Latest / Miss Understood with Rachel Uchitel / Jas "Limitless" Mathur: Social Media Heavyweight and Limitless X Founder

Transcript

Jas "Limitless" Mathur: Social Media Heavyweight and Limitless X Founder · Miss Understood with Rachel Uchitel

• 0:00
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  Speaker 1: That's B-A-B-B-E-L dot com slash P-O-D. Start your journey to
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  Speaker 1: real conversations in a new language today. Welcome back to Misunderstood.
• 1:33
  Speaker 1: I'm Rachel Yucatel, your host. Today, our guest is Jazz Mather.
• 1:36
  Speaker 1: He's a successful entrepreneur and an Instagram influencer with over
• 1:40
  Speaker 1: 10 million followers as of right now. He's an advocate
• 1:44
  Speaker 1: for health and wellness after going through his own experiences,
• 1:47
  Speaker 1: which gave him the insight to understand the balance between
• 1:49
  Speaker 1: health and success. Here to talk about his journey is Jazz.
• 1:53
  Speaker 1: How are you?
• 1:54
  Speaker 2: Hi. Good. Thank you. How are you?
• 1:55
  Speaker 3: Good. Thanks.
• 1:56
  Speaker 1: I'm so happy that you're here.
• 1:58
  Speaker 2: Likewise. Thanks for having me on.
• 2:00
  Speaker 1: So talk to me about your childhood. I know you
• 2:03
  Speaker 1: started your first company really early at age 11, but
• 2:06
  Speaker 1: how did you even get to that point that you
• 2:08
  Speaker 1: wanted to do that? Talk about where you're from and
• 2:10
  Speaker 1: what made you get into that.
• 2:13
  Speaker 2: So I'm Canadian. I actually grew up in Montreal, and
• 2:17
  Speaker 2: I was just an avid wrestling fan growing up. So just,
• 2:22
  Speaker 2: you know, constantly just watching wrestling and calling the, you know,
• 2:25
  Speaker 2: the hotlines to get the news. And at that time,
• 2:28
  Speaker 2: internet was just recent and it was, you know, just
• 2:30
  Speaker 2: coming out, becoming available to the public. So, uh, I,
• 2:34
  Speaker 2: you know, I, I got, I got my first computer and, uh,
• 2:37
  Speaker 2: I would, you know, always want to go on AOL
• 2:40
  Speaker 2: back then. That was the only internet access you could get.
• 2:43
  Speaker 2: Even when you were living in Canada, you had to
• 2:45
  Speaker 2: see homes and it was like very, very, very slow.
• 2:47
  Speaker 2: It took about a minute for a website to load.
• 2:49
  Speaker 3: Um, I remember.
• 2:52
  Speaker 2: Yeah, so I just kind of got into it. I
• 2:55
  Speaker 2: used to play games all the time. I was big
• 2:56
  Speaker 2: into video games. I used to play games on the computer.
• 3:00
  Speaker 2: And then from there, just eventually I learned how to
• 3:03
  Speaker 2: build websites. It was a slow process. Back then, you
• 3:07
  Speaker 2: couldn't even buy a domain name. It wasn't even like.
• 3:10
  Speaker 2: coms weren't openly available like they are today. Uh, so
• 3:14
  Speaker 2: there were like, you know, you, you, you to open
• 3:16
  Speaker 2: a website, you'd have to be on another community and
• 3:19
  Speaker 2: have like a, you know, you'd be part of their
• 3:22
  Speaker 2: community and such. And like you build like a website
• 3:24
  Speaker 2: through a page builder. But I started doing that. I
• 3:26
  Speaker 2: started to post news online, you know, just go into
• 3:29
  Speaker 2: chat rooms and promote my site. And eventually it just
• 3:32
  Speaker 2: became a thing, you know, it took a couple of years,
• 3:34
  Speaker 2: but it became, it became a thing where I used
• 3:36
  Speaker 2: to get a lot of hits. And, uh, with the hits,
• 3:39
  Speaker 2: I had ad banners and I used to make money
• 3:42
  Speaker 2: off the ad banners.
• 3:43
  Speaker 1: How did you even figure that out as a, as
• 3:46
  Speaker 1: a young kid?
• 3:47
  Speaker 2: Um, I just, uh, I don't know. I just, you know,
• 3:50
  Speaker 2: just learned through the process. So it was just very,
• 3:52
  Speaker 2: very like the company that was doing the ads back
• 3:54
  Speaker 2: then too. They were, they were heavily into video games
• 3:57
  Speaker 2: or media company, but you know, they were heavily involved
• 3:59
  Speaker 2: in video games and the gaming space. So, um, you know,
• 4:02
  Speaker 2: I got, I got to just, you know, get, get
• 4:04
  Speaker 2: involved with, you know, just to see that how the,
• 4:07
  Speaker 2: how they monetize and like, Hey, you have a website,
• 4:09
  Speaker 2: you can put ads on there. You can make money
• 4:12
  Speaker 2: based on how long people stay on your site for
• 4:14
  Speaker 2: and how many pages you have, you know, how attractive
• 4:17
  Speaker 2: or how informative it is. So that just, uh, my,
• 4:20
  Speaker 2: you know, my, my passion or what I used to
• 4:22
  Speaker 2: do was just watch wrestling and I, you know, and
• 4:24
  Speaker 2: just doing something for fun actually turned to, uh, uh,
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  Speaker 2: into a, into a business without even me realizing.
• 4:30
  Speaker 1: And as a kid, were you doing this for, you know,
• 4:34
  Speaker 1: to get money to like buy something or you actually
• 4:37
  Speaker 1: were into it because you liked the job?
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  Speaker 2: No, so I had to find a way to make
• 4:41
  Speaker 2: money because I wanted to keep buying different things that
• 4:44
  Speaker 2: were like, you know, wrestling memorabilia and like different types
• 4:48
  Speaker 2: of like picture frames and stand up, like, you know,
• 4:53
  Speaker 2: the tall stand ups to pull out ones and stuff.
• 4:56
  Speaker 2: So I wanted to buy a lot of different things.
• 4:58
  Speaker 2: And I was limited by, you know, at one point,
• 5:00
  Speaker 2: My parents said they're not going to just keep buying
• 5:02
  Speaker 2: me stuff and I have to work for the money
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  Speaker 2: and earn it. So I just found a way to
• 5:08
  Speaker 2: do it.
• 5:08
  Speaker 1: That's amazing. And what did your parents do for a
• 5:11
  Speaker 1: living at that point?
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  Speaker 2: My dad had a marketing company. He was doing a
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  Speaker 2: lot of things with a lot of Fortune 500 and
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  Speaker 2: 100 companies through marketing, launching different things for them, launching
• 5:25
  Speaker 2: their services or products through interactive CDs and things. He
• 5:29
  Speaker 2: also had restaurants. So we had a lot of different
• 5:31
  Speaker 2: restaurants in Montreal, you buy restaurants, flip them. And then
• 5:35
  Speaker 2: my mom was in the clothing business for her whole life.
• 5:39
  Speaker 2: So it was like all women's apparel they had. My
• 5:41
  Speaker 2: family had, you know, 50 plus stores across Canada. So
• 5:45
  Speaker 2: she was heavily involved in women's fashion.
• 5:47
  Speaker 1: Okay. And so then what happened in your teens and into,
• 5:51
  Speaker 1: you know, getting into your 20s? Did you go to college?
• 5:55
  Speaker 2: No, no. So I dropped out. I dropped out during
• 5:57
  Speaker 2: high school. I, you know, at one point I was
• 6:00
  Speaker 2: just making, by the time I was in grade nine,
• 6:04
  Speaker 2: I was making about 40, 35, 40,000 US a month,
• 6:09
  Speaker 2: which back then was double in Canadian. So I used
• 6:13
  Speaker 2: to just, you know, want to go have fun and, and,
• 6:15
  Speaker 2: you know, just try to, from there, I got to
• 6:17
  Speaker 2: understand the business side of things. So I wanted to
• 6:19
  Speaker 2: do different things in business. Like, you know, the internet
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  Speaker 2: was like, growing growing suddenly right there was different types
• 6:25
  Speaker 2: of sites different types of platforms people were coming out
• 6:27
  Speaker 2: with and i started to get into like wanting to
• 6:30
  Speaker 2: learn web designing learn programming uh learn you know um
• 6:35
  Speaker 2: internet marketing which it was like all it was back
• 6:38
  Speaker 2: then was email marketing that's all it was like knowing
• 6:40
  Speaker 2: how to send emails and knowing how to hit inbox
• 6:43
  Speaker 2: because there was there wasn't even a spam filter back
• 6:45
  Speaker 2: then you know so i found creative ways on how
• 6:48
  Speaker 2: to capture email lists and, uh, you know, learned, learned
• 6:52
  Speaker 2: a lot of, uh, a lot of crazy tricks and, uh, and, and,
• 6:56
  Speaker 2: you know, became one of the biggest, um, email marketers, um,
• 7:00
  Speaker 2: during that, that, that, that little.com era. So a lot.
• 7:05
  Speaker 2: a lot of, a lot of stuff getting into different
• 7:07
  Speaker 2: industries and stuff too. So, you know, basically the business
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  Speaker 2: kind of took over from my, uh, took over my
• 7:14
  Speaker 2: overall education. I said, look, I said, you know, at
• 7:17
  Speaker 2: one point, this is what I want to do. I
• 7:18
  Speaker 2: want to learn how to be able to make more
• 7:20
  Speaker 2: money and grow. And at some point, like if I
• 7:21
  Speaker 2: need the book smarts, I have my parents with me
• 7:23
  Speaker 2: and I can always learn the book smarts from here
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  Speaker 2: and get it. And, uh, you know, just keep doing
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  Speaker 2: what I'm doing.
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  Speaker 1: So you have a company called limitless now that is
• 7:32
  Speaker 1: based on health and wellness, right? And talk to us
• 7:37
  Speaker 1: about how your company was built. It came on the
• 7:41
  Speaker 1: heels of your own personal struggle. Talk to people about that.
• 7:44
  Speaker 2: So the reason for the name Limitless is because I
• 7:48
  Speaker 2: truly believe that anybody can achieve anything that they want
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  Speaker 2: in life, provided that they have the discipline and they
• 7:58
  Speaker 2: have the focus and willpower and belief in them, believe
• 8:02
  Speaker 2: in themselves, self confidence to pursue what they want, right?
• 8:06
  Speaker 2: No matter what it may be. So your life is,
• 8:08
  Speaker 2: you know, you are you are the person that's going
• 8:10
  Speaker 2: to ultimately be either your, your success or your or
• 8:15
  Speaker 2: like you, you have your destiny in your hands, right?
• 8:17
  Speaker 2: Like either you can do 100 things, or you can
• 8:20
  Speaker 2: do nothing just depends on what you choose to do
• 8:22
  Speaker 2: in your day and how much you'll progress. So health
• 8:26
  Speaker 2: and wellness is something that everybody in the world kind
• 8:32
  Speaker 2: of wants to look good and feel great. That's the
• 8:34
  Speaker 2: one thing anyone has in common. I wanted to get
• 8:38
  Speaker 2: into this industry because it changed my life. Early part
• 8:43
  Speaker 2: of my life, I was more focused on making money
• 8:47
  Speaker 2: and not prioritizing my health in any way because I
• 8:50
  Speaker 2: didn't see what repercussions there could be down the road.
• 8:53
  Speaker 2: So I would, you know, because there was no social
• 8:56
  Speaker 2: media back then. So nobody was looking at each other.
