• 24:28
  that
• 24:28
  says
• 24:28
  you
• 24:29
  need
• 24:29
  to
• 24:29
  go
• 24:29
  like
• 24:29
  to
• 24:29
  35
• 24:30
  networking
• 24:31
  events
• 24:31
  a
• 24:31
  year,
• 24:32
  if
• 24:32
  that
• 24:32
  is
• 24:32
  just
• 24:32
  not
• 24:33
  where
• 24:33
  you
• 24:33
  vibe.
• 24:35
  So
• 24:35
  the
• 24:35
  best
• 24:35
  plan
• 24:36
  is
• 24:36
  the
• 24:36
  one
• 24:36
  that
• 24:36
  you
• 24:36
  will
• 24:37
  actually
• 24:37
  follow,
• 24:38
  and
• 24:38
  that's
• 24:38
  the
• 24:38
  only
• 24:39
  way
• 24:39
  that
• 24:39
  it's
• 24:39
  gonna
• 24:39
  be
• 24:39
  successful,
• 24:41
  right?
• 24:41
  So
• 24:41
  as
• 24:41
  far
• 24:42
  as
• 24:42
  what
• 24:42
  are
• 24:42
  the
• 24:42
  tactics
• 24:43
  that
• 24:43
  is
• 24:43
  the
• 24:43
  issue.
• 24:45
  It's
• 24:45
  should
• 24:45
  I
• 24:46
  be
• 24:46
  on
• 24:46
  Instagram?
• 24:46
  Should
• 24:46
  I,
• 24:47
  now
• 24:47
  there's
• 24:47
  a
• 24:47
  new
• 24:48
  thing
• 24:48
  or
• 24:48
  now
• 24:48
  there's
• 24:49
  threads
• 24:49
  or
• 24:49
  now
• 24:50
  I
• 24:50
  should
• 24:50
  be
• 24:50
  on
• 24:50
  podcasts.
• 24:51
  And
• 24:51
  I
• 24:51
  get
• 24:51
  about
• 24:52
  15
• 24:52
  emails
• 24:53
  a
• 24:53
  day
• 24:53
  from
• 24:53
  people
• 24:54
  telling
• 24:54
  me
• 24:54
  that
• 24:55
  I
• 24:55
  need
• 24:55
  to
• 24:55
  fix
• 24:55
  my
• 24:56
  YouTube
• 24:56
  SEO.
• 24:57
  And
• 24:57
  I'm
• 24:57
  like,
• 24:57
  that
• 24:58
  is
• 24:58
  just
• 24:58
  not
• 24:58
  what
• 24:58
  I'm
• 24:59
  doing
• 24:59
  right
• 24:59
  now.
• 25:00
  You
• 25:00
  need
• 25:01
  to
• 25:01
  put
• 25:01
  your
• 25:01
  own
• 25:01
  blinders
• 25:02
  on
• 25:02
  and
• 25:03
  move
• 25:04
  forward
• 25:05
  with
• 25:05
  a
• 25:05
  couple
• 25:06
  of
• 25:06
  things
• 25:07
  that
• 25:07
  you
• 25:07
  can
• 25:07
  actually
• 25:08
  be
• 25:08
  consistent
• 25:09
  with
• 25:10
  and
• 25:10
  then
• 25:10
  track
• 25:11
  the
• 25:11
  results.
• 25:12
  So
• 25:13
  does,
• 25:13
  for
• 25:14
  me
• 25:14
  it's
• 25:15
  in
• 25:15
  person.
• 25:15
  Anything
• 25:16
  in
• 25:16
  person
• 25:16
  is
• 25:16
  going
• 25:16
  to
• 25:17
  get
• 25:17
  me
• 25:17
  10x
• 25:19
  movement
• 25:20
  than
• 25:20
  anything
• 25:21
  else.
• 25:21
  I
• 25:21
  don't
• 25:21
  know
• 25:22
  what
• 25:22
  that
• 25:23
  is
• 25:23
  about
• 25:24
  me,
• 25:24
  maybe
• 25:24
  my
• 25:25
  energy,
• 25:25
  like
• 25:26
  something
• 25:26
  extra
• 25:27
  is
• 25:27
  happening
• 25:27
  when
• 25:27
  you're
• 25:27
  in
• 25:28
  the
• 25:28
  room
• 25:28
  with
• 25:28
  people.
• 25:29
  Okay.
• 25:29
  For
• 25:29
  sure.
• 25:30
  Because
• 25:30
  it's
• 25:31
  all
• 25:31
  about
• 25:31
  relationship
• 25:31
  building
• 25:32
  and
• 25:33
  relationships
• 25:33
  can
• 25:34
  progress
• 25:35
  so
• 25:35
  much
• 25:35
  better.
• 25:36
  So
• 25:36
  much
• 25:37
  quicker
• 25:37
  when
• 25:37
  you
• 25:37
  can
• 25:38
  feel
• 25:38
  that
• 25:38
  chemistry
• 25:40
  between
• 25:40
  people,
• 25:41
  right?
• 25:41
  That
• 25:41
  is
• 25:41
  a,
• 25:42
  I
• 25:42
  think
• 25:42
  a
• 25:42
  huge
• 25:42
  thing.
• 25:43
  The
• 25:44
  biggest,
• 25:45
  most
• 25:45
  impactful
• 25:46
  thing
• 25:46
  I
• 25:46
  did
• 25:47
  in
• 25:47
  the
• 25:47
  last
• 25:47
  two
• 25:48
  years
• 25:49
  for
• 25:49
  visibility
• 25:50
  was
• 25:50
  attend
• 25:51
  an
• 25:51
  event
• 25:52
  in
• 25:52
  the
• 25:52
  audience.
