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Embedding Legacy Conversations Across the IG Supporter Journey
Tune in to Sinem Bilen-Onabanjo's session from our 2026 Individual Giving Conference "Embedding Legacy Conversations Across the IG Supporter Journey"
Legacy giving shouldn’t be treated as a separate fundraising product or conversation. Instead, it should emerge naturally from the relationships we build with supporters throughout their journey.
This session explores how Individual Giving programmes can create the conditions for meaningful legacy engagement by focusing on supporters’ motivations, values and identities rather than channels or fundraising asks. Drawing on practical examples from…
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