• 8:58
  Speaker 2: Nobody was saying, hey, I want to. you know, what's
• 9:00
  Speaker 2: this guy doing or what's that person? So there was
• 9:02
  Speaker 2: none of that going on, right? We were not in
• 9:05
  Speaker 2: that type of era as we are today. Today, everyone
• 9:08
  Speaker 2: looks at, hey, how does this person look or what
• 9:10
  Speaker 2: does this person have? So I want this or I
• 9:12
  Speaker 2: want to be like that person. And eventually with social
• 9:16
  Speaker 2: media coming out and awareness things kicking in and, you know,
• 9:19
  Speaker 2: me wanting to, you know, now like, focus on my
• 9:23
  Speaker 2: health and realize that eventually your health is what you're
• 9:27
  Speaker 2: going to have for the rest of your life and
• 9:28
  Speaker 2: that's how you can really you know grow into whatever
• 9:31
  Speaker 2: you and achieve what you want because if you're not
• 9:33
  Speaker 2: healthy then there's only so far you're going to go
• 9:35
  Speaker 2: and um i decided to focus on exercising um and
• 9:40
  Speaker 2: then i you know at that time there was mobile
• 9:42
  Speaker 2: phones I mean, smartphones, I wouldn't say mobile phones, but
• 9:45
  Speaker 2: smartphones where you can operate your business from wherever you are. Today,
• 9:51
  Speaker 2: you don't need to be sitting anywhere. You can, you know,
• 9:53
  Speaker 2: and somebody who does e-commerce, they can operate from anywhere
• 9:55
  Speaker 2: with all the apps that are there, right? Back when
• 9:58
  Speaker 2: I started, you had to be stationary. So you had
• 10:00
  Speaker 2: to sit in front of the computer. And if you're
• 10:02
  Speaker 2: not in front of your computer, you're basically not able
• 10:04
  Speaker 2: to control your business or operate. And as I started
• 10:08
  Speaker 2: to lose weight, I wanted to shift industries. And I
• 10:10
  Speaker 2: wanted to get into the dietary supplement space. I wanted
• 10:14
  Speaker 2: to get into things related to bettering yourself. and being
• 10:20
  Speaker 2: able to provide people with solutions where they can also
• 10:24
  Speaker 2: change their lives based on things that I've done, right?
• 10:28
  Speaker 3: The car is beautiful. Where did you end up going
• 10:31
  Speaker 3: for it?
• 10:31
  Speaker 4: This exclusive place that Dad has connections with. They have
• 10:34
  Speaker 4: more cars for more dealerships than, like, anywhere else.
• 10:37
  Speaker 3: You have to put me in touch. What's it called?
• 10:39
  Speaker 5: It's Dunaidial.
• 10:41
  Speaker 2: Where?
• 10:43
  Speaker 5: Dunaidial. There's an accent on the E.
• 10:47
  Speaker 3: Do you mean.
• 10:47
  Speaker 5: Yes, I got it on Done Deal Cars.
• 10:49
  Speaker 2: Lyft?
• 10:50
  Speaker 3: Please. You're going past Kimmage.
• 10:52
  Speaker 5: Oh, Kimmage.
• 10:53
  Speaker 2: No.
• 10:54
  Speaker 5: Done Deal Cars.
• 10:55
  Speaker 6: You couldn't possibly go anywhere else.
• 10:58
  Speaker 2: So it's a combination of things. It's not just about
• 11:01
  Speaker 2: taking a supplement, but it starts with your mindset first
• 11:05
  Speaker 2: and putting yourself in that place and believing you can
• 11:07
  Speaker 2: do it and then adapting to it. The supplements are
• 11:10
  Speaker 2: a very small piece to the whole equation. Right. But yeah.
• 11:13
  Speaker 1: So people would not even guess this by looking at
• 11:17
  Speaker 1: you or listening to how you're talking, if they're not
• 11:19
  Speaker 1: watching YouTube, but you're very handsome, very svelte. And at
• 11:23
  Speaker 1: one time you weighed, if I'm, can I say over
• 11:25
  Speaker 1: 450 pounds?
• 11:27
  Speaker 2: Yeah.
• 11:29
  Speaker 1: And how much have you lost since then?
• 11:32
  Speaker 2: I have lost over 200 and I was over 450.
• 11:36
  Speaker 2: So I know that for a fact because the doctor's
• 11:38
  Speaker 2: weighing scale wouldn't go over 450. That's a hundred percent. So,
• 11:44
  Speaker 2: but I've, right now today I weigh 225 pounds, but
• 11:49
  Speaker 2: my body fat level is about like 12, 11%, roughly 11, 12%.
• 11:53
  Speaker 1: And I heard you talk about the difference between just
• 11:57
  Speaker 1: weight and losing weight. Talk about that.
• 12:00
  Speaker 2: Um, so I mean, in terms of like the weight aspect,
• 12:04
  Speaker 2: I mean, you can see focusing like the number on
• 12:07
  Speaker 2: the scale. So at one point, I was like, just
• 12:09
  Speaker 2: focused on losing weight. And I was looking at the
• 12:11
  Speaker 2: number on the scale. And that's a very wrong thing
• 12:13
  Speaker 2: to do. Because you know, your muscle weighs more, right?
• 12:17
  Speaker 2: So the lowest I ever got to was 182 pounds,
• 12:21
  Speaker 2: but I had like no muscle, I was super skinny.
• 12:24
  Speaker 2: But at that point, it's like you're, you know, you're
• 12:26
  Speaker 2: pretty much, you're skinny, but you're not toned in any way, right?
• 12:30
  Speaker 2: So you have to understand how you look and feel
• 12:33
  Speaker 2: more than the number and the scale. The scale number
• 12:35
  Speaker 2: doesn't really mean anything. There's guys that are, 250 pounds,
• 12:38
  Speaker 2: but they're super lean. They're like 9%, 10% body fat,
• 12:41
  Speaker 2: you know? So you can't get the number on the
• 12:43
  Speaker 2: scale because you could be holding water weight. There's a
• 12:46
  Speaker 2: lot of other factors that go into it, you know?
• 12:49
  Speaker 1: You did this all with diet and exercise. You didn't
• 12:51
  Speaker 1: use supplements at the time, yeah?
• 12:53
  Speaker 2: No, I didn't use any supplements in the beginning at all, zero.
• 12:56
  Speaker 2: I did it by going on a calorie deficient diet.
• 13:01
  Speaker 2: So I was having below 1,000 calories a day for
• 13:04
  Speaker 2: three months straight. The first three months, I lost 88 pounds,
• 13:07
  Speaker 2: which most of it was water weight. And then from there,
• 13:10
  Speaker 2: I went into, you know, I went into like wanting
• 13:13
  Speaker 2: to lose more, lose more, lose more. And then I
• 13:15
  Speaker 2: hit a plateau. Then I had to break the plateau.
• 13:17
  Speaker 2: It's just the constant back and forth thing because you
• 13:20
  Speaker 2: can't keep doing the same thing over and over. You know,
• 13:22
  Speaker 2: it stops working after a while.
• 13:24
  Speaker 1: So the people that are struggling with weight right now
• 13:26
  Speaker 1: and want to know how to start with a diet
• 13:29
  Speaker 1: before we get into your supplements, what would you say
• 13:31
  Speaker 1: is the diet that worked for you? Because I think
• 13:33
  Speaker 1: people are really having a hard time figuring that out.
• 13:36
  Speaker 2: This is where it gets really interesting. So, you know,
• 13:39
  Speaker 2: without getting into all the details like right now, the
• 13:42
  Speaker 2: thing is there's a certain key to this. that people
• 13:45
  Speaker 2: don't realize that they need to do first, right? So
• 13:49
  Speaker 2: even though I lost a lot of weight or whatever
• 13:50
  Speaker 2: I've done, it's impossible for me to just tell somebody blindly, hey,
• 13:54
  Speaker 2: you should do this. I could say, hey, you should
• 13:56
  Speaker 2: go on a diet where you start at eating less
• 14:00
  Speaker 2: than 2,000 calories a day based on your weight and
• 14:03
  Speaker 2: your body type and stuff, then bring it down slowly.
• 14:06
  Speaker 2: But what to eat, what not to eat, what to do,
• 14:08
  Speaker 2: what not to do is very hard unless you have
• 14:10
  Speaker 2: someone's blood results and you're able to read those, right?
• 14:13
  Speaker 4: Oh.
• 14:13
  Speaker 2: It's very important because there could be food intolerances. You
• 14:16
  Speaker 2: could have high cholesterol. You could have your thyroid could
• 14:21
  Speaker 2: be low. There's so many other things that are needed.
• 14:24
  Speaker 2: And then based off your blood results is how you
• 14:26
  Speaker 2: need to pair the supplements, right? So if there's something wrong,
• 14:31
  Speaker 2: let's say with your thyroid and you're eating super clean,
• 14:34
  Speaker 2: it doesn't matter what you do. You're not going to
• 14:35
  Speaker 2: lose weight. So there's a lot of other factors. And
• 14:39
  Speaker 2: I feel like People are not educated in that. And
• 14:42
  Speaker 2: that's where I'm in the process of taking the company today.
• 14:46
  Speaker 2: I'm taking it in that direction where, you know, we
• 14:49
  Speaker 2: really want to help people change lives. And it's not
• 14:51
  Speaker 2: just another, hey, yes, we have supplement brands. We do
• 14:54
  Speaker 2: dietary supplements. But the big picture in this, in this
• 14:58
  Speaker 2: whole company and the vision is, you know, transitioning into
• 15:02
  Speaker 2: medical health, transitioning into pharmaceuticals. into like, really like, it's
• 15:06
  Speaker 2: like a car, right? You take a car to the workshop.
• 15:08
  Speaker 2: If you, they don't plug in the computer at the
• 15:11
  Speaker 2: bottom and read the codes, they're not going to know
• 15:13
  Speaker 2: what's wrong. You know, they're just waiting. So it's the
• 15:15
  Speaker 2: same way your body, every year things change. You may
• 15:18
  Speaker 2: not be allergic to certain things before. And then now
• 15:22
  Speaker 2: five years later, you are right. So you have to
• 15:24
  Speaker 2: constantly monitor that. And that's how you can really, you know,
• 15:28
  Speaker 2: get like the best results, you know, and you can
• 15:30
  Speaker 2: really know what to do and what not to do.
• 15:33
  Speaker 1: Um, this is, I just am curious for me, are
• 15:36
  Speaker 1: you getting into any anti-aging products? Cause as we age, um,
• 15:40
  Speaker 1: you know, it's hard to not want to go get
• 15:42
  Speaker 1: plastic surgery to make yourself look younger. So what would
• 15:45
  Speaker 1: I do? I mean, I'm almost 50. So what would
• 15:47
  Speaker 1: I do to look better?
• 15:48
  Speaker 2: So we're getting into, we're doing a lot of, um,
• 15:53
  Speaker 2: we're going to be getting into a the basic skincare
• 15:57
  Speaker 2: stuff that's there right now like the typical like you
• 16:00
  Speaker 2: know just formulated skincare stuff we're going to be getting
• 16:02
  Speaker 2: into a lot of um a lot of anti-aging stuff
• 16:05
  Speaker 2: stem cells many many many different things right there's different
• 16:08
  Speaker 2: types of compounds and stuff like different there's different things
• 16:11
  Speaker 2: i have that that i'm just waiting like because our
• 16:14
  Speaker 2: company's public right now but we're in the process of
• 16:17
  Speaker 2: uplisting to you know and the bigger exchange so once
• 16:21
  Speaker 2: our uplisting is done, that's when we're going to introduce
• 16:23
  Speaker 2: those new things that are coming in. Because it's going
• 16:26
  Speaker 2: to shift the business model quite a bit. But yes,
• 16:29
  Speaker 2: there's going to be a lot of things that are
• 16:31
  Speaker 2: not your typical direct-to-consumer-like product. A lot of innovative things. Okay.
• 16:38
  Speaker 1: So you believe it's more than just popping a pill, though.