• 25:54
  I
• 25:54
  wasn't
• 25:55
  even
• 25:56
  on
• 25:56
  the
• 25:56
  stage.
• 25:57
  As
• 25:57
  I
• 25:57
  was
• 25:57
  in
• 25:57
  the
• 25:57
  audience,
• 25:58
  I
• 25:59
  met
• 25:59
  the
• 25:59
  person
• 25:59
  who
• 25:59
  was
• 26:00
  on
• 26:00
  the
• 26:00
  stage
• 26:01
  and
• 26:01
  now
• 26:02
  it's
• 26:02
  been
• 26:02
  three
• 26:02
  months
• 26:03
  and
• 26:03
  we
• 26:03
  are
• 26:03
  actually
• 26:04
  going
• 26:04
  into
• 26:04
  a
• 26:05
  business
• 26:05
  partnership
• 26:05
  together.
• 26:06
  Nice.
• 26:07
  And
• 26:07
  did
• 26:07
  I
• 26:08
  think
• 26:08
  that
• 26:08
  was
• 26:08
  going
• 26:08
  to
• 26:08
  happen
• 26:08
  that
• 26:09
  day?
• 26:09
  Definitely
• 26:09
  not.
• 26:11
  I
• 26:11
  did
• 26:11
  not
• 26:11
  see
• 26:11
  it
• 26:11
  coming.
• 26:12
  It
• 26:12
  wasn't
• 26:12
  like
• 26:12
  that
• 26:13
  was
• 26:13
  my
• 26:13
  intention.
• 26:13
  I
• 26:13
  just
• 26:14
  thought
• 26:14
  I'll
• 26:14
  go
• 26:15
  we'll
• 26:16
  connect
• 26:16
  with
• 26:16
  these
• 26:16
  people.
• 26:17
  And
• 26:17
  she
• 26:18
  hired
• 26:18
  me
• 26:19
  and
• 26:19
  then
• 26:19
  now
• 26:19
  we're
• 26:20
  like
• 26:20
  figuring
• 26:21
  out
• 26:21
  what
• 26:21
  working
• 26:22
  together
• 26:22
  on
• 26:22
  a
• 26:22
  business
• 26:23
  partnership
• 26:23
  would
• 26:23
  look
• 26:23
  like.
• 26:24
  And
• 26:25
  so
• 26:26
  I
• 26:26
  think
• 26:26
  that's
• 26:26
  the
• 26:26
  exciting
• 26:27
  thing
• 26:27
  too,
• 26:28
  like
• 26:28
  on
• 26:28
  one
• 26:29
  hand,
• 26:29
  I
• 26:29
  know
• 26:29
  that
• 26:29
  you
• 26:29
  want
• 26:30
  a
• 26:30
  recipe.
• 26:30
  I
• 26:30
  know
• 26:30
  that
• 26:30
  you
• 26:31
  want
• 26:31
  the
• 26:31
  formula
• 26:32
  and
• 26:32
  the
• 26:32
  exact
• 26:32
  blueprint
• 26:33
  to
• 26:33
  say
• 26:33
  this
• 26:33
  is
• 26:33
  exactly
• 26:34
  what
• 26:34
  you
• 26:34
  should
• 26:34
  do.
• 26:35
  But
• 26:35
  sometimes
• 26:36
  it's
• 26:37
  the
• 26:37
  little,
• 26:37
  it's
• 26:37
  the
• 26:37
  surprise
• 26:38
  result
• 26:39
  that
• 26:39
  comes
• 26:39
  from
• 26:39
  the
• 26:40
  little
• 26:40
  thing
• 26:41
  that
• 26:41
  you
• 26:41
  didn't
• 26:41
  even
• 26:42
  know
• 26:42
  was
• 26:42
  going
• 26:42
  to
• 26:42
  happen.
• 26:43
  And
• 26:43
  that's
• 26:44
  what's
• 26:44
  magical
• 26:44
  about
• 26:45
  it,
• 26:46
  You
• 26:46
  have
• 26:46
  a
• 26:46
  goal.
• 26:46
  You
• 26:47
  have
• 26:47
  a
• 26:47
  focus.
• 26:47
  You
• 26:47
  have
• 26:48
  an
• 26:48
  intention.
• 26:49
  It's
• 26:49
  all
• 26:49
  contributing
• 26:50
  towards
• 26:50
  your
• 26:51
  overall
• 26:51
  visibility,
• 26:52
  your
• 26:52
  overall
• 26:52
  audience
• 26:53
  building,
• 26:54
  but
• 26:54
  it
• 26:54
  might
• 26:54
  just
• 26:54
  be
• 26:55
  that
• 26:55
  one
• 26:55
  thing
• 26:56
  or
• 26:56
  it's
• 26:57
  the
• 26:57
  combination
• 26:57
  of
• 26:57
  everything
• 26:58
  that's
• 26:58
  happened
• 26:58
  up
• 26:58
  until
• 26:59
  that
• 26:59
  one
• 26:59
  moment
• 26:59
  that's
• 27:00
  led
• 27:00
  to
• 27:00
  what,
• 27:00
  why
• 27:01
  this
• 27:01
  is
• 27:01
  happening
• 27:01
  now.
• 27:02
  And
• 27:02
  I
• 27:03
  can't
• 27:03
  explain
• 27:03
  that
• 27:04
  right
• 27:04
  now.