• 16:42
  Speaker 1: It's like a lifestyle. It's a mentality. It's changing a
• 16:45
  Speaker 1: lot of things about you and getting the blood test.
• 16:47
  Speaker 1: There's a science behind it.
• 16:49
  Speaker 2: Correct, yes. Absolutely.
• 16:50
  Speaker 1: Talk to me about some of the products that you
• 16:52
  Speaker 1: have and have done well with that you know work
• 16:55
  Speaker 1: because you've tried them.
• 16:57
  Speaker 2: Every product that we have that we sell works. That's
• 17:01
  Speaker 2: one thing for sure because when I first started losing weight,
• 17:04
  Speaker 2: I vowed, I promised myself that I would not get
• 17:09
  Speaker 2: into supplements business because back then, the products that I
• 17:12
  Speaker 2: would try... something or the other was not working the
• 17:14
  Speaker 2: way and I realized how I did it. And I
• 17:16
  Speaker 2: didn't take the supplements. But I just lost weight. So
• 17:20
  Speaker 2: the wall I did was go from being super obese
• 17:23
  Speaker 2: to getting skinny, right?
• 17:26
  Speaker 1: And that doesn't tighten your skin, it doesn't your skin.
• 17:29
  Speaker 2: Correct. So and I wasn't lifting weights. So I wasn't
• 17:33
  Speaker 2: doing any weights for years and years. All I was
• 17:35
  Speaker 2: doing was cardio, basically treadmill, nothing else. So when I
• 17:39
  Speaker 2: actually wanted to tone my body, and lift weights and stuff,
• 17:43
  Speaker 2: that's when I realized the importance of supplements. And then
• 17:47
  Speaker 2: I had certain things that were formulated for me specifically
• 17:51
  Speaker 2: that worked and that helped tighten my skin, that helped
• 17:54
  Speaker 2: give me the definition. You know, all of these, I
• 17:57
  Speaker 2: started to understand why the, you know, taking protein shakes
• 18:01
  Speaker 2: is important as much as just, you know, opposed to
• 18:05
  Speaker 2: just eating a chicken breast because of the other aminos
• 18:08
  Speaker 2: and stuff that are in the, actual protein powder itself.
• 18:10
  Speaker 2: So I started to learn and understand more about what
• 18:13
  Speaker 2: does the BCA do? Why is fish oil important? Why
• 18:16
  Speaker 2: is omega-3 important? Why is this? Why is, you know,
• 18:18
  Speaker 2: all these different things. And that's when my body slowly
• 18:21
  Speaker 2: over the years started to change and get to where
• 18:23
  Speaker 2: I am today. So in that respect, you know, the
• 18:26
  Speaker 2: best thing is that once I realized that, I said, okay,
• 18:30
  Speaker 2: this is actually something that does work. But I want
• 18:33
  Speaker 2: to come out with stuff that is going to work
• 18:35
  Speaker 2: and is uniquely formulated and stuff that has flavor and
• 18:38
  Speaker 2: is powder based, it has to taste good because people
• 18:40
  Speaker 2: go by the flavor.
• 18:42
  Speaker 1: And what's your day in the life of like what
• 18:44
  Speaker 1: you're taking right now?
• 18:46
  Speaker 2: So I take so I have, I take probiotics, I
• 18:50
  Speaker 2: take fish oil, I take omega three, I take I
• 18:55
  Speaker 2: have a protein powder, I love strawberry flavor. So I
• 18:58
  Speaker 2: drink that two times a day. I take greens shake,
• 19:03
  Speaker 2: a greens drink every single day. And I don't take pre-workouts.
• 19:08
  Speaker 2: I just drink a coffee. So I don't do any pre-workout.
• 19:12
  Speaker 2: The one thing that I swear by that I drink
• 19:14
  Speaker 2: every morning and every night is bone broth, chicken bone broth.
• 19:20
  Speaker 1: I've heard that before. Why do people swear by that?
• 19:23
  Speaker 2: It's good for your skin. It's good for tightening your skin.
• 19:26
  Speaker 2: It's good for anti-aging. It's good for rejuvenation. All kinds
• 19:30
  Speaker 2: of different, it has tons of health benefits. It's good
• 19:33
  Speaker 2: for digestion, all of that.
• 19:35
  Speaker 4: Wow.
• 19:36
  Speaker 3: Okay.
• 19:36
  Speaker 1: So I guess I got to start.
• 19:37
  Speaker 2: I take zinc every morning. I take digestive enzymes. You know,
• 19:41
  Speaker 2: I take, yeah, digestive enzymes. So those are like all
• 19:45
  Speaker 2: the the standard like the wellness the health wellness stuff you.
• 19:48
  Speaker 1: Know okay what's your favorite product that you guys have
• 19:52
  Speaker 1: right now that you want to tell us about um.
• 19:56
  Speaker 2: So one of the really good products we have that's
• 19:58
  Speaker 2: a fat metabolizer and that i i love is a
• 20:02
  Speaker 2: keto the apple cider vinegar mixed with keto gummies so
• 20:06
  Speaker 2: it's a bhb keto So what keto does is that
• 20:10
  Speaker 2: everybody's heard of a keto diet. So we were the
• 20:13
  Speaker 2: first to launch and create keto gummies, actual BHP keto gummies.
• 20:17
  Speaker 2: There's other guys that tried to replicate it after, but
• 20:20
  Speaker 2: nobody has done the keto BHP gummies like the way
• 20:23
  Speaker 2: we have. And what we do is the keto, whether
• 20:27
  Speaker 2: it's capsules.
• 20:28
  Speaker 3: The car is beautiful. Where did you end up going
• 20:31
  Speaker 3: for it?
• 20:31
  Speaker 4: This exclusive place that Dad has connections with. they have
• 20:34
  Speaker 4: more cars for more dealerships than like anywhere else.
• 20:37
  Speaker 3: You have to put me in touch. What's it called?
• 20:39
  Speaker 5: It's Dunaidial.
• 20:41
  Speaker 2: Where?
• 20:43
  Speaker 4: Dunaidial.
• 20:44
  Speaker 5: There's an accent on the E.
• 20:47
  Speaker 3: Do you mean.
• 20:47
  Speaker 5: Yes, I got it on Dundale Cars.
• 20:49
  Speaker 2: Lift?
• 20:50
  Speaker 3: Please. You going past Kimmage?
• 20:52
  Speaker 5: Oh, Kimmage.
• 20:53
  Speaker 2: No.
• 20:54
  Speaker 5: Dundale Cars.
• 20:55
  Speaker 6: You couldn't possibly go anywhere else.
• 20:58
  Speaker 2: Or gummies they put your body in a state of
• 21:00
  Speaker 2: ketosis a lot quicker than you would if you were
• 21:04
  Speaker 2: just to eat like a keto based diet which is
• 21:07
  Speaker 2: just like you know fats and fats and protein right
• 21:10
  Speaker 2: so you take that and you get your body goes
• 21:13
  Speaker 2: into ketosis within 20 minutes and then it helps you
• 21:16
  Speaker 2: also there's certain other ingredients like green tea extract and
• 21:19
  Speaker 2: stuff that help you in natural weight loss okay natural
• 21:23
  Speaker 2: like completely natural weight loss right it's just a basically
• 21:26
  Speaker 2: a fat metabolizer So those are really good and it
• 21:29
  Speaker 2: has apple cider vinegar in it. So apple cider vinegar,
• 21:32
  Speaker 2: as you know, is very good to drink in the morning.
• 21:34
  Speaker 2: You could take one little teaspoon of it and it's
• 21:36
  Speaker 2: good for your metabolism, your, you know, digestion, burning fat,
• 21:41
  Speaker 2: all of that. Right. So that's a, that's one of
• 21:44
  Speaker 2: the very good product. And we also have like, we
• 21:46
  Speaker 2: have tons of things. We have these, these, these anti-stress gummies.
• 21:50
  Speaker 2: We have we have sleep gummies. So all of these
• 21:54
  Speaker 2: things work. And now we're launching a line that's strictly
• 21:56
  Speaker 2: for women and, um, we actually launched it two years ago,
• 21:59
  Speaker 2: just rebranding it and like doing a proper brand launch,
• 22:03
  Speaker 2: which is diva trim. And we're going to have all
• 22:04
  Speaker 2: these different products, but female oriented, like women only.
• 22:08
  Speaker 1: That's what I was going to ask you actually. Cause
• 22:10
  Speaker 1: you see a lot of vitamins or whatever that's separated
• 22:12
  Speaker 1: by male and female. Is that a real thing?
• 22:16
  Speaker 2: Uh, yes, because, because of the dosage of, of, yeah,
• 22:20
  Speaker 2: because of the dosage. Right. So like, You're not going
• 22:23
  Speaker 2: to drink a protein like 40 grams in a serving.
• 22:26
  Speaker 2: You're going to want to drink more like 15 grams,
• 22:28
  Speaker 2: 18 grams. You're not going to want to drink 40
• 22:31
  Speaker 2: grams twice a day, 80 grams of protein. It's the dosage.
• 22:37
  Speaker 2: And then, of course, for women, you want to focus
• 22:39
  Speaker 2: on collagen. like women love anything with collagen, right? So
• 22:43
  Speaker 2: like the hair, nails, skin, and the beauty gummies and
• 22:46
  Speaker 2: this and that. So it's a different type of, it's different,
• 22:52
  Speaker 2: similar type of products, but like slightly different ingredients, slightly
• 22:55
  Speaker 2: different formulations.
• 22:57
  Speaker 1: And is it true that people can really take a
• 22:58
  Speaker 1: pill or drink something that's helping to tighten their skin
• 23:03
  Speaker 1: or help with collagen?
• 23:07
  Speaker 2: Yes, they could. It just, it takes time for sure. Okay.
• 23:10
  Speaker 1: So it's consistency. It's not like a magic.
• 23:13
  Speaker 2: Yeah, it's consistency. I mean, collagen is, you know, you
• 23:17
  Speaker 2: naturally produce collagen, right? But I mean, you have to,
• 23:20
  Speaker 2: you just have to, you know, you take, you take
• 23:22
  Speaker 2: supplements with collagen as well. That's what helps produce, you know,
• 23:26
  Speaker 2: new skin cell and, you know, just looking overall, looking
• 23:29
  Speaker 2: better and getting healthier and younger.
• 23:31
  Speaker 1: So if there are women listening right now and they
• 23:33
  Speaker 1: go on your website and there's one product that you
• 23:35
  Speaker 1: think is like the magic product for women, what would
• 23:38
  Speaker 1: that be so they can find it?
• 23:41
  Speaker 2: I don't think there's one magic product. I think the
• 23:43
  Speaker 2: magic product, I think the magic product is you have
• 23:47
  Speaker 2: to take care of yourself. No supplement is going to
• 23:50
  Speaker 2: take care of you for you, right? I don't, there's,
• 23:53
  Speaker 2: there's no, there's nothing you can buy that's going to
• 23:56
  Speaker 2: keep you healthy indefinitely. But if like, if you wake
• 24:00
  Speaker 2: up in the morning and you, you know, you do
• 24:02
  Speaker 2: your cardio, you do your workout, that in itself, like
• 24:05
  Speaker 2: going in a sauna, right? People don't understand just sitting
• 24:07
  Speaker 2: in a sauna and for 20 minutes a day, how
• 24:10
  Speaker 2: much that helps your skin, because you get rid of
• 24:11
  Speaker 2: bad toxins, you get rid of all these things, right?
• 24:14
  Speaker 2: So those are things that you need to do first.
• 24:16
  Speaker 2: You have to program your brain to want to live
• 24:18
  Speaker 2: a healthy life. You have to program yourself to eat clean, right?
• 24:22
  Speaker 2: I'm not saying don't eat pastas, and it's not, yes,
• 24:24
  Speaker 2: of course, in moderation, but if you're sitting and eating
• 24:27
  Speaker 2: steak every single day and potatoes and all kinds of
• 24:30
  Speaker 2: fried food, then you're not going to have healthy skin
• 24:33
  Speaker 2: as compared to someone that's eating a cleaner diet, right? Right.
• 24:38
  Speaker 2: So that's good.
• 24:42
  Speaker 1: And do you believe in drinking a lot of water?
• 24:44
  Speaker 1: I hate water.
• 24:45
  Speaker 2: Four liters a day. Yeah. Four liters a day. That's
• 24:49
  Speaker 2: what keeps your skin clear. Wow. Okay.
• 24:52
  Speaker 1: So I'm adjusting my, my whole thing going forward.
• 24:56
  Speaker 2: Okay.
• 24:56
  Speaker 1: Um, so there are so many companies, uh, in competition
• 24:58
  Speaker 1: in the, in the health and beauty and wellness category.
• 25:02
  Speaker 1: What sets you apart? Why are you different?
• 25:06
  Speaker 2: Um, I think, I think when it comes to nutrition,
• 25:10
  Speaker 2: specifically nutrition, right, skincare is different. Skincare, the new products
• 25:14
  Speaker 2: that we're going to come out with and stuff, you know, there's, they're,
• 25:17
  Speaker 2: they're backed by experts. They're backed by people who, you know,
• 25:21
  Speaker 2: I mean, it's innovative stuff, you know, it's not just
• 25:24
  Speaker 2: your typical, hey, let's get a good formulator and make
• 25:26
  Speaker 2: something and make a nice packaging, right? Like what goes
• 25:28
  Speaker 2: on with skincare products. my experience in skincare is more
• 25:33
  Speaker 2: on the marketing side than it is on the actual
• 25:36
  Speaker 2: formulation side. But of course I have people that work
• 25:39
  Speaker 2: with us that know what they're doing and whatnot. So there's,
• 25:42
  Speaker 2: you know, that's, there's a limitation of experience I have there,
• 25:44
  Speaker 2: but when it comes to nutrition, which is the main focus,
• 25:47
  Speaker 2: the health wellness, like just whatever it was in your body,
• 25:50
  Speaker 2: that's my expertise from top to bottom. Right? So the
• 25:54
  Speaker 2: difference is I have done it in real life. There
• 25:57
  Speaker 2: is nobody else in this industry, that owns a brand
• 26:01
  Speaker 2: that is out there that has a story like mine,
• 26:04
  Speaker 2: real life that has actually done it with a body
• 26:07
  Speaker 2: transformation to getting in the industry and to having the
• 26:10
  Speaker 2: type of backing and the representation, like the way I
• 26:13
  Speaker 2: have it. Right. So it's a real life story and
• 26:17
  Speaker 2: real experience, right? There's a lot of people that are trainers.
• 26:20
  Speaker 2: They'll tell you X, Y, Z, but they weren't, they
• 26:22
  Speaker 2: never lived that life. They, so they don't know what
• 26:25
  Speaker 2: it's like. They went from this point to this point.
• 26:28
  Speaker 2: They didn't go from this point to that point. So
• 26:31
  Speaker 2: what makes it different is I actually did it. And
• 26:35
  Speaker 2: based off doing it, I got in the industry and
• 26:38
  Speaker 2: got to the top level in the business, um, at
• 26:42
  Speaker 2: a global level. And based off that have met some
• 26:46
  Speaker 2: of the best formulators, some of the best, uh, you know,
• 26:49
  Speaker 2: top advisors, A to Z in the industry and have
• 26:53
  Speaker 2: come out with the products based off my own life experiences.
• 26:56
  Speaker 2: and stuff that I see people struggle with and what
• 26:59
  Speaker 2: really does work. And I'm like my own guinea pig. Right.
• 27:03
  Speaker 1: That's great. So I want to get into your whole
• 27:06
  Speaker 1: entrepreneurial thing now for a second, because I think that's
• 27:09
  Speaker 1: really inspirational for people. And there's a lot to learn there.
• 27:12
  Speaker 1: My first question, though, is did you ever hit a
• 27:14
  Speaker 1: rock bottom? Because I have found in my own life
• 27:16
  Speaker 1: that it's really important to fail to be able to succeed.
• 27:19
  Speaker 1: And so many people will come on a show and
• 27:21
  Speaker 1: talk about how great they are and how great their
• 27:23
  Speaker 1: products are, but they don't talk about the failure. I
• 27:26
  Speaker 1: think it's really important to have a failure. What do
• 27:28
  Speaker 1: you think?
• 27:29
  Speaker 2: Yeah, you have to fail because if you don't fail,
• 27:31
  Speaker 2: you don't learn. And then you don't learn from the
• 27:34
  Speaker 2: mistakes and then you can't ever grow. Every successful person
• 27:37
  Speaker 2: out there, unless they inherited the money, have failed and
• 27:41
  Speaker 2: if they've inherited the money and if they fail and
• 27:43
  Speaker 2: they lose it they won't know how to ever make
• 27:45
  Speaker 2: it back again so those people don't count to me
• 27:47
  Speaker 2: if you if you have money that your parents gave
• 27:49
  Speaker 2: you you don't count you're not an entrepreneur you're just
• 27:52
  Speaker 2: born into it you know um because they can't hold
• 27:55
  Speaker 2: a conversation for more than 10 seconds i mean you'll
• 27:58
  Speaker 2: lose them after that then they won't be able to
• 28:00
  Speaker 2: answer anything right because.
• 28:02
  Speaker 1: They don't get it they haven't been through it they.
• 28:04
  Speaker 2: Don't get it they don't understand the formula And once
• 28:06
  Speaker 2: you know the formula, it's the same formula for everything,
• 28:09
  Speaker 2: but you've got to learn the formula, right? And people
• 28:11
  Speaker 2: respect the ones who've done it in real. So yeah,
• 28:14
  Speaker 2: I have, I've done it two times where I've made
• 28:16
  Speaker 2: millions and gone down to zero and made millions and
• 28:19
  Speaker 2: gone down to zero. So it's happened to me twice already. So,
• 28:22
  Speaker 2: but I heard.
• 28:23
  Speaker 1: Was that from betting on the wrong horse, backing the
• 28:26
  Speaker 1: wrong product? Like what happened there?
• 28:29
  Speaker 2: Being impatient, just, you know, wanting to, instead of focusing
• 28:32
  Speaker 2: on doing one thing, just, you know, and going slow
• 28:35
  Speaker 2: and steady, just wanting to build Rome overnight and then,
• 28:38
  Speaker 2: you know, like putting out money everywhere as quickly as possible,
• 28:42
  Speaker 2: more of an ego thing than anything else, you know,
• 28:44
  Speaker 2: worrying about what other people would think if it doesn't
• 28:48
  Speaker 2: look like how it should look right. If it does,
• 28:50
  Speaker 2: if it looks like more, you know, if it doesn't
• 28:53
  Speaker 2: putting more money than I need it to, right. If I,
• 28:55
  Speaker 2: if I could do something with, let's say a hundred grand,
• 28:57
  Speaker 2: I'd put 350 to make it embellish it even more,
• 29:01
  Speaker 2: but it's not needed. right? That was not needed. So
• 29:04
  Speaker 2: it was a very bad business decision. So I would
• 29:06
  Speaker 2: say thinking with emotion, making emotional decisions that are irrational
• 29:10
  Speaker 2: and that don't make sense business-wise. Right. Okay.
• 29:14
  Speaker 1: So you took your company public. What was that like?
• 29:17
  Speaker 1: Is that a good thing?
• 29:20
  Speaker 2: It was a challenge. I only wanted to do it
• 29:22
  Speaker 2: because it was challenging, to be honest with you. I mean,
• 29:26
  Speaker 2: when it comes to private business, you know, I mean,
• 29:29
  Speaker 2: hundreds of millions of dollars of turnover. Like I mastered that.
• 29:32
  Speaker 2: To me, that's easy to build a company to do
• 29:34
  Speaker 2: a few hundred million dollars a year and, and, you know,
• 29:36
  Speaker 2: take it to that billion plus mark is it's not complicated.
• 29:40
  Speaker 2: It's really not because it's, it's your, when you're selling
• 29:43
  Speaker 2: products or services and you're, and really the, you're really
• 29:47
  Speaker 2: the key in this is not even what you're selling.
• 29:49
  Speaker 2: The key is knowing how to do the marketing. If
• 29:52
  Speaker 2: you know how to do marketing and if you know
• 29:54
  Speaker 2: how to scale your campaigns, you can bring in the revenue.
• 29:58
  Speaker 2: So doing those numbers, I was like, okay, I want
• 30:02
  Speaker 2: to go public because I figured I'm like, if I'm
• 30:06
  Speaker 2: going to do this privately, I'm going to have to
• 30:07
  Speaker 2: run it for another five years, 10 years, and look
• 30:10
  Speaker 2: at the multiple, then eventually sell, blah, blah, blah. I said,
• 30:12
  Speaker 2: or I can build a vehicle and use the currency
• 30:17
  Speaker 2: of that vehicle to acquire other companies in different industries
• 30:22
  Speaker 2: and increase my multiple to and do all these crazy
• 30:25
  Speaker 2: things because ultimately even the stock market comes.
• 30:28
  Speaker 3: The car is beautiful. Where did you end up going
• 30:31
  Speaker 3: for it?
• 30:31
  Speaker 4: This exclusive place that Dad has connections with. They have
• 30:34
  Speaker 4: more cars for more dealerships than like anywhere else.
• 30:37
  Speaker 3: You have to put me in touch. What's it called?
• 30:39
  Speaker 5: It's Dunaidial.
• 30:41
  Speaker 2: Where?
• 30:43
  Speaker 5: Dunaidial. There's an accent on the E.
• 30:47
  Speaker 3: Do you mean.
• 30:48
  Speaker 5: Yes, I got it on Dundale Cars.
• 30:49
  Speaker 3: Lift? Please. You going past Kimmage?
• 30:52
  Speaker 2: Oh, Kimmage. No.
• 30:55
  Speaker 5: Done deal cars.
• 30:55
  Speaker 6: You couldn't possibly go anywhere else.
• 30:58
  Speaker 2: Down to marketing. So I figured out how it works.
• 31:01
  Speaker 2: And then I said, okay, well, the challenging part in
• 31:04
  Speaker 2: it is everything is disclosed, right? You have to be
• 31:06
  Speaker 2: black and white. So that's the part where you have
• 31:09
  Speaker 2: to have, you know, and there's not one entrepreneur on
• 31:13
  Speaker 2: the planet that has done a hundred million plus business
• 31:16
  Speaker 2: turnover a year that in their first shot, they have
• 31:20
  Speaker 2: their books together. Not one. every entrepreneur has one, the
• 31:24
  Speaker 2: same problem. They don't have a good accounting team. They
• 31:29
  Speaker 2: have their books are upside down because they're too busy
• 31:31
  Speaker 2: focused on making money that they're not worried about their books.
• 31:35
  Speaker 2: But the most important thing that I learned in this
• 31:38
  Speaker 2: journey and why I wanted to go public was because
• 31:40
  Speaker 2: that was my weakness all this time was I know
• 31:44
  Speaker 2: how to make the money. I know how to bring
• 31:45
  Speaker 2: it in, but I, my strength was not the books
• 31:49
  Speaker 2: part and to grow and, And to be able to
• 31:52
  Speaker 2: have a valuation, to sell your company, to do other
• 31:55
  Speaker 2: big things with credit, et cetera, you need to have
• 31:59
  Speaker 2: all your books together.
• 32:00
  Speaker 1: In order, yeah. So did you have to get a
• 32:02
  Speaker 1: great staff behind you to take care of that?