• 27:05
  Just
• 27:05
  have
• 27:06
  to
• 27:06
  take
• 27:06
  the
• 27:06
  risk
• 27:06
  and
• 27:08
  have
• 27:08
  faith
• 27:08
  and
• 27:09
  I
• 27:09
  guess
• 27:09
  it's
• 27:09
  a
• 27:09
  long
• 27:10
  game
• 27:10
  too,
• 27:10
  right?
• 27:11
  it's
• 27:11
  a
• 27:11
  marathon,
• 27:12
  not
• 27:13
  a
• 27:13
  sprint.
• 27:14
  It
• 27:14
  definitely
• 27:15
  is.
• 27:15
  It's
• 27:15
  something
• 27:15
  you
• 27:16
  always
• 27:16
  have
• 27:16
  to
• 27:16
  be
• 27:17
  doing.
• 27:17
  Like
• 27:18
  even
• 27:19
  for
• 27:19
  businesses
• 27:19
  that
• 27:20
  are
• 27:20
  fully
• 27:21
  booked
• 27:21
  out,
• 27:21
  they're
• 27:22
  too
• 27:22
  busy,
• 27:22
  like
• 27:23
  there's
• 27:24
  a
• 27:24
  huge
• 27:24
  risk
• 27:25
  if
• 27:25
  you
• 27:25
  don't
• 27:25
  continue
• 27:26
  your
• 27:26
  visibility,
• 27:27
  your
• 27:27
  marketing,
• 27:27
  because
• 27:28
  where's
• 27:28
  your
• 27:29
  next
• 27:29
  client
• 27:29
  coming
• 27:29
  from
• 27:30
  if
• 27:30
  all
• 27:30
  of
• 27:30
  them
• 27:30
  just
• 27:30
  disappear
• 27:31
  one
• 27:31
  day.
• 27:32
  And
• 27:32
  then
• 27:32
  this
• 27:32
  isn't
• 27:33
  to
• 27:33
  put
• 27:33
  like
• 27:33
  fear
• 27:33
  into
• 27:34
  the
• 27:34
  factor,
• 27:35
  but
• 27:35
  it's
• 27:35
  just
• 27:36
  to
• 27:36
  like
• 27:36
  really
• 27:36
  demonstrate
• 27:37
  that
• 27:37
  visibility
• 27:39
  is
• 27:39
  like
• 27:40
  it
• 27:40
  is
• 27:40
  a
• 27:41
  revenue
• 27:42
  generating
• 27:42
  activity.
• 27:43
  First
• 27:43
  of
• 27:43
  all,
• 27:44
  it
• 27:44
  needs
• 27:44
  to
• 27:45
  be
• 27:45
  a
• 27:45
  habit
• 27:46
  that
• 27:46
  you
• 27:46
  do
• 27:46
  on
• 27:47
  a
• 27:47
  daily
• 27:47
  basis,
• 27:48
  and
• 27:48
  it
• 27:48
  can
• 27:48
  be
• 27:48
  as
• 27:49
  simple
• 27:49
  as
• 27:50
  under
• 27:50
  10
• 27:50
  minutes
• 27:51
  a
• 27:51
  day.
• 27:52
  Okay.
• 27:52
  And
• 27:52
  yeah,
• 27:52
  you
• 27:53
  don't
• 27:53
  always
• 27:53
  know
• 27:54
  what
• 27:54
  the
• 27:54
  thing
• 27:54
  is,
• 27:55
  it's
• 27:55
  going
• 27:55
  to
• 27:55
  flip
• 27:55
  the
• 27:55
  switch,
• 27:56
  but
• 27:57
  it's
• 27:57
  the
• 27:57
  whole
• 27:58
  continuous
• 27:59
  movement,
• 28:00
  continuous
• 28:01
  momentum,
• 28:02
  confidence
• 28:03
  building,
• 28:04
  everything
• 28:04
  that's
• 28:04
  happening,
• 28:06
  all
• 28:06
  coming
• 28:06
  together.
• 28:07
  And
• 28:07
  then
• 28:07
  the
• 28:08
  magic,
• 28:09
  I
• 28:09
  would
• 28:09
  say
• 28:09
  that
• 28:10
  telling
• 28:10
  you
• 28:11
  exactly
• 28:11
  what
• 28:11
  to
• 28:12
  do
• 28:13
  is
• 28:13
  not
• 28:13
  even
• 28:14
  as
• 28:14
  beneficial
• 28:14
  as
• 28:14
  telling
• 28:15
  you
• 28:15
  that
• 28:15
  you
• 28:15
  just
• 28:15
  have
• 28:15
  to
• 28:15
  be
• 28:15
  doing
• 28:16
  something.
• 28:16
  Okay.
• 28:17
  I
• 28:19
  recently
• 28:19
  received
• 28:19
  an
• 28:20
  invite
• 28:21
  to
• 28:21
  speak.
• 28:22
  It's
• 28:22
  a
• 28:22
  virtual
• 28:23
  speaking
• 28:23
  engagement.
• 28:24
  And
• 28:24
  it's
• 28:25
  actually
• 28:25
  quite
• 28:25
  exciting.
• 28:25
  And
• 28:26
  it
• 28:26
  was
• 28:26
  something,
• 28:26
  it's
• 28:26
  not
• 28:27
  something
• 28:27
  I
• 28:27
  was
• 28:27
  looking
• 28:27
  for,
• 28:28
  and
• 28:29
  it's
• 28:29
  a
• 28:29
  fantastic
• 28:29
  opportunity.