• 32:04
  Speaker 2: So I have two CFOs. I built a whole accounting team.
• 32:08
  Speaker 2: So what this allowed me to do, this was more
• 32:10
  Speaker 2: of a learn. It was me wanting to learn the
• 32:12
  Speaker 2: other side of it that, okay, I want to get
• 32:15
  Speaker 2: to the billionaire level, right? I want to get to
• 32:17
  Speaker 2: that level where it's like, you know, like I can
• 32:20
  Speaker 2: sell the company. I can, there's an asset it's there.
• 32:23
  Speaker 2: It's an, and what they look at is your, your,
• 32:25
  Speaker 2: all your, your balance sheets, your PNLs, your this and that.
• 32:28
  Speaker 2: I'm like, I wanted to learn that part. And that's
• 32:32
  Speaker 2: the reason that, you know, going public, you have to
• 32:34
  Speaker 2: have that stuff together because if you don't, you can't
• 32:37
  Speaker 2: go public because everything has to be disclosed, you know? So,
• 32:41
  Speaker 2: so it was, it was challenging. It was challenging. It
• 32:43
  Speaker 2: was a nice challenge. You know, so we went on
• 32:45
  Speaker 2: the OTCQB, which is a fully reporting. So you can't,
• 32:48
  Speaker 2: it's not like the pink sheets where you can just
• 32:51
  Speaker 2: file anything and you don't, you're not, nothing's mandatory. And
• 32:54
  Speaker 2: now the uplisting aspect is fun. It's a fun ride where,
• 32:57
  Speaker 2: like I said, it's more for me, it's first is
• 33:00
  Speaker 2: about the experience about learning because I like to learn
• 33:03
  Speaker 2: new things and I like to tackle these, you know,
• 33:06
  Speaker 2: in business, I love these kinds of challenges because I'm like,
• 33:08
  Speaker 2: how can I, how can I, you know, it helps
• 33:10
  Speaker 2: me sharpen my brain even more. Right.
• 33:13
  Speaker 1: So you chose not to use limitless as a ticker.
• 33:16
  Speaker 1: You used vibe, right? V-Y-B-E. And it stands for something, right?
• 33:20
  Speaker 2: Visualize yourself better every day. Amazing. Correct. Okay.
• 33:25
  Speaker 1: So I love that. And by the way, did you
• 33:27
  Speaker 1: get your skills in marketing from your dad? You said
• 33:29
  Speaker 1: he was in marketing.
• 33:31
  Speaker 2: Um, I learned a little bit. I learned some things
• 33:33
  Speaker 2: from my dad, but I learned, I mean, I would
• 33:35
  Speaker 2: say a lot of it. I mean, I just, I
• 33:38
  Speaker 2: picked it up over time because my experience is like,
• 33:41
  Speaker 2: I'm more of a, cause I know creative. So I'll
• 33:44
  Speaker 2: think creatively and I'll look at an industry with, okay,
• 33:46
  Speaker 2: how do you position this person with this? And it's
• 33:48
  Speaker 2: more like, you know, if you look at what we sell,
• 33:51
  Speaker 2: it's all the same type of products. I mean, in
• 33:53
  Speaker 2: the nutrition business, you only have 40 types of products,
• 33:56
  Speaker 2: but you have over 400 companies that make them. So
• 33:59
  Speaker 2: what's different aside from the minor formulation? It's the packaging.
• 34:04
  Speaker 2: How do you, you got to make some, you walk
• 34:06
  Speaker 2: in a store, what attracts you to the wall on
• 34:08
  Speaker 2: here instead of there? It's the look, how they place
• 34:11
  Speaker 2: the products, what they place where, the shelving, right? So
• 34:14
  Speaker 2: it's all packaging. You got to first sell the customer on,
• 34:18
  Speaker 2: you got to first sell them on the packaging and
• 34:20
  Speaker 2: the look of the website or the look of the
• 34:21
  Speaker 2: sales funnel. And then they try the product. They're buying,
• 34:25
  Speaker 2: they're basically believing your hype before getting your product.
• 34:30
  Speaker 1: And how important do you think the price is? Because
• 34:32
  Speaker 1: I've always found it interesting that you see like, you know,
• 34:35
  Speaker 1: Chanel and all these products right on Madison Avenue that
• 34:37
  Speaker 1: are so expensive, but they're going to sell like one bag,
• 34:40
  Speaker 1: whereas you go into Target. you have the opportunity to
• 34:42
  Speaker 1: sell 500,000 things, right? For a smaller amount. Talk about that.
• 34:46
  Speaker 2: So it depends, right? It depends on who you're catering to.
• 34:49
  Speaker 2: Like in our case, let's say with like keto products
• 34:52
  Speaker 2: and stuff, we're catering to masses. So we have to
• 34:54
  Speaker 2: be priced correctly, right? But even when you cater to
• 34:58
  Speaker 2: masses and you build your brand and stuff, you can
• 35:01
  Speaker 2: have select SKUs that are priced very much higher, you know?
• 35:05
  Speaker 2: But when you're new, you're entering the game, you do whatever,
• 35:07
  Speaker 2: you have to be priced affordable, right? These luxury brands,
• 35:11
  Speaker 2: There's no such thing as a luxury brand supplement. That's
• 35:13
  Speaker 2: what I tried to do in Canada. I built these
• 35:15
  Speaker 2: stores and I wanted them to be the luxury brand
• 35:18
  Speaker 2: stores of nutrition, right? So I wanted to make them
• 35:21
  Speaker 2: look like a LV store and very nice, everything, modern
• 35:25
  Speaker 2: day fixtures and flooring and all that. But then I
• 35:28
  Speaker 2: realized at the end, I just wasted money doing it
• 35:30
  Speaker 2: because the people walking in are not, that's not the client.
• 35:34
  Speaker 2: They don't care. All they care about is price. So
• 35:37
  Speaker 2: you have to be competitive in price. And that's just
• 35:40
  Speaker 2: the name of the game. But you have one of
• 35:41
  Speaker 2: two options. You either go super high or you beat
• 35:44
  Speaker 2: the pricing. Like Amazon, they became who they are because
• 35:47
  Speaker 2: of price competition. But yes, price is very important. But
• 35:52
  Speaker 2: I feel like today, the customers are so well-educated that
• 35:56
  Speaker 2: everything is important. The price, the packaging, the quality of
• 35:59
  Speaker 2: the product, the taste, it's all equally important because you're
• 36:02
  Speaker 2: dealing with smarter customers.
• 36:04
  Speaker 1: That's right, because everything's online. They can just Google anything
• 36:07
  Speaker 1: and find out the competition immediately within seconds. So what
• 36:13
  Speaker 1: would your suggestions be to other entrepreneurs who want to
• 36:16
  Speaker 1: grow their brand? What's your biggest number one thing to
• 36:18
  Speaker 1: tell them?
• 36:20
  Speaker 2: I think the first thing you have to do is,
• 36:22
  Speaker 2: you know, whatever your brand may be or what you're
• 36:24
  Speaker 2: looking to do, you have to be able to... Be
• 36:29
  Speaker 2: sure that that's what you want to do, like understand
• 36:31
  Speaker 2: why you want what you want, and then like really
• 36:33
  Speaker 2: be able to commit to it because it's not easy today.
• 36:36
  Speaker 2: It's really not I mean, it's all it's primarily social
• 36:40
  Speaker 2: media driven more than search even more than search engines. And,
• 36:45
  Speaker 2: you know, it's it's having like access to influencers and
• 36:50
  Speaker 2: other people around you. always helps today because it's it's
• 36:54
  Speaker 2: literally all it's almost like a word of mouth thing
• 36:55
  Speaker 2: that's traveling but you have to be like on point
• 36:58
  Speaker 2: because the service the customer service and everything you provide
• 37:01
  Speaker 2: that's really what's going to make you or break you.
• 37:04
  Speaker 1: Right um so now talk about your influence in social
• 37:08
  Speaker 1: media how did you get involved in instagram because you
• 37:11
  Speaker 1: have 10 million followers or 10 and a half million
• 37:14
  Speaker 1: followers that's incredible.
• 37:15
  Speaker 2: So i hated instagram so i had an instagram for
• 37:18
  Speaker 2: a long time. And it was always a private account.
• 37:21
  Speaker 2: I had like three, 400 followers. I shut it down
• 37:23
  Speaker 2: like two times, reopened another one. And I could just never,
• 37:27
  Speaker 2: I just never understood the logic of it. Right. I mean,
• 37:30
  Speaker 2: at one point I had a private account. I was,
• 37:32
  Speaker 2: I was with a, you know, I was at a
• 37:34
  Speaker 2: dinner and then this girl asked me, well, how many
• 37:35
  Speaker 2: Instagram followers do you have? I said, how many, how
• 37:38
  Speaker 2: much money do you have in the bank? You know, like,
• 37:40
  Speaker 2: it doesn't, it doesn't matter what followers you have. You
• 37:42
  Speaker 2: can't go and tell somebody I have X number of
• 37:44
  Speaker 2: followers because you know give me this for free right
• 37:47
  Speaker 2: like at a grocery store or whatever right so long
• 37:50
  Speaker 2: story short I realized that in order to grow like
• 37:55
  Speaker 2: I was trying to build my vision through others I
• 37:59
  Speaker 2: was trying to bring like artists or other celebrities or
• 38:03
  Speaker 2: other athletes in the front line of it and then
• 38:06
  Speaker 2: me being in the back just kind of running the
• 38:08
  Speaker 2: operations because I didn't want to be the front guy
• 38:11
  Speaker 2: then people that were close to me said, Hey, look,
• 38:13
  Speaker 2: you're not going to accomplish what you're trying to do
• 38:15
  Speaker 2: unless you yourself are the front guy. So you have
• 38:18
  Speaker 2: to go in the front. You have to be the guy,
• 38:22
  Speaker 2: you know, or else it's just never going to move
• 38:23
  Speaker 2: because nobody else has the vision that you have. Plus
• 38:26
  Speaker 2: you have the relatable story. They don't, doesn't matter what
• 38:29
  Speaker 2: they really do for a living. They don't have that
• 38:30
  Speaker 2: story that they can, they can talk about it. So
• 38:33
  Speaker 2: I gave it a shot. I turned my Instagram on and, and,
• 38:36
  Speaker 2: you know, I just, had an interesting life that people
• 38:39
  Speaker 2: started to follow me. I used to go, I would
• 38:41
  Speaker 2: go to the basketball games and here and have a
• 38:43
  Speaker 2: lot of cars and so on and so forth. So
• 38:46
  Speaker 2: people slowly, you know, started to follow me because other
• 38:49
  Speaker 2: celebrities and athletes and stuff would be posting me. And
• 38:52
  Speaker 2: for about two years, I used to do these motivation
• 38:54
  Speaker 2: videos on my stories. I would just, you know, hold
• 38:57
  Speaker 2: the camera and just keep talking. And I never thought
• 38:58
  Speaker 2: I'd be talking to myself in a camera on the phone,
• 39:01
  Speaker 2: but I kept doing it for so long. that it
• 39:03
  Speaker 2: built an organic following. And then, of course, I participated
• 39:06
  Speaker 2: in different campaigns, like the giveaway things and this and that,
• 39:09
  Speaker 2: different campaigns that people do to increase their awareness on Instagram,
• 39:14
  Speaker 2: build more followers, and stuff like that. And over time,
• 39:17
  Speaker 2: it grew to where it is today.
• 39:19
  Speaker 1: So it's basically a tool for you to market your company,
• 39:22
  Speaker 1: but you're using yourself as kind of the forefront of it.
• 39:26
  Speaker 2: Yeah, because I'm pretty much the story, the frontrunner, story
• 39:31
  Speaker 2: for the whole brand and the company.
• 39:33
  Speaker 1: What do you think of Instagram followers now? Like, you know,
• 39:35
  Speaker 1: people that are like dancing in their bedroom and all
• 39:37
  Speaker 1: of a sudden, next thing you know, they're like buying
• 39:39
  Speaker 1: $ 5 million houses. I don't get it. Can you explain
• 39:41
  Speaker 1: that to me?
• 39:42
  Speaker 2: It's crazy because it's, it's taken over. I think that,
• 39:45
  Speaker 2: I think that social relevancy is very, very important because
• 39:49
  Speaker 2: The only thing that's changed in the last few years
• 39:52
  Speaker 2: is conversions through these platforms and their followers. I think
• 39:56
  Speaker 2: because the meta became so smart, they realized that, look,
• 39:59
  Speaker 2: these people are getting paid directly. We need to open
• 40:02
  Speaker 2: our ads there and limit their reach so that we
• 40:05
  Speaker 2: can have people and companies, brands, run their ads through
• 40:09
  Speaker 2: their accounts so now if you want to really get
• 40:12
  Speaker 2: let's say if i want to do something with you
• 40:14
  Speaker 2: i would need you to activate your account and do
• 40:17
  Speaker 2: a link with us for like a brand and then
• 40:19
  Speaker 2: we would put let's say okay we want to put
• 40:21
  Speaker 2: a five thousand dollar budget we'd put that budget to
• 40:24
  Speaker 2: your audience so that now you can hit your whole
• 40:26
  Speaker 2: audience with that.
• 40:27
  Speaker 3: Budget the car is beautiful where did you end up
• 40:31
  Speaker 3: going for.
• 40:31
  Speaker 4: It this exclusive place that data's connections with they have
• 40:34
  Speaker 4: more cars for more dealerships than like anywhere else.
• 40:37
  Speaker 3: You have to put me in touch. What's it called?
• 40:39
  Speaker 5: It's Dunaidial.
• 40:41
  Speaker 2: Where?
• 40:43
  Speaker 5: Dunaidial. There's an accent on the E.
• 40:47
  Speaker 3: Do you mean.
• 40:48
  Speaker 5: Yes, I got it on Dundale Cars.
• 40:49
  Speaker 2: Lift? Please.
• 40:50
  Speaker 3: Are you going past Kimmage?
• 40:52
  Speaker 5: Oh, Kimmage.
• 40:53
  Speaker 1: No.
• 40:55
  Speaker 5: Dundale Cars.
• 40:56
  Speaker 6: You couldn't possibly go anywhere else.
• 40:58
  Speaker 2: Or else we're only going to get 5% to 7%
• 41:01
  Speaker 2: of your audience if we pay you directly. So you've
• 41:04
  Speaker 2: got to do both. You've got to pay the influencer
• 41:06
  Speaker 2: a little bit, and you have to pay meta, or
• 41:08
  Speaker 2: else you're never going to hit the reach. So it's
• 41:11
  Speaker 2: almost like billboards.
• 41:12
  Speaker 1: Right, exactly. Okay, so you have, I'm not going to
• 41:16
  Speaker 1: say a life to show off, but you kind of
• 41:20
  Speaker 1: do have a life that you show off. You have
• 41:21
  Speaker 1: all these cars. Let's talk about your cars for one second.
• 41:23
  Speaker 1: How many cars do you have?
• 41:25
  Speaker 2: I don't know. I lost count.
• 41:27
  Speaker 1: Well, like 10, 20, 30, 5?
• 41:28
  Speaker 2: I'd say upwards of 50 plus. Oh, shit. Okay. Wow.
• 41:35
  Speaker 2: All right.
• 41:35
  Speaker 1: So do you have a favorite car that you drive?
• 41:37
  Speaker 1: What's your everyday car? Like you're not driving a Toyota around.
• 41:40
  Speaker 2: My everyday car is a Range Rover. Okay. All right. Fine.
• 41:44
  Speaker 1: Is it like a couple years old or do you
• 41:46
  Speaker 1: trade them in every year?
• 41:47
  Speaker 2: The new one. The new one. The SV. The SV LWB.
• 41:52
  Speaker 2: The big, new, long one.
• 41:53
  Speaker 1: And do you have a favorite color?
• 41:56
  Speaker 2: Uh, it was white. Okay.
• 41:57
  Speaker 1: Me too. I have a Range Rover that's white.
• 41:59
  Speaker 2: Okay.
• 41:59
  Speaker 1: So you get along there.
• 42:00
  Speaker 2: Okay.
• 42:01
  Speaker 1: But, and that out of your favorite cars that are
• 42:03
  Speaker 1: like sitting in your driveway that you never drive, do
• 42:06
  Speaker 1: you have a favorite one?
• 42:07
  Speaker 2: Yeah. I like the, the, my favorite one that I
• 42:10
  Speaker 2: have is a Shelby GT 500. It's the one from
• 42:12
  Speaker 2: the movie gone in 60 seconds.
• 42:14
  Speaker 1: Oh, wow.
• 42:14
  Speaker 2: Okay.
• 42:15
  Speaker 1: And do you drive that around?
• 42:16
  Speaker 2: I drove it once or twice. That's it. Most of
• 42:21
  Speaker 2: my cars are parked.
• 42:23
  Speaker 1: How explain that as are you just a collector you
• 42:26
  Speaker 1: like to look at them or it's like a thing yeah.
• 42:27
  Speaker 2: It's like art it's like art for me so basically
• 42:30
  Speaker 2: for me it's more like i drive them here and
• 42:32
  Speaker 2: there you know each car i'll take it out like
• 42:35
  Speaker 2: once in a blue moon you know but the thing
• 42:37
  Speaker 2: is for me it was more like more based off
• 42:39
  Speaker 2: milestones like hitting certain milestones or you know telling myself
• 42:43
  Speaker 2: hey i'm gonna do this this this and if this
• 42:44
  Speaker 2: once i hit this milestone i'll buy this And that's
• 42:47
  Speaker 2: how it happened.
• 42:48
  Speaker 1: So you invest your money in something tangible as opposed
• 42:52
  Speaker 1: to throwing it away on something. Are you like a
• 42:54
  Speaker 1: big party animal?
• 42:55
  Speaker 2: No.
• 42:56
  Speaker 1: Okay, so you don't go to nightclubs and throw around.
• 42:59
  Speaker 2: I have a partnership in a nightclub, but I don't.
• 43:02
  Speaker 2: I used to go to clubs a lot. I used
• 43:04
  Speaker 2: to go to clubs a lot before, but now I'm
• 43:06
  Speaker 2: so busy with work and stuff. And plus like I've,
• 43:09
  Speaker 2: I've outgrown it. Like I'll go out, I'll, you know,
• 43:11
  Speaker 2: I'll go, I like to go to restaurants and things
• 43:13
  Speaker 2: like that, but I can't, I'm not going to, I'm
• 43:15
  Speaker 2: not go clubbing every day. I mean, I don't drink. So.
• 43:18
  Speaker 1: Oh, oh, why don't you drink?
• 43:20
  Speaker 2: I stopped. I used to drink a lot. I stopped
• 43:22
  Speaker 2: change of life completely. I just went out because it's,
• 43:25
  Speaker 2: it's against what I'm trying to do every day. I
• 43:27
  Speaker 2: would drink, I would drink so much champagne. And this
• 43:29
  Speaker 2: is that the next morning I'd wake up and I'm bloated.
• 43:32
  Speaker 2: And then, so I'm like sitting here working every day,
• 43:33
  Speaker 2: trying to get my abs. And then every night I'm
• 43:35
  Speaker 2: losing my abs and I'm trying to get them and
• 43:37
  Speaker 2: I'm losing them. So I, I just over time, I'm
• 43:39
  Speaker 2: like messing my head up and I can't focus on work.
• 43:42
  Speaker 2: So I slowly, slowly, I just stopped completely and now
• 43:45
  Speaker 2: I don't drink at all.
• 43:46
  Speaker 1: Wow, that's impressive. Okay, so and I saw that you
• 43:49
  Speaker 1: have friendships with a lot of celebrities. Floyd Mayweather looks
• 43:52
  Speaker 1: like he's a close friend of yours. How did you
• 43:54
  Speaker 1: meet him?
• 43:56
  Speaker 2: We have a lot of mutual friends. So, you know,
• 44:00
  Speaker 2: I met him through one of my mutual friends. You know,
• 44:03
  Speaker 2: we became very close since then. We're very, very close.
• 44:06
  Speaker 2: He's a business partner of mine. You know, he's helped
• 44:09
  Speaker 2: me a lot. You know, he backs up anything I do.
• 44:12
  Speaker 2: Whatever I do, he stamps it. He's been there, you know,
• 44:15
  Speaker 2: through a lot. He's seen a lot of this get
• 44:16
  Speaker 2: built from scratch before any of it ever existed. So,
• 44:20
  Speaker 2: you know, of course, he's a globally recognized name. Everybody
• 44:23
  Speaker 2: knows who he is. So, you know, he's played a
• 44:26
  Speaker 2: major role in getting me out there as well.
• 44:29
  Speaker 1: It's good to have friends like that.
• 44:31
  Speaker 2: I mean, they see like it's been years and years
• 44:33
  Speaker 2: like Floyd is with me, you know, all the time.
• 44:36
  Speaker 2: So they're like, okay, these two are actually like super tight.
• 44:41
  Speaker 1: I used to run a nightclub in Las Vegas for
• 44:43
  Speaker 1: many years. I opened up Tao in Las Vegas. And
• 44:45
  Speaker 1: when I lived there, I was the director of VIP operations,
• 44:48
  Speaker 1: so I dealt with all the celebrities that came in.
• 44:50
  Speaker 1: And Floyd came in all the time with his crew.
• 44:53
  Speaker 1: And he was one of my favorite clients that I
• 44:56
  Speaker 1: ever had. He would come up. I would know that
• 44:58
  Speaker 1: he was coming up the stairs because all the security
• 45:00
  Speaker 1: would start yelling in my ear, he's coming, he's coming.
• 45:03
  Speaker 1: And he would get to the front. He'd throw down
• 45:06
  Speaker 1: a ton of money for all the hosts and he
• 45:08
  Speaker 1: would only want me to walk him upstairs. I would
• 45:10
  Speaker 1: go with him and he didn't drink. I don't know
• 45:12
  Speaker 1: if he doesn't drink now all the time. So he
• 45:15
  Speaker 1: would never drink. He would have water and then he'd
• 45:17
  Speaker 1: get drinks for all the people around him and he
• 45:19
  Speaker 1: would just sway to the music and just hang out
• 45:21
  Speaker 1: with me. He wanted me to stand next to him,
• 45:23
  Speaker 1: make sure he was good and protected and no one
• 45:25
  Speaker 1: was really talking to him because he didn't really want
• 45:27
  Speaker 1: to be bothered, but he wanted to make sure everyone
• 45:29
  Speaker 1: around him was having the best time. And I love
• 45:31
  Speaker 1: that about him. I thought he was just the greatest
• 45:33
  Speaker 1: guy ever. And he was popular at the time, but
• 45:36
  Speaker 1: this was like 2005 to 2009. He, I mean, he
• 45:39
  Speaker 1: wasn't as popular as he is now, you know what
• 45:41
  Speaker 1: I mean? And I just, I thought he was the greatest.
• 45:44
  Speaker 1: And I always, you know, I'm so happy to see
• 45:46
  Speaker 1: how well he's always doing.
• 45:47
  Speaker 2: Oh, yeah. He's the best when it comes to that.
• 45:50
  Speaker 2: I mean, people don't know. A lot of people don't
• 45:51
  Speaker 2: know that.
• 45:52
  Speaker 1: Yeah. I think he's like a great person. He's not
• 45:54
  Speaker 1: like what people see on TV all the time.