• 28:31
  And
• 28:31
  I
• 28:32
  was
• 28:32
  thinking
• 28:32
  maybe
• 28:32
  I
• 28:32
  should
• 28:33
  have
• 28:33
  been
• 28:33
  doing
• 28:33
  this
• 28:33
  all
• 28:33
  along.
• 28:34
  Like
• 28:34
  maybe
• 28:34
  I
• 28:34
  should
• 28:35
  have
• 28:35
  been
• 28:36
  putting
• 28:36
  myself
• 28:37
  out
• 28:37
  there
• 28:37
  and
• 28:37
  whatnot,
• 28:38
  but
• 28:39
  just,
• 28:39
  just
• 28:39
  allowing
• 28:40
  myself
• 28:40
  this
• 28:40
  is
• 28:40
  where
• 28:40
  I
• 28:41
  am
• 28:41
  now,
• 28:41
  and
• 28:42
  probably,
• 28:42
  all
• 28:42
  of
• 28:43
  these
• 28:43
  things
• 28:43
  that
• 28:43
  I've
• 28:43
  been
• 28:43
  doing
• 28:44
  over
• 28:44
  the
• 28:44
  past
• 28:44
  few
• 28:45
  years
• 28:45
  has
• 28:45
  brought
• 28:46
  me
• 28:46
  to
• 28:46
  this
• 28:46
  space
• 28:47
  where
• 28:47
  now
• 28:48
  I
• 28:48
  am
• 28:48
  ready
• 28:49
  to
• 28:49
  take
• 28:49
  on
• 28:50
  that
• 28:50
  sort
• 28:50
  of
• 28:50
  speaking
• 28:50
  engagement
• 28:51
  I
• 28:51
  can
• 28:51
  build
• 28:51
  from
• 28:52
  there
• 28:52
  and,
• 28:53
  not
• 28:53
  beat
• 28:53
  myself
• 28:54
  up
• 28:54
  or
• 28:54
  second
• 28:55
  guess
• 28:55
  or
• 28:55
  have
• 28:56
  any
• 28:56
  regrets
• 28:56
  about
• 28:57
  what
• 28:57
  I
• 28:57
  wasn't
• 28:58
  doing
• 28:58
  before,
• 28:58
  but
• 28:59
  focus
• 28:59
  on
• 28:59
  what
• 29:00
  I
• 29:00
  can
• 29:00
  do
• 29:01
  today
• 29:01
  and
• 29:02
  going
• 29:02
  forward.
• 29:02
  Oh
• 29:02
  yeah,
• 29:02
  that
• 29:03
  hindsight,
• 29:03
  that's
• 29:04
  2020,
• 29:04
  right?
• 29:05
  Yeah.
• 29:06
  Yeah.
• 29:06
  But
• 29:07
  but
• 29:07
  that's
• 29:07
  true
• 29:07
  as
• 29:08
  well,
• 29:08
  because
• 29:08
  that
• 29:08
  one
• 29:09
  of
• 29:09
  the
• 29:09
  outcomes
• 29:10
  of
• 29:10
  intentional
• 29:12
  visibility
• 29:13
  on
• 29:14
  a
• 29:14
  consistent
• 29:15
  basis
• 29:16
  is
• 29:16
  that
• 29:17
  you
• 29:17
  eventually
• 29:18
  flip
• 29:18
  from
• 29:19
  having
• 29:19
  to
• 29:19
  do
• 29:19
  all
• 29:20
  the
• 29:20
  outreach
• 29:20
  and
• 29:21
  putting
• 29:21
  yourself
• 29:21
  out
• 29:22
  there
• 29:22
  to
• 29:22
  now
• 29:23
  just
• 29:23
  receiving
• 29:24
  invitations.
• 29:25
  Yeah.
• 29:26
  Yeah.
• 29:26
  Like
• 29:26
  you
• 29:27
  invited
• 29:27
  me
• 29:27
  onto
• 29:27
  this
• 29:28
  podcast.
• 29:28
  I
• 29:29
  have
• 29:30
  several
• 29:30
  other
• 29:31
  podcasts
• 29:31
  and
• 29:31
  speaking
• 29:32
  opportunity
• 29:33
  invitations
• 29:34
  to
• 29:35
  respond
• 29:35
  to,
• 29:35
  rather
• 29:36
  than
• 29:36
  always
• 29:37
  going
• 29:37
  out
• 29:38
  and
• 29:38
  looking
• 29:38
  for
• 29:38
  things.
• 29:39
  And
• 29:39
  I
• 29:39
  guess
• 29:39
  the
• 29:39
  one
• 29:40
  thing
• 29:40
  that
• 29:40
  I
• 29:40
  didn't
• 29:41
  necessarily
• 29:41
  say
• 29:41
  explicitly
• 29:42
  is
• 29:42
  that
• 29:43
  the
• 29:43
  core
• 29:43
  to
• 29:43
  visibility
• 29:44
  is
• 29:45
  relationship
• 29:45
  building.
• 29:46
  And
• 29:46
  you're,
• 29:47
  you
• 29:47
  are
• 29:48
  going
• 29:48
  to
• 29:49
  gain
• 29:49
  so
• 29:50
  much
• 29:50
  from
• 29:51
  strategically
• 29:52
  aligning
• 29:52
  yourself
• 29:53
  with
• 29:53
  the
• 29:53
  right
• 29:53
  people
• 29:54
  who
• 29:54
  will
• 29:55
  then
• 29:56
  support
• 29:56
  you.
• 29:56
  Like
• 29:56
  I
• 29:57
  have
• 29:57
  one
• 29:58
  person
• 29:58
  who
• 29:58
  on
• 29:59
  almost
• 29:59
  a
• 29:59
  weekly
• 30:00
  basis,
• 30:00
  I
• 30:00
  get
• 30:00
  somebody
• 30:01
  saying,
• 30:01
  Alison
• 30:02
  recommended
• 30:03
  that
• 30:03
  we
• 30:03
  connect.
• 30:03
  She's
• 30:04
  just
• 30:04
  my
• 30:05
  cheerleader,
• 30:06
  an
• 30:06
  amazing
• 30:07
  collab
• 30:07
  partner.
• 30:08
  We
• 30:08
  support
• 30:09
  each
• 30:09
  other
• 30:09
  in
• 30:09
  that
• 30:09
  way.
• 30:10
  And
• 30:11
  that's
• 30:11
  what
• 30:11
  creates
• 30:12
  all
• 30:12
  the
• 30:12
  opportunities
• 30:13
  rather
• 30:13
  than
• 30:13
  me,
• 30:13
  like
• 30:14
  filling
• 30:14
  out
• 30:14
  all
• 30:14
  these
• 30:14
  forms,
• 30:15
  pitching
• 30:15
  myself.
• 30:16
  I
• 30:16
  don't
• 30:16
  even
• 30:17
  know
• 30:17
  the
• 30:17
  last
• 30:18
  time
• 30:18
  I
• 30:18
  actually
• 30:18
  did
• 30:19
  that.
• 30:20
  It
• 30:20
  was
• 30:20
  definitely
• 30:21
  part
• 30:21
  of
• 30:21
  what
• 30:21
  I
• 30:21
  was
• 30:22
  doing
• 30:22
  to
• 30:22
  get
• 30:22
  going.
• 30:23
  Cause
• 30:23
  you
• 30:23
  got
• 30:23
  to
• 30:23
  get
• 30:24
  into
• 30:24
  all
• 30:24
  of
• 30:24
  the
• 30:24
  different
• 30:25
  circles
• 30:26
  and
• 30:26
  then
• 30:26
  you've
• 30:26
  built
• 30:27
  a
• 30:27
  reputation
• 30:28
  and
• 30:29
  now
• 30:29
  things
• 30:29
  are
• 30:29
  coming
• 30:30
  back
• 30:30
  to
• 30:30
  you.
• 30:30
  But
• 30:30
  as
• 30:31
  you
• 30:31
  said,
• 30:31
  it
• 30:31
  is
• 30:32
  a
• 30:32
  long
• 30:32
  game.
• 30:32
  You
• 30:32
  need
• 30:33
  to
• 30:33
  know
• 30:33
  that
• 30:33
  this
• 30:33
  is
• 30:33
  always
• 30:34
  part
• 30:34
  of
• 30:34
  what
• 30:34
  you
• 30:34
  do,
• 30:35
  but
• 30:35
  just
• 30:36
  like
• 30:36
  any
• 30:36
  habit
• 30:37
  change,
• 30:38
  it
• 30:38
  just
• 30:38
  needs
• 30:38
  to
• 30:38
  start
• 30:39
  small
• 30:39
  and
• 30:40
  grow
• 30:40
  from
• 30:40
  there.
• 30:41
  So
• 30:41
  I
• 30:42
  often
• 30:42
  recommend,
• 30:43
  even
• 30:43
  starting
• 30:44
  three
• 30:44
  times
• 30:44
  a
• 30:44
  week
• 30:45
  before
• 30:45
  you
• 30:45
  even
• 30:45
  try
• 30:45
  to
• 30:45
  get
• 30:46
  on
• 30:46
  a
• 30:46
  daily
• 30:46
  basis,
• 30:47
  right?
• 30:48
  And
• 30:48
  then
• 30:48
  you're
• 30:48
  building
• 30:49
  it
• 30:49
  in
• 30:49
  and
• 30:49
  then
• 30:49
  you're
• 30:49
  going
• 30:49
  to
• 30:49
  eventually
• 30:50
  be
• 30:50
  doing
• 30:50
  multiple
• 30:51
  things
• 30:51
  a
• 30:51
  day
• 30:52
  just
• 30:52
  because
• 30:53
  it's
• 30:53
  going
• 30:53
  to
• 30:53
  be
• 30:53
  easy.
• 30:54
  It
• 30:54
  makes
• 30:54
  it
• 30:55
  easier.
• 30:55
  Like
• 30:56
  it's
• 30:56
  hard
• 30:56
  now.
• 30:57
  So
• 30:57
  it
• 30:57
  was
• 30:57
  going
• 30:57
  to
• 30:57
  the
• 30:57
  gym.
• 30:58
  So
• 30:58
  is
• 30:59
  eating
• 30:59
  the
• 30:59
  salad,
• 31:00
  whatever
• 31:01
  it
• 31:01
  is
• 31:01
  that
• 31:01
  you're
• 31:01
  trying
• 31:01
  to
• 31:01
  do.
• 31:02
  But
• 31:02
  it
• 31:02
  will
• 31:03
  be
• 31:03
  easier
• 31:03
  because
• 31:03
  it's
• 31:04
  just
• 31:04
  going
• 31:04
  to
• 31:04
  be
• 31:04
  part
• 31:04
  of
• 31:05
  who
• 31:05
  you
• 31:05
  are.