• 45:56
  Speaker 4: Oh, no.
• 45:56
  Speaker 2: It's not like the image. No. The Instagram image is
• 45:58
  Speaker 2: one thing, though.
• 46:00
  Speaker 1: He's like a lover. He's not even a fighter. That's
• 46:02
  Speaker 1: what I always thought was.
• 46:03
  Speaker 2: Great about him. Even when I get mad at people
• 46:05
  Speaker 2: or something, he's like, listen, listen. He's like communication. So
• 46:08
  Speaker 2: you got to handle everything like properly. He's not like that.
• 46:11
  Speaker 1: No fists.
• 46:11
  Speaker 2: It takes a lot for him to get angry. He
• 46:15
  Speaker 2: doesn't get angry.
• 46:16
  Speaker 1: Yeah, yeah. So I also saw you in a picture with,
• 46:20
  Speaker 1: tell me the Russian guy's name. The little Russian guy
• 46:23
  Speaker 1: who was standing on a... What is the deal with
• 46:26
  Speaker 1: this guy? Why is everyone so into him? Does he
• 46:28
  Speaker 1: speak English, by the way?
• 46:30
  Speaker 2: He doesn't speak English. He doesn't speak English. You know,
• 46:34
  Speaker 2: he's very, very popular. I mean, he's the funniest, the
• 46:36
  Speaker 2: funniest guy. It's just hilarious.
• 46:38
  Speaker 1: But how did he become such a star? I don't
• 46:40
  Speaker 1: even get it.
• 46:41
  Speaker 2: I mean, you know, there were the two of them,
• 46:43
  Speaker 2: the two little guys that were like fighting with each other.
• 46:45
  Speaker 2: It went viral, you know, from there. It's just Instagram.
• 46:49
  Speaker 2: It just became funny. It's a funny little guy. Right.
• 46:52
  Speaker 1: OK, so how was it meeting him?
• 46:54
  Speaker 5: Nice.
• 46:55
  Speaker 2: It was cool. Yeah, we had fun. We went to,
• 46:58
  Speaker 2: he saw some of my cars. He got excited. He
• 47:01
  Speaker 2: went in and just kept revving the engine. And, you know,
• 47:04
  Speaker 2: we took him out to take photos. He was standing
• 47:08
  Speaker 2: on the hood. Like, this is really funny. He has
• 47:13
  Speaker 2: a translator. Yeah, he has somebody, but he's never really talking.
• 47:16
  Speaker 2: He's more like whining. It's really funny. Oh, God.
• 47:20
  Speaker 1: Okay, well, maybe I should ask him to come on
• 47:22
  Speaker 1: my podcast so I can try and communicate with him.
• 47:25
  Speaker 1: That's hysterical.
• 47:26
  Speaker 2: All right.
• 47:26
  Speaker 1: So, um, I know you said you were into wrestling
• 47:29
  Speaker 1: as a child. So now that you're famous and popular
• 47:32
  Speaker 1: and all this stuff, have you been able to meet
• 47:34
  Speaker 1: any of your, you know, heroes from when you were little?
• 47:36
  Speaker 2: Uh, I have, I've met, I've met some, I met
• 47:40
  Speaker 2: some of them. I recently actually just met one person
• 47:43
  Speaker 2: that was, you know, my idol growing up that, you know,
• 47:46
  Speaker 2: he's like the person I used to watch every single day.
• 47:49
  Speaker 2: And like one, you know, that got me hooked on
• 47:51
  Speaker 2: it was Bret Hart. You know, he's, he's Canadian. He's
• 47:54
  Speaker 2: a wrestling legend. And like his family, Hart family, they're huge.
• 47:59
  Speaker 2: You know, it's like a household name, you know, in
• 48:02
  Speaker 2: the sport. They're one of the innovators, right? The whole thing,
• 48:05
  Speaker 2: the whole game. So I got to meet Brett. That
• 48:07
  Speaker 2: was like a very, very good moment, you know, but
• 48:11
  Speaker 2: it's really funny. I'll tell you a funny story. So
• 48:13
  Speaker 2: I have access to everything, right? I can get access
• 48:16
  Speaker 2: to whatever event it is related to Hollywood, whatever carpet,
• 48:19
  Speaker 2: whatever backstage music show, boxing, this, that. The one thing
• 48:24
  Speaker 2: that I love, the wrestling, I still don't have the
• 48:27
  Speaker 2: backstage access, the connection inside there, but I have access
• 48:31
  Speaker 2: to everything else. I can, like, you name it, I
• 48:34
  Speaker 2: can get the access. This is the- it's, it's, it's,
• 48:37
  Speaker 2: it's hilarious.
• 48:38
  Speaker 1: You just have no pull there in the one place
• 48:41
  Speaker 1: you want.
• 48:41
  Speaker 2: Oh, I have, I have some people that are inside,
• 48:44
  Speaker 2: but you know, I have some people that are inside,
• 48:45
  Speaker 2: but you know, it's a very, um, it's very different.
• 48:49
  Speaker 2: You know, there's only, there's some of them are, are,
• 48:51
  Speaker 2: are cool. Some of them are good. Some of them
• 48:52
  Speaker 2: are just like, you don't even want to like, You
• 48:55
  Speaker 2: watch them on TV and you're like, oh, this guy's great.
• 48:57
  Speaker 2: And then you meet them and you're like, oh, this
• 48:58
  Speaker 2: person's like obnoxious, you know? Right.
• 49:01
  Speaker 1: And that's such a disappointment because you've built them up
• 49:03
  Speaker 1: so much.
• 49:04
  Speaker 2: Yeah. It's a show, right? But, you know, again, it's
• 49:10
  Speaker 2: like it's the same thing in everything, you know? Not
• 49:12
  Speaker 2: everyone is as genuine as you think and seem, you know? Right, right.
• 49:16
  Speaker 2: There's a lot of arrogance in that sport. A lot
• 49:18
  Speaker 2: of arrogance. Right.
• 49:20
  Speaker 1: Just to go back for one second to your Instagram
• 49:22
  Speaker 1: and social media, what would be advice for people that
• 49:25
  Speaker 1: really want to grow that because that's such a big
• 49:27
  Speaker 1: deal for a lot of people, their social media?
• 49:30
  Speaker 2: Putting out good content. Making people want to watch you
• 49:36
  Speaker 2: because really it's like turning on the TV and It's
• 49:38
  Speaker 2: like a show, right? Like, so you're telling a person, hey,
• 49:41
  Speaker 2: turn your TV on and watch my show instead of
• 49:45
  Speaker 2: watching any other show, right? How do you do that?
• 49:47
  Speaker 2: It's because they have to like your personality. They have
• 49:50
  Speaker 2: to like how you look. They have to like what
• 49:52
  Speaker 2: you're talking about. They have to like what you're putting out.
• 49:54
  Speaker 2: So it's really about the person, you know? So if
• 49:57
  Speaker 2: you're interesting and you can, you know, people are curious
• 50:00
  Speaker 2: to wanna know more or see what's coming on next
• 50:03
  Speaker 2: in your life, et cetera, then they're gonna wanna follow you.
• 50:05
  Speaker 2: You know, they're gonna wanna see what you have going on.
• 50:07
  Speaker 1: What are your thoughts on OnlyFans?
• 50:10
  Speaker 2: I don't have any thoughts on OnlyFans.
• 50:14
  Speaker 1: Have you ever gone on it?
• 50:16
  Speaker 2: Absolutely not. No, I have no interest for anything like that.
• 50:20
  Speaker 2: I just, I think, listen, I think OnlyFans is a
• 50:24
  Speaker 2: very good platform for, you know, it has brought people,
• 50:29
  Speaker 2: it's like 15 years ago, right? I think fashion comes back,
• 50:31
  Speaker 2: like old type of sunglasses, old type of clothing. So
• 50:35
  Speaker 2: back then, right? Like there was nothing free content people
• 50:38
  Speaker 2: would pay, right? It was like, you know, they would
• 50:41
  Speaker 2: sign up for memberships, get access to exclusive content, things
• 50:44
  Speaker 2: like that. Then eventually everything became free with Facebook, Instagram,
• 50:47
  Speaker 2: there was nobody paying for anything anymore. So only fans
• 50:50
  Speaker 2: brought back something where people, you know, can start making
• 50:54
  Speaker 2: money off of whatever content it is that they want to,
• 50:57
  Speaker 2: they want to put out. And everybody has their own
• 51:00
  Speaker 2: channel and their own site, and they can really do
• 51:02
  Speaker 2: what they want. So what do I think OnlyFans did
• 51:04
  Speaker 2: is give opportunity to a lot of people that, let's say,
• 51:08
  Speaker 2: were doing brand deals before with Instagram, and now it's
• 51:11
  Speaker 2: not working as well for them because people are going
• 51:13
  Speaker 2: directly just advertising with Meta and getting someone's reach without
• 51:18
  Speaker 2: having to pay them directly. It gave opportunity. them the
• 51:21
  Speaker 2: opportunity to leverage their fans and be able to make
• 51:24
  Speaker 2: more money through exclusive content, whatever, whatever it is that
• 51:28
  Speaker 2: they want to post and promote.
• 51:30
  Speaker 1: What do you think about women taking off their clothes
• 51:33
  Speaker 1: to make money or to get attention on Instagram to
• 51:36
  Speaker 1: become an influencer?
• 51:37
  Speaker 2: I think that everyone has a choice to live the
• 51:40
  Speaker 2: life they want to live. I think it's their, their decision.
• 51:44
  Speaker 2: It's everyone has a reason for doing what they want
• 51:46
  Speaker 2: to do. And it's, you know, you can't really control
• 51:51
  Speaker 2: or tell someone, hey, do this or don't do that,
• 51:53
  Speaker 2: you know? So everyone has, it's like choices. You make
• 51:56
  Speaker 2: choices in life, right? Your choice is, hey, you want
• 51:58
  Speaker 2: to go there and you want to do this? Okay, well,
• 52:01
  Speaker 2: you have a reason behind it. And no one that
• 52:04
  Speaker 2: doesn't know you or whatever should be able to tell
• 52:07
  Speaker 2: you what to do or what not to do. Like,
• 52:09
  Speaker 2: I might, like, I don't like, I wouldn't be like, hey,
• 52:11
  Speaker 2: you know, telling someone, you know, mind getting into their business. They, everyone...
• 52:16
  Speaker 2: Everyone has something. Everyone has something. Everyone has something positive
• 52:20
  Speaker 2: and something that they do that's awesome. Everyone has something.
• 52:24
  Speaker 2: So people have to make the choice that works best
• 52:29
  Speaker 2: for them. Right.
• 52:30
  Speaker 1: But it is interesting that social media, a lot of
• 52:33
  Speaker 1: people use it for attention and to get self-esteem, let's say,
• 52:36
  Speaker 1: or to feel worthy.
• 52:37
  Speaker 2: Yeah, self-esteem. It's to get more self-esteem. But if you
• 52:41
  Speaker 2: tell someone that, they're going to tell you you're crazy.
• 52:43
  Speaker 2: So you can't even say that. So it's for but yeah,
• 52:47
  Speaker 2: I mean, again, it's like, for whatever, whatever reasons, people
• 52:51
  Speaker 2: do what they do. Ultimately, the one thing that we're
• 52:55
  Speaker 2: all looking for in life is to get that feeling
• 52:58
  Speaker 2: of satisfaction to feel satisfied, right? So for a lot
• 53:02
  Speaker 2: of them, that's what makes them satisfied by putting that
• 53:05
  Speaker 2: there and You know, this crazy likes thing. I mean,
• 53:08
  Speaker 2: it's like a drug, right? A lot of people, when
• 53:10
  Speaker 2: they see that number go up, it's like, holy shit.