• 31:06
  Yeah,
• 31:06
  and
• 31:06
  like
• 31:07
  you
• 31:07
  said
• 31:07
  at
• 31:07
  the
• 31:07
  beginning,
• 31:07
  definitely
• 31:08
  having
• 31:09
  your
• 31:09
  why
• 31:10
  and
• 31:10
  I
• 31:10
  always
• 31:10
  tell
• 31:11
  my
• 31:11
  clients
• 31:11
  that
• 31:11
  you
• 31:11
  have
• 31:12
  to
• 31:12
  remind
• 31:12
  yourself
• 31:12
  daily
• 31:13
  of
• 31:14
  why
• 31:14
  you're
• 31:15
  doing
• 31:15
  this.
• 31:16
  And
• 31:17
  I
• 31:17
  think
• 31:17
  I
• 31:17
  also
• 31:17
  read
• 31:18
  it,
• 31:18
  I
• 31:18
  think
• 31:18
  it
• 31:18
  was
• 31:18
  the
• 31:18
  success
• 31:19
  principles
• 31:19
  by
• 31:19
  Jack
• 31:20
  Canfield,
• 31:20
  but
• 31:20
  I
• 31:21
  could
• 31:21
  be
• 31:21
  wrong,
• 31:21
  but
• 31:22
  basically
• 31:23
  if
• 31:23
  we
• 31:23
  have
• 31:24
  something
• 31:25
  that
• 31:25
  can
• 31:25
  help
• 31:25
  people
• 31:26
  we
• 31:26
  have
• 31:26
  an
• 31:26
  obligation
• 31:28
  to
• 31:28
  get
• 31:29
  out
• 31:29
  there
• 31:29
  and
• 31:30
  to
• 31:30
  serve
• 31:30
  and
• 31:31
  to
• 31:31
  tell
• 31:31
  people
• 31:31
  about
• 31:32
  this
• 31:32
  and
• 31:32
  to
• 31:32
  offer
• 31:34
  that
• 31:34
  service
• 31:34
  and
• 31:35
  that
• 31:35
  value.
• 31:35
  And
• 31:35
  I
• 31:35
  feel
• 31:36
  that
• 31:36
  very
• 31:36
  strongly
• 31:37
  about
• 31:37
  coaching.
• 31:38
  I
• 31:38
  know
• 31:38
  that
• 31:38
  it
• 31:38
  changes
• 31:39
  lives.
• 31:39
  I
• 31:39
  know
• 31:40
  that
• 31:40
  this
• 31:40
  is
• 31:40
  really
• 31:40
  important
• 31:41
  work.
• 31:42
  Taking
• 31:42
  the
• 31:42
  focus
• 31:42
  off
• 31:43
  of
• 31:43
  me
• 31:44
  and,
• 31:44
  getting
• 31:45
  this
• 31:45
  message
• 31:45
  out
• 31:45
  here,
• 31:46
  letting
• 31:46
  people
• 31:46
  know.
• 31:47
  Giving
• 31:47
  them
• 31:48
  that,
• 31:48
  that
• 31:48
  value
• 31:49
  and
• 31:49
  offering
• 31:50
  my
• 31:50
  services
• 31:50
  is
• 31:51
  really
• 31:51
  important.
• 31:51
  So
• 31:52
  I
• 31:52
  think
• 31:52
  that
• 31:52
  goes
• 31:52
  across
• 31:53
  the
• 31:53
  board.
• 31:53
  No
• 31:53
  matter
• 31:53
  what
• 31:53
  you're
• 31:54
  doing,
• 31:55
  you're
• 31:55
  offering
• 31:55
  value.
• 31:56
  You
• 31:56
  have
• 31:56
  something
• 31:56
  important
• 31:57
  to
• 31:57
  contribute.
• 31:58
  So
• 31:59
  focus
• 31:59
  on
• 31:59
  that
• 32:01
  and
• 32:01
  keep
• 32:01
  your
• 32:01
  focus
• 32:01
  there.
• 32:03
  Yes,
• 32:03
  exactly.
• 32:04
  That
• 32:04
  is
• 32:04
  that
• 32:04
  sales
• 32:05
  hack,
• 32:05
  right?
• 32:06
  You're
• 32:06
  not
• 32:06
  selling,
• 32:07
  you're
• 32:07
  serving.
• 32:07
  How
• 32:08
  would
• 32:08
  you
• 32:08
  feel
• 32:08
  if
• 32:08
  somebody
• 32:09
  did
• 32:09
  what
• 32:10
  you
• 32:10
  did
• 32:11
  not
• 32:11
  as
• 32:11
  good
• 32:11
  as
• 32:11
  you
• 32:12
  do
• 32:12
  it?
• 32:12
  What's
• 32:13
  the
• 32:13
  outcome
• 32:13
  going
• 32:13
  to
• 32:13
  be
• 32:14
  for
• 32:14
  that
• 32:14
  person
• 32:14
  who's
• 32:15
  receiving
• 32:15
  that
• 32:15
  service
• 32:15
  just
• 32:16
  because
• 32:16
  you
• 32:16
  didn't
• 32:16
  show
• 32:16
  up
• 32:17
  and
• 32:17
  put
• 32:18
  yourself
• 32:18
  out
• 32:19
  there.
• 32:19
  Kelly,
• 32:20
  thank
• 32:20
  you
• 32:20
  so
• 32:21
  much
• 32:21
  for
• 32:21
  your
• 32:21
  time.
• 32:22
  You
• 32:22
  have
• 32:22
  any
• 32:22
  closing
• 32:23
  words
• 32:23
  of
• 32:24
  wisdom
• 32:24
  or
• 32:24
  anything
• 32:25
  you
• 32:25
  want
• 32:25
  to
• 32:25
  share
• 32:25
  with
• 32:26
  the
• 32:26
  audience
• 32:26
  before
• 32:27
  we
• 32:27
  wrap
• 32:27
  up?
• 32:28
  Yeah,
• 32:29
  I
• 32:29
  would
• 32:29
  just
• 32:29
  encourage
• 32:30
  everybody
• 32:30
  to
• 32:32
  remember
• 32:32
  that
• 32:33
  growth
• 32:33
  comes
• 32:34
  when
• 32:34
  you
• 32:35
  put
• 32:35
  yourself
• 32:35
  outside
• 32:35
  of
• 32:36
  your
• 32:36
  comfort
• 32:36
  zone,
• 32:37
  right?
• 32:38
  And
• 32:38
  anything
• 32:39
  that
• 32:39
  is
• 32:39
  meaningful
• 32:41
  and
• 32:42
  important
• 32:43
  is
• 32:43
  worth
• 32:44
  the
• 32:44
  short
• 32:45
  term
• 32:45
  pain.
• 32:46
  Or
• 32:47
  the
• 32:47
  long
• 32:47
  term
• 32:48
  opportunity
• 32:48
  and
• 32:49
  how
• 32:49
  that's
• 32:49
  going
• 32:49
  to
• 32:49
  help
• 32:50
  you
• 32:51
  to
• 32:51
  feel
• 32:52
  as
• 32:52
  a
• 32:52
  person,
• 32:54
  this
• 32:54
  happiness
• 32:55
  ripple
• 32:55
  effect
• 32:55
  that
• 32:55
  I
• 32:55
  was
• 32:56
  talking
• 32:56
  about,
• 32:57
  that
• 32:57
  if
• 32:57
  I
• 32:57
  can
• 32:57
  help
• 32:58
  you
• 32:59
  to
• 33:01
  be
• 33:01
  more
• 33:02
  successful
• 33:02
  in
• 33:03
  what
• 33:03
  you're
• 33:03
  passionate
• 33:04
  about,
• 33:04
  like
• 33:05
  the
• 33:05
  energy
• 33:05
  level
• 33:05
  goes
• 33:06
  up,
• 33:06
  the
• 33:06
  happiness
• 33:07
  goes
• 33:07
  up.
• 33:07
  I
• 33:07
  love
• 33:07
  that.
• 33:07
  And
• 33:08
  the
• 33:08
  same
• 33:08
  for
• 33:08
  when
• 33:08
  you're
• 33:09
  able
• 33:09
  to
• 33:09
  do
• 33:09
  what
• 33:09
  you're
• 33:10
  doing,
• 33:11
  those
• 33:11
  people
• 33:11
  are
• 33:11
  going
• 33:11
  to
• 33:11
  benefit.
• 33:12
  And
• 33:12
  then
• 33:12
  I
• 33:12
  will
• 33:12
  just
• 33:13
  keep
• 33:13
  continuing.
• 33:14
  And
• 33:15
  so
• 33:15
  I
• 33:15
  also
• 33:15
  will
• 33:15
  say
• 33:16
  for
• 33:17
  anyone
• 33:17
  who
• 33:18
  has
• 33:18
  a
• 33:18
  business,
• 33:18
  who's
• 33:18
  looking
• 33:19
  for
• 33:19
  just
• 33:19
  the
• 33:20
  thought
• 33:20
  starters,
• 33:20
  how
• 33:20
  to
• 33:20
  get
• 33:21
  started,
• 33:21
  what
• 33:21
  are
• 33:21
  the
• 33:22
  things
• 33:23
  that
• 33:23
  I
• 33:23
  could
• 33:23
  be
• 33:23
  doing?
• 33:24
  What,
• 33:24
  how
• 33:24
  do
• 33:24
  I
• 33:24
  do
• 33:24
  these
• 33:25
  10
• 33:25
  minutes
• 33:25
  a
• 33:25
  day?
• 33:26
  If
• 33:26
  you
• 33:26
  go
• 33:26
  to
• 33:26
  ksco.
• 33:28
  ca
• 33:28
  forward
• 33:28
  slash
• 33:29
  gift.
• 33:30
  You
• 33:30
  will
• 33:30
  see
• 33:31
  my
• 33:31
  toolkit
• 33:32
  of
• 33:32
  30
• 33:33
  plus
• 33:33
  proven
• 33:34
  visibility
• 33:34
  strategies
• 33:36
  in
• 33:36
  a
• 33:36
  calendar
• 33:36
  format
• 33:37
  that
• 33:37
  you
• 33:37
  can
• 33:37
  literally
• 33:38
  like
• 33:38
  just
• 33:39
  plug
• 33:39
  it
• 33:39
  out
• 33:39
  and
• 33:40
  make
• 33:40
  yourself
• 33:40
  do
• 33:40
  it.
• 33:41
  Just
• 33:41
  follow
• 33:42
  the
• 33:42
  steps
• 33:42
  like
• 33:43
  it's
• 33:43
  already
• 33:43
  there.
• 33:43
  Some
• 33:43
  of
• 33:44
  them
• 33:44
  are
• 33:44
  already
• 33:44
  there.
• 33:45
  Here's
• 33:45
  a
• 33:45
  prescription.