• 53:13
  Speaker 2: You know, it's like, if God forbid that number from 82,000
• 53:16
  Speaker 2: is only showing 6,000, they're going to lose their mind.
• 53:20
  Speaker 2: It's like a drug. So whatever....
• 53:26
  Speaker 1: I think that social media is really bad for relationships.
• 53:28
  Speaker 1: I've noticed that I have a hard time dating anybody
• 53:31
  Speaker 1: who is obsessed with their Facebook or Instagram or Twitter
• 53:34
  Speaker 1: or whatever it is because I just, first of all,
• 53:37
  Speaker 1: I think it's weird that they're such a voyeur into
• 53:39
  Speaker 1: other people's lives and they care so much and they
• 53:42
  Speaker 1: cannot be present in the moment that they're in with
• 53:45
  Speaker 1: the person they're in. But also I find it odd
• 53:47
  Speaker 1: that people don't get that the stuff they're seeing is
• 53:50
  Speaker 1: not 100% reality. It's like obviously people are putting the
• 53:53
  Speaker 1: best pictures out, the best scenarios, the best quotes, whatever
• 53:55
  Speaker 1: it is. And it's not who they are when they're
• 53:57
  Speaker 1: sitting in front of date line at night eating ice
• 54:00
  Speaker 1: cream or whatever. And it makes a relationship super, super hard.
• 54:03
  Speaker 1: So I've found that I don't like to even date
• 54:05
  Speaker 1: people that are even on Instagram because it gives me
• 54:08
  Speaker 1: it gives me agita just to be on it to
• 54:10
  Speaker 1: begin with. I don't even like putting stuff out. Does
• 54:12
  Speaker 1: it give you do you get anxiety having to figure
• 54:15
  Speaker 1: out what content to put out when you have 10
• 54:17
  Speaker 1: million followers looking at what you're saying? Could you ever
• 54:21
  Speaker 1: mess up sometimes?
• 54:22
  Speaker 2: Yeah a lot of people overthink it a lot of
• 54:25
  Speaker 2: people like like for example me i don't i if
• 54:28
  Speaker 2: i i'll stay off if i have to stay off
• 54:30
  Speaker 2: i'll post if i'm going to post something i don't
• 54:32
  Speaker 2: really think about it i'm just like in the moment
• 54:34
  Speaker 2: oh if i'm here i like it let me just
• 54:35
  Speaker 2: post this but a lot of people it's like it's
• 54:38
  Speaker 2: like so strategic and this has to look perfect and
• 54:41
  Speaker 2: that has to be like this but yeah you're right
• 54:44
  Speaker 2: it's it's it's complicated it's very very very um you know,
• 54:47
  Speaker 2: it's very, very difficult because everyone's trying to be the
• 54:51
  Speaker 2: perfect version and there's no such thing as the perfect version. Right.
• 54:54
  Speaker 1: And how do you deal with, like, I've noticed on
• 54:57
  Speaker 1: your posts, if I look down your Instagram, you're, you're
• 55:00
  Speaker 1: posting things about your life and your cars and where
• 55:02
  Speaker 1: you are, but you're not really posting anything about your
• 55:04
  Speaker 1: social life or your, you know, who you are really
• 55:07
  Speaker 1: as a person. Like I've never seen any pictures of
• 55:10
  Speaker 1: who you're dating or anything like that. Do you try
• 55:12
  Speaker 1: and keep certain things private?
• 55:14
  Speaker 2: I keep my personal life completely out of Instagram A
• 55:18
  Speaker 2: to Z. I look at Instagram as just more of
• 55:20
  Speaker 2: like a marketing tool and posting things that are like,
• 55:24
  Speaker 2: you know, either certain pictures of me in certain areas
• 55:26
  Speaker 2: or events or things like that. But I don't, I
• 55:29
  Speaker 2: don't put anything like personal life stuff on there. Even
• 55:33
  Speaker 2: the car stuff put here and there, but I'm not
• 55:35
  Speaker 2: going to, I don't overdo it. Like some people like really,
• 55:38
  Speaker 2: really overdo it.
• 55:39
  Speaker 1: Right. And does that make it hard sometimes for whoever
• 55:42
  Speaker 1: you may be dating? Cause they don't feel validated because
• 55:44
  Speaker 1: you haven't, they haven't made it on your page.
• 55:47
  Speaker 2: No, because I think anybody that's looking, first of all,
• 55:51
  Speaker 2: I would never date or be with someone that is like,
• 55:56
  Speaker 2: goes crazy just because like, just wants to be on Instagram.
• 56:00
  Speaker 2: It would, because for me, I'm really not an Instagram person.
• 56:04
  Speaker 2: This is just an evil necessary for what I'm doing
• 56:06
  Speaker 2: in the public markets and stuff. If I wasn't trying
• 56:10
  Speaker 2: to get my story to become more of an inspiration
• 56:13
  Speaker 2: thing where I can help inspire others to give them
• 56:18
  Speaker 2: hope and believe in themselves and take steps forward, I
• 56:22
  Speaker 2: wouldn't even have this stupid thing. So if someone is
• 56:27
  Speaker 2: just like, I want to post on Instagram, I would
• 56:30
  Speaker 2: lose my mind.
• 56:31
  Speaker 1: So you can verify though, like I think that people
• 56:33
  Speaker 1: that you're seeing on Instagram are not necessarily who they
• 56:36
  Speaker 1: really are. Like you may be misunderstood as a person
• 56:39
  Speaker 1: because people think that you're super rich and happy and
• 56:42
  Speaker 1: only hanging out with celebrities, but you have flaws and
• 56:44
  Speaker 1: you have bad days and you have things that are.
• 56:47
  Speaker 2: I get up, when I'm in LA, I get up
• 56:49
  Speaker 2: every single day at 3 a.m. That's what a lot
• 56:51
  Speaker 2: of people don't understand. They don't, nobody knows that. I
• 56:53
  Speaker 2: get up at 3 a.m. I start working at 3 a.m.
• 56:55
  Speaker 2: I go to bed by 8.30, 9 o'clock. You know,
• 56:58
  Speaker 2: I don't drink. I don't go, I'm not... I'm invited
• 57:01
  Speaker 2: to so many events. I say no. Even when I
• 57:03
  Speaker 2: go to events, I stay 20 to 30 minutes. I leave.
• 57:05
  Speaker 2: Even my own events, I stay 20 to 30 minutes
• 57:08
  Speaker 2: and leave. You know, I don't like, I just, I
• 57:12
  Speaker 2: have so many other things going on and so much
• 57:14
  Speaker 2: day-to-day stuff to handle that it's just, for me, it's
• 57:18
  Speaker 2: like what people see is one thing, but what really
• 57:21
  Speaker 2: goes on is something different. Now, am I trying to
• 57:24
  Speaker 2: beat someone I'm not on Instagram? Absolutely not. Because I
• 57:27
  Speaker 2: actually have that stuff in real life. you know, so
• 57:30
  Speaker 2: nothing that gets posted on my page doesn't belong to me.
• 57:34
  Speaker 2: But a lot of times people will, will do that
• 57:37
  Speaker 2: to be someone they're not because they're trying to get,
• 57:40
  Speaker 2: you know, more attention, more this, more that, but it's,
• 57:43
  Speaker 2: you know, it's all, it's all for nothing at the
• 57:45
  Speaker 2: end of the day. It's all for nothing.
• 57:48
  Speaker 1: Um, so what's your plan now? What, what is your
• 57:50
  Speaker 1: big thing that you have in the future that you're
• 57:52
  Speaker 1: looking towards?
• 57:54
  Speaker 2: So the next plan right now is just completing, getting
• 57:57
  Speaker 2: our audit out of the way. That's what we're in
• 57:59
  Speaker 2: the final process now. Then we have to do our
• 58:02
  Speaker 2: filings to do the uplisting. So I see, you know,
• 58:05
  Speaker 2: I see that happening next. There's a lot of travel.
• 58:07
  Speaker 2: I have to go to different places. So I, you know,
• 58:09
  Speaker 2: I'm bi-coastal. I live here. I also have a place
• 58:12
  Speaker 2: in Miami. I travel a lot to New York, all
• 58:15
  Speaker 2: three places constantly back and forth. And then, um, you know,
• 58:18
  Speaker 2: summer travel a little bit, go to Europe. I have
• 58:20
  Speaker 2: to go to Cannes film festival, France, you know, I
• 58:24
  Speaker 2: can enjoy, have fun at the same time. And my business,
• 58:27
  Speaker 2: I can really run from anywhere. So wherever I am,
• 58:29
  Speaker 2: I just adapt to the time zone and have my
• 58:31
  Speaker 2: laptop with me. Right.
• 58:33
  Speaker 1: And where can people find your products or find you
• 58:36
  Speaker 1: if they want to look you up more?
• 58:39
  Speaker 2: My Instagram is the only social media, public social media
• 58:43
  Speaker 2: profile page that I have, which is at Limitless. products,
• 58:47
  Speaker 2: we have many different sites, but vibe.com is the primary one,
• 58:51
  Speaker 2: you know, at this moment, we're in the process of
• 58:53
  Speaker 2: rebuilding a lot of it. But this site, I would
• 58:55
  Speaker 2: say by the month of July is going to have like,
• 58:59
  Speaker 2: is going to be completely, completely different, like in terms
• 59:01
  Speaker 2: of like the brand direction, the company direction, and what
• 59:04
  Speaker 2: we're doing with like, transitioning over into medical health and
• 59:07
  Speaker 2: things like that, that's all going to be introduced by July.
• 59:09
  Speaker 2: Then of course there's links to, you know, we have
• 59:12
  Speaker 2: the Diva Trim brand that's going to be up within
• 59:13
  Speaker 2: the next 30 days. And then we have a lot
• 59:15
  Speaker 2: of other like products. Like I have little tickers on
• 59:18
  Speaker 2: my page with like the keto products and, and all the,
• 59:21
  Speaker 2: you know, all the other different things that we have
• 59:24
  Speaker 2: from skincare to like Amarose is a skincare brand that
• 59:27
  Speaker 2: we have. That one, you know, we're doing very well
• 59:29
  Speaker 2: with that. So there's a lot of different brands.
• 59:32
  Speaker 1: Okay, great. So if they go on your Instagram, they
• 59:34
  Speaker 1: can locate all of them.
• 59:36
  Speaker 2: Yeah, everything is there. I have like all the links there.
• 59:40
  Speaker 1: Okay, terrific.
• 59:41
  Speaker 2: All right.
• 59:41
  Speaker 1: Well, thank you so much. I loved speaking to you
• 59:43
  Speaker 1: and I wish you all the best.
• 59:45
  Speaker 2: Thank you. All right. Bye-bye.
• 59:59
  Speaker 3: The car is beautiful. Where did you end up going
• 1:00:02
  Speaker 3: for it?
• 1:00:02
  Speaker 4: This exclusive place that Dad has connections with. They have
• 1:00:05
  Speaker 4: more cars for more dealerships than like anywhere else.
• 1:00:08
  Speaker 3: You have to put me in touch. What's it called?
• 1:00:10
  Speaker 5: It's Dunaidial.
• 1:00:12
  Speaker 2: Where?
• 1:00:14
  Speaker 4: Dunaidial.
• 1:00:15
  Speaker 5: There's an accent on the E.
• 1:00:18
  Speaker 3: Do you mean.
• 1:00:18
  Speaker 5: Yes, I got it on Dundale Cars.
• 1:00:20
  Speaker 2: Lift? Please.
• 1:00:21
  Speaker 3: Are you going past Kimmage?
• 1:00:23
  Speaker 5: Oh, Kimmage.
• 1:00:24
  Speaker 2: No.
• 1:00:25
  Speaker 5: Dundale Cars.
• 1:00:26
  Speaker 6: You couldn't possibly go anywhere else.