• 33:45
  You
• 33:46
  want
• 33:46
  to
• 33:46
  start
• 33:46
  here,
• 33:46
  figure
• 33:47
  it
• 33:47
  out
• 33:47
  and
• 33:48
  track
• 33:48
  it
• 33:48
  all
• 33:48
  and
• 33:48
  see
• 33:48
  what
• 33:49
  works
• 33:49
  for
• 33:49
  you.
• 33:50
  It's
• 33:50
  not
• 33:50
  all
• 33:50
  going
• 33:50
  to
• 33:50
  work
• 33:51
  for
• 33:51
  you.
• 33:51
  And
• 33:51
  that
• 33:52
  is
• 33:52
  the
• 33:52
  thing
• 33:52
  is
• 33:52
  right.
• 33:53
  Take
• 33:53
  what
• 33:54
  you
• 33:54
  need
• 33:54
  and
• 33:54
  leave
• 33:54
  the
• 33:55
  rest.
• 33:56
  Feel
• 33:56
  into
• 33:57
  what
• 33:57
  feels
• 33:58
  like
• 33:58
  the
• 33:58
  right
• 33:59
  thing
• 33:59
  for
• 33:59
  you
• 33:59
  to
• 33:59
  be
• 33:59
  doing
• 34:00
  and
• 34:01
  just
• 34:01
  stay
• 34:01
  really
• 34:01
  focused
• 34:02
  on
• 34:02
  it.
• 34:02
  Try
• 34:02
  to
• 34:03
  avoid
• 34:04
  the
• 34:04
  shiny
• 34:04
  objects
• 34:05
  that
• 34:05
  are
• 34:05
  coming
• 34:05
  your
• 34:05
  way
• 34:06
  if
• 34:06
  they're
• 34:06
  distracting
• 34:07
  you
• 34:07
  from
• 34:07
  actually
• 34:09
  doing
• 34:09
  what
• 34:09
  you're
• 34:09
  trying
• 34:09
  to
• 34:09
  do.
• 34:11
  Great.
• 34:11
  Thank
• 34:12
  you.
• 34:12
  And
• 34:12
  we'll
• 34:12
  put
• 34:12
  all
• 34:13
  that
• 34:13
  information
• 34:13
  in
• 34:13
  the
• 34:13
  show
• 34:14
  notes
• 34:14
  so
• 34:14
  people
• 34:14
  can
• 34:15
  find
• 34:15
  you
• 34:16
  easily.
• 34:16
  But
• 34:17
  thank
• 34:17
  you
• 34:17
  so
• 34:17
  much
• 34:17
  for
• 34:17
  your
• 34:18
  time,
• 34:18
  Kelly.
• 34:18
  I
• 34:18
  really
• 34:18
  appreciate
• 34:19
  that.
• 34:19
  And
• 34:19
  we
• 34:19
  talk
• 34:19
  about
• 34:20
  visibility
• 34:20
  and
• 34:20
  business
• 34:21
  strategy
• 34:21
  all
• 34:22
  day
• 34:22
  long
• 34:22
  on
• 34:22
  Entrepreneur
• 34:23
  School
• 34:23
  Podcast.
• 34:24
  Yes.
• 34:24
  Absolutely.
• 34:25
  I
• 34:25
  subscribe
• 34:25
  to
• 34:25
  that
• 34:26
  podcast
• 34:26
  and
• 34:26
  I
• 34:26
  highly
• 34:27
  recommend
• 34:27
  it.
• 34:28
  So
• 34:29
  thank
• 34:29
  you.
• 34:29
  Talk
• 34:30
  to
• 34:30
  you
• 34:30
  soon,
• 34:30
  Kelly.
• 34:30
  Thanks,
• 34:31
  Trista.
• 34:34
  Thank
• 34:34
  you
• 34:34
  for
• 34:34
  listening
• 34:35
  to
• 34:35
  This
• 34:35
  Daring
• 34:36
  Adventure
• 34:36
  podcast
• 34:37
  with
• 34:37
  your
• 34:37
  host
• 34:38
  Trista
• 34:38
  Guertin.
• 34:39
  We
• 34:39
  hope
• 34:40
  you
• 34:40
  enjoyed
• 34:40
  the
• 34:40
  tips
• 34:41
  and
• 34:41
  conversations
• 34:42
  on
• 34:42
  how
• 34:42
  to
• 34:42
  get
• 34:42
  excited
• 34:43
  about
• 34:43
  life
• 34:43
  again.
• 34:44
  As
• 34:44
  always,
• 34:45
  you
• 34:45
  can
• 34:45
  head
• 34:46
  to
• 34:46
  tristaguertin.com
• 34:47
  for
• 34:47
  additional
• 34:48
  resources
• 34:49
  and
• 34:49
  to
• 34:49
  book
• 34:49
  a
• 34:49
  one
• 34:49
  on
• 34:50
  one
• 34:50
  coaching
• 34:50
  session.
• 34:51
  You
• 34:51
  can
• 34:52
  also
• 34:52
  follow
• 34:52
  Trista
• 34:53
  on
• 34:53
  Instagram
• 34:54
  at
• 34:54
  tristavguertin.
• 34:56
  Don't
• 34:56
  forget
• 34:56
  to
• 34:56
  subscribe,
• 34:57
  rate,
• 34:57
  and
• 34:58
  review
• 34:58
  us
• 34:58
  on
• 34:58
  Apple
• 34:59
  Podcasts.
• 35:00
  Thanks
• 35:00
  again
• 35:00
  for
• 35:00
  tuning
• 35:01
  in
• 35:01
  and
• 35:02
  we'll
• 35:02
  see
• 35:02
  you
• 35:02
  next
• 35:02
  